Professional Documents
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1.1 Introduction
Karnataka Soaps and Detergents Limited (KSDL) is an Indian company, owned by
the Government of Karnataka, that manufacturers personal care products including Mysore
Sandal Soap. It was founded as Government Sandalwood Oil Factory in 1916 by
Maharaja Krishna Raja Wadiyar IV and M. Visvesvaraya for extracting and
exporting sandalwood oil. It launched Mysore Sandal Soap in 1918, and has since
manufactured soaps and cosmetics products. The company became a public sector
enterprise in 1980 and was renamed as KSDL.
KSDL obtained the Geographical Indication tag for Mysore Sandal Soap and Mysore
Sandalwood Oil in 2006. Apart from soaps and sandalwood oil, KSDL manufactures
detergents, fragrances, talcum powder, hand washes, face washes, coconut oil
and agarbathis. It has manufacturing facilities in Bangalore, Mysore and Shimoga, and
exports its products to 11 countries as of 2019.
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Website
mysoresandal.org
The Government Sandalwood Oil factory was established by the Maharaja of Mysore His
Highness Nalwadi Krishna Raja Wodeyar and Diwan Sir M. Vishweshwaraiah, during the
year 1916 at Mysore, to extract Sandalwood Oil from Sandalwood. The Maharaja of Mysore
was keen to propel Mysore State on the Global Map, by introducing "THE WORLD'S BEST
NATURAL SANDALWOOD OIL" and make it as a "FRAGRANCE AMBASSADOR OF
INDIA". The first experiment for extraction of Sandalwood oil from Sandalwood was
successfully conducted at Indian Institute of Science, Bengaluru, under the leadership of
Prof. Suddourough and Prof. Watson. The high quality Sandalwood oil with British
Pharmacopeia was introduced to the world by the Government Soap Factory, Mysore.
During the year 1918, a foreign guest presented a rare gift pack of Soaps made of using
Sandalwood oil produced in our Country to His Highness, the Maharaja of Mysore. This has
sparked the idea of utilizing the available natural Sandalwood oil for making soap in the
home State of Mysore. Sri S.G. Shastri, who was a qualified Industrial Chemist, was sent to
London for an advanced training on Soap & Perfumery technology. With the return of S.G.
Shastri from London, the era of MYSORE SANDAL SOAP began. Sri S.G. Shastri
developed Sandal perfume, which was considered as a land mark in the field of soap
perfuming in those days. The first indigenous SANDAL SOAP with Sandal Note as its base
fragrance along with the other Natural Essential Oils like Vetivert, Patchouli, Geranium,
Palm Rose, orange, Petitgrain etc. was produced and introduced in the market under the
brand name of MYSORE SANDAL SOAP in the year 1918. Karnataka Soaps & Detergents
Limited has a clear Vision for all round development of the Company. This is reflected in the
form of a well conceptualized and cogent blue print called VISION 2013. The VISION 2013
sets the goals and suggests the strategies and plans to achieve this goal. The Vision of the
KS&DL is embodied in the following statement:-
"KARNATAKA SOAPS & DETERGENTS LIMITED WILL LEVERAGE LATEST SOAP
MANUFACTURING TECHNOLOGY AND INFORMATION TECHNOLOGY BY
IMBIBING PROFESSIONAL MANAGEMENT TECHNIQUES TO IMPROVE ITS
FUNCTIONAL ACTIVITIES, TRANSPARENCY, BUSINESS AND TO TRANSFORM
ITSELF INTO A MODERN, PROFESSIONAL ORGANIZATION IN THE FMCG
MARKET IN INDIA AND ALSO TO SPREAD ITS FRAGRANCE IN THE FMCG
GLOBAL MARKET".
1.3 History
An advertisement for Mysore Sandal Soap in English magazine Justice published in Madras
Presidency (August 30, 1937)
In the early 20th century, the Mysore Kingdom in India was one of the largest producers
of sandalwood in the world. It was also one of the major exporters of the wood, most of
which was exported to Europe. During the First World War, large reserves of sandalwood
were left over because they could not be exported due to the war. To make good use of these
reserves, Nalvadi Krishnaraja Wodeyar, the king of Mysore, established the Government
Soap Factory in Bangalore. This factory, which was set up in 1916, started manufacturing
soaps under the brand name Mysore Sandal Soap using sandalwood oil as the main
ingredient. A factory to distill sandalwood oil from the wood was set up at Mysore in the
same year. In 1944, another sandalwood oil factory was set up at Shimoga. After
the unification of Karnataka, these factories came under the jurisdiction of the government of
Karnataka. In 1980, the Government decided to merge these factories and incorporate them
under a company named Karnataka Soaps and Detergents Limited. Sharabha, a mythological
creature having a body of a lion and the head of an elephant, was chosen as the logo of the
company because the creature represents the combined virtues of wisdom, courage, and
strength and symbolizes the company's philosophy. The company has since diversified, and
manufactures incense sticks, talcum powder, and detergents, apart from soaps.
