DearAmazon Team,

Analysis of complained ASIN:B0C1GMMMV4

Title: Epson T664 (Cyan,Magenta,Yellow,Black) Multicolor Ink BottlesPack of 4

ASIN Totalno of order in last 365 Total numberof return in Return percentage
days last 365 days

B0C1GMMMV4 88 0 0%

Root Cause

WhenwehavegonethroughtheASINstounderstandthereasonofsuspensionwefindsome issuedueto
suspensionwhich ismentionedbelow.
• DearTeam, Ijust wanttosaythat thereisamisunderstandingbetweenmeandamazon,I just want saythat , Iam
authorizedtosalesthisEPSONbrand,ThisauthorizationisprovidedbysalesheadofEpsonBrandOFBihar&
Jharkhand.
Apart ofthat,I havealsotakencatalogueAuthorizationthroughamazonincaseid8600873552.

Inattachment ,I havesubmittedyoutheAuthorizationletterandInvoicesalso.

MySupplierdetail -

Name-Technocart infotechprivate limited

Address-HudaHouseP.o-Jamal Road,oppSurya clinicPatna 800001
Pn,Ph-0612-6450345/2450354/9835036866
RegdOff-Add- Technocart infotech privatelimited,22kenderdlnelane,1st floorKolkata700012ph
2212-0970/4010-5500
GSTno.-10AABCT6816H1ZN
PAN-AABCT6816H

✓ Wehavereadall thepolicyandguidelinesof Amazonregardinglistingandalsoourall employeereadall these

policiestoavoidthisissue.
• AmazonAnti-CounterfeitingPolicy( https://sellercentral.amazon.com/help/hub/reference/G201165970 )
• AmazonServices BusinessSolutionsAgreement ( https://sellercentral.amazon.com/help/hub/reference/G1791 )

✓ Wehavegivenclearinstructiontoouremployeetoreadall thepolicyoflistingandthenlist theproduct.

✓ Weguaranteetolist onlyproductsthat adheretoAmazoncontentguidelinesandtoabideall Amazonprocedures.

Forthiswehaveassignedadedicatedemployeetoinspectproductsbeforecreatinginventorylistings

✓ Wearemorecareful now, whensourcingnewproductsforsaleandmakingsurethat theyare100%authenticis

toppriority.

✓ Wealwaysensurewehavethecorrect permissionstosell itemstoensurewedonot infringeonothers’ rights,

andwealwayspurchasefromreputableretailersorsupplierstoensuretheproductsare100%accurate

✓ Eachnewproductwill be thoroughlycheckedagainst existingAmazonlistingstoverifyit correctlymatchestitle,

description, dimensions, imageandbullet points.Ifproduct doesnot exactlymatch toexistingAmazonlisting,
itemwill not beofferedunderthatlisting.

✓ Priortoanynewlycreatedlistinggoinglive, a supervisorwill thoroughlycheck,andifnecessary,edit thelistingfor

accuracyandcompliancewithAmazonlistingguidelinesandproduct conditionpolicies

✓ WehavecomparedonlineASINandcopyright orpatent informationtotheactual product, aswell asmakesure

eachitemcomplieswithallotherAmazonlistingguidelinesbeforelisting. Theentireteamisawareof how
importanttheissueofauthenticityistoprovideexcellent customerservice.Thisprocesswill berandomly
auditedonce aweek andwill beoverseenverycarefully.

✓ Wewill alwayswritea propertitlenameforourlistingasaccordingtoAmazonPolicy.Wewill not useanytrade

markregisteredsymbol inthetitlename.We must ensurethat thefirstalphabet ofthetitleisincapital letterandit
shouldstart fromourbrandname

✓ Wehaveselectedadedicatedstaffmembertoreviewall ourpastandfuturelistingstoensuretheaccuracyof
informationbetweenthelistingdescriptionandouritems.

✓ WehavereadAmazonsConditionGuidelinesandProhibitedSellerActivitiesandhaveassuredthat all our

product descriptionsmatch ourproducts.
▶ FollowingstepstobetakenformanagingoperationsEfficientlyandEffectively.
o We will not relist anyitemfrom that brand without expressedapproval to sell it on Amazon fromthe
brand itself. We will changeourcategoryandwe will neverdeal inthis category,
o All otherASINs currentlybeing soldinourinventory haveundergoneananalysis to make sure that
there is approval for all items being sold and there is no infringement onthe rightsof thebrands.
o Inordertoprevent similarissues fromoccurring inthe future, nonewbrandorproduct will be listed in
the inventory without approval. Ihave set up a 2-stepcomplianceprotocol for future listings. This
protocol includes:

• An initial check that makes sure all ASINsbeing listed forsale have the properapproval priorto
listingon Amazon.

