Names: DULATRE, Janella Joy C.

Date: 10/26/2023
ESPENILLA, Raymark G.
ESTRADA, Faith Nicole T.
MANGILAYA, Erika N.
MARANAN, Shanaia Marie B.

Year/Section: BSARCH 5A Grade/Score:

MT- ACTIVITY- 03
MARKETING BUDGET OF THE NEW PRODUCT/SERVICE

Objectives:
 To determine the type of marketing strategy;
 To write down the details of the strategy;
 To canvass on the real price for the materials needed in the campaign; and
 To create a marketing budget.

Direction: Use this template to create a marketing budget for the new product/service. The first sets us
an example. (GROUP OUTPUT)

NAME OF BUSINESS: SAN LUIS CAFÉ (CAFÉ LUISIANO)

5 P’S TYPE OF STRATEGY DETAILS AMOUNT

Design Php 5,000.00
conceptualization by an
insider
Flyers Size: 8" X 11"
Colored
1,000 × Php 5.00 To be
used for the campaign
period (first month)

Consistently update and

Social Media Marketing
interact with audience Php 15,600.00
on Facebook, Twitter, (Yearly Wi-Fi
Instagram, and LinkedIn charge)
done by the admin
through its official
accounts.
PLDT Wi-Fi: 1300 per
month (Wi-Fi at work) x
12

Promotion DIY Video Marketing Create short and

engaging product
demonstration videos -
and share them on
 YouTube, TikTok, or
Instagram. Done by the
admin through its
official accounts.
PLDT Wi-Fi at Work

Free Samples and

Giveaways Offer free samples or
host giveaways to Php 5,000.00
generate interest.

Php 2,500 worth of

Baked Goods and Php
2,500 worth of
Drinks/Coffee

(first month)

Limited-edition or Create a sense of

Exclusive Products urgency and exclusivity. Php 5,000.00
Php 2,500 worth of
Baked Goods and Php
2,500 worth of Drinks/
Coffee
(2nd or 3rd month)

Pop-Up Shops
Set up temporary pop- Php 10,000.00
up shops in high-traffic
areas or during special
events.
Rent for pop up store in
mid range areas
including utilities Php
10,000.00
(Occasionally only ex.
Themed Product Launches Octoberfest) Php 15, 000.00

Launch themed products

for seasonal appeal.
(Halloween, Christmas,
New Year, Valentine's,
Summer)
Packaging worth of Php
 Online Market Places 5,000
Themed Drinks and
Baked Goods worth of
Php 10,000 -

Platforms with built-in

customer base which
can help reach a broader
audience. Done by the
Loyalty Card admin through its Php 10,000.00
official accounts.
PLDT Wi-Fi at work

A reward program that

offers discounts, perks,
or other benefits to loyal
patrons of a business.
100 pieces x Php 100.00
Location:
Inside Saint Louis
College campus
Lingsat, San Fernando,
La Union
Landmarks: -
Jollibee
Mcdonalds
Shell Gas Station
Lingsat Integrated
School

Place ADDITIONAL
Exclusive
FURNITURE:
Outdoor Chairs (set of
4)
Php 8,700.00 x 3 Php 26,100.00

Outdoor Tables
Php 4,729.00 x 3 Php 14,187.00

Outdoor String Lights

(20 Bulbs @ 10 Php 2,920.00
meters)
Php 1,460.00 x 2

 Penetration pricing For the first few

 months, the price of the
product is lower than
-
the products offered by
a similar café nearby.
Price

Once the number of

sales is reached and
 Competition pricing stable, the price of the
products will match the
-
price of similar cafés.
 Skilled in coffee
People preparation and Php 10,000/month
Baristas (1) customer service, must
be able to deliver high-
quality coffee and other
beverages.
Salary Range
Entry-Level Barista:
Php 10,000 per month
Experienced Barista:
Php 15,000 per month

Responsible for overall Php 15,000/month

operations, including
Café Manager (1) staff management,
inventory control, and
ensuring a seamless
customer experience.
Salary Range
Small Independent
Cafes: Php 15,000 per
month
Chain Coffee Shops:
Php 20,000 per month
Php 12,000/month
Handle transactions and
Cashier (1) assist in customer
service.
Salary Range
Entry-Level Cashiers:
Php 12,000 per month
Mid-Level Cashiers:
Php 17,000 per month
Php 8,000/month
Prepare and assemble
Kitchen Staff/Cleaners (1) food items, maintain
cleanliness in the café
including washing the
dishes and sanitizing
surfaces.
Salary Range
Entry-Level:
Php 8,000 per month
Mid-Level:
Php 12,000 per month
Php 12,000/month
 A good and dedicated
baker to produce fresh
Baker (1) pastries and bread
Salary Range
Entry-Level:
Php 12,000 per month
Mid-Level:
Php 17,000 per month

Responsible for Php 10,000/month

delivering food and
beverages from the cafe
Delivery Personnel (1) to customers at their
specified location and
ensuring that they
receive their orders
promptly and in good
condition.
Salary Range
Motorcycle Delivery
Drivers:
Php 10,000 per month
Product Coffee (average of 50 cups Arabica beans: EQUIPMENT:
per day) Php 400/kilo good for Php30,000
250 cups (5 days)

Espresso Machine:
Php 20,000

Coffee Grinder:
Php 10,000

Milk: Php 100/liter

(Good for 10 cups)x 5 =
Php 500 (good for 5
days)

Flavoring/Sweetener:
Php 150/bottle (good for COFFEE:
50 cups) x 5 = Php 750 Costs:
(good for 5 days) Php 4,100
Quantity: 250 cups
Whipped Cream: (good for 5 days)
Php 150/bottle (good for
50 cups) x 5 = Php 750
(good for 5 days)
 Cocoa Powder:
Php 150/kilo good for
250 cups (5 days)

Cup Sleeves and Lids:

Php 3/piece x 250 = Php
750(good for 5 days)

(125 pcs) Double Wall

Coffee Cup (12oz)
Php 20) x 2 = Php 400
(good for 5 days)

Stirrers:
Php 100 (125pcs) x 2 =
Php 200 (good for 5
days)

Straws:
Php 70 (125 pcs) x 2 =
Php 200 (good for 5
days)

Tapioca/ Boba Pearls:

Milk tea (average of 50 cups Php 110.00/ kilo x 2
per day)

Boba Straw 23cm black

(150pcs)
Php 70.00 x 2 sets (300 MILKTEA:
pcs for 5 days) Costs:
Php 2,194
75 pcs Disposable Quantity: 250 cups
Plastic Cup (22oz) (good for 5 days)
Php 126 x 4 sets (300
pcs for 5 days)

Milktea Powder Flavor

Php 122.00 (500g) x 5
days