Channel Plan Template - shared - Sample channel plan

PURPOSE [1] EDITORIAL PLAN [2] MEASUREMENT [3]

DISTRIBUTION WHO WE WILL REACH TONE/RULES OF TEAM RESOURCES

GOALS/BENEFITS [5] FEATURED TOPICS IDEAL VELOCITY [7] FORMATS [8] CALL(s) TO ACTION [11] KPIs [12]
CHANNEL [4] ENGAGEMENT [9] [10]
[6]

- Post at least 4x/day

- For every company-related
posting, share 3 non-
promotional posts
- Respond promptly to direct
- Tools/Templates
inquiries
- Creative campaigns
- Thought
- "Susan" persona - Tips/Shortcuts
Facebook leadership/Influence Additional theme-related posts:
- "Steven" persona - Event announcements/promotions
- Awareness of events
- Industry expertise
- Monday: Research data
- Tuesday: White papers
- Wednesday: Example of the
week
- Thursday: Speaker videos
- Friday: Meet the team
- Cathy
- Experienced; friendly; - Subscribe to our weekly
- Mo
enthusiastic newsletter - Subscriber growth
- Posts - Never "force" our - Download the e-book - Downloads
-*Direct specific
- E-books company into other - Register to attend an attributed to
comments/questions
- Visual content conversations unless it's event Facebook
on content piece to
- Research data highly relevant/helpful - Enroll in our training - Use of promo
author and/or the
program codes
editorial team to
address

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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Channel Plan Template - shared - Sample channel plan

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 Notes

[1] Why should we distribute here? What value does it offer?

[2] What specific actions will we take/rules will we follow when engaging here?

[3] What call to action will we include to drive our audience to take desired action?

[4] Which of our personas are most active/engaged on this channel?

[5] What benefits does this channel offer? Anything unique to this channel (or its community) that we can't find elsewhere? How will distributing content
here contribute to our business goals?

[6] What topics will the audience here appreciate?

[7] How often/what time of day should we post on this channel?

[8] Which content formats work best when communicating on this channel?

[9] What tone will resonate most strongly with our target audience? What criteria must we follow in order to be a welcome presence and trusted
contributor here? (e.g., 140 characters; avoid videos with autoplay; emphasize visuals, etc.)?

[10] Who on your team will have ownership over communications on that channel? Who else is authorized to post here on our company's behalf?

Also: If concerns arise, who should be notified? Where should we direct commentaries who have questions/issues that need to be escalated?

[11] Where should we funnel this traffic to, so they can complete the desired conversion?

[12] What KPIs will we track to gauge our content's performance against our strategic goals?

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