Marketing strategy

Pooya Sanat
Field of activity and measurement of the target market

. Field: industrial kitchen equipment

. Target market: Restaurants, wedding halls, government offices
. Market cap: very high
. Growing market: Restaurants (high), wedding halls (middle), government offices
(low)
. Online market: poor
. Competitors: poor
Competitive factors

. Price (for pooya sanat: poor)

. After sales service (for pooya sanat: medium)

. Product variety (for pooya sanat: poor)

. Design and implementation team (for pooya sanat: poor)

. Powerful media (for pooya sanat: in progress)

. Digital marketing (for pooya sanat: in progress)

Optimization

. Price (Discount strategy)

. After sales service (Repairs and providing spare parts)

. Product variety (Product import)

. Design and implementation team (Providing design samples)

. Powerful media (Using all social platforms such as Instagram and Aparat)

. Digital marketing (Various advertising strategies such as Google Ads, Marketplace

and social media advertising)
Assessing the status of competitors
Assessing document:
https://docs.google.com/spreadsheets/d/1HfoB62DEXtRij8l9K5-qy09auFbn0MHp
tKUX1FIuGUU/edit?usp=sharing
Assessing Results
. Persia steel monthlyAvg:
High potential keywords = 34 =17000 searches
Low potential keywords = 254 = 12700 searches
. Digi sanat monthlyAvg:
High potential keywords = 71 =77000 searches
Low potential keywords = 320 = 16000 searches
. Apadana kithch monthlyAvg:
High potential keywords = 20 =10000 searches
Low potential keywords = 449 = 22450 searches
. Industrial kitchen monthlyAvg:
High potential keywords = 38 =19000 searches
Low potential keywords = 460 = 23000 searches
Keywords groups

Brand awareness keywords regarding to cost and efficiency:

‫ﺗﺟﮭﯾزات آﺷﭘزﺧﺎﻧﮫ ﺻﻧﻌﺗﯽ‬

‫آﺷﭘزﺧﺎﻧﮫ ﺻﻧﻌﺗﯽ‬

‫ﺗﺟﮭﯾزات ﮐﺎﻓﯽ ﺷﺎپ‬

‫ﺗﺟﮭﯾزات ﻓﺳت ﻓود‬

‫‪Keywords groups‬‬

‫‪Product keywords regarding to cost and efficiency:‬‬

‫ﻣﯾز اﺳﺗﯾل‬ ‫ﺳرخ ﮐن ﺻﻧﻌﺗﯽ‬
‫ﭼﻠو ﭘز اﺳﺗﯾل‬ ‫ﭼرخ ﮔوﺷت ﺻﻧﻌﺗﯽ‬
‫دﯾﮓ اﺳﺗﯾل‬ ‫ﯾﺧﭼﺎل ﺻﻧﻌﺗﯽ‬
‫ﺑن ﻣﺎری‬ ‫ﻗﮭوه ﺳﺎز ﺻﻧﻌﺗﻲ‬
‫ﻣﺧﻠوط ﮐن ﺻﻧﻌﺗﯽ‬
‫ﻓر ﭘﯾﺗزا رﯾﻠﯽ‬
‫ھود ﺻﻧﻌﺗﯽ‬
‫آﺑﻣﯾوه ﮔﯾری ﺻﻧﻌﺗﯽ‬
‫ﯾﺦ ﺳﺎز‬
‫ﻓر ﺻﻧﻌﺗﯽ‬
‫دﯾﮓ اﺳﺗﯾل‬
‫ﺳﺑزی ﺧرد ﮐن‬
‫ﮐﺑﺎب ﭘز ﮔﺎزی‬
‫ﻣﺎﺷﯾن ﺧﻣﯾر‬
‫ﯾﺧﭼﺎل ﺳوﭘرﻣﺎرﻛت‬
Evaluating the search volume of keywords

Brand awareness:
Evaluating the search volume of keywords

Comparison of brand
And product:
Evaluating the search volume of keywords

High impression
product:
Evaluating the search volume of keywords

Low impression
Product:
Estimate google campaign cost

Weighted average price of brand keywords: 5 TRY = 8500 Toman (per click)

Weighted average price of brand keywords: 2.5 TRY = 4200 Toman (per click)

cost of the first campaign: 10,000,000 Toman

Weighted average click in first campaign: 150-200 click

Estimate action (call) for first campaign: 20-30 action