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Get ahead of the curve.

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 Services Methodology Use Cases Process Delivery Clients
About

Most companies believe they know

their competitors. They don't.

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 Services Methodology Use Cases Process Delivery Clients
About

15 years of experience with global

tech companies.
International team.

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 Services Methodology Use Cases Process Delivery Clients
About

Traditional market research is

important but not enough.
Competitive Intelligence is under- the-
radar, evident-based information,
critical to get the complete picture.

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About Methodology Use Cases Process Delivery Clients
Services

Know Your Understand

Competition Customers
Inside-out Closely
Dive into their products, GTM Reveal their real needs,
strategies, pricing models, procurement plans, perceptions
customer base, etc. of vendors, pain points, etc.

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About Methodology Use Cases Process Delivery Clients
Services

Competitive intelligence is about

revealing the details in a verified
manner, but it also must generate
actionable recommendations.

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About Services Use Cases Process Delivery Clients
Methodology

When it comes to B2B research,

there is more than meets the eye.

The power of Human Full transparency and

Intelligence (HumInt) interactivity program

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About Services Use Cases Process Delivery Clients
Methodology

+ Vendors
+ Customers

360°
HumInt
+ Technology
Partners

+ System
+ Channel
Integrators
Partners

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About Services Methodology Process Delivery Clients
Use Cases

Product Marketing Sales and Accounts Pricing Strategy

Competitive intelligence is the Win RFPs and discover status Crack competitors’ pricing
perfect catalyst to success of deployments at customers structures and licensing policies

Product Management Customer Success Mergers & Acquisitions

Unravel real functionalities and Get clients’ usage preferences Gain unbiased opinions of users on
product roadmaps and perception on vendors the target company’s solutions

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About Services Methodology Use Cases Delivery Clients
Process
Required resources from client:
- Prepare detailed list of questions
- Review and approve work plan

Step 0 of 4
Setup Step 1 of 4 Step 2 of 4 Step 3 of 4 Step 4 of 4
Kick-off Qualification Implementation Delivery
Get requirement
Scoping call Interview protocols Intelligence feed Summary report

Sources feasibility Training from client Executives lists Raw materials Debrief session

Follow ups
Work plan Secondary research

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About Services Methodology Use Cases Delivery Clients
Process
Required resources from client:
- Answer analysts’ clarification question
- Explain necessary materials

Step 1 of 4

Step 0 of 4
Kick-off Step 2 of 4 Step 3 of 4 Step 4 of 4
Setup Qualification Implementation Delivery
Scoping call
Get requirement Interview protocols Intelligence feed Summary report

Sources feasibility
Training from client Executives lists Raw materials Debrief session

Work plan
Secondary research Follow ups

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About Services Methodology Use Cases Delivery Clients
Process
Required resources from client:
- Review protocols
- Prioritize list of interviewees

Step 2 of 4

Step 0 of 4 Step 1 of 4
Qualification Step 3 of 4 Step 4 of 4
Setup Kick-off Implementation Delivery
Interview protocols
Get requirement Scoping call Intelligence feed Summary report

Sources feasibility Training from client

Executives lists Raw materials Debrief session

Work plan Follow ups

Secondary research

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About Services Methodology Use Cases Delivery Clients
Process

Required resources from client:

- Listen to interviews’ audio recordings
- Provide follow up question, if necessary
Step 3 of 4

Step 0 of 4
Implementation Step 4 of 4
Step 1 of 4 Step 2 of 4
Setup Kick-off Qualification Delivery
Intelligence feed
Get requirement Scoping call Interview protocols Summary report

Sources feasibility
Raw materials Debrief session
Training from client Executives lists

Work plan
Secondary research Follow ups

Deliverables:
1. Audio recordings
2. Documentation
3. Follow up intel

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About Services Methodology Use Cases Delivery Clients
Process

Step 4 of 4
Step 0 of 4 Step 1 of 4 Step 2 of 4 Step 3 of 4
Delivery
Setup Kick-off Qualification Implementation
Summary report
Get requirement Scoping call Interview protocols Intelligence feed

Sources feasibility Training from client Executives lists Raw materials Debrief session
Work plan Follow ups
Secondary research

Deliverables:
4. Report with actionable recommendations
5. Webinar with broader team of management

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About Services Methodology Use Cases Process Clients
Delivery
RTCI 360°
Real-time Competitive Intelligence Service

Weekly OSINT Feed

Quarterly HUMINT Feed
Updated Battle Cards / FUDs
Customers Key Accounts / RFPs
Persona Profiling
Win/Loss Analysis

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About Services Methodology Use Cases Process Clients
Delivery

Copyright © 2021 Linx Research and Strategy Ltd.

About Services Methodology Use Cases Process Delivery
Clients

Retail

Finance

Defense

Public

Tech
About Services Methodology Use Cases Process Delivery
Clients

Retail

Finance

Defense

Public

Tech
About Services Methodology Use Cases Process Delivery
Clients

Retail

Finance

Defense

Public

Tech
About Services Methodology Use Cases Process Delivery
Clients

Retail

Finance

Defense

Public

Tech
About Services Methodology Use Cases Process Delivery
Clients

Tech

Enterprise Software and IT

Cyber & Security

Communications

Internet

Automotive
About Services Methodology Use Cases Process Delivery
Clients

Tech

Enterprise Software and IT

Cyber & Security

Communications

Internet

Automotive
About Services Methodology Use Cases Process Delivery
Clients

Tech

Enterprise Software and IT

Cyber & Security

Communications

Internet

Automotive
About Services Methodology Use Cases Process Delivery
Clients

Tech

Enterprise Software and IT

Cyber & Security

Communications

Internet

Automotive
About Services Methodology Use Cases Process Delivery
Clients

Tech

Enterprise Software and IT

Cyber & Security

Communications

Internet

Automotive
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