Islamic Relief Worldwide

Individual Giving Manager

BASE LOCATION: No fixed base location
REPORTING TO: Head of Middle East
LINE MANAGEMENT Digital Marketing Coordinator
RESPONSIBILITIES: Social Media Officer
Donor Care Officer
Content Creation Coordinator
Multimedia Officer
Graphic Designer
PURPOSE OF DIVISION / OFFICE:
IRW is an international relief and development charity, which envisages a caring world
where people unite to respond to the suffering of others, empowering them to fulfil
their potential. Islamic Relief is an independent Non-Governmental Organisation (NGO)
founded in the UK in 1984.

The Middle East department is responsible for all engagement throughout the Middle
East region to promote and grow Islamic Relief’s profile and reputation to forge
partnerships, exploring funding opportunities as well as fundraise through institutions
and individuals

JOB PURPOSE:
The Individual Giving Manager is responsible for managing a team to raise the public
profile of Islamic Relief in the Middle East region and ultimately raise funds to support
programmes implemented around the world.

The role holder will manage all Islamic Relief’s digital channels and media engagement
and develop a comprehensive engagement strategy to develop the brand in the region
and significantly grow individual giving income.

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STRUCTURE OF ISLAMIC RELIEF WORLDWIDE

CEO

External
Office of Network Finance &
People & Relations International Islamic
General Resource Corporate
Culture and Programmes Relief UK
Counsel Development Services
Advocacy

Director of Network &

Resource Deevlopment

Head of Hybrid Head of Middle

Head of Partner Head of Product
Office East
Development Development
Development Fundraising

Institutional
Individual
Fundraising
Giving Manager
Manager

Digital
Content Social Media Donor Care
Marketing
Coordinator Officer Officer
Coordinator

Multimedia
Officer

Graphic
Designer

KEY WORKING RELATIONSHIPS

• Daily management of the Individual Giving team, which is
split over multiple locations
• Regular engagement with the Product Development team to
commission marketing collateral and develop content and campaigns
• Engagement with the Finance department to plan and monitor budget
and expenditure
• Engagement with Islamic Relief Family members regarding Arabic
language initiatives and campaigns across multiple media platforms

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 • Engagement with external agencies and consultants to help
implement engagement plans to help grow the Islamic Relief brand
across the Middle East region
• Engagement with media organisations and digital influencers across
the Middle East region to promote Islamic Relief and its work
• Engagement with the Institutional Fundraising team to support the
provision of media and marketing material
• Engagement with Islamic Relief Family Members
• Engagement with peer organisations in the region

RESPONSIBILITY FOR RESOURCES:

• This role holder is responsible for all Arabic language content that is
developed and published across multiple platforms and channels
• Responsible for a significant, six-figure marketing budget to promote
Islamic Relief’s work and raise funds across the region
• The role is responsible for making decisions involving key campaigns
and initiatives that have a direct affect upon internal teams
• Responsible for all expenses incurred through the team, including
content creation and utilising external specialists

KEY ACCOUNTABILITIES
The jobholder is accountable for fulfilling their roles and responsibilities in line
with Islamic Relief’s values and principles of fairness, humanity, honesty,
respect and fair treatment of their colleagues and staff. The jobholder will
report to the Head of Middle East Fundraising:

Area one: Develop and execute a comprehensive individual giving programme

to significantly grow income over the next five years

• Help develop individual giving strategy and manage day-to-day

acquisition and retention activities
• Conduct research activities to gain better understanding of target
audiences
• Manage the development of fundraising campaigns and activities,
delivered primarily through digital channels
• Develop an email engagement plan to raise funds and provide suitable,
timely feedback to supporters
• Improve internal systems and processes to effectively manage donor
relationships and help develop donor journeys

