Rashida Ahmad

861 Jasmine Block, Bahria Town, Lahore

Mobile: +92-307-8513710
Email: rashidaahmad@ymail.com
Professional Summary
Overall FMCG business management experience in Supply Chain Management, Negotiation and
Purchasing, Production and Operations Management and Quality Management from mid-level to
senior management. Well experienced in assisting strategic decision, planning, executing,
monitoring, and delivering results in line with the business objectives. I have several successful
achievements to my credit.

Career Objective To work in an Organizational culture that offers tremendous opportunities to grow, flourish and
develop my skills and abilities, gives freedom to express creative and innovative ideas and to
achieve excellence in the chosen area. Assignments in Procurement/Buying, Supply Chain
Management, and Production/Quality Management with a high growth-oriented organizations.

Approach DMAIC (Design-Measure-Analyze-Improve-Control

Methodology Walk and Talk, Training, education, and follow-up on the shop floor.

Specialties Strong command over negotiation skills, Exceptional adaptability, Dedication and drive as
hardworking individual, Extremely productive in a high volume, high stress environment, Ability to
manage multiple tasks, Executive Leadership and Team building skills, Strong skills in time
management and hence meeting deadline, Self-motivated, quick learner earned during the
working period of 26 years

Professional Experience

Saim Mobeen food industries Bahawalpur road, Multan.

Head of biscuit Operations (August, 2022 till date)

 Manage biscuit production lines, add value to the quality assurance, procurement process and customer satisfaction at all
levels.
 Assist Chairman in Production of comprehensive and rational approach to Financial Budget.
 Senior member of procurement committee and advise on PPM (Procurement Manual), additions and modifications.
 Critically evaluate the purchasing system, Costpoint, and provide strategic direction on procurement actions, approval
workflows and thresholds, and tracking related to Purchase Requests and Purchase Orders.
 Perform procurement functions for goods and services related to plant site.
 Ensure the Reduction in cost by advising the Chairman in technical evaluation of the supply chain pipeline with
qualitative/quantitative analysis.
 Update the units according to the industry best practice and standardize the process and polices.
 Ensure the Achievement of operational efficiency targets.
 Define metrics and targets KPI for individuals and processes to streamline with company objectives.
 Research & Development projects, to introduce new good quality & distinguished products.
 Focus on customer satisfaction by ensuring farm to folk quality standardization.
 Identification of process bottlenecks & resolve them, updating line capacities regularly.
 Preventive Maintenance Planning, Trouble Shooting, Shift Management, and Waste Control
 Procedures & Implementation of relevant SOP’s & Implementation of all lean practices to develop lean culture.
 Propose Annual Operation Plan to General Manager and Implementation after the approval.
 Ensure the Strategic plan is on schedule by ensuring all the supply chain variables are intact.
 Do the Line Manning analysis and improve the MPC.
 Utilize all resources efficiently, reduce change over time and operation down time.
 Achieve sales demand plan Vs. actual production through optimal use of available resources.
 Motivate people to challenge their effectiveness and strive for excellence.
  Create training programs and tools for building of effective team.
 Ensure diversity and inclusion by participating in company-wide events.

