Based on your chosen company, identify the firm’s existing vision, mission, goals, and

objectives.
NESTLE

1. What are the company’s existing vision and mission statement?

Vision To be a leading, competitive, Nutrition, Health and Wellness Company

delivering improved shareholder value by being a preferred corporate
citizen, preferred employer, and preferred supplier selling preferred
products.
Mission Nestle is the world's leading nutrition, health and wellness company.
Our mission of "Good Food, Good Life" is to provide consumers with
the best tasting, most nutritious choices in a wide range of food and
beverage categories and eating occasions, from morning to night.

2. Identify and analyze the vision and mission statement according to the
characteristics/components required

Vision  The Vission statement does not mention what the firm strives to
become or accomplish within a specific timeframe.
 The mission is in one sentence in length.

Mission  Nestle's mission statement is broad in scope and does not

include specific monetary amounts or objectives.
 Fewer than 100 words in length.
 It identifies the utility of Nestle’s products by emphasizing their
role in providing “the best tasting, most nutrition choices”.
 The mission statement does not explicitly mention
environmental responsibility.
 The mission focuses on the consumer.

3. Propose a new vision and mission statement for the chosen company.

Vision
Mission