Karnataka Soaps & Detergents Limited has a clear Vision for all round development of the
Company. This is reflected in the form of a well conceptualized and cogent blue print called
VISION 2013. The VISION 2013 sets the goals and suggests the strategies and plans to
achieve this goal. The Vision of the KS&DL is embodied in the following statement:-
MISSION STATEMENT:
To be an independent organisation.
To maintain brand loyalness.
To expand upon the notoriety of Mysore shoe cleanser in view of unadulterated shoe oil.
COMPETITORS
Hindhustan UniLever Ltd.,
Godrej Private Ltd.,
ITC Limited,.
Nirma Soaps Private Ltd.,
.Jyothi Laboratories.
FUTURE GROWTH AND PROSPECTUS:
• New high-performance laundry detergent sold in bulk using bulk packaging.
• Get market leadership.
• Introduce new trade plans to increase sales.
• Actively promote and promote as part of promotional activities.
Reduce distribution costs.
• Reduce costs in all areas.
• Make immediate decisions in some procurement activities.
• Promptly launch and implement market-driven decisions.
• Ensure effective internal controls.
Marketing Branches11
Sri. Manjunath
Assistant Manager,
Sandal Oil Division, Mysore
Karnataka Soaps & Detergents Limited,
Manandavadi Road,
Mysore - 570 008,
Contact No : 0821-24554025 (M) 9900079871
Fax No : 0821-24554025
Email-Id:ksdlsodmysore@gmail.com
Sri Balachandar
Branch Manager,Mumbai Branch
Karnataka Soaps & Detergents Limited,
No.101/102, Vasant Vihar,Sant Gadge Maharaj Marg
off Dadasaheb Phalke Road,Dadar(East),
Mumbai-400 014
Contact No : 022-24175210 / 2417407 / 24171680
Email-Id:ksdlmumbai@gmail.com
The activities / focus areas as above are only illustrative and not exhaustive, any other items
not covered under the above heads but failing within the provisions of the companies act will
be added as and when needed in future.
Applicability of CSR and Constitution of a Committee
Every Company having net worth of Rs.500 crore or more, OR turnover of Rs.1000 crore or
more OR a net profit of Rs.5 crore or more during any financial year shall constitute a CSR
Committee of the Board and also includes its holding or subsidiary and a Foreign Company
having its branch or project office in India. The Corporate Social Responsibility functions of
KS&DL will be co-ordinated and monitored by a CSR Committee to be constituted under
the aegis of Chairman, KS&DL. Accordingly, the CSR Committee consisting of the
following Members has been constituted by the Chairperson of KS&DL in consultation with
the senior Management as under
1
Sri. Mahesh B. Shirur, IFS, Managing Director Chairman
.
2
Sri.L. Chandrashekar Nayak, IAS,Director on the Board Member
.
3
Smt. N. R. Jaganmatha,Director on the Board Member
.
The CSR Committee will;
General Manager
c. Member
(Marketing)
The amount released under CSR will be monitored by this unit at regular intervals and
submit its report considering both physical and financial progress in implementation of
projects / programmes / activities to the CSR committee.
Board
The Board duly considering the recommendation of the CSR committee shall approve CSR
policy of the Company and will disclose the contents of the policy in its report to members
and also on the Company’s website. The Board shall also ensure that the activities included
in CSR policy are under taken by the Company during the relevant financial year for its
implementation within the overall policy and provisions of Companies Act thereto.
Accordingly, the issue relating to the formulation of CSR policy was discussed in the 224th
& 225th meeting of Board of Directors held on 29th March 2014 & 28t October 2014
respectively and after detailed deliberation, the Board approved the CSR policy of KS&DL
and the registration of CSR Trust of KS&DL of Juridical of Sub registrar.
Allocation of Funds
The following modus-operandi shall be followed in the allocation of funds :
1. a) The CSR Budget, which shall be 2% percentage of net profit after tax of the
organization in the previous financial year, as per the MCA Guidelines on CSR, shall
be got approved by the KS & DL Board.
2. b) The said amount shall be transferred to a newly created Non- lapsable Fund of
KS&DL, from where funds will be transferred to the account of those Organizations
contracted for implementation including specialized agencies Based on the proposed
and approved annual plan for the activities undertaken by them
3. c) The CSR Committee will be responsible for coordinating necessary audits and other
compliances of all the CSR activities through the engagement of experts.
