[Slide 2]

Good morning everyone, my name is (...) and I’ll be the presenter of our project.
[Slide 3]
My team, named Olli, has 8 members. They’re Thai, Nghi, Vy Chinh, Chi, Na, Thanh and Hoa. Na is our
leader.

[Slide 4]
To the Executive Summary, this is the summary of our project. Looking through the content, we can have an
overview of the project. I want to highlight these 2 things, the objectives and the key activities.
Our main goal of this project is to
- bring OLLI and MAIKA AI become Top of Mind when it comes to VNese AI assistance applications
- Educate the audience about using AI in their daily work - MAIKA AI is the very first choice.

To achieve those goals, we will focus on digital platforms with social posts (phase 1), reviews from
KOLs/KOCs (phase 2) and a content creation competition (phase 3)

[Slide 5]
Before coming into any details, we have to understand the industry first.
AI in general has a big market size.
It is projected to grow at an impressive compound annual growth rate to reach USD 604.48 (six
hundred four point forty eight) million by 2029.
Artificial Intelligence is influencing digital consumption behavior, with more than 100 million people
using Chat GPT after 2 months.

[Slide 6]
The global digital content creation market was valued at USD 25.6 billion in 2022 and is estimated to
expand at a CAGR of 13.5% from 2023 to 2030.

[Slide 7]
With 79.1% of internet users over the total population, an increase of 5.3 million compared to 2022 and
71% of active social media users recorded in 2023, 89.8% of Vietnam's total Internet users used at least one
social networking platform; we can conclude that the popularity of social networks in Vietnam continues
to increase with no signs of slowing down.

[Slide 8]
Vietnam has young human resources with fast access to technology and high creativity.
Vietnam has about 200,000 content creators on social networks (50,000 full-time creators).

[Slide 9]
The digital content production sector in Vietnam is fast growing and has a revenue of 800 million USD
in 2022.

[Slide 10]
The digital content creation field in Vietnam is rapidly developing
48% saying content revenues represent over half their monthly income.

And the trend of this industry can be sorted into 3 things:

Provide services through applications and software in a cloud
In a future professional production, the material (like AI) will be critical
The rising deployment of cloud models is a vital industry trend driving the market growth

=> With all the information I have mentioned, MAIKA AI has strong enough reasons to target the
Vietnamese digital creation market.
[Slide 11]
Then, what is the situation right here?

OLLI is a Vietnamese-based technology company, wishing to bring technology to people's lives, making life
easier and more convenient. The signature product of OLLI is OLLI Maika Smart Speaker product - for home
use.

OLLI is targeting Middle-class customers, between the age of 18 and 44, and want to apply new things in their
life.

[Slide 12]
MAIKA AI’s current competitors are Google Assistant, Alexa, Bixby, Xiaomi, Alibaba Genie, Milo, Kiki. On top
of that, Olli Maika is the only AI assistant available for the home market, household families, smart
home through Smart Speaker device, etc.

[Slide 15]

We divide our segmentation into 3 main groups: Newbie Marketer/ Content creator, Junior Marketer/ Content
creator, Senior Marketer/ Content creator. [chuyển sang slide 16] And we choose Junior Marketer/ Content
creator as our target customer, who understand how the marketing industry works, preliminary participation in
some related work, young age, performing small tasks in the project and be willing to pay for helpful tools for
their work.

[Slide 17]

This is our insight for the Target Audience

Junior Marketer, content creator targeting content about Vietnam, has a tendency to face
the situation of running out of creative ideas, a lot of creative work, the fear of not keeping
up with trends and updating knowledge a lot; is willingness to update trends, desire to
source unlimited creative ideas, take advantage of the support of innovative technology.

[Slide 18]

After analyzing the competitors, the target customer and our product’s features, we can say that MAIKA AI’s
USP is an app that supports the use of Vietnamese people, providing Vietnamese information/values.

