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ROSARIO NATIONAL HIGH SCHOOL

Santiago City, Philippines


School ID: 325203
Creating an Amiable and Relaxing Environment for Students

A Business Plan
Presented to the School Research Committee of
Rosario National High School
Santiago City, Isabela

By:
Tumitit, Jannah Mae F.
And
Members

Morris Erickson L. Dizon


Entrepreneurship

October 2023

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

TABLE OF CONTENTS
PAGE

PRELIMINARIES

Front Page I

Table of Contents II

EXECUTIVE SUMMARY

Introduction1

Product Description2

Industry Analysis 3

Market Analysis 4

Marketing Plan 5

Production/Operational Plan 6

Organizational Plan7

Financial Plan 8

APPENDICES

A. DTI

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Executive Summary

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Introduction
We’d like to share how our journey started as the foundation of
Chews Supremacy are made.

On 6th of September, Chief Executive Officer of the two groups


in class were chosen. Among us, Jannah was automatically picked
first and Richard is the other one.

As the selection goes on, the position under of each CEO is


now available. Which are the Head of Sales, Finance and
Marketing. Our subject teacher, Sir Morris, let Jannah take the
initiative to choose three person that will fill the seat under her
supervision. She had carefully chosen Lhady as the Head of
Finance, Trixie will be positioned in Marketing and Justine for
Head of Sales. Later on, the Head of each department from these
two competing CEO have also selected the members who
completed them as a whole.

Moving forward, in the following week, we have decided to


begin collecting the said amount of contribution within our group.
At the same time, we frequently commenced a meeting, discussing
our Business Name and Logo. Until to the point, we finalized a
suggestion of the majority.

On the other hand, we also talked about what to serve for our
product proposal.

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students
Due to the excitement, we tried to make our original choice. But
as it seems, this is counted as the first trial and error. So, with a
lesson in mind, we have thought of several products to propose
rather than the first one.

In a few days, Jannah, finished the business plan. Which is


submitted to Sir Morris and made up of various ideas we possibly
assume to be accepted.

After a while, we gather another contribution that is for food


tasting and will happen soon. On 5th of October, was when the
event happened. In the morning, we bought the ingredients we
need for and brought utensils including some tools and equipment.
We are only given two hours to cook and prepare our product.

Then, we somehow made it on time even if there is an accident


and have ours be ready. Few minutes have passed, the teachers
appeared and tried the products presented by of each group.

Soon enough, teachers came by and gave a satisfying or


honest opinion to keep in mind. The event went well than we have
imagined. Since then, we were looking for ways to improve the
visual and taste of our product.

We believed that there is a room for growth and tried couple of


things. In preparation for the final event, we hope to meet the
expectations and bring joy to everyone.

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Product Description
We'd like to introduce the Chew's Supremacy first product that
we will serve, suggested by majority. Frenzy Fries is primarily
made of potatoes, seasoned with variety of flavors such as
barbeque or sour and cream while dipped into a mayonnaise. This
might be something you often see but we've added a few which
enhanced its taste you are going to eat. The French fries is worth
of 126.00 php per kilo. While the flavors such as Barbeque or Sour
n Cream costs 60.00 php per pack. Moreover, Mayonnaise value
is 95.00 php per pack.

Next, Banana Cheese Ball made of Banana known as Saba with


Flour, spread in Egg and Bread Crumbs, from within has a cheese
melted. If you prefer, you could dip it into a melted chocolate. It is
not fully known yet as this seems new but can rouse your appetite.
The banana is worth of 59.00 php per kilo. On the other hand,
eggs costs of 7.50 php per piece. Furthermore, Sugar and Bread
Crumbs is price at 25.00 php per pack. The used cheese which is
eden value of 57.00 per box. Also, the chocolate that is Hershey
costs of 26.00 php per pack.

Last but not the least, our Milk Shake that is varied from Chocolate
or Cookies n Cream. The chocolate or cookies n cream flavour are
bought for 150.00 php only.

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Industry Analysis
Our company are seeking data from other business
competitors, this data will be used to inform our own business
strategies and improve our understanding of the market. By
investigating their businesses, below are the knowledge we gain
from their members. It includes the name of a business, their
product or beverage and prices.

We learned that the Foodle Lair company is handled by Chalsea


Sumaoang will serve hotdog sandwiches, mini turon per 3 pcs, and
as for the beverages, it could be calamansi, melon, or cucumber
juice. The hotdog sandwich is worth of 35.00 php and mini turon
per 3pcs for 20.00 php only. Aside from that, their drinks that could
be paired to the said product.

However, the Appetito company which is under of Stephanie


Moredo planned to sell a potato drumstick (made from chicken)
and potato pillow with buko/cucumber juice for their drinks. Their
potato drumstick is worth of 45.00 php while potato pillows
including the drinks can be bought for only 30.00 php.

On the other hand, we find out that the Sip n Snack company led
by Richard Abella will provide Kangkong chips and lemonade for
their drinks.

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SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students
They decided to sell their kangkong chips for only 15.00 php per
cup, however, the lemonade with its distinct flavor is worth of 10.00
php.

Moving forward, we looked into the Meal Miles company and they
are going for a Tuna pie while cucumbers juice for their
refreshments.

