Design Brief

Provide context about the client’s brand, its origin story, the industry it
The Brand belongs to, and the products or services it offers.

Write a brief description of the project. Share the rationale for it, the goals it
The Project aims to achieve, and the overarching sentiment it's meant to deliver.

The Audience
Target Audience Provide a general description of the target audience.

Include information such as:

Age range
Demographics
Gender
Income bracket
Occupation

Interests Talk about their lifestyle, preferences, and hobbies.

Challenges Describe their pain points and the problems they face.