大疆农业品牌视觉基础规范

DJI AGRICULTURE IDENTITY GUIDELINES I VISION 3.0

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标识 字体
LOGO FONT

标识 3 字体 11
Logo Font

标识样式 4
Logo style

标识安全区域 5
Logo reserved area

标识样式禁用 6
Prohibited logo styles

联合标识 7
Logo combinations

联合标识禁用 8
Prohibited logo combinations

标识应用规范 9-10
Logo application specifications

颜色 图形
COLOR IMAGE

颜色 12 图标 15
Color Icon

颜色比例 13 摄影 16
Color ratio Photography

颜色与标识 14 产品与颜色 17
Color and logo Product and color

海报与手册 18-19
Posters and manuals

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1.1
标识 | LOGO

CN

EN

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1.2
标识样式 | LOGO STYLE

CN EN

DJI 文字组合（首选） DJI and text combination (first choice)

竖排组合（次选） Vertical combination (second choice)

元素及组合： Elements and combinations:

标识分为DJI-logo、字体“大疆农业”两个元素， Logo elements are divided into the DJI-logo, and
分别针对不同的应用场景及物料进行使用，在多数 "DJI Agriculture" text. Different logos are used for
情况下使用DJI logo的联合标识以表明品牌的来源 different scenarios and materials. In most cases, the
与产品的专业。 combination DJI logo is used to highlight the brand
and professionalism.

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1.3
标识安全区域 | LOGO RESERVED AREA

CN EN

间隔单位 Spacing unit

不可干扰： No-interference area:

标识及样式根据其自身比例划定安全区域，其外框 A reserved area shall be delimited for logos and
以内为不可侵犯部分，在实际应用中应该与其它设 style elements based on their proportions. The area
计元素保持安全距离，旨在维护 logo 的清晰整洁。 in the outer borders is the no-interference area.
This area shall reserve a certain distance from other
design elements to keep the logo clear and tidy.

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1.4
标识样式禁用 | PROHIBITED LOGO STYLES

CN EN

顺序混乱错误 Wrong order

排版窜改 Wrong layout

文字过大,图形与文字比例错误 Font is too large, incorrect proportion of image to text

图形与文字比例错误 Incorrect proportion of image to text

错误示例： Error example:

圆形-logo及字体“大疆农业”应保持规范比例 The circle-logo and "DJI Agriculture" text shall
及排版组合样式，以下示意及其它非标准组合均 maintain the standard proportion and layout combi-
为禁用设计。 nation styles. The following examples and other
non-standard combinations are prohibited.

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1.5
联合标识 | LOGO COMBINATIONS

CN EN

1/2X 1/2X

1/2X X 1/2X X

高度不可超，宽度可调整 The height cannot exceed the limit, the width is adjustable

X X

X X

高度不可超，宽度可调整 The height cannot exceed the limit, the width is adjustable

X X

2/3X X 2/3X X

高度不可超，宽度可调整 The height cannot exceed the limit, the width is adjustable

合作伙伴： Partner:
大疆农业logo应与合作品牌保持一定比例空间及 The DJI Agriculture logo shall maintain a certain
对应的排版样式，目的在于维护品牌标识间的平 proportion and space from the partner's brand
衡感。 identity and a proper layout and style. This is done
to maintain the balance between the brand logos.

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1.6
联合标识禁用 | PROHIBITED LOGO STYLES

CN EN

左右（字体）元素不对应 Left and right (font) elements do not match

左右大小比例失调 Left and right sizes are disproportionate

左右板式不对应 Left and right layouts do not match

上下排版 Upper and lower layouts

合作伙伴： Partner:
标识与其它品牌组合非常规的对应比例和排版会 A non-conventional proportion of the logo to another
带来信息混乱及视觉感上的不平衡，甚至影响品 brand logo or an imbalanced layout can make the
牌关系的不平等。 information look messy, introduce a visual imbalance,
or even create an inequality between the brands.