MAIKA AI is a Vietnamese artificial intelligence application, helps Vietnamese marketers and content
creators with 10 times faster, more effective and efficiency.

[Slide 19]

And our job to be done is to make people have awareness about OLLI as a company which applies
worldwide improvement of artificial intelligence to create MAIKA A.I application that optimizes tasks for users
and increases productivity. Then, change the behavior of people and be willing to buy MAIKA A.I product
service packages to experience AI technology products in work, study,...

[Slide 20]

Our big idea for the project is “..” ĐỌC SLIDE

And we came up with the campaign slogan as: “...” ĐỌC SLIDE

[Slide 21]
And this is our IMC plan for the MAIKA AI launching event.

With the key message I’ve mentioned, we will conduct 3 phases with different purposes.

Phase 1: Attract attention, increase the brand awareness by focusing on educational content

Phase 2: Make a great influence and change attitude and behavior of the community by using review
clips + TVC,viral clips

Phase 3: Build and increase interactions to create trust with customers with an academic contest,
which we focus on media support.

As we don’t have enough time to present all the contents, there is more information in the docs that we hand to
the professor. Please take a look.

[Slide 22]

At phase 1, trigger, has key activities, which are focus on social posts, educating the customers about AI and
this phase also focus on these main platforms: fb, ins, tik tok, website and linkedin.

[Slide 23]
These are some samples of the social posts’ images.

[Slide 24]
In the next phase, we focus on Advertising, including running Ads for TVC and viral clips, along with PR,
reviewing from KOLs/KOCs who are familiar with technology and AI fields.
Moreover, we also raise more recognition by sponsoring and communication support for universities and
companies.

[Slide 25+26+27]
Those are the samples of the social post, pop-up ads that we have designed.

[Slide 28]
This is some recommendation for the KOLs/KOCs who specialized in technology fields and outstanding
content creators.

[Slide 30+31+32]
These are 3 viral clips that we made, from writing script, recording, to editing. Please enjoy!

[Slide 33]

The situations in these 3 viral clips were inspired from the problems of most people working in the creative
industries: running out of ideas, overloaded or their idea is simply not good enough. In those situations, MAIKA
AI is the hero.

And because we want to emphasize the fact MAIKA AI is originally from Vietnam, all of the slogans are based
on familiar Vietnamese folk verse.

[Slide 34]

In Phase 3: Amplify, we have a viral content creating contest called Into the unAIverse, takes place from
July 10th to August 20th. This is the poster, host and judges of the contest. The concept is space and
technology so the 3 rounds are called Launching, The Alpha Jump and Landing

[Slide 35]
In this contest, participants use MAIKA AI to create viral content. The prizes vary from 10 millions VND to 1
hundred millions VND with some free Maika AI accounts. You can find more information about Into the
unAIverse in the report we handed you

[Slide 37]

And this is the timeline for the contest in phase 3. This is just the overall timeline that we focus on launching
digital posts before the competition. Professor can check the detailed timeline in the paper that we gave you.

[Slide 38]

About the media plan for this phase 3, we divide it into 3 stages: pre-contest, during contest and post-contest
(đọc 3 cái trên slide)

[Slide 39]

The KOCs, KOLs list for this phase includes Vật vờ Studio, Anh bạn thân Trị Nguyễn, Khánh Vy Official, Giang
Ơi and Eric Thỏ

Our media partners are Cafebiz.vn, Brands Vietnam, YBOX, Advertising Vietnam, iVolunteers and forums of
Universities in HCM City that received sponsorship from us in phase 2

The detailed media plan can also be found in our printed report.

[Slide 40]

And this is the overview timeline of our media plan for the new product - AI MAIKA App from OLLI. It includes
the overall KPIs and total budget. It will help you understand more about the 3-phase plan that we just
mentioned.

[Slide 41] - KẾT

The timeline has also ended our presentation. More detailed information that the topic requires are all in the
paper that I hand you, please give it a look. Thank you for your listening and have a nice day!