CONTROL AND MONITORING PROCESS TO TRACK RECORD

1. Content Calendar and Posting Schedule:

Process:
- Maintain a content calendar for both social media and TIK TOK.
- Ensure consistent posting schedules aligned with peak engagement times

2. Engagement with Ambassadors:

KPIs:
- frequency of ambassador-initiated content sharing
- Reach and engagement of ambassador-shared content

Monitoring Process:

- Monitor ambassador activities on social media and other platforms.

- Evaluate the reach and engagement generated by ambassador-shared content.

PROGRESS OF MARKETING CAMPAIGN RECOMNDATION

1. Digital Marketing Campaign

i. Account Registration:

Our TikTok business account has been successfully registered, marking a crucial
milestone in our digital marketing efforts on the platform.

ii. Campaign Launch Schedule:

We are on track to initiate our TikTok advertising campaign, scheduled to commence
on the 18th of December. This timeline has been strategically chosen to allow for
adequate preparation, including content scheduling.

iii. Content Preparation:

Recognizing the importance of a well-planned content strategy, efforts are
underway to build a comprehensive video bank. This will ensure a steady flow of
engaging content aligned with our brand image.

iv. Enhancement Process:

As part of our commitment to elevating content quality, all point-of-view

(POV) videos will now be exclusively produced in our studio, using high-quality
cameras for all video shoots.

a) Personalized Touch:
Introducing a more personalized approach, our marketing videos will feature a
spokesperson - myself - talking directly to the audience. This strategy aims to
establish a stronger connection with our viewers.
 b) Background Display:

The studio setup will strategically showcase our inventory in the background,
emphasizing transparency and highlighting our company's legitimacy.

c) Next Steps:

Looking ahead, we will closely monitor the performance of our TikTok campaign,
analysing engagement metrics and user feedback. Adjustments to our strategy will
be made as needed to optimize results.

2. Tier Reward structure

i. Bulk purchase strategy.
- The focus has been on the segmentation of customer lists, identification of bulk
purchase products, and the development of a dedicated product catalog.
- Product List Compilation: A comprehensive list of products earmarked for bulk
purchase has been compiled. This list includes items that have consistently been
top sellers each month in 2023, ensuring that our offering resonates with
customer preferences.

NO PRODUCT CURRENT SELLING

PRICE (GBP)
1 Dahfa/Wanfa Dried Fish Fillet (120g) 3.07
2 MILO 1KG
3 MILO 400G 5.5
4 Mamee Monster Party Pack: 8 packs/ 25g 2.46
5 Super Ring (Party Pack: 8 packs /14g) 2
6 Double Decker (Prawn) (60g) 0.86
7 Double Decker (Classic) (40g) 0.7
8 MAGGI HOT CUP TOM YAM 66G 1.07
9 Snek Ku Tam Tam part Pack (7 pack/ 30g) 2.51
10 Snek Ku Mi Mi (Party Pack) - 7 packs of 30g 2.64
11 Iced Gem Biscuits - 500g 7.49
12 Baba's Hot & Spicy Fish Curry Powder (250g) 3.27
13 Baba's Meat Curry Powder (250g) 3.42
14 Baba's Chili Powder - 125g 1.7
15 Hup Seng Cream Crackers - 225g 3.3
16 Blue Eyed Dried Anchovies - 250g 8.89
17 Maggi Cukup Rasa All in One Seasoning (300g) 4.47
18 MASFOOD SALTED EGG YOLK PASTE 120G 2.2
19 Maggi Kari (1Pack) (395g) 4.47
20 Maggi Goreng Pedas Giler (Tom Yum) (76g x 5) 4.64
 - Publishing Schedule: All products will be published in the third week of this
month. This timeline allows for sufficient time to finalize pricing structures,
determine costs based on weight, and calculate shipping expenses for each
product.
3. Email Marketing
i. The Email Marketing campaign has kicked off with the successful purchase and
activation of the standard plan on Mailchimp.
ii. Newsletter Schedule: To maintain a consistent and engaging presence with our
audience, a well-defined newsletter schedule has been established. Newsletters will be
dispatched on every Monday, Wednesday, and Friday.

a. Monday and Friday Newsletters (Product Emphasis):

These newsletters strategically highlight our product offerings. This that Fridays, in
particular, are optimal for showcasing products, as people tend to engage more and
make purchase decisions leading into the weekend.

b. Wednesday Newsletters (Service Emphasis):

Wednesday newsletters are crafted to emphasize our services, with a focus on
incentives such as free shipping and packing. This mid-week approach aims to capture
attention and provide added value to our customers, encouraging them to explore our
offerings further.