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  • Advertising Pitch Deck

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    Michael Thom Macabuhay
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    The document provides an analysis of a Pepsi ad campaign. It identifies the campaign's objectives to build the brand image and send a message about the status quo in the US. The target audiences were existing Pepsi consumers, millennials, and marginalized groups. The core messages aimed to convey that achieving peace and unity is easy and that Pepsi brings people together. While the ad had strong elements like music and video content, its context and execution did not cohesively match the campaign objectives, so it did not successfully hit its goals. The analysis recommends fixing elements to create a more cohesive video.

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    The document provides an analysis of a Pepsi ad campaign. It identifies the campaign's objectives to build the brand image and send a message about the status quo in the US. The target audiences were existing Pepsi consumers, millennials, and marginalized groups. The core messages aimed to convey that achieving peace and unity is easy and that Pepsi brings people together. While the ad had strong elements like music and video content, its context and execution did not cohesively match the campaign objectives, so it did not successfully hit its goals. The analysis recommends fixing elements to create a more cohesive video.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views12 pages

    Advertising Pitch Deck

    Uploaded by

    Michael Thom Macabuhay
    The document provides an analysis of a Pepsi ad campaign. It identifies the campaign's objectives to build the brand image and send a message about the status quo in the US. The target audiences were existing Pepsi consumers, millennials, and marginalized groups. The core messages aimed to convey that achieving peace and unity is easy and that Pepsi brings people together. While the ad had strong elements like music and video content, its context and execution did not cohesively match the campaign objectives, so it did not successfully hit its goals. The analysis recommends fixing elements to create a more cohesive video.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    #STRATEGICCONTENTS

    GROUP 7
    OBJECTIVES
    - BUILD BRAND IMAGE

    - SEND A MESSAGE ABOUT STATUS QUO IN THE US


    TARGET AUDIENCE

    - EXISTING PEPSI CONSUMERS


    - MILLENNIALS
    - MARGINALIZED GROUPS
    CORE MARKETING MESSAGES

    - ACHIEVING PEACE AND UNITY IS EASY


    - PEPSI IS A BRAND THAT TIES PEOPLE TOGETHER
    OUTSTANDING ELEMENTS

    - MUSIC
    - CONTEMPORARY VIDEO CONTENT ELEMENTS
    - EDITING
    WEAK ELEMENTS

    - THE CONTEXT OF THE AD ITSELF


    - ELEMENTS OF THE AD DON’T MATCH UP
    DID IT HIT ITS CAMPAIGN
    OBJECTIVES?
    NO
    RECOMMENDATION / VISUALIZATION
    RECOMMENDATION / VISUALIZATION?

    - CONTEXT IS KEY
    - FIX ELEMENTS TO BE A MORE COHESIVE VIDEO
    STORYLINE
    - CAMERA PANS UP TO THE FLIGHT SCHEDULE AT AIRPORT
    - ON AIRPORT SPEAKERS, AN ANNOUNCER CHIMES, ALL FLIGHTS ARE
    CANCELLED
    - EVERYBODY GROANS, FRUSTRATED. CAMERA FOCUSES ON AN
    AMERICAN MAN. HE JUST WANTS TO GO HOME
    - AMERICAN MAN SITS DOWN, BESIDE HIM MULSIM MAN. THE MAN
    IN TRADITIONAL ISLAMIC CLOTHING TRIES TO MAKE
    CONVERSATION TO THE AMERICAN ABOUT THEIR PREDICAMENT
    -

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