Fall 20 MKT 460.

8 Final Exam Part 2: Marks 25= 25%; Time 70 mins

Answer format: typed (MS doc), Font 12, line spacing: 1

Students MUST mention the types (Q1) & tools (Q2) listed against their Names in the beginning of their both answers.

Question 1(A+B+C/D/E): 15% (max 2 pages)

A. Develop one Innovative Product Development strategy (for your TG) under your Brand (mention against your
name) following the disruption type (A1/2/3/4/5) mention against your name. Add visual/s of your product and
classify your functional and emotional USPs among core, tangible and augmented levels in a table. (3+4=7%)

A1: Multibranding: Current Product Core Augmented Line at

current price range. Functional Features and
A2: New Brand: New product Line at Benefits current
price rage. Emotional Benefits
A3: Multibranding: Current Product line but High end entry
A4: New Brand: New product Line but Low end entry
B. Develop a Brand Name Logo for your new brand following the listed array of brand (B1/2/3/4/ 5) mentioned
against your name. Briefly justify your new brand name. (5%)

B1: Endorsed: Linked Name

B2: Endorsed: Token
B3: Sub Brand: Master as the driver
B4: Sub Brand: Co driver
B5: Endorsed: Strong Endorsement

Answer any one (as listed against your name) from C/D/E:

C. Develop one Chasm Strategy following the listed topic (C1/2/ 3) mentioned against your name. (3%)
C1: Bowling Alley
C2: Invasion: whole product
C3: Invasion: Partnership

D. Develop one Customer Transition strategy for your new brand following the listed type (D1/2/3/4/5) against your
name. (3%)
D1: Gold to Platinum: Full Service
D2: Gold to Platinum: Loyalty Program
D3: Bronze to Gold: Recovery
D4: Bronze to Gold: Frequency Program

E. Develop a Distribution Navigation strategy for your new brand following the navigation type mentioned against
your name. (3%)
E1: Range
E2: Reach
E3: Richness
E4: Affiliation
 Question 2: 10% (max 2 pages including 1 page for the interactive content)
Develop an Interactive IMC Static Content idea for your new brand integrating the tools mentioned against your
name. Table your IMC Objectives, Budget and selected Media. Add Visual/s.
Bonus Question: Set a tagline for NSU (2 marks)
Name Brand
Nayem Bin Khaleque Hatil Home Furniture
Md. Nazmul Hasan Brothers Home Furniture
Md. Touhid Jahan High Tech Home Furniture
Chowdhury Shibli Maruf Nadia Home Furniture
Sadia Rahman Regal Home Furniture
Moinul Hasan Bhuiyan Akhter Home Furniture
Md. Faisal Ahmad Anik Partex Home Furniture
Sumaiya Shuveccha Amin Legacy Home Furniture
Angel Ahasan Shawon Athena Home Furniture
Sharar Shams Chameric Home Furniture
Dipta Roy Ashley Home Furniture
Tanzin Tasnum Bohubd Home Furniture
Nasir Sharif Tonmoy Brothers Office Furniture
Anasua Chowdhury Katha High Tech Office Furniture
Fabiha Nawal Nadia Office Furniture
Mahdi Hasan Khan Regal Office Furniture
Anamul Hassan Akhter Office Furniture
Shertaj Jahan Jebin Partex Office Furniture
Gourav Nandy Brothers Hospital Furniture
Partex Kitchen Cabinets and
Golam Rabbi Chowdhury fittings
Regal Kitchen Cabinets and
Syed Wasiullah Al Mashud fittings
Md. Mahmudur Rahman Regal Hospital Furniture
Ahamed Tahmid Zaman Akhter Hospital Furniture
Partex Academic/ School
Rageeb Shahryar Furniture
Asif Malik Furniture.bari Home furniture
Hatil Kitchen Cabinets and
Marjuk Mahbub Bhuiyan fittings
Maksudur Rahman Navana Home Furniture
Rafeed Elahi Chowdhury Teal Home Furniture
Yashin Arafat Koncept Home Furniture
Zahra Fatima ISHO Home Furniture
Md. Sudipto Yaqub Weavers Home textile
Syed Fahimul Haque Hometex Home textiles
Aseer Istiaq Azad Aarong Home Furniture
Q1 Q2
A1, B2, C2, Sales Promo ( bonus pack) , Cause related marketing
A3,B4, D4 Sales Promo(instant premium), Snap
A4,B4,D3 Sales Promo (bounce back Coupon), FaceBook
A3,B3,E2 Sales Promo ( self-liquidating premium), Instagram
A2,B2, E3 Sales Promo (contest), Alternative support Media
A3,B1,D4 Sales Promo (sampling), Transit Support Media
A1,B5,E4 Sales Promo (cross ruff coupon), PR event
A2, B1, C3 Sales Promo (instant premium) , Mobile billboard
A2,B5,E1 Sales Promo ( bonus pack) , SNAP
A3, B3, C1 Sales Promo(instant premium), Cause related marketing
A3,B1,D3 Sales Promo (bounce back Coupon), Alternative support Media
A1,B1,D2 Sales Promo ( self-liquidating premium), Facebook
A1,B4,D4 Sales Promo (contest), Transit Support Media
A4,B3,D1 Sales Promo (sampling), Outdoor Furniture
A1, B2, C2, Sales Promo (cross ruff coupon), Cause related marketing
A3,B4, D1 Sales Promo (instant premium) , Mobile billboard
A2,B2,D3 Sales Promo ( bonus pack) , PR event
A2,B3,E2 Sales Promo ( bonus pack) , Cause related marketing
A2,B2, E3 Sales Promo(instant premium), Snap
A3,B1,D3 Sales Promo (bounce back Coupon), FaceBook
A1,B5,E4 Sales Promo ( self-liquidating premium), Instagram
A4, B1, C3 Sales Promo (contest), Alternative support Media
A3,B5,E1 Sales Promo (sampling), Transit Support Media
A3, B3, C1 Sales Promo (cross ruff coupon), PR event
A4,B1,D3 Sales Promo (instant premium) , Mobile billboard
A1,B2,D2 Sales Promo ( bonus pack) , SNAP
A2,B4,D4 Sales Promo(instant premium), Cause related marketing
A4,B3,D1 Sales Promo (bounce back Coupon), Alternative support Media
A1, B2, C2, Sales Promo ( self-liquidating premium), Facebook
A3,B4, D4 Sales Promo (contest), Transit Support Media
A4,B4,D3 Sales Promo (sampling), Outdoor Furniture
A1,B3,E2 Sales Promo (cross ruff coupon), Cause related marketing
A2,B2, E3 Sales Promo (instant premium) , Mobile billboard