Prayer

Dear Lord and Father of all,

Thank you for today.
Thank you for ways in which you provide for us all.
For Your protection and love we thank you.
Help us to focus our hearts and minds now on what
we are about to learn.
Inspire us by Your Holy Spirit as we listen and write.
Guide us by your eternal light as we discover more about
the world around us.

We ask all this in the name of Jesus. Amen.

Using the table provided classify the following pictures
showed according to their art categories. Write your
answers in a ¼ sheet of paper.

DSLR CAMERA

POINT AND SHOOT CAMERA

Mobile Phone Art/Computer 3

Digital photography
Generated Images
TECHNOLOGY-BASED ART
(Computer/Digital Arts)
Digital Arts
Let’s start with the first set
of slides
Digital Arts Defined
Digital Arts describe technological
arts, with fluid boundaries offering many
possible interpretations of the
terminology. As such, we now prefer the
terms digital art and new media which can
be used interchangeably with some 6

nuances. In other words, while some works

rely on digital tools to magnify an already-
existing medium, others use as digital
technology as an intrinsic and in
dissociable component in the making of
the artifact.
H
I
s
t 5

o
r
y
 Computer art or digital art first came on the
scene in the early 1960s. Geometric forms and repeating
patterns appear frequently. More traditional subjects like
human beings, landscapes, animals, and still life elements
are simply incorporated as part of those forms and
patterns—rather than as the main focus. Exhibits of
computer art became highly popular and critically
acclaimed, as digital artists or computer art masters or
―superstars‖ came to the fore in Europe, Russia, and the
United States. There were questions as to whether it was, in 8
fact, ―true art‖ since it made use of electronic and
mechanical devices, rather than the artist’s own hand, to
produce the images and effects. Computer/digital arts make
use of electronic and mechanical devices, rather than the
artist’s own hand, to produce the desired images and effects.
Thus, these are definitely technology-based art forms. In
recent decades, personal gadgets such as laptops, tablets,
and android phones have incorporated the artistic
capabilities of the large-scale computers. So it is now
possible for anyone to be a digital artist.
 Art Elements in the
Technology Based Production
1. Rhythm
2. Balance
9

3. Emphasis
4. Proportion
5. Variety
6. Movement
Rhythm
Rhythm in art is possibly
one of the most difficult and most
important ingredients required for
building an interesting composition.
Just like in music, the music we hear
and the different beats produce a
physical reaction from us, making us
move our bodies to the rhythm, 10
allowing us to express the inner
sensations sound produced. It is often
referred to as the principles of
organization or design principles.
Rhythm refers to the movement or
the visual flow within a certain piece.
It is sometimes also referred to as a
tempo or a beat created that invites the
eye to enter into the journey of the
artist’s soul.
Balance
Balance in art refers to
the use artistic elements such as
line, texture, color, and form in the
creation of artworks in a way that
renders visual stability. In general
terms, balance refers to the
equilibrium of different elements.
However, in art and design, balance 11
does not necessarily imply a complete
visual or even physical equilibrium of
forms around a center of the
composition, but rather an
arrangement of forms that evokes the
sense of balance in viewers. Balance
is important as it brings visual
harmony, rhythm and coherence to
artwork, and it confirms its
completeness.
 There are few types of balance, and they
are as follows:
Symmetry
– a form of balance achieved
by the use of identical balance
compositional units on either side of a
vertical axis within the picture plane.

Approximate Symmetry
- a form of balance achieved by the
use of similarly balanced compositional units
on either side of a vertical axis within the picture
plane.

12
 There are few types of balance, and they
are as follows:
Radial Symmetry
– a form of balance that is
even, radiating out from a central
point to all four quadrants of the
shape’s constraining plane.

Asymmetry
– a form of balance attained when the
visual units on balance either side of the
vertical axis are not identical, but are placed
in positions within the picture plane.

13
Emphasis
Emphasis is a
principle of arts which refers
to the use of visual elements
to draw attention to a certain
area, usually a focal point, in
an artwork. There are many
ways you could go about using 14
emphasis in your art. Usually, it
involves contrasting different
elements against each other.
For example, a bright red
object will stand out among
dull gray background or a
straight line among curve
lines, or a round object
among circular objects.
Proportion
Proportion is the
comparison of dimensions
or distribution of forms. It is
the relationship in scale
between one element and
another, or between a 15

whole object and one of its

parts. Differing proportions
with a composition can relate
to different kinds of balance
or symmetry, and can help
establish visual weight and
depth.
Variety
Variety is the
compliment to unity and
harmony, and is needed to
create visual interest.
Without unity and harmony,
an image is chaotic and
―unreadable‖, without 16
variety it is dull and
uninteresting. Good design is
achieved through the
balance of unity and variety;
the elements need to be alike
enough so we perceive them
as a belonging together and
different enough to be
interesting.
Movement
Movement is the path our eyes follow when
we look at a work of art, and is generally very
important to keep a viewer’s eyes engaged in the
work. Without movement artwork becomes stagnant.
A few good strategies to evoke a sense of movement
(among many others) are using diagonal lines, placing
shapes so that they extend beyond the boundaries of 17

the picture plane, and using changing values.

 In the In our country, Filipino

Philippine
artists were likewise influenced by
the technology trend in art.
However, this was more in the

Scene: commercial sphere. From the

1960s to the 1990s, their
18
computer-generated works were
primarily geared towards
illustrating for international
comic books. In fact, Filipino
illustrators earned quite a
reputation for their talents and were
highly in demand in this field.
 Computer technology has by now

Digital Arts in the

invaded every aspect of modern life. It was,
therefore, inevitable that it would develop into
forms and devices that could be mass

Hands of Everyone produced, mass distributed, and therefore

widely accessible to everyone. In other words,
anyone with a computer device can now
capture and edit images or videos; create and
19
manipulate and share works of art.
Some digital artists have even
used their works to express their views on
political, social, and cultural issues; as well as
to advocate causes that are critical to modern
life, such as the environment and climate
change. Other seven explore the
philosophical relationship between science
and technology and the arts.
Example:
APPLY WHAT YOU HAVE LEARNED
Directions: Answer the following questions. Write your answers in ½
sheet of paper.

21

1. In what way will the art elements in the technology-based production

arts make the picture attractive and interesting?

2. What makes its production different from other movies?

3. Will these kinds of art be appreciated by today’s generation? Why?

 “
DIGITAL ART software
has empowered both the
painterly side of
photographers, and the
photographer side of
painters.

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THANK YOU
FOR
LISTENING! 23

Any questions?
You can find me at:
Fb: ALVIC GALLERA PALMES
Gmail: palmesalvic@gmail.com