4. d) Money unutilized, if any, in the previous year will be carried forward and included
in the budget for the next year.
1. Every year the CSR and Project Monitoring Committee will place for the Board’s
approval, a CSR plan delineating the CSR programs to be carried out during the
financial year and the specified budgets thereof. The Board will consider and approve
the CSR plan with any modification that may be deemed necessary.
2. The persons/bodies to which the implementation is assigned will carry out such CSR
programs as determined by CSR Committee within the specified budgets and
timeframes and report back to the CSR committee on its progress thereon at such
frequency as the CSR Committee may direct.
3. The Project Monitoring unit shall review the implementation of CSR programs once a
quarter and issue necessary directions from time to time orderly and efficient
execution of CSR Programs in accordance with this policy.
4. At the end of every financial year, the CSRS. The expenditure
modality will be as follows:-
5. Advance payment will be made to implementing organizations for initiating project
implementation after the receipt of bank guarantee equivalent to the advance amount.
Subsequent installments will be transferred as per agreed terms on submission of
funds utilization certificate to CSR Committee. The CSR Committee will approve
release of the next installments after reviewing the programmatic progress as per
agreed timelines and deliverables.
6. The CSR fund will be maintained and it would be the responsibility of the project
incharge to submit the monthly MIS to the CSR Committee regarding the expenditure
and the progress of the project.
7. The project implementing authority will be authorized to incur expenditure equivalent
to the amount determined by the KS&DL .
8. after the recommendation by the CSR committee, the in-principle approval will be
conveyed to the concerned KS&DL office within 10 working days for starting the
Implementation.
9. CSR expenditure shall include all expenditure, direct and indirect incurred by the
Company on such CSR Programs undertaken in accordance with the approved CSR
plan. Any surplus arising from any CSR Programs shall be used for CSR.
Accordingly, any income arising from CSR programs shall be netted off from the CSR
expenditure and such net amount will be reported as CSR expenditure.
Broad guidelines for consideration of the proposal and approval of CSR projects/
programmes and activites.
1) Individual proposals have to be within the framework of the CSR Projects / programmes /
activities.
2) Every CSR proposal has to be projectised, inter-alia covering its activities, time frame,
financial requirements, organizational responsibilities outcome/excepted result and
sustainable aspects.
3) Appropriate financial powers will delegated to the CSR committee for consideration,
approval release of funds under the overall frameworks of CSR policy.
4) The phase wise release of funds will be clearly defined in the proposal to ensure proper
utilization and submission of periodical progress reports of both physical and financial
programmes/ projects/ activities.
5) The release of funds will be phased out in installments for the project programme/
activities with initial disbursement of 1/3 of amount approved by the Board.
6) So as to enforce commitment on the part of the promoters of the project, it is necessary to
bring 10% of the project cost by promoters themselves or by the supporting project for
consideration/approval on the proposal of contribution under CSR by HGML. In the case of
the projects/programme in the medical sector, the benefits of treatment of
employees/dependents n concessional rates will be explored, and required understanding put
in place for its usage.
7) The projects sanctioned under CSR may be named after KS&DL wherever applicable, and
necessary plaques in this regard will be put up by the projects concerned.
Implementation Strategy
The CSR projects/activities shall be implementred in three ways as under:-
1. Directly by KS&DL.
2. Through NGOs/ Voluntary Organizations/ Trusts
3. Through concerned State / District Authorities.
Audit
In addition to the continuous monitoring of the activities by a separate Project Monitoring
Unit, all the CSR activities and expenses incurred in connection with implementation of
plans/programs under CSR activities of the Company will be subject to audit by the
Company Auditors.
Conclusion:
The CSR policy of the Company as enumerated above is only illustrative in nature and will
be amended from time to time to be in line with the overall applicable provisions of
Companies Act as amended from time to time and Rules framed there-under.
. Each material director should attempt to apply appropriate material arranging, obtaining,
taking care of, putting away, materials in order to accomplish the coveted goal of stock
holding costs. This has required proficient administration work which requests a capacity to
unite clashing but then interrelated capacities viz, materials arranging, obtaining, getting and
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Cumulative anniversary advance amount (CAGR) of soaps amid 1995-2000 has been aloft
about 29%.
Unilever, P&G, Colgate and Palmolive and Johnson & Johnson is about the top allaround
players
Chapter:-03
Management And Leadership
Chapter:-04
SWOT Analysis
Table showing changes in inventory to sales ratio of the KSDL
(Rs. In lakhs)
4.8 Graph showing Inventory to sales ratio
ANALYSIS
0.0000
0.0500
0.1000
0.1500
0.2000
0.2500
0.3000
2007 2008 2009 2010 2011
29.34
20.34
24.05
28.93 29.01
Inventory To Sales Ratio
Inventory To Sales Ratio
Year Inventory Sales Ratio
2007 3508.55 11958.03 29.34
2008 2960.12 14552.84 20.34
2009 4074.52 16939.19 24.05
2010 5176.05 17890.59 28.93
2011 5252.34 18106.81 29.01
.