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 • Develop partnerships with influencers to help promote Islamic Relief’s
campaigns through social platforms
• Develop novel fundraising initiatives and campaigns to grow supporter
base
• Design and initiate activities that help gain a better understanding of
target audiences
• Manage budgets across multiple projects, including engagement with
external agencies
• Grow individual giving income significantly over the next five years
• Liaise with other Islamic Relief Family members to coordinate and align
global appeals and campaigns
• Explore and develop potential partnerships and joint appeals and
campaigns with institutions across the region

Area two: Strengthen the Islamic Relief brand in the Middle East region
through digital and mainstream media engagement and local partnerships

• Manage implementation of a comprehensive media engagement

strategy, encompassing traditional media as well as digital and social
media
• Develop marketing budgets and plans to reach audiences across various
channels, including Google and multiple social media platforms
• Develop a social media content plan to keep people up to date with
Islamic Relief’s activities as well as to promote humanitarian causes and
issues
• Identify potential partnership opportunities to help promote Islamic
Relief’s work
• Identify new opportunities to strengthen Islamic Relief’s brand in the
region
• Negotiate partnerships with media organisations and external networks
• Represent Islamic Relief at international conferences hosted in Middle
East region, where Islamic Relief is participating
• Engage with marketing and digital counterparts in similar organisations
in the region
•

Area three: Effectively manage a diverse team to grow Arabic language

output and to deliver ambitious targets

• Provide effective leadership and line management for staff in the

Individual Giving team, providing support and advice on a day-to-day
basis, carrying out regular 1:1 meetings and being responsible for
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 performance reviews and appraisals
• Develop accurate reporting to measure and grow income and
engagement
• Manage and coordinate all Arabic language content production,
ensuring a high level of quality is maintained
• Plan, delegate, manage and review work plans and projects to ensure
targets are met
• Lead by positive example to create a motivational working environment
which inspires the team
• Represent the Middle East Fundraising department at Islamic Relief
global working groups

PERSON SPECIFICATION

Experience
• Experience of developing branding and fundraising campaigns across
the Middle East region
• Experience of working within the charity sector in the Middle East
region
• Experience of engaging with Arabic language media to highlight a
humanitarian cause or issue
• Experience of managing external agencies and contractors
• Demonstrable experience of managing a diverse team
• Demonstrable experience of budget-planning and monitoring
• Proven experience of managing digital platforms including website and
social media
• Experience of managing projects, sometimes with competing deadlines
• Experience of coordinating appeals and campaigns across multiple
teams and/or organisations

Knowledge and skills

• Strong consultation, listening and influencing skills
• Strong ability to acquire and organise relevant information and visual
material from others
• Strong team-working and interpersonal skills
• Able to work across different cultures, with personalities who face
competing demands
• Results focused; able to plan, co-ordinate and deliver on objectives
and targets with a positive drive to achieve results
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 • Strong understanding of the charity sector in the Middle East region
• Understanding of the fast-changing political environment across the
Middle East
• Good understanding of the digital environment in the Middle East
region
• Ability to manage a team that works effectively under pressure to tight
deadlines and balance competing priorities
• Ability to represent Islamic Relief at external events and conferences
• Ability to manage a team effectively to meet ambitious targets
• Sound understanding of the audiences that Islamic Relief wants to
communicate with
• Excellent planning and organisational skills, and the ability to prioritise
the team’s work

Qualifications
• Educated to a degree level
• Additional qualification(s) in communications/fundraising/marketing
would be advantageous
• Fluent in both Arabic and English is a must (reading, writing and
spoken)

Key personal qualities

• Is committed to Islamic Relief values, upholding the highest
standards in conduct
• Willingness to work unsociable hours, including some weekends
• Creative, inspiring and energetic, with a positive demeanour and
disposition, and able to overcome setbacks and motivate others
• Desire to serve in a humanitarian and development INGO, serving
beneficiaries
• Is highly flexible and able to adapt to changing situations and
priorities
• A learning attitude and a continuous improvement philosophy

Signed by: __________________________ (Direct Line Manager)

Signed by: __________________________ (Divisional Director)