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Purpose, Scope, and Medium Worksheet

Directions: Select several of the following topics. Practice writing purpose statements for each topic.
Then complete the chart by suggesting possible plans for scope and medium. The intended audience is
included in parentheses.
Brainstorming is encouraged.

Purpose Scope Medium

To convince reader(s) Includes . . . Does not include . . . Possible Choices


to . . .

Vote for Mr. Smith (not - Person information - Negative - Posters


Mr. Jones) for Senator - Mr. Smith’s information on Mr. - Banners
(public) achievement Smith and Mr. - Pamplets
Jones

Invest money in U.S. - How to start invest - Disadvantages of - Banners


savings bonds (middle- the money investing - Posters
aged employees) - Newspaper

To purchase Model A1 - Price - Comparison with - Instagram stories


digital video camera - Features any camera - Television
(new parents) advertisement

To convince Mr. Garcia - Working - Weakness of - Resume


to hire you as a(n) experience myself
. (Mr. Garcia) - Personal
information

Purpose, Scope, and Medium Worksheet 1


Audience and Purpose
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