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PERSUASIVE COMMUNICATION

Persuasion is the art of convincing viewers or readers to believe and accept a


controversial issue by presenting the benefits of the topic. Adler and Rodman (2006) expressed
“Persuasion is the process of motivating someone, through communication, to change a
particular belief, attitude, or behavior.”

Watch this video and answer the following questions orally. Your video/oral responses should
be no longer than 2 minutes.

https://www.youtube.com/watch?v=JGdS8ts63Ck

SELF-EVALUATION:

1. After watching the video of Severa Cullis Suzuki, what were her points of persuasion? Give 5
points she was persuading the assembly to do.
2. Are her points in her speech still MORE or LESS relevant today? What makes these points
MORE or LESS relevant?
3. Which of her suggestions can you replicate in your own place/community? Which one will
you start with and how can these improve your community?

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