RESEARCH METHODOLOGY

This section describes the chosen research design, sampling technique, participants, data

gathering procedure, research instrument and statistical analysis in order to guide the researcher

to meet standards of research.

Research Design

This study uses quantitative approach to gather information. It involves using scientific or

mathematical data to understand a problem. The researchers analyzed a survey to predict

consumer demand. The study focuses on the results from a large number of people, instead of

focusing on individuals.

Sources of Data

The study utilized a survey which is a commonly used method of collecting information

about a population of interest. The researchers prepared a closed-ended questionnaire given to

the respondents in order to gather data and information.

Participants of the Study

All the respondents in this study were local people in the Philippines who happen to visit

Puzzle Mansion the same day when the researchers conducted the survey.