M.A. Food Industries (Pvt.) Ltd. (Sahiwal) Biscuits, Wafers & Candies
GM Operations (Oct, 2019 till July, 2022)
 Manage production lines, add value to the quality assurance, procurement process and customer satisfaction at all levels.
 Comparison of daily production dashboard with budgeted plans and add value to improve in processing efficiency.
 Effective Cost management with quality & Compliance to the customer specifications.
 Ensure procurement & selection of new Production equipment with the advancement in efficiency & technology.
 Increase production, assets capacity and flexibility while minimizing unnecessary costs and maintaining current quality
standards.
 Identification of process bottlenecks in technical procurement and resolve them, by updating line capacities regularly.
 Preventive Maintenance Planning, Trouble Shooting, Shift Management, and Waste Control
 Procedures & Implementation of relevant SOP’s & Implementation of all lean practices to develop lean culture.
 Develop systems and processes that track and optimize productivity and standards, metrics and performance targets to
ensure effective ROI.
 Material reconciliation to avoid variances & deviations in production capacity.
 Plan, organize, direct, and run optimum day-to-day operations to exceed our customers’ expectations.
 Maintain floor discipline and organizational norms & practices.
 Allocate resources effectively and fully utilize assets to produce optimal results.
 Monitor operations and trigger corrective actions.
 Implement strategies in alignment with strategic initiatives and provide a clear sense of direction and focus.
 Stay up to date with latest production & procurement management best practices and concepts.
 Participate in objective setting and review of plant performance. Quality & Food Safety Management:
 100% audit compliance, elimination of audit observations and non-conformances
 Implementation of Food safety practices through extensive hygiene trainings.
 Ensure the complete tracking of purchases are maintained on system i.e. Vendor selection to delivery of goods.
 Research & Development projects, in order to introduce new good quality & distinguished products.
Division Manager – Special Projects-METRO Café & Supply Chain,
- Franchise, Operations & Commercial,
- E-Commerce Operations & Shadow Store Manager
METRO-Habib Cash & Carry Pakistan (Dec 2016 till Sep 2019)
• By ensuring efficient purchase, Consistent sustainability & profitability ensured for Franchise, café & E-Commerce business
through optimization in cost effective measures & improvement in service level.
• Prepare & manage annual and middle term plans of operations with the actual economic performance taking into
consideration the market environment with the help of optimizing the margin mix & procurement operations.
• Café business management leading to sustainable future through cost optimization and team management.
• Direct contact with floor managers and head of departments to ensure the continuous improvement in operations of the
establishment.
• Strong coordination with other functional teams/stores/procurement and supply chain to improve operational efficiency.
• Supply chain management across the METRO store in the divisions
• Managing & monitoring product pricing (Wholesale + Retail) in line with category strategy and targets, taking the market
risks and opportunities within the overall corporate budget process by visiting the stores.
• Review, analysis & reporting of brand wise/supplier wise/customer wise performance for profitability with AP to take the
proper measurement of identified variances.
• Succession planning & leadership skill enhancement of employees for the next level of decision making and management.
• Sponsoring CFTs at Head Office level to ensure regularity.
• Reviewing the overall store’s structural and technical maintenance report and to prepare an action plan with the
maintenance manager.
• Workforce management and its qualitative composition as per the operational & efficiency needs.
• Direct, instruct Area Managers and Store Managers to ensure the continuous operation of the Franchise owned shops as
well as Franchisee.
 • Develop & maintain Franchise Assortment, Lead categories, Pricing policies, Supplier development, QA assurance &
assuring the right margin mix is obtained.
• Market Intelligence to have an eye on competition development and aligning the long-term strategy for the Franchise
network in the country.
• Reviewing and meeting the Owned shops and Franchisee P&L targets of EBIT monthly and yearly.
• Involved in decision making of Franchise shop establishment, including site selection, business partner selection, shop
layout, equipment requirement, personnel planning, cost management and vendor alignment.

Manager Accreditation & QA (Interim Production/Procurement Tasks)

May, 2014 till Oct, 2016
Fauji Fresh n Freeze Limited
• To Manage all Production & Quality Assurance related tasks with optimization in cost
• Implementation of procurement processes and set up evaluation criteria for selection of vendors/Agri suppliers.
• Technical procurement of FnV, FF line material with respect to FSMS requirements and buying of customized packaging
solutions.
• Installed a QA lab of worth >Rs.200mn, and involved in technical evaluation and negotiation with Vendors across the
globe, thermofisher, McKenzie, Europhins, ICI solutions, Chinese companies etc.
• Effective procurement and implementation of FSMS standards with respect to International Standards of Food Industries.
• End to end Responsible for Production & Quality Assurance of National & International product portfolio.
• Keep liaison with internal and external agencies, customers and regulatory authorities ‘worldwide.
• Manage production lines with annual targets keeping the cost optimization through controlling line losses & increasing
team efficiency.
• Manage & produce an end -to -end product portfolio specification in accordance with customer requirement.
• Certifications achieved for BRC, Dutch HACCP, ISO 9001:2008, ISO 14001:2004, ISO 18001:2007 & Halal food management
system. IFS certification in process.
• Manager production operations for processing of IQF French fries, fruits and vegetables (as an active production manager
for a period of 6 months at the time of operations start).
Plant Manager
Sep, 2011 till Apr, 2014
M. A. Food Industries (Pvt.) Ltd. (Sahiwal)
• Manage production lines, add value to the quality assurance, procurement process and customer satisfaction at all levels.
• Comparison of daily production dashboard with budgeted plans and add value to improve in processing efficiency.
• Effective Cost management with quality & Compliance to the customer specifications.
• Procurement & selection of new Production equipment with the advancement in efficiency & technology
• Critical evaluation of the procurement processes and selection of right vendors for technical processes.
Quality Assurance Manager
Jul, 2010 till Aug, 2011
Advanced Baking Concept DIP (Dubai, U.A.E.)

Consultant
Sep, 2009 till May, 2010
Manchester Cash & Carry (Manchester, United Kingdom)

