Job Aid Manually Yanked & Tombstoned ASINs

Manually Yanked & Tombstoned ASINs

Table of contents
About this job aid .......................................................................................................................................................... 2
Welcome! .................................................................................................................................................................. 3
Manually Yanked ASINs ............................................................................................................................................. 4
What is a Manually Yanked ASIN?.......................................................................................................................... 4
How do I identify a Manually Yanked ASIN? .......................................................................................................... 4
How do I handle a Manually Yanked ASIN contact? .............................................................................................. 5
Quick Overview for Manually Yanked ASINs case handling ................................................................................... 7
Tombstoned ASINs .................................................................................................................................................... 8
What is a Tombstoned ASIN? ................................................................................................................................. 8
How do I handle contacts about a Tombstoned ASIN? .......................................................................................... 8

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Job Aid Manually Yanked & Tombstoned ASINs
About this job aid
Target M@ New Hire Associates
Audience
Duration 10 Minutes
Objectives • Identify the correct Manually Yanked reason for an ASIN not
buyable and follow the corresponding troubleshooting steps.
• Understand what a Tombstoned ASIN is and what steps to take in
order to relist the item.
Session Flow What is a Manually Yanked ASIN?
How do I identify a Manually Yanked ASIN?
How do I handle a Manually Yanked ASIN contact?
What resources are available to handle a Manually Yanked ASIN contact?
Quick overview for Case Handling

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Job Aid Manually Yanked & Tombstoned ASINs
Welcome!
This guide provides instructions for handling contacts about Manually Yanked and Tombstoned
ASINs.
This Job Aid guides you through the correct case handling regarding Manually Yanked or
Tombstoned ASINs.

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Job Aid Manually Yanked & Tombstoned ASINs
Manually Yanked ASINs
In this section, you’ll learn more about what a Manually Yanked ASIN is, and how to handle
contacts about these.

What is a Manually Yanked ASIN?

Selling Partners are expected to comply with Amazon policies, local, regional and governmental regulations, as well
as not violating any intellectual property rights of others. If they do not follow these policies or regulations,
Amazon removes or blocks their listings, to prevent that our customers have bad experiences.

If Amazon removes or blocks a product, we refer to it internally as a Manually Yanked ASIN. Externally, the website
will show an error message that a product or page was not found. In this case, the seller contacts Seller Support to
ask for help.

If seller complies with all policies and regulations, but a product is still not discoverable, it may be due to the fact
that all Selling Partners have removed the item from their inventory and it shows within our tools as “Tombstoned”.
In this case, the seller simply needs to add it as if it was a completely new product, in order to be able to sell it.

How do I identify a Manually Yanked ASIN?

There can be different reason as to why an ASIN is manually yanked. For example:

- Prohibited Claims and Restricted Products (PCRP)

- Recall (product was removed from the market as it was considered unsafe for the customers)
- Brand Protection (intellectual property violation of Brands)

By following the PWF Listings > Manage Listings > Listing not buyable, it shows whether the ASIN is manually yanked
or not.

Additionally, we can find specific information in tools like SPOT or CSI, when an ASIN is manually yanked. Have a look
at the screenshots below on what to look for in the tools.

SPOT - ASIN Troubleshooting View -> verify if ASIN is discoverable (showing in green), or not discoverable (showing
in red) in the ASIN Information overview.

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Job Aid Manually Yanked & Tombstoned ASINs
CSI – Simple Reconciled Product Data View -> verify the reason for manually yanked (if restricted, recalled, brand
protection, etc.)

Once you identified the reason for removal or block, you can proceed with the related SOPs and relevant next steps.

How do I handle a Manually Yanked ASIN contact?

Use the PWF Listings > Manage Listings > Listing not buyable, and identify the solution it provides. The PWF Listing
not buyable covers for example:

- Troubleshoot listings with ASINs that are inactive

- How do I identify suppressed listings?
- What is a suppressed listing?
- How do I unblock listings in bulk that have pricing errors?
- How do I request approval to sell in certain product categories?
- What categories require approval?
- What are restricted products?

Additionally, review related SOPs for additional research steps. Recommended SOPs to follow for listings not
buyable:

- What Happened to My Listing

- Handle a Contact about an ASIN Removed from a Marketplace
- Gating for Non-Gating Associates

Start with the SOP What Happened to My Listing and go through it to identify, if it solves the seller’s issue.

If it does not solve the seller’s issue, or does not include the seller’s issue, proceed to using the SOP Handle a
Contact about an ASIN Removed from a Marketplace and follow the indicated steps.