• Asecond check of all inventoriesbyauditingthe SKU list priortoshipment ofitemsinto

Amazonforsale through the FBAprogramtomake sure all itemsare approved.

o We will do ourduediligence to make sure that all future listings andASINs complywith Amazon.com
policyusing our2-stepcomplianceprotocol discussed above. Iwill sell productsononlymyBrand
o I will sell only thoseproductsforwhich I have invoicesand brandauthorizationletters
o I will continue sourcingall my inventorydirectlyfrom reputable supplierstoensure that all itemsare
100%authentic to sell undermy brandname
o Iwill ensure all listingsare fullyaccurate andcomplywith theproduct

detail page rulestoprevent inauthentic complaints. Ishall abide by

Amazon Catalog Guidelines fully.

o Ihave ensuredtoreview ourpackaging process to ensure no itemsare

damaged inroute to Amazon.

o Iwill continuetoinspect items beforeshipment to ensuretheyare in the

 conditionexpected andfullymatch theitem description and the ASIN

listed against including itemtitle, image, size, coloretc.;

▶ Wewill ensure that thesuppliersthat wearepurchase fromauthorizedtosell theitemorbrand,tofurtherensure

theproduct isauthentic.
▶ Wewill ensure that thesuppliersthat wearepurchase fromauthorizedtosell theitemorbrand,tofurtherensure
theproduct isauthentic.
▶ Wewill alsoobtainwrittendocumentationfromeachmanufacturerthateachsourceisa licenseddistributorand
weareanauthorizedresellerforthesame.

How will verify oursupplier for authenticity,(mentioned in preventive action)

Authorized supplier:We will ensurethatwesourcetheproductfromauthorized suppliers only. Wewill
doubly check thatthedocumentations arein place to provethatthedealer have
distribution/manufacturing rights of the product brand.
Wewillvery our supplierfromall side,likeif my supplier is brand ownerI willcheck their brand
registrationcertificate,if mysupplier ismanufacturer ,I willverify theirdetail liketheirraw material
invoices ,if in any case my supplierget not verified ,I willneverpurchaseany itemfromthem ,

Sourcing:Are you sourcing the product froma trusted supplier?

• Authorized supplier:We will ensurethatwesourcetheproductfromauthorized suppliers only.

Wewilldoubly check that the documentations are in placetoprove that the dealerhave
distribution/manufacturing rights of the product brand.

• Generic products underourbrand name:Wewill sell any generic products underourbrand name
only.

• Constant check onquality: Wewill maintain the record of thereason and wherecustomers return
reasonon any particular ASIN is duetoquality or defective, we will ensurethattheconcern is handled to
ensureright quality delivery.

--Listing:Is theproductaccurately described on Amazon? Haveyou ensured that thereis noambiguity

and thecustomeris well informed?

• Thelisting fields such as "Key-productfeature"or"Productdescription"will not include any

misleading information.

• Productdetailpages donotbelong to any other product. Theproducttitle,imageand details

mustbespecific totheproduct.

• De-listhigh returnproducts– We will ensurethatweimmediately de-lista productwhich has

high return orhigh customer negative feedback.

• Inventory planning: Wewillensure that the Quantity Listed should match the in-stock inventory.
Wewilllearn theinventory planning furtherwith help of ourSPN partnerand make sure that the stock is
planned well and never run outintostocksituation.

--Packaging: Is theproductin its original packaging as listed on Amazon?

• Well trained professional: Wewill ensurethat the ordermanagers/supervisors are welltrained

forworking at Seller Central. They should beable to managetheorder packaging and delivery tothe
courierefficiently. We havesubscribed SPN service for training and managementas well.

• Correct product packaging: Wewillensure that the rightproductis packed as per the customer
order. This willbedoubly checked by differentteams sothateven by mistakewrong product should not
getpacked. Wewill manageourproducts from SKU wise. Sono customer gets different products what
he/sheorders.

• Orderpackaging plan: Wewill followAmazon guideline on howtopack theproduct forsafe

withoutany damage transitduring delivery:

All items mustbepacked inpackaging (envelope/box/poly-bag)

Avoid damage-The packaging material used should be sturdy and the packageshould be
transportworthy.
Cushion -Adequatecushioning in theformof bubble-wrap / pharmocolshould beprovided to
preventthemovement of item(s) within the package.
Over that corrugated brown sheet will be used and properly wrapped withbrown tap
Only new packaging materialshould beused.
Manufacturer’ sbox/packagewill not be considered as packaging material for transportation.
Aseparate outer packaging is mandatory.

--Shipping: Haveyou taken all appropriate steps and quality checks toensure that theproduct is stored,
packed,and shipped appropriately?
 • Latency period: Wewillincreasethelatency period -that is time committed to the buyerbetween
theorder booking and order receipt atbuyer’ s door,sothatbuyers gettheir orderwithin thecommitted
time.

• Orderpackaging schedule: Wewillensure that theorder are packed and madeready on the same
day of the orderbooking. This willallow us tohandoverthepackage to the couriernext day when they
arrive.

• OrderTracking:We will maintain a log of each and every order delivery movement and trackthe
movement till the orderget delivered to the customer.

• OrderReturn Management:We will be prompt and efficient atthebuyer communication front.

Whenever there is a return product situation,wewill implement a good communication and
coordination with buyerfor hassle freereturn.

• Efficient communication: Wewill subscribetoSPN service for buyercommunication

managementsupport. This willhelp us to getin touch with ourcustomerin righttime and with
appropriate resolution of thebuyer issues.

Effortstoreach hereand want togrow with Amazon infuturemaintaining theAmazon's brand respect. If
thereis anything you need from my side,pleaselet meknow.
Requestyou people to please consider my request and allow me achance to make the changes and
improve the past mistakes
▶ So, I request youtoplease reinstate our Account
Thanking You

E-solution01