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1.7
标识应用规范 | LOGO APPLICATION SPECIFICATIONS

CN EN
不小于原则 No-less-than principle
W W

(H+W)/40 ≈ logo h (H+W)/40 ≈ logo h

H H

不大于原则 No-greater-than principle

应用规范： Application specifications:

在品牌传播中，严格控制品牌标识在版面中的大小，有 Strictly controlling the size of the brand logo in the layouts used in brand
助于大疆农业在视觉传播中的统一性。品牌标识在版面 communication can help unify DJI Agriculture's image in visual communi-
中的大小控制方式以实际的版面尺寸的不同而定，常规 cation. The size control method of the brand logo in the layout is
determined by the actual layout size. The "No-less-than" principle is used
情况下使用“不小于原则”，特殊情况如超竖、超长尺
under normal circumstances, and the "No-greater-than" principle is used
寸使用“不大于原则”。 in special cases such as ultra-vertical and ultra-long layouts.

不小于原则:设置变量“H”为版面高度,“W”为版面宽 No-less-than principle

度， “logo h”为标识的高度，作用公式: (H+W)/40 Set variable "H" as the layout height, "W" as the layout width, and "logo h"
as the logo height in the formula: (H+W)/40 ≈ logo h
≤logo h
No-greater-than principle
不大于原则:当应用到及其特殊的超长或超宽版面尺寸， In the case of an ultra-vertical or ultra-long layout or when the layout
及无法进行测量的版面尺寸时，标识的应用不大于标识 dimensions cannot be measured, the logo shall follow the "No-great-
的限制 范围，及不破坏到限制区域。 er-than" principle and may not extend to the restricted area.

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1.8
标识应用规范 | LOGO APPLICATION SPECIFICATIONS

A1 A2

Logo h= 33.8mm

Logo h= 47.8mm

A3 A4 A5 A6

Logo h=10mm

Logo h= 11.9mm

Logo h= 16.9mm

Logo h= 23.9mm

恒定常用尺寸： Common dimensions:

为了方便操作人员在绝大多数情况下可以快速准确地 To facilitate the quick and accurate use of the brand logo
使用品牌标识，本手册提供在印刷品等应用领域中的 in most cases, this manual provides common dimensions for
品牌标识恒定尺寸，在使用中可根据固定的版面尺寸 the brand logo in applications such as printed materials.
直接提取或设置参数。
These parameters can be extracted or set based on the
fixed layout size.
如遇特殊情况，可根据实际需要调整品牌标识的大小
Under special circumstances, the size of the brand logo can
。
be adjusted as needed.
DJI AGRICULTURE IDENTITY GUIDELINES I VISION 3.0
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2
字体 | FONT

字体使用
Font use

字体家族
TYPEFACE FAMILY

英文 | English 中文 | Chinese 产品名称字体 | Product name

GOTHAM 方正黑体简 / 繁 DJI-FONT

产 品 名 称 √ 产 品 名 称 ! 示 意
Product name Product name Example

文 章 标 题 √ 文 章 标 题 √
Article title Article title MG-1
文 章 内 文 √ 文 章 内 文 √ PHANTOM
Article body Article body INSPIRE 1
网 页 字 体 √ 网 页 字 体 √ ..
Webpage font Webpage font

印 刷 字 体 √ 印 刷 字 体 √
Font for printing Font for printing

区 域 字 体
REGIONAL FONT

简体中文 繁体中文 日文字体 韩文字体

Simplified Chinese Traditional Chinese Japanese font Korean font

微 软 雅 黑 微 软 雅 黑 Source Han Sans Apple Gothic (mac)

Dotum (PC)
法文字体 德文字体 西班牙文字体
French font German font Spanish font

GOTHAM GOTHAM GOTHAM

品牌字体： Brand font:

