ACTIVITY #2: PURPOSIVE COMMUNICATION

DIRECTIONS: Refer to the assigned videos per group below. Evaluate the video that is assigned
to your respective group. Make a presentation following the guide questions that are given
below. Download the assigned video in each group, and present it during the class schedule.

Group 1: https://www.youtube.com/watch?v=86JdtGfYFLI
Group 2: https://www.youtube.com/watch?v=0tCt_ouHQxE
Group 3: https://www.youtube.com/watch?v=KQqUhNeAPVs
Group 4: https://www.youtube.com/watch?v=JltqvJNLUlw
Group 5: https://www.youtube.com/watch?v=qrEcGKLlnTw
Group 6: https://www.youtube.com/watch?v=44LdLqgOpjo

GUIDE QUESTIONS IN EVALUATING AN IMAGE/VIDEO

SOURCE
What is the source of the video?
Are there pieces of information about the source of the image?
How did you know the source?

CONTEXT
Does the information provide the context of the video or where, when, why, how, and for
whom the video is?

CONTENTS
What is contained in the video?
Are there people, animals, or objects in the video? How are they presented?
What message does the video convey? Is the message clear?
What feelings does the video evoke?
How do others see the video?

AUDIENCE
Who is the target audience?
What information is provided that gives you an idea about the target audience of the video?

AUTHOR
Is the name of the author given?
Who is the author?
What are the credentials of the author?
What is the author’s purpose? (to inform, to persuade, or to entertain)

VISUAL
How do you find the layout, design, and color? How are they used? Are they helpful in framing
the message of the image?

TECHNICAL QUALITY
What can you say about the color and size of the images?
What can you say about the quality of the image?
Is it copyrighted?