BDB3024 DIGITAL BUSINESS

Impact of TikTok's Billion-Dollar Investment on Social Commerce in Southeast Asia.

Read this article:

https://edition.cnn.com/2023/06/15/tech/tiktok-southeast-asia-billion-dollar-investment-intl-
hnk/index.html

Case study discussion:

1. Explore how TikTok's has influenced the emergence of social commerce in Malaysia.

2. Can social commerce on platforms such as Tik Tok drive unnecessary spending amongst
young people, thereby increasing the debt problem caused by over consumerism?

Flat Lay for Social Commerce

Flat lay photography is important in social commerce for several reasons, amongst others are
its visual appeal, storytelling, and context, highlighting details, consistency in branding, and
enhanced focus on products. Most importantly, such graphic representations are versatile and
can be adopted for various social media platforms, such as Instagram and Tik Tok.

Flat Lay Design for IKEA Restaurant Menu

1. Do a quick review of essential Canva tools and features, focusing on elements like grids,
images, text, and colour scheme.
2. Create a flat lay design to showcase IKEA restaurant menu.
3. Select a design theme that emphasizes a cohesive visual identity and brand consistency
when designing for IKEA.