INTRODUCTION FOR

SERVICE OR PRODUCT
KNOWLEDGE
 Team 6
Ani Dahlia 112111067
Lucky Andrianto 112111402
Marsih Indriyani 112110097
Rina Mahfudoh 112110130

Tika Karlina 112110096

 Background of Business

The development of digital technology, especially on social media in Indonesia

is growing rapidly, there are many things that can be profitable on social media,

even becoming a fairly promising business.  Content creators, for example, when

social media is increasingly recognized by many people and since we entered the

era of the digital era like today.  In the business world, the content creator business

is categorized into the creative economy.  Creative economy can be defined as a

creative industry that relies on talents, skills, and creativity which are the basic

elements of every individual.  

 In Indonesia, the creative economy industry

contributes to the Indonesian economy economic sector.

Creative economy has proven to be a new source and

economic strength for Indonesia, especially in the midst

of slowing global commodity and raw material prices, the

creative economy sector is able to make a positive

contribution to the Indonesian economy.  The task of the

creative economy is to provide added value, so that it can

produce high value products and contribute greatly to

the economy.  
Technosocial Content Creator Service
Technosocial Content Creator Service is a business that
offers services in the creative industry.  Due to the rapid
development of social media in this digital era, the public
starts to witness a potential opportunity of working in
such sector of content creator service business. To do so,
our service provides various form of help. It covers
photography, videography, design, copywriting, social
media handling, and creative ideas for projects.  Through
this business plan, Technosocial Content Creator Service
aims to create a new business plan for the creative
industry.
 1. Segmenting
a.  Geographic Segmentation
The geographic segments that Technosocial Content Creator Service
will reach for now are in the Tangerang City area, South Tangerang to
Jakarta, to be precise the Bumi Serpong Damai (BSD), Bintaro,
 STP Senayan, Panglima Polim, Blok M, and Kemang areas.  Because the
area is a gathering place for influencers and celebrities, there are many
(Segmenting, Targeting, culinary, fashion or clothing companies, such as distros and digital
start-up companies.  .
Positioning)
 b.  Demographic Segmentation
 Demographic segments that will be covered by Technosocial Content
Creator Service at this time are:
 1. Late Adolescence 19 - 25 years.
 2. Early Adult 26 - 35 years.
 3. Late Adult 36 - 45 years.

c.  Psychographic Segmentation

The segments that will be reached by Technosocial Content Creator
Service  are starting from teenagers who are getting college
assignments to open a business and need content creation services on
social media that will be used, and early adults who are just starting a
business and don't understand how to create concept creations.
 2. Targeting
Theoretically speaking, targeting is an activity to
evaluate each market segment's attractiveness and
select one or more segments to serve.Technosocial
Content Creator Service also opens cooperation in
Content Creation work for Event Organizer (EO), by
applying creative ideas that have been conceptually and
thoroughly thought out, into social media platforms
that will be used to show off to the public about events
or events that will be held in the future.  consumers.
3. Positioning
In theory, positioning itself serves to arranging a product
to occupy a clear, distinctive, and desirable place relative
to competing products in the minds of consumers.  In this
case, Technosocial Content Creator Service is positioning
all content creation service activities such as content for
culinary businesses, clothing business businesses, fashion
brands, and being responsible for the work that has been
done, with the aim of getting attention in the minds of
 1.Product

Technosocial Content Creator Service is a company that offers creative

content creation services, especially on social media.  The resulting
products are:
a. Photo
Marketing Mix 4P b. Videos
c. Social Media Handling 
d. Design
(Product, Price,

Place, Promotion)  2. Price

 Several pricing strategies are applied:

a. Competition oriented pricing, which is the pricing method that we use
based on the prices set by our competitors or competitors.
b. Demand oriented pricing, which is the pricing method that we do by
taking into account the state of demand, market conditions and
consumer desires.
Based on demand, for example, prices will increase if demand is very
high
 strong and prices will fall when demand weakens.  
3. Place

 The plan for the Technosocial Content Creator Service’s place is through:
a. Social media and platforms owned by Technosocial Content Creator
Service (Instagram, facebook, twitter, website, Behance)
b. Creative events that will be followed by Technosocial Content Creator
Service 
c. A Production House concept for Technosocial Content Creator Service 

 4. Promotion
a. Advertising 

b. Podcasts

c. Video Teaser
 THANK YOU!
‘hope you learn something new everyday”