大疆农业字体分为专用及通用字体两种，在多数 DJI Agriculture fonts are divided into special and
情况下使用规范内的专用字体以保持品牌识别 general fonts. In most cases, the special fonts
性，在两种类别的字体中均可使用同一字体不同 described in this specification are used to maintain
粗细以适应不同的应用场景，如细黑与粗黑； brand identifiability. Both types of fonts can use the
Light 与 Bold。 same font with different thicknesses for different
scenarios, such as fine black and thick black, and light
and bold.
DJI AGRICULTURE IDENTITY GUIDELINES I VISION 3.0
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3.1
颜色 | COLOR

标准绿
Agras green

Pantone: 3405 C
CMYK: 78 | 13 | 81 | 0
RGB : 0 | 166 | 92
#: 00A65C
Agras Green

DJI白
DJI white

Pantone: White
CMYK: 0 | 0 | 0 | 0
RGB : 255 | 255 | 255
#: FFFFFF
DJI White DJI Black

DJI 黑
DJI black

Pantone: Black 3C
CMYK: 86 | 82 | 82 | 70
RGB : 20 | 20 | 20
#: 141414

DJI 灰
DJI Titan

Pantone: 10392C
CMYK: 69 | 61 | 57 | 8
DJI Titan
RGB : 96 | 96 | 96
#: 606060

辅助绿
Agras Atlas

Pantone: 7726C
CMYK: 89 | 49 | 91 | 12
RGB : 0 | 166 | 92
#: 00A65C
Agras Atlas

不同透明度
Different transparency

品牌标准色： Standard color of brand:

大疆农业继承DJI品牌规范中黑白灰与深灰四种中 DJI Agriculture inherits the four neutral colors of black,
性颜色，同时引入象征性的农业绿，常规设计中 white, gray, and dark gray from the DJI brand specification
选取“标准绿”，针对不同应用场景及物料上的 and introduces the green color symbolizing agriculture. The
区别饱和度、明度可进行调整，黑白灰与绿色的
"agras green" is used in general designs, and the color
saturation and brightness can be adjusted to suit different
比例则维持在80%与20%之间，旨在保持品牌形
scenarios and materials. Keep the proportion of black, gray,
象的专业科技感。
and white to green at 80% and 20% to maintain the profes-
sional and high-tech image of the brand.
DJI AGRICULTURE IDENTITY GUIDELINES I VISION 3.0
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3.2
颜色比例 | COLOR RATIO

20% 80% 20% 80% 20% 80%

搭配示意： Mix example:

常规情况下应使用黑白灰与标准绿进行设计，针 Under normal circumstances, black, white, gray, and
对不同场景及物料所选用的绿色其搭配比例仍需 standard green shall be used for designs. The proportion of
控制在80%与20%之间，此规范包括但不限于活 green to the other colors shall be maintained at 80% to 20%
动专题的颜色应用。
for different scenarios and materials. This specification
applies to the coloring scheme of featured events and other
scenarios.

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3.3
颜色与标识 | COLOR AND LOGO

YES NO

CN EN CN EN

使用单一背景时应小心留意背景的统一性 勿用城市背景
Exercise caution when a single background color is used Do not use a city image as the background

正确与错误示例： Examples of correct and incorrect logos:

根据不同的场景及物料，五种不同的标识样式可 Five logo styles can be used together with the four brand
与黑白灰深灰四种品牌色组合应用，绿色底的圆 colors of black, white, gray, and dark gray to suit the
形-logo仅此一个且针对微信微博头像这类应用场 scenarios and materials. The circle-logo with a green back-
景，此规范包括但不限于活动专题的颜色应用。
ground is the only style for WeChat and Weibo profile
picture scenarios. This specification applies to the coloring
scheme of featured events and other styles.
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4.1
图标 | ICON