Whereas, the Yum yard company that is supervised by Jerome


Ajanil will promote a Cheesy chicken shanghai and Gulaman for
their drinks. The cheesy chicken shanghai for 3pcs is worth of
20.00 php, and their Gulaman is only for 10 php.

Therefore, we could say that they are also competitive on their


own way. At the very least, everyone is putting a lot of effort and
doing the best they can for their businesses. Each of them has a
unique that may cause to attract the target market and including
us.

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Market Analysis
Introduction:
Our small food stall is strategically located in a bustling student-
centric area, offering an array of delectable snacks and beverages
to our target market of students. With a limited but tantalizing
menu, we aim to provide students with quick, budget-friendly
options for satisfying their cravings between classes.

Market Size:
The size of our market consists of a small but immediate
audience of 12 students. While the overall student population is
larger, these 12 students represent the core group of potential
customers who are likely to frequent our stall. Focusing on this
niche allows us to establish a strong initial customer base.

Product Offerings:
Our food stall specializes in offering two main food items:
Banana Cheese Balls and French Fries, both priced at an
affordable 15 pesos each. These snack items are known for their
appeal to students due to their convenience, affordability, and
deliciousness.
In addition to these savory options, we also provide two milkshake
choices: Chocolate Shake and Cookies Shake, also priced at 15
pesos each. These beverages offer a sweet and refreshing

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students
contrast to the savory snacks, giving our menu a well-rounded
appeal.

Price Sensitivity:
Our menu's pricing, set at 15 pesos per item, aligns perfectly
with the budget constraints of our student clientele. The
affordability factor is a significant draw for these customers.

Convenience:
Students often have limited time between classes and seek
quick and convenient meal options. Our stall's location is chosen
with this in mind, ensuring that students can easily grab a snack or
drink without venturing far from their academic activities.

Variety:
The mix of savory snacks and sweet beverages caters to a
range of tastes and cravings. This versatility positions us as a go-
to spot for students looking for a quick meal or a delightful treat.

Competition:
In the competitive landscape of student-oriented food vendors,
we will focus on the quality and flavor of our offerings to stand out.
We will also maintain an inviting atmosphere and top-notch
service.

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Marketing Strategy:
To capture and retain our target market, we will
implement various strategies:

Promotions:
We'll introduce special promotions such as combo deals, and
making advertisements about our product we are selling and go
room to room in our school to introduce our product to the students
and also to the teachers.

Campus Events:
We'll have a campus events, increasing our reach within the
student our school.

Quality:
Our commitment to providing high-quality products will help us
build a positive reputation and encourage word-of-mouth
marketing.

In conclusion, our small food stall targeting 12 students is well-


positioned to thrive in a competitive environment. By offering
affordable and flavorful snacks and beverages, prioritizing
convenience and variety, and implementing effective marketing
strategies, we have the potential to reach our estimated profits or

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SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students
even more. This market analysis sets the stage for our business to
succeed.

Marketing Plan
In order for us to create an effective marketing plan which a
business that specializes in fries, banana cheese ball and shakes.
Therefore, make it appealing to both teachers and students, we
consider the following approach:

First, we identify our target audience. Teachers and students have


different needs and preferences, so it's essential to tailor your
marketing strategy accordingly.

For teachers, emphasize convenience and quality. We will offer


discounts at the time being. Moreover, highlight the value of a
quick, delicious meal that fits into their busy schedules. Ask for the
students, we will focus on affordability and customization. Also,
create combo deals that include fries, shakes, and options for
personalization.

We will ensure that our branding and stall ambiance are


student/teacher-friendly, with vibrant colors and a welcoming
atmosphere.

Overall, our key is to offer a balance of convenience, quality, and


affordability, and to achieve a marketing plan that speaks directly

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students
to the unique needs and preferences of teachers and students in
our area.

Production/Operational Plan
Our product is mostly simple yet different from others which is
also almost ready to cook, we’re going to share how is the process
should be in order.

We planned to assign two of our members to fry the products


separately as it won’t cause lot of time. While we’ll have them
assisted by another two for preparation of the goods. Then, there
will be another person that will do the plating and serving. But in
overall, we’re going to support each other and maintain our pace to
serve our customers.

French Fries is deep fried with a few minutes and another to cool it
down. We’ll serve it in a tray along with its sauce you can dip into.

Banana Cheese ball is the one that will take time to prepare for.
We’ll boil the banana in a minute and rest before we peel it and
mashed. Afterwards, we’ll stir it including the flour and sugar.
Then, we’ll place the sliced cheese inside and roll it. To follow,
we’ll dip it into a beaten eggs and spread in bread crumbs. Lastly,
we’ll fry it until cooked and serve in a tray due to its bite sized.

Lastly, our milkshake will be blend in a blender and serve it


carefully as we’ll add a chocolate syrup circling within.
Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Organizational Plan
CEO

SALES FINANCE MARKETING

Front Page
SENIOR HIGH SCHOOL Entrepreneurship
ROSARIO NATIONAL HIGH SCHOOL
Santiago City, Philippines
School ID: 325203
Creating an Amiable and Relaxing Environment for Students

Financial Plan

Front Page
SENIOR HIGH SCHOOL Entrepreneurship

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