DITUCALAN, HUSSIEN A.

September 2023
STEM 12 – 5 ENTREPRENEURSHIP

Edgar Sia

Edgar Sia, the brains behind Mang Inasal, is widely regarded as the Philippines’ pioneer in
limitless rice meals.

Sia, had his elementary, high school, and college education all in the province. He originally
planned to become an architect but then dropped out of college (University of San Agustin in
Iloilo City) to focus more on his business, but he strongly believed that his provincial
background having the grassroots knowledge that he learned on the ground can become his
advantage.

Sia co-founded the barbecue chain Mang Inasal in Iloilo City in 2003.In seven years, Mang
Inasal grew to 338 branches nationwide, before being acquired by Jollibee in 2010.

In 2009, Sia founded Injap Land Corporation (now DoubleDragon Properties Corporation),
developer of CityMall chain of malls. In 2014, DoubleDragon Properties became a public
company. He also listed his own grocer Merrymart Consumer Corp this 2020 in the
Philippine Stock Exchange.

As a result of his careful planning, clear visions, thorough business design, and passionate
execution, Mang Inasal today continues to grow. Mang Inasal remains to be one of the largest
and most loved fast-food chains in the country with over 450 stores nationwide and generates
over p12 Billion Pesos in system-wide sales revenue and also consistently showing double-
digit same-store sales growth year-on-year.
DITUCALAN, HUSSIEN A. September 2023
STEM 12 – 5 ENTREPRENEURSHIP

What we can learn from Sia’s success in the world of Entrepreneurship is that, no matter how
what our standing in life, a graduate in college or a drop out, we can still be what we envision
our life to be. Take for instance his situation where he dropped out of college and pursued his
passion for business which then resulted into a story of success. He became one of the most
successful entrepreneurs in the nation and now the country’s youngest billionaire at the age of
42.

Edgar Sia belongs to the class of innovative entrepreneurs. He greatly contributed to the
development of food business in the country and inspired many young entrepreneurs to
venture in the world of food business.