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SOHAIB QADIR SHEIKH

BSBBA 3rd Year


Management Assignment of Tows Analysis
Date 22-May-23
SIR FARRUKH AHMED MIAN
PIZZA HUT SWOT ANALYSIS
HELPFUL HARMFUL

STRENGTH WEEKNESSES
Internal Environment

S1. Pizza Hut has strong customer W1. Improper management

S2. Hygenic food preparation W2. Limited Products Only Pizza

S3. 40 Branches W3. Quality Declined


W4. Higher Prices among other
S4. Good Strong Management And RND
Competitors/Brands

OPPORTUNITY THREAT
External Environment

O1. Increase in Food delivery option T1. Competitions


T2. Small Brands Offering Pizza on Lower
O2. Developing Markets
Rates
T3. Health conscious people avoiding
O3. New Flavour:
pizzas
O4. More Advertising As good Brand
T4. Increasing Cost
Name
O5. Direct Customer in Offices/schools T5. Inappropriate Economic condition
PIZZA HUT TOWS ANALYSIS
Internal Factors ----> INTERNAL STRENGTH INTERNAL WEEKNESS

S1. Pizza Hut has strong customer W1. Improper management

S2. Hygenic food preparation W2. Limited Products Only Pizza

S3. 40 Branches W3. Quality Declined

S4. Good Strong Management And W4. Higher Prices among other
RND Competitors

EXTERNAL Opportunities SO STRATEGY MAXI MAXI WO STRATEGY MINI MAXI


O1. Increase in Food delivery 1. Evaluate the best selling 1. Train of Staff according to
option product with current customers modern system of management
after reviewing it, Do market it and marketinig to deal with
O2. Developing Markets
extensively to new customers customers

2. Make loyalty card for regular


O3. New Flavour: customer and give extra but little 2. Keep to work on something
discounts to retain loyal customer good in taste and new in flavor but
especially market Pizza to less in cost so the company has
O4. More Advertising As good
offices/schools during lunch time product in low prices at this time
Brand Name
of economic instability
O5. Direct Customer in 3. Give extra incentives to sales
Offices/schools staff for acheving targets

EXTERNAL Threat ST STRATEGY MAXI MINI WT STRATEGY MINI MINI


1. As Pizza Hut has a lot of
T1. Competitions
competitors now use Hygenic 1. Keep the focus on the high
T2. Small Brands Offering Pizza cooking process as a Marketing selling branch and try different
on Lower Rates Strategy strategy to less seliing branch by
T3. Health conscious people keeping only home delivery staff
avoiding pizzas
2. As the people love the taste of
the Pizza Hut so introduce less in
T4. Increasing Cost
size pizza with in cheap rates to
counter economic conditon
T5. Inappropriate Economic
condition

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