If Manually Yanked does not apply to the selling partner’s issue, use the SOP Gating for Non-Gating Associates, or
the SOP Tombstoned ASIN FAQ, for additional research options.

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Job Aid Manually Yanked & Tombstoned ASINs

Resources
Basic SOPs

• How to Read an Annotation on a Manually Yanked ASIN

• Provide Public Facing Information about a Manually Yanked ASIN
• Examples of Different Reasons for Manually Yanked ASINs
• ASIN Not Discoverable Status Reasons and Their Meanings

Specific SOPs

• Handle a Contact about an ASIN Removed from a Marketplace

• Brand Protection Manually Yanked ASIN FAQ
• Handle a Brand Intellectual Property Contact
• Process an ASIN Reinstatement for Brand Protection or Suspected Intellectual Property Violation Contact
• Handle a Recalled Product Contact
• Handle a PCRP Restricted ASIN Contact
• Handle a Contact about a Removed Personal Safety and Household ASIN
• Handle a Contact about an ASIN Removed due to an Amazon Investigation
• Handle a Contact about an ASIN Removed by Product Safety Investigations or Food Safety and Compliance
• What Happened to My Listing
• Prohibited and Restricted Products FAQ
• Handle a Case Where a Seller Requests Approval to Sell a Product They Previously Listed but is Now
Restricted
• Gating for Non-Gating Associates
• Listing Removal Notification Contact FAQ
• Escalate an Account Health Data Issue Related to Policy Violations
• Quicklinks to Request a Prohibited Product Review
• How to Read an Annotation on a Manually Yanked ASIN

Tools

• SPOT – ASIN Troubleshooting View

• CSI – Blame-O

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Job Aid Manually Yanked & Tombstoned ASINs
Quick Overview for Manually Yanked ASINs case handling

Issue/ Manually Yanked – Manually Yanked –

Gated ASIN Tombstoned ASIN
Resources Brand Protection PCRP Restricted
Listings and Offers – Listings and Offers – Listings and Offers – Listings and Offers –
PWF Manage Listings – Manage Listings – Manage Listings – Manage Listings –
Listing not buyable Listing not buyable Listing not buyable Listing not buyable
How to Read an How to Read an Gating for Non-Gating Tombstoned ASIN
Annotation on a Annotation on a Associates FAQ
Manually Yanked ASIN Manually Yanked ASIN
Prohibited and Handle an Ineligibility
Brand Protection Prohibited and Restricted Products to List Contact
Manually Yanked FAQ Restricted Products FAQ
FAQ
Handle a Brand
Intellectual Property Handle a PCRP
Contact Restricted ASIN
SOP
Contact
Process an ASIN
Reinstatement for Evidence
Brand Protection or Requirements for
Suspected Intellectual Reinstating a PCRP
Property Violation Restricted ASIN
Contact
Request
Reinstatement of a
PCRP Restricted ASIN
The best tool for The best tool for CSI – Show Gating CSI Data Viewer –
investigating Manually investigating Manually Decisions Selecting “Simple
Yanked ASINs and the Yanked ASINs and the Reconciled Product
reasons is the CSI Data reasons is the CSI Data Data View”
Viewer – Select Viewer – Select
Tools
“Simple Reconciled “Simple Reconciled
Product Data View” Product Data View”

SPOT – ASIN SPOT – ASIN

Troubleshooting View Troubleshooting View

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Job Aid Manually Yanked & Tombstoned ASINs
Tombstoned ASINs
In this section, you’ll learn more about what a Tombstoned ASIN is, and how to handle contacts
about these.

What is a Tombstoned ASIN?

A Tombstoned ASIN refers to an ASIN that previously was listed on the Amazon website, but
where all active offers have been removed from Sellers that were selling this item. This means
that if it shows Tombstoned, the product is not existing in our Catalog anymore, and needs to be
added back to the catalog.

Resources available SOPs

• Tombstoned ASINs FAQ SOP

How do I handle contacts about a Tombstoned ASIN?

To get started with the troubleshooting, follow the Paragon Workflow: Listings > Manage Listings
> Listing Not Buyable. Enter the ASIN and follow the instructions given by the Paragon Workflow.
Additionally, check in CSI – Blame-O, if the reason for “Not Discoverable” is “Tombstoned”. If this
is the case, educate the Seller to add the product back to the catalog, using the “I am listing a
product not existing on the Amazon website” function in Seller Central.

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