10/20/2023

INTRODUCTION TO BUSINESS
COMMUNICATION 1

COMMUNICATION
Communication is,
the process of sending and receiving messages.
the act of transferring information from one
place, person or group to another.

Every communication involves (at least) one sender,

a message and a recipient.
This may sound simple, but communication is
actually a very complex subject.

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Accurate, effective and unambiguous communication is actually extremely hard.

The transmission of the message from sender to recipient can be affected by a huge range of
things. These include
1. Our emotions,
2. Cultural situation,
3. Medium used to communicate,
4. Our location etc.
The complexity is the reason why good communication skills are considered so desirable by
employers around the world.

EFFECTIVE COMMUNICATION
Effective communication is
the process of exchanging or transmitting ideas, information, thoughts,
knowledge, data, opinion, or messages from the sender through a selected
channel to the receiver with a purpose that can be understood with clarity.

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THE FUNCTION OF BUSINESS COMMUNICATION

The methods we use for business communication depend on the reasons, the
circumstances, and perhaps the people with whom we are communicating.
Some of the reasons why we may need to communicate with others in a business
setting are
1. to pass on information
2. to give an instruction
3. to discuss an issue
4. to make or answer a request
5. to make or answer a complaint
6. to keep a record of something that has happened or been agreed upon
7. to persuade people to buy a product or use a service

FORMS OF COMMUNICATION
There are a wide range of ways in which we communicate
and more than one may be occurring at any given time.
The different categories of communication include:
1. Verbal Communication - face-to-face, telephone, radio or
television and other media.
2. Non-Verbal Communication - body language, gestures,
how we dress or act, where and how we stand, tone of
voice etc.
3. Written Communication - letters, e-mails, social media,
books, magazines, the Internet and other media.
4. Visualizations - graphs and charts, maps, logos etc.

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THE COMMUNICATION PROCESS

BASIC MODEL
40-60% Loss of Meaning Between
Step 1 and 4

1. 2. 3. 4.
Sender Sender Message Receiver
has idea encodes travels decodes
idea in over message
message channel

THE COMMUNICATION PROCESS

BASIC MODEL
5.
Feedback travels
to sender

1. 2. 3. 4.
Sender Sender Message Receiver
has idea encodes travels decodes
idea in over message
message channel

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THE COMMUNICATION PROCESS

BASIC MODEL
5.
Feedback travels
to sender

1. 2. 3. 4.
Sender Sender Message Receiver
has idea encodes travels decodes
idea in over message
message channel

6.
Possible additional
feedback to receiver