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    Media refers to all means of communication that reach a wide audience, including print, television, radio, and internet. As a gatekeeper, media functions to share, limit, expand, and reinterpret information through surveillance of events, correlation and analysis of meanings, cultural transmission, and entertainment. The history of media includes early "first wave" forms like print, later "second wave" innovations in radio and television, and today's digital "third wave" of internet and social media platforms.

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    What is Media

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    Media refers to all means of communication that reach a wide audience, including print, television, radio, and internet. As a gatekeeper, media functions to share, limit, expand, and reinterpret information through surveillance of events, correlation and analysis of meanings, cultural transmission, and entertainment. The history of media includes early "first wave" forms like print, later "second wave" innovations in radio and television, and today's digital "third wave" of internet and social media platforms.

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    6 views1 page

    What Is Media

    Uploaded by

    q874tdksqd
    Media refers to all means of communication that reach a wide audience, including print, television, radio, and internet. As a gatekeeper, media functions to share, limit, expand, and reinterpret information through surveillance of events, correlation and analysis of meanings, cultural transmission, and entertainment. The history of media includes early "first wave" forms like print, later "second wave" innovations in radio and television, and today's digital "third wave" of internet and social media platforms.

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    1. WHAT IS MEDIA?

    Media is the plural of medium and includes all the ways we share information, from printed items to
    digital data.
    It covers news, art, education, and anything that can reach people like TV, radio, books, magazines,
    and the internet.
    It describes all means of communication, that reach a wide range of people.

    2. FUNCTIONS OF MEDIA

    As a gatekeeper, the media functions to relay, limit, expand, and reinterpret information.
    The four main functions (depending on the type) are: surveillance, correlation, cultural transmission,
    and entertainment.
    Surveillance: This function involves the gathering and publicizing of information about recently
    happened event/ news
    Correlation: The interpretation of the meaning of events by providing context and through analysis
    Cultural transmission: Media plays a crucial role in transmitting cultural knowledge. It includes the
    portrayal of cultural elements in movies, TV shows, and other forms of media
    Entertainment: Providing amusement and enjoyment to the audience.

    3. HISTORY OF MEDIA

    Wave Zero Second Wave Third Wave


    First Wave

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