BUS 214 FINAL EXAM PRACTICE

Academic year: 2022-2023

Quarter: 3
Exam: Final (Cuối kỳ)
SECTION I. MULTIPLE CHOICE QUESTIONS (50 points, 2.5 points each)
1. Which of the following sentences is INCORRECT about meta-messages?
A. Meta messages often carry underlying meaning
B. Meta messages can be encoded or decoded as a combination of content, tone, and other signals
C. Meta messages with mixed signals can be helpful for others to guess their meanings
D. Meta messages when used properly will enhance your credibility

2. If Chau wants to deliver persuasive messages to emphasize insurance benefits to her clients, which
of the following voice is appropriate?
C. We voice
A. You voice
D. Impersonal Voice
B. I voice

3. If Mr. Tito wants to deliver internal persuasive messages to emphasize shared work goals, which of
the following voice is appropriate?
C. We voice
A. You voice
D. Impersonal Voice
B. I voice

4. The strategy of sampling booths in supermarkets is mostly based on which of the following
principle of influence?
C. Social Proof
A. Reciprocation
B. Consistency
D. Liking

5. The main purpose of planning business messages is to:

A. Get the content right
B. Understand your audience
C. Gather the right information
D. Develop your message

6. "Once approved, new Brooklyn shoe stores can be opened soon." Which of the qualities should be
improved in this message?
C. Specificity
A. Accuracy
B. Completeness
D. None of above

7. What is NOT TRUE about using active voice in writing business messages?
A. Active voice allows for faster processing
B. Active voice specifies the object
C. Active voice specifies the doer
D. Active voice emphasizes the business orientation of action

8. When you see a book that “has been sold 2 million copies worldwide", they are using the method
of influence called
A. Reciprocation
C. Social Proof
D. Liking
B. Consistency

9. Which of the following is an example of synchronous communication methods?

A. Business proposal
C. Group video call
D. Email
B. Press release

10. Which of the following communication channels below has the highest richness?
C. Social media
A. Phone call
B. Email
D. Face to face

11. Which of the following is an example of passive email incivility?

A. Not replying to emails at all
B. Said something hurtful to others through emails
C. Use emails to say negative things about you that he/she would not say to you in person
D. A& B are correct

12. Which of the following sentences is best when you connect with new people via instant message?
A. Good morning m8 Imao
B. Eyy yo! nice to meet you boid dark
C. Hi would you like to connect :d bruh
D. Hi this is Thanh, I would like to connect

13. "To help you reach your goals, we provide you with the products and resources to succeed." This
sentence is bad because:
C. It has an empty phrase
A. It's a short sentence C or B
B. It's redundant
D. It has prepositional phrases

14. A more-effective external persuasive message should:

C. Trigger feelings of guilt
A. Be pessimistic
D. Be pressure-free
B. Focus on the fear

15. A principle of influence whereby people are more likely to be persuaded by people whom they
like
A. Reciprocation
C. Social Proof
B. Consistency
D. Liking

16. Which of the following belongs to the strategy of making claims

A. Focus on emotions first, facts second
B. Write an irrational explanation for the claims
C. Focus on mistakes and criticize
D. Calmly focus on facts first and express your emotions, then end the claims with goodwill stated

17. Which of the following positive meta messages shows the character aspect of credibility?
A. I hope the best for you
C. I will get the job done
D. I abide by the rules
B. I want you to succeed
18. Which of the following reasons for selecting face-to-face conversations as strategic
communication?
A. You want to motivate and build rapport with your colleagues
B. You need to solve an urgent problem
C. The message might contain sensitive personal information
D. All the above reasons are correct

19. Which of the following communication channels can be scored as the highest permanence for
business messages?
C. Video calls
A. Instant messages
D. Business reports
B. Posts on social media

20. Which of the following is NOT a component of expectations?

C. Explain overall expectations
A. Give step-by-step directions
D. Provide deadlines
B. Describe responsibilities.

SECTION III. SHORT-ANSWER QUESTIONS

Question 1 (30 points)
1. (4 pts) What are the components of a mass sales message?

2. (26 pts) Assume that you are a committee member of the Honor Program at EIU University starting
this August. The program's mission is to create an exclusive academic environment for top-notch EIU
students. The honor program can be a playground to enhance the student experience by learning
from advanced lectures, industry workshops, professional connections, and career mentoring.
Currently, only a few students know about this program, therefore, you decide to organize an
orientation session to introduce and gather potential honor students.

Your task is to write a mass persuasive message to all EIU students to get them aware and register for
this orientation session.

Question 2 (10 points) Identify the role of strategic communication.

