IMB le kasari afno company ko diverse issues lai solve garyo bhanne kura “Strategy as Diversity” bhanne

case study le bujhaeko cha. IBM le Louis Gerstner lai 1993 ma CEO ko rup ma Swagat gare. Unlai thaha
thiyo ki IBM le yo bibhid market ko purai faida uthai raheko thiena. Yo company le bibhinna prakar ka
customer ra employee base ko potential lai pura Greko thiena. Tesaile, Gerstner le 8 ota diversity task
forces haru launch gare 1995 ma. Tyo kina gare hola bhanda, thuprai manche ko thuprai sujhabh salla
hunchan. Tehi bhaera, yo groups haru le ajjai farakilo customer ra employees lai target garna yo task
force haru banaeko ho.

Gerstner le 8 ota task force banauda tinle 8 ota prakar ka bektitwa haru lai sameta ka chan. Jasma
parchan, Asians, blacks, LGBT, white men, disabled mancheharu, women, ani Hispanics. Kunai pani
company ma managers haru le solve garne ho diversity ko problem. Tara IBM ko CEO le bhane haina
esma sabbai le garnu parcha bhanne dharana rakhe.

IBM le chai pahila k gardo raicha bhane, aru ko Bhawana, aruko bichar haru lai nazar andaj garthe. Tara,
yo task force haru banisake pachi, sabbai le k sike bhanda, company ma kaam garne sabbai le aru ko
bhinata lai apnaune ra sanga afule sikne ra sikaune kura huna thalyo.

Yo task force haru banaunu ko mukhya kara chai k hola ta. Company lai thaha hunu paryo ki farak farak
manche ko farak farak needs ra requirements huncha. Aba yo task force le chai tyo needs haru bujhera,
market ma k ko maag cha bhanne kura lai spasta garcha. IBM le afno customer sanga chai ramro
sambandha banauna ra external focus rakheko cha. Sathsathai, task forces haru le thuprai executive
partner programs haru suru garyo jasle thurpai customer segments lai target garyo.

2001 ma IBM le executives haru lai assign garna thalyo. Kina bhanda, women ra US ma raheko minority
owned business ko bich samandha banauna. Jaska kara ramro return ra revenue aauna thalyo. Ahile IBM
sanga dherai purana samandha haru chaan with dherai business haru sanga. Tesma pani dhera business
haru ta disabled people ma based chan.

Gerstner le bhane diversity made a market based issue. Jasko matlab chai yo kura bujhnu ho ki market
jaile pani bibhid ra bahusanskritik huncha. Aba eslai business ko view bata herne ho bhane, company le
ahile samma nasocheko market bata paisa kamaunu ho. Hami bhancham ni untapped markets. Ho, yehi
market ma pugnu IBM ko purwa CEO ko mukhya kaam thiyo. Market lai bujhepachi, ramro result in
aauna thalyo.

Women task force suru bhaesi IBL le Market Development organization pani banayo. Else chai US ma
bhako bahusanskritik market ra mahila haru le chalaeko business lai focus garyo. Company le vendor
haru sanga sambandha banera chaieko sales ra support provide garyo small ra mid size businesses haru
lai. Minority ra mahila customers bhaeko karan, tyo task force le dherai business opportunity bhitrayo.

Aba kura garum, IBM ko 4 ota pillar of change. Jasma pahilo cha leadership support jataunu Leadership
bhanne kura ekdam mahatwapurna chan. Leaders lai thaha hunu paryo ki executive sponsors le kasari
kaam garchan, ra lead by example ko trend follow garnu paryo. Leaders haru le kehi bhedbhav nagari
milera kaam garyo bhane ta kaam garne haru le ni tehi ta follow garchan.

Dosro pillar bhaneko karmachari haru lai as partners engage garne. Sabbai lai barabar treat garne ra
sabbai lai ek samman opportunity dine. Yo garne kram ma IBM le cultural shifts haru patta lagayo. Pahila
ko case ma, company le karmachari lai kahile pani afno interest ma focus garnu bhaneko thiena, tara
Gerstner le office ko kaam sang sangai afno interest lai in khulauna prosthan gare.
IBM ko task force le garda executives ra karmachari haru milera diversity to solution nikalna thale. Tesro
pillar bhaneko chai management practive ho. Yo pratha lai company ko mukhya kaam jasari liera
practice garesi matrai diversity manage huncha. Company le k chaheko ho bhanda tya kaam garne
sabbai le yo bujhnu paryo ki diverse workforce lai manage garnu bhaneko IBM kaam gareko
mahatwapurna requirement ho.

Chautho pullar bhaneko, diversity goals like business goals sanga link garnu. Yo task force haru le euta
link create garyo jasle euta ramro business practice set garyo. Jaska karam company le dherai kura haru
achieve garna safal bhaeko cha. Antim tira pugda, ma k bhanna chahanchu bhane, IBM dherai desh haru
ma sanchalan bhairako cha. And esko safalta ko lagi, sabbaile diversity lai embrace garnu parcha.
Business activities matrai nabhaera ek arka bich ko differences lai pani manyata dinu parcha.