CN EN

图标组合 图标材质列表
Icon combination List of icon materials

1/4 1/4

1/4 Internal
内部冷却系统
1/4
GOTHAM BOOK CAP cooling system
1/4
GOTHAM BOOK CAP
1/4

Supports multiple
可更换多种喷头
nozzle types
INTERNAL
COOLING SYSTEM
Outstanding
出色可靠
and reliable

图标颜色
20KG载荷 20kg load
Icon color

Downdraft
下行气流雾化喷洒
atomized spraying

Agras Green

飞行高度 Flight height

喷洒速度 Spraying speed

DJI White

无药报警 No-pesticide alarm

Dustproof
防尘防泼溅
and spill-resistant
DJI Titan

Centimeter-level
厘米级精确度
accuracy

Customized
定制显示板
display panel
Agras Atlas

稳定姿态 Stable posture

飞行速度 Flight speed

DJI Black

...... ......

图标组合： Icon combination:

设计及使用中应运用常规图标以及风格延展 General icons and style extensions shall be applied to
designs and usage.

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4.2
摄影 | PHOTOGRAPHY

示例
Examples

OK(顶级！具有明显线条) OK(顶级！具有明显线条)
OK (High-end! Has obvious lines) OK (High-end! Has obvious lines)

OK OK OK OK

OK（可作示意，不要用于海报）
OK (Can be used for a schematic, but not as a poster)
OK OK

NO（太过复杂） OK（颜色一致） NO（线条和颜色太复杂）

No (Too complicated) OK (Consistent color) No (Lines and colors are too complicated)

图片构成： Photo composition:

图片是用来宣传 DJI 大疆农业的重要方式，因为图片 Photos are an important means to publicize DJI Agriculture
以不同于创意影像的方式展现 DJI 大疆农业植保无人 because photos can showcase the excellence of DJI agricul-
飞机的风采。�� tural drones in a way different from creative images.
以广袤的田野为背景拍处农业植保机的图片是比较困难
It is challenging to take photos of agricultural drones against
a background of a vast field (because the drones on the
的（因为拍出的无人机不够清晰）。出于这个原因，推
photos won't be clear enough). For this purpose, only three
荐拍摄以下三种风格的图片：
styles of photos are allowed:
��
-俯视图：具有明显线条，色彩优美。� -Top view: With obvious lines and beautiful colors.
-低角度拍摄：可以看到一望无垠的蓝天（没有乌 -Photos from a low angle: The photos show the clear blue
云），无人机正飞过农田，喷洒农药。� sky (no dark clouds), with the drone flying over the farmland
-水平视图：没有复杂的构图，无人机清晰可见，不需 spraying pesticides.
要显示天空。 -Horizontal view: The photos don't need to have a complicat-
ed composition or show the sky, but they must show the
drone clearly.
DJI AGRICULTURE IDENTITY GUIDELINES I VISION 3.0
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4.3
产品与颜色 | PRODUCT AND COLOR

示例
Examples

OK

NO

正确与错误示例： Examples of correct and incorrect logos:

针对纯底摄影及渲染，产品在保持清晰整洁的前 For pure-background photography and renderings, the
提下严格按照黑白灰中性色系的搭配，禁止使用 product strictly adopts a color scheme of black, white, and
带有色相属性的底图，旨在突出产品与细节。此 gray neutral colors while ensuring a clear and tidy layout.
规范包括但不限于活动专题的颜色应用。
Background images with hue attributes are forbidden in
order to highlight the product and details. This specification
applies to the color schemes of featured events and other
scenarios.

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4.4
海报&手册 | Posters and manuals

CN EN

T30 植保无人飞机 AGRAS T30

数字农业新旗舰 New digital flagship product for agriculture

T30 将植保无人飞机的最大载重提升至 40 公斤，大田植保效率达到新高度；革命性的“变形”机身，果树植保喷洒效 Capable of bearing loads up to 30 kg, the T30 agriculture drone boosts the protection efficiency of field plants to a new height.
果出类拔萃；配合数字农业解决方案，科学指导减肥增产。 Its revolutionary transforming body helps to address the challenge of spraying pesticides on fruit trees. Supported by DJI digital
agriculture solutions, it reduces fertilizer and pesticide consumption and increases production in a scientific manner.

