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    Cyrilla Latif
    4 views23 pages
    This document discusses factors that influence consumer behavior when purchasing products. It mentions attributes of products, methods of promotion such as personal recommendations, and validating marketing concepts.

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    This document discusses factors that influence consumer behavior when purchasing products. It mentions attributes of products, methods of promotion such as personal recommendations, and validating marketing concepts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views23 pages

    77 Respondents

    Uploaded by

    Cyrilla Latif
    This document discusses factors that influence consumer behavior when purchasing products. It mentions attributes of products, methods of promotion such as personal recommendations, and validating marketing concepts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    Behavior

    Product Attributes
    Influencing Factor
    Promotion
    Personal Reference
    Concept Validation

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