AAC – 308: ENTREPRENEURSHIP DEVELOPMENT

IN AGRICULTURE

MILLET PIZZA BASE

Submitted to:
Dr. M.A. Ansari
Professor
Department of Agricultural Communication
College of Agriculture
Govind Ballabh Pant University of Agriculture and Technology

Submitted by:
Group-4
Shubham Budhlakoti (56814)
Ritika Pandey (56798)
Abhishek Yadav (55899)
Kanika (56846)
B.Tech Food Technology
College of Agriculture
Govind Ballabh Pant University of Agriculture and Technology

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 Introduction

A tasty blend of refined wheat flour and pearl millet flour, designed to create a
distinctive pizza crust, is called millet pizza base. This egg-free pizza foundation is a
tasty and nutritious substitute that will appeal to both eateries and pizza lovers. With
the goodness of millet, which is renowned for its unique flavour and nutritional
advantages, our pizza foundation gives your favourite pizza recipes a healthy
makeover. A pleasant combination of textures and a fulfilling eating experience are
promised with every mouthful thanks to the use of olive oil and a straightforward yet
effective ingredient list.

Nutritional information of pearl millet

Pearl Millet Nutrient (per 100g)

Calories 378
Protein 11.02g
Fat 4.23g
Carbohydrates 73.90g
Dietary Fiber 8.5g
Sugar 0.48g
Calcium 17mg
Iron 2.92mg
Magnesium 114mg
Phosphorus 285mg
Potassium 307mg
Sodium 5mg
Zinc 1.67mg
Vitamin C 0mg
Thiamine (B1) 0.38mg
Riboflavin (B2) 0.29mg
Niacin (B3) 4.72mg
Vitamin B6 0.38mg

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 Ingredients
• 200g pearl millet flour
• 200g refined wheat flour
• 3.5g active dry yeast
• 2.5g sugar
• 150ml warm water
• 10ml olive oil
• 2g salt

Production process

1. Activate Yeast:
• In a mixing bowl, combine warm water (150ml), sugar (2.5g), and active
dry yeast (3.5g).
• Allow it to sit for 5-10 minutes until the mixture becomes frothy.
2. Prepare Dry Ingredients:
• In a mixing bowl, combine pearl millet flour (200g), refined wheat flour
(200g), and salt (2g).
3. Mix Wet Ingredients:
• Add olive oil (10ml) to the activated yeast mixture.
4. Combine Ingredients:
• Pour the wet ingredients into the bowl of dry ingredients and mix until
a dough is formed.
5. Knead Dough:
• Knead the dough until it becomes smooth and elastic.
6. Rise:
• Allow the dough to rise in a covered bowl for approximately 1-2 hours
or until it doubles in size.

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 7. Punch Down and Second Rise:
• Punch down the risen dough and let it rise again for 30 minutes.
8. Divide and Shape:
• Divide the dough into individual portions and shape them into rounds
suitable for a single pizza base.
9. Pre-bake:
• For a par-baked crust, consider a short pre-baking step to set the crust
structure. Adjust as needed based on commercial preferences.
10. Cool and Package:
• Allow the pizza base to cool completely, and then package it in suitable
quantities for delivery to pizza making shops.

Advantages and Uniqueness of Millet Pizza Base:

1. Nutritional Richness: Our Millet Pizza Base stands out for its nutritional value,
incorporating the goodness of pearl millet flour, a nutrient-dense grain known
for its high fibre, vitamins, and minerals content.
2. Health-Conscious Choice: Tailored for those seeking a healthier pizza option,
the base is made without eggs, catering to dietary preferences and providing a
wholesome alternative without compromising on taste.
3. Distinctive Flavour Profile: The combination of pearl millet flour and refined
wheat flour brings a unique and nutty flavour to the pizza crust, offering a
delightful departure from traditional options.
4. Innovation in Pizza Making: As an innovative product, our Millet Pizza Base
introduces a fresh perspective to the pizza industry, appealing to health-
conscious consumers and chefs looking to diversify their offerings.
5. Commercial Convenience: Tailored for commercial use, the product's
streamlined production process ensures efficiency for pizza making shops,
providing a convenient and quality pizza base option for busy kitchens.
6. Market Differentiation: With a focus on health, flavour, and versatility, our
Millet Pizza Base positions itself as a unique and market-differentiating

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 product, appealing to a growing segment of consumers seeking both taste and
wellness in their food choices.