30L operation tank autonomous high- Full- coverage IP67 Real-time monitoring Spherical radar Smar t agriculture
30 升作业药箱 球形雷达系统 整机 IP67 级防护 双 FPV 实时监控 全自主高精度作业 智慧农业云平台 precision operations protec tion with duel FPVs s ystem cloud plat form

T30 植保无人飞机 AGRAS T30

数字农业新旗舰 New digital flagship product for agriculture

T30 将植保无人飞机的最大载重提升至 40 公斤，大田植保效率达到新高度；革命性的“变形”机身，果树植保喷洒效 Capable of bearing loads up to 30 kg, the T30 agriculture drone boosts the protection efficiency of field plants to a new height.
果出类拔萃；配合数字农业解决方案，科学指导减肥增产。 Its revolutionary transforming body helps to address the challenge of spraying pesticides on fruit trees. Supported by DJI digital
agriculture solutions, it reduces fertilizer and pesticide consumption and increases production in a scientific manner.

30L operation tank autonomous high- Full- coverage IP67 Real-time monitoring Spherical radar Smar t agriculture
30 升作业药箱 球形雷达系统 整机 IP67 级防护 双 FPV 实时监控 全自主高精度作业 智慧农业云平台 precision operations protec tion with duel FPVs s ystem cloud plat form

海报&手册： Posters and manuals:

有关于海报&手册的一些指南示范标准。 Guidelines and demos for posters and manuals.

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4.4
海报&手册 | Posters and manuals

CN EN

T30 植保无人飞机 AGRAS T30

数字农业新旗舰 New digital flagship product for agriculture
T30 将植保无人飞机的最大载重提升至 40 公斤，大田植保效
率达到新高度；革命性的“变形”机身，果树植保喷洒效果出 Capable of bearing loads up to 30 kg, the T30 agriculture drone boosts the
类拔萃；配合数字农业解决方案，科学指导减肥增产。 protection efficiency of field plants to a new height. Its revolutionary
transforming body helps to address the challenge of spraying pesticides on
fruit trees. Supported by DJI digital agriculture solutions, it reduces fertilizer
and pesticide consumption and increases production in a scientific manner.

30 升作业药箱 球形雷达系统 整机 IP67 级防护 双 FPV 实时监控 全自主高精度作业 智慧农业云平台

30L operation tank autonomous high- Full- coverage IP67 Real-time monitoring Spherical radar Smar t agriculture
precision operations protec tion with duel FPVs s ystem cloud plat form

T30 植保无人飞机 AGRAS T30

数字农业新旗舰 New digital flagship product for agriculture
T30 将植保无人飞机的最大载重提升至 40 公斤，大田植保效
率达到新高度；革命性的“变形”机身，果树植保喷洒效果出 Capable of bearing loads up to 30 kg, the T30 agriculture drone boosts the
类拔萃；配合数字农业解决方案，科学指导减肥增产。 protection efficiency of field plants to a new height. Its revolutionary
transforming body helps to address the challenge of spraying pesticides on
fruit trees. Supported by DJI digital agriculture solutions, it reduces fertilizer
and pesticide consumption and increases production in a scientific manner.

30 升作业药箱 球形雷达系统 整机 IP67 级防护 双 FPV 实时监控 全自主高精度作业 智慧农业云平台

30L operation tank autonomous high- Full- coverage IP67 Real-time monitoring Spherical radar Smar t agriculture
precision operations protec tion with duel FPVs s ystem cloud plat form

海报&手册： Posters and manuals:

有关于海报&手册的一些指南示范标准。 Guidelines and demos for posters and manuals.

DJI AGRICULTURE IDENTITY GUIDELINES I VISION 3.0