Manager Purchase
Oct, 2007 till Aug, 2009
Engro Foods Limited
• Led procurement operations of all division and all projects including multi billion rupees.
• Engro Dairy & Ice Cream Plants at Sahiwal, Dairy Farm at Nara and Engro–UNDP (United Nation Development Project)
• Led local and foreign procurement of more than PKR. 4 billion annually
• Implemented and trained (ERP) SAP MM (Material Management) Module to purchase and warehouse team.
• Liaised with planning department for production planning requirements and warehouse department for non-productive
items.
 • Derived productivity opportunities with supply base to deliver value to business, adhered to procurement policies and
standards and managed VMI (Vendor Managed Inventory).
• Played key role in SAP (MM) module scratch to go-live process; ensured full audit trail to satisfy internal and external
auditors.
• Established and maintained measurable performance metrics for all levels of procurement activities including supplier
performance, supplier quality, internal order placement.
• performance, managing annual budgets and preparing periodic reports.
• Ensured that contractual obligations were delivered, reported on supply base management & improvement, worked with
inventory control to ensure inventory was maintained to the optimum level to support on time customer deliveries.
• Zero down time (due to unavailability of materials) at processing plants and handled Procurement Life Cycle (Procure to
Pay)
Key Achievements
 Successful and timely completion of large scale multi billions projects i.e. Engro dairy , ice-cream & Engro
Nara Dairy Farm
 Implemented SAP at Engro Foods Dairy Business in year 2008.
 Replaced manual system of company ice-cream business unit into computerized SAP (ERP) purchasing
system.
 Developed Standard Operating Procedures (SOPs) to ISO standard.
 Savings in the purchase as compared to budget.
 Implemented the concept of Just in Time (JIT)
National Category Manager
May, 2005 till Sep, 2007
Makro Cash & Carry Pakistan
• Leads the overall assessment and reporting process across Makro C&C, based for conformance to the Responsibility
Standards for Procurement & Suppliers and other Makro policies.
• Procurement, Supplier evaluations, Operations management through teamwork, the introduction of new suppliers and
products, planning sales promotions, coordinate between Makro and suppliers for timely activities related to supply
management etc.
• Objective setting of KPIs w-r-t procurement and related quality expectations.
• Adopted multiple payment schedule method for cost saving through coordination with procurement and finance teams.
• Managed the end-to-end category procurement and developed the processes to carry out the in-house evaluation of the
supplies, to reduce the down time due to quality issues.
• Works alongside Culinary to organize regular cluster meetings, conduct yield tests and produce results for better
implementation.
• Solving complex negotiations challenges through analysis and based on accurate identification of underlying
factors/causes generate awareness of the impact of the proposed solutions outside the immediate area of responsibility.
• Accountable for team’s utilization of standard work including project tracking and documentation.
• Create and revise corporate procurement policies and procedures.
• Manage contracts, and organize & maintain a database of all company vendors across the national stores.
• Negotiating with suppliers for marketing as selling of signage points inside and outside the stores.
• Analyze the business and make recommendations to balance demand and supply.
• Key Achievement: Played a leading role in the opening of 4 stores (3 at Karachi and 1 at Lahore Pakistan)

Production Manager (Biscuits)

Jul, 2004 till Apr, 2005
Vita Food Industries

Production Manager
Jul, 2000 till Jun, 2004
Mehtab Industries (Sahiwal)
Production Manager
Jan, 1998 till Jun, 2000
Montgomery Flour & General Mills (Sahiwal)
 Production/Quality Control Manager
Dec, 1996 till Dec, 1997
Modern Food Industries (Lahore)

Production Manager
Jun, 1992 till Jun, 1996
Mehtab Industries (Sahiwal)
• Increase production, assets capacity and flexibility while minimizing unnecessary costs and maintaining current quality
standards.
• Identification of process bottlenecks & resolve them, updating line capacities regularly.
• Preventive Maintenance Planning, Trouble Shooting, Shift Management, and Waste Control Procedures & Implementation
of relevant SOP’s.
• Implementation of all lean practices to develop lean culture.
• Develop systems and processes that track and optimize productivity and standards, metrics, and performance targets to
ensure effective return on assets.
• Material reconciliation to avoid variances & deviations in production.
• Plan, organize, direct and run optimum day-to-day operations to exceed our customers’ expectations.
• Maintain floor discipline and organizational norms & practices.
• Allocate resources effectively and fully utilize assets to produce optimal results.
• Monitor operations and trigger corrective actions.
• Implement strategies in alignment with strategic initiatives and provide a clear sense of direction and focus.
• Stay up to date with latest production management best practices and concepts.
• Participate in objective setting and review of plant performance. Quality & Food Safety Management:
• Quality ownership and quality assurance as per quality standards
• 100% audit compliance, elimination of audit observations and non-conformances
• Implementation of Food safety practices through extensive hygiene trainings.
• Administrative Management, Address employees’ issues or grievances
• Research & Development projects, in order to introduce new good quality & distinguished products.
Master’s in Business Administration (2005-2007)
Education Preston Institute of Management & Sciences, Karachi
BS Food Science & Technology (1987-1991)
University of Agriculture, Faisalabad

Trainings & Seminars
• International Lead & Win (Germany, Poland & Italy)
• METRO Change Management
• BRC Certify Internal Auditor.
• Sanitary & Phyto sanitary training of fruits & vegetables by Delphy Netherland
• Basic Food Hygiene & HAACP Awareness Training (Dubai)
• Awareness to HACCP Food Safety System (BVC Pakistan)
• ISO 22000 Awareness (Dubai)g
• PIC Training level 3 (TUV Dubai)
• Training on SAP
• Training in Management, Administration, Procurement, Materials Management,
• Project Management, Leadership, and Business Communications

PERSONAL INFORMATION:
Nationality: Pakistani
Marital Status: Married (2kids)
Date of Birth: 03-03-1967