Target consumers:

1. Health-Conscious Consumers:
Individuals who prioritize healthier food options and seek alternatives with
nutritional benefits.
2. Vegetarians and Vegans:
Since your product is made without eggs, it caters to vegetarians and vegans who are
looking for plant-based pizza options.
3. Gluten-Sensitive Individuals:
Those with gluten sensitivity or intolerance may find your millet-based pizza crust
appealing as it offers a gluten-free alternative.
4. Fitness Enthusiasts:
People who are health-conscious and maintain an active lifestyle may appreciate the
nutritional content of the millet flour in the pizza base.
5. Culinary Explorers:
Individuals who enjoy experimenting with unique and flavourful ingredients in their
cooking, seeking a distinctive taste experience.
6. Pizza Enthusiasts and Foodies:
Pizza lovers who are open to trying innovative pizza bases and appreciate the fusion
of traditional and unconventional flavours.
7. Pizzerias and Restaurants:
Commercial establishments looking to diversify their menu offerings and attract a
health-conscious customer base.
8. Parents and Families:
Families looking for wholesome and nutritious options for homemade pizzas that
appeal to both adults and children.
9. Fitness and Wellness Centres:
Establishments promoting healthy eating options for their clients, integrating your
Millet Pizza Base into their menus.

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Marketing strategy:

1. Branding and Positioning:

• Develop a strong brand identity that reflects the health benefits,
uniqueness, and quality of your Millet Pizza Base.
• Clearly communicate the product's positioning as a nutritious and
flavourful alternative to traditional pizza bases.
2. Online Presence:
• Create a user-friendly and visually appealing website showcasing your
product, its nutritional benefits, recipes, and ordering information.
• Leverage social media platforms to engage with your audience, share
content, and run targeted campaigns.
3. Content Marketing:
• Develop blog posts, articles, and video content that highlight the
nutritional advantages of millet, the story behind your product, and
creative pizza recipes.
4. Influencer Partnerships:
• Collaborate with food influencers and bloggers who align with a health-
conscious and foodie audience to showcase your Millet Pizza Base in
their content.
5. Product Sampling:
• Offer free samples to local grocery stores, health food shops, and
pizzerias to generate interest and let customers experience the product
firsthand.
6. Packaging Design:
• Invest in attractive and informative packaging that clearly
communicates the benefits of your Millet Pizza Base, making it stand
out on store shelves.
7. In-Store Promotions:

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 • Partner with supermarkets and specialty stores for in-store promotions,
product displays, and demonstrations to encourage purchases.

8. Collaborations and Cross-Promotions:

• Explore collaborations with health and wellness brands, local
restaurants, or fitness centres for cross-promotions and increased
visibility.
9. Online Advertisements:
• Run targeted online ads on platforms like Google Ads and social media
to reach your specific audience segments with compelling visuals and
messages.
10. Educational Campaigns:
• Educate consumers about the nutritional benefits of millet through
online webinars, workshops, or informative content on social media.
11. Customer Loyalty Programs:
• Implement loyalty programs to encourage repeat purchases, referrals,
and customer retention.
12. Trade Shows and Events:
• Participate in food and health-related trade shows and events to
showcase your Millet Pizza Base to industry professionals and potential
customers.
13. Partnerships with Pizza Shops:
• Approach local pizzerias to include your Millet Pizza Base on their
menu, creating additional distribution channels.
14. Customer Reviews and Testimonials:
• Encourage satisfied customers to leave positive reviews and
testimonials on your website and social media to build trust and
credibility.

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