Chapter :-05
Learning Experience
Industrial Visit is essential for students pursuing MBA Program. It assists in bridging the gap
between academia and Industry. The MBA department of New Horizon College of
Engineering has organized an Industrial Visit to Karnataka Soaps and Detergents Limited
(KSDL), Bengaluru on 30.12.2022. The third semester MBA students along with the faculty
coordinator were taken out for the Industrial Visit. The Journey towards the KSDL started by
9:30 AM and reached the factory by 10:45 AM.
The visit started with briefing about the introduction of KSDL was given to the students by
the R&D Head Mr. Balakrishna. He started the session by introducing the official emblem of
the company “SHARABHA”. Sharabha is a mythological creation from the puranas. It is
illustrated in an unusual form – the body of a lion with the head of an elephant. It embodies
the combined virtues of wisdom, courage and strength. He highlighted that the sandal wood
soaps manufactured by KSDL contains vegetable oils, natural sandalwood oil along with
skin care conditioners and moisturizers. Sandalwood oil is nature’s gift, emulates a lingering
fragrance that rejuvenates the mind, body and soul and it is also considered as liquid gold.
He further highlighted that all other competitor brand which is available in the market
contains synthetic sandalwood oil which creates lots of skin related problems. So, KSDL is a
monopoly in manufacturing sandalwood soaps with natural sandalwood oil.
Mysore Sandalwood Oil and Mysore Sandal Soap are accredited with Geographical
Indication Registry on January 30, 2006 as Intellectual Property India. The company is
accredited with ISO 9001:2008 for Quality Management System and ISO14001:2004 for
Environmental Management System. The company is also accredited with GMP (Good
Manufacturing Practices).
After the briefing, students were taken to visit the plant were soap is manufactured. It all
starts with soap noodles mixed with natural sandalwood oil and the mixture is sent through
conveyor belt for converting into various shapes and size. Then they check for the quality of
the soaps and if the quality is good, then it is sent for packing. After the final packing, the
soaps are arranged in cartoons and then it is moved to the warehouse. Finally the visit ended
with the question answer session where students clarified their doubts and the students were
very happy about the visit to KSDL. Overall it was a good learning experience for the
students to visit the factory and get exposure regarding Operations management,
Warehousing, Human resource management, Funds management and Marketing of
Sandalwood Soaps.
Chapter: 07
Bibliography
KSDL obtained the Geographical Indication tag for Mysore Sandal Soap and Mysore
Sandalwood Oil in 2006. Apart from soaps and sandalwood oil, KSDL manufactures
detergents, fragrances, talcum powder, hand washes, face washes, coconut oil
and agarbathis It has manufacturing facilities in Bangalore, Mysore and Shimoga, and
exports its products to 11 countries as of 2019.
DECLARATION
I hereby declare that the organizational study entitled “Karnataka Soaps and Detergents
Limited submitted to the department of Commerce , Government First Grade College,
Parashurampura, Davangere University, Davangere is a record of an original work done by
me under the guidance of project guidance Professor Bharath B. T , Assistant Professor
Department of Commerce ,Government First Grade College, Parashurampura Professor
Bharath B.T is associated with and the Davangere University and this project work is
submitted in the partial fulfillment of the requirements of for the award Bachelor Degree in
commerce by Davanagere University.
I also the declare that this project is the outcome of my own efforts and that it has not been
submitted to any other University or institute for the award of any other degree or diploma or
certificate.
Date:
This is to certify that the Company analysis report entitled Karnataka Soaps and Detergents
U13GP21C0015 and is being submitted in partial fulfillment for the award of the Bachelor
Degree in Commerce by Davangere University . The report has not been submitted earlier
either to this University/ Institution for the fulfillment of the requirement of a course
of study
DATE: DATE:
Karnataka Soaps and Detergents Limited
Report submitted in partial full filament of the requirements for the award of the
degree
DEGREE OF COMMERCE
OF
DAVANGERE UNIVERSITY
Submitted by
Mr. Pavana B
REG.NO:U13GP21C0015
Under the Guidance of
Professor Bharath B.T
Assistant professor
Department of Commerce
Davanagere University
DEPARTMETN OF STUDIES IN COMMERCE DAVANGERE
UNIVESITY
GOVERNMETN FIRST GRADE COLLEGE,PARASHURAMPURA