10/13/2023

BUSINESS ENGLISH B2
WITH TEACHER JOHNSON

Q U E S T I O N O F T H E DAY
WHO IS YOUR FAVORITE PERSON TO TALK TO?

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WRITING PROMPT
• You need a pen/pencil and a paper

• What do you remember from class last week?

W AY S O F C O M M U N I C AT I N G
• What are different ways/forms of communication?

• What are the advantages or disadvantages

• Which form of communication do you prefer? Why?

• Is it possible to always understand each other perfectly every time you communicate?

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SKILL – COMMUNICATION BREAKDOWN

• What are reasons communication stops working (breakdown)?

SKILL –
CO M M U N I CAT I O N
BREAKDOWN
What would you say?
1. Someone is speaking too fast.

2. Someone won’t stop talking.

3. You want to clarify the spelling of a word.

4. You want to check the information someone

gave you.

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With a partner

YOU TRY!

• Choose one situation and write a short dialogue

• Include a problem with communication
• Include a solution to the problem

• Options:
1) Hotel manager getting information from a customer who wants to stay at the hotel for vacation
2) Your boss wants to clarify the deadline and tasks for a project
3) Your friend is calling to ask for directions from your house to a new café
4) A manager and employee need to clarify when the employee is working this week
5) You are hiring a new employee and need to get information about them for HR

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LANGUAGE - IDIOMS
• What are idioms? – phrases with specific meanings apart from the individual words

• Examples:
• She’s really smart and on the ball
• (quick to understand)

• I think Joel wanted to join us so let’s put him in the loop

• (give the details of the plan)

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GUESS THE MEANING

Directions: Read the sentences and try to guess what the idiom means.
1. The manager’s presentation was going to be long, but to save time, his
coworkers put in a nutshell for the meeting.
2. When discussing the cost of the family vacation, my mom suggested saving
$2000 as a ballpark figure for the trip.
3. I heard it on the grapevine that Sarah is planning to start her own business
soon.
4. If you want to get that promotion, you need to work hard and play your cards
right during the upcoming presentation.
5. Instead of listening to gossip, it’s better to get information directly from the
horse’s mouth to avoid misunderstandings.

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PICTIONARY

• Choose 2 or 3 idioms from the list.

• Try to draw the idioms as best you can!
• When you finish, the class will guess which idioms you drew

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UNIT 2 –
I N T E R N AT I O N A L
MARKETING

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GUESS THE
LOGO

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W H AT OT H E R
I N T E R N AT I O N A L
CO MPA N I ES D O
YOU KNOW?

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W H AT ’ S T H E
DIFFERENCE
BETWEEN
I N T E R N AT I O N A L
AND LOCAL?

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GLOBA L BRAND –
MCDONALDS
• Began in 1940 in California, USA

• Target market – kids, teens, urban life, busy people

• Advertising campaigns – adapt food, prices, and

customs to local people

• Slogan: “I’m loving it!”

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LOCAL US BRAND – MEIJER

• Started in Grand Rapids, MI USA

• Target Market – groceries, home goods,

convenient, cheap

• Standard advertising (the same advertising

in each store – not adapted to local market)

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H O W D O C O M PA N I E S B E C O M E
GLOBAL?

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READING -
• Article “Young Chinese Turn to Online Streaming to Make Money”

• Zhang Jinyu helps companies grow their customer base through live streaming on
social media

• 1st time – read for understanding – mark any words you don’t know
• 2nd – summarize the article – put it in a nutshell (3 sentences)

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READING -
• Answer the questions:
1. How old is Zhang Jinyu?

2. How long has she been livestreaming?

3. What brands does she work for? Which brands have you heard of? Does that make them international?

4. What is the name of someone who does livestreaming?

5. What did COVID-19 help with?

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BRAINSTORMING
What is it?
A way of developing new ideas and solving
problems by having a meeting where everyone
makes suggestions and those suggestions are
discussed

The purpose: create ideas or inspiration for dealing

with a problem

Example Situation: The university wants to add

new food to the cafeteria menu. What should be
added?

This Photo by Unknown Author is licensed under CC BY

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LISTEN TO THE MEETING

• Four co-workers are having a meeting
about where to have the next Sales
Conference and what activities to do.
• Listen for the answer to these questions:
1. What good qualities does the leader have in
the conversation?
2. Did everyone speak?
3. What did Martin say to encourage ideas?

- If you were a team leader, what would you

do to encourage good brainstorming ideas?

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BRAINSTO RM
MEETING

• Directions: Work on the brainstorming questions from the Case

Study (pg 20 in the textbook)
- Choose a team leader
- Choose someone to write down your answers
- At the top: add everyone’s name
- Each person must contribute 1 idea per question (you can contribute more
ideas if you like)
- ONLY ANSWER questions #1, 2, 5, 6, 8, 9

- Answers are due as homework – turn in next week

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