Question 3 (10 points)Differentiate synchronous and asynchronous communication and give one
situational example for each.
Academic year: 2022-2023
Quarter: 2
Exam: Final (Cuối kỳ)

SECTION I. MULTIPLE CHOICE QUESTIONS (50 points, 2.5 points each)

1. The main purpose of planning business messages is to:

A. Get the content right
B. Understand your audience
C. Gather the right information
D. Develop your message

2. If Van wants to deliver persuasive messages to emphasize insurance benefits to her clients, which
of the following voice is appropriate?
C. We voice
A. You voice
D. Impersonal Voice
B. I voice

3. If Mark wants to deliver internal persuasive messages to emphasize shared work goals, which of
the following voice is appropriate?
C. We voice
A. You voice
D. Impersonal Voice
B. I voice

4. The strategy of sampling booths in supermarkets is mostly based on which of the following
principle of influence?
C. Social Proof
A. Reciprocation
D. Liking
B. Consistency

5. Which of the following sentences is INCORRECT about meta- messages?

A. Meta messages often carry underlying meaning
B. Meta messages can be encoded or decoded as a combination of content, tone, and other signals
C. Meta messages with mixed signals can be helpful for others to guess their meanings
D. Meta messages when used properly will enhance your credibility

6. "Once approved, new Brooklyn shoe stores can be opened quickly." Which of the qualities should
be improved in this message?
C. Specificity
A. Accuracy
D. None of above
B. Completeness

7. What is NOT TRUE about using active voice in writing business messages?
A. Active voice allows for faster processing
B. Active voice specifies the object
C. Active voice specifies the doer
D. Active voice emphasizes the business orientation of action

8. When you see a book that "has been sold 2 million copies worldwide", they are using the method
of influence called
C. Social Proof
A. Reciprocation
D. Liking
B. Consistency

9. Which of the following is an example of synchronous communication methods?

C. Group video call
A. Business proposal
D. Email
B. Press release

10. Which of the following communication channels below has the highest richness?
A. Phone call
B. Email
C. Social media
D. Face to face

11. Which of the following is an example of active email incivility?

A. Not replying to emails at all
B. Said something hurtful to others through emails
C. Use emails to say negative things about you that he/she would not say to you in person
D. Put you down or was condescending to you in some way through emails

12. Which of the following sentences is best when you connect with new people via instant message?
A. Good morning m8 Imao
B. Eyy yo, nice to meet you boid dark
C. Hi would you like to connect bruh
D. Hi this is Nguyen, I would like to connect

13. "To help you reach your goals, we provide you with the products and resources to succeed." This
sentence is bad because:
C. It has an empty phrase
A. It's a short sentence
B. It's redundant
D. It has prepositional phrases

14. Which of the following is NOT a component of expectations?

C. Explain overall expectations
A. Give step-by-step directions
D. Provide deadlines
B. Describe responsibilities.

15. A principle of influence whereby people are more likely to be persuaded by people whom they
like
A. Reciprocation
B. Consistency
C. Social Proof
D. Liking

16. Which of the following reasons for selecting phone calls as strategic communication?
A. You want to motivate and build trust in your colleagues
B. You need to solve an urgent problem
C. The message might contain sensitive personal information
D. All the above reasons are correct

17. Which of the following positive meta message shows the character aspect of credibility?
A. I hope the best for you
B. I want you to succeed
C. I will get the job done
D. I abide by the rules
18. Which of the following does not belong to the strategy of making claims
A. Focus on emotions first, facts second
B. Write a logical and reasonable explanation for the claims
C. Focus on mistakes and criticize
D. Calmly focus on facts first and express your emotions, then end the claims with goodwill stated

19. Which of the following communication channels can be scored as the highest permanence for
business messages?
C. Video calls
A. Instant messages
D. Business reports
B. Posts on social media

20. A more-effective external persuasive message should:

C. Trigger feelings of guilt
A. Be pessimistic
D. Pressure-free
B. Focus on the fear

SECTION III. SHORT-ANSWER QUESTIONS

Question 1 (30 points)

1. (4 pts) What are the components of a mass sales message?

2. (26 pts) Assume that you are the president of a newly established Dance Off Club at EIU University.
Inspired by TikTok's wave of dance trends, your club's mission is to create a creative playground for
EIU's students and also capitalize on the opportunity for social, emotional, and physical development.
Currently, you only have a few members and expect to recruit more members to your club.

Your task is to write a mass persuasive message to EIU students to get them aware and join your club
this academic year.

Question 2 (10 points)

Define the role of strategic communication.

Question 3 (10 points)

Differentiate synchronous and asynchronous communication and give one situational example for
each.