Assignment 1 Amazon Food

Assignment Questions

For background on Amazon, read the case on “Amazon” in Ecommerce in action section in Chapter 11.
With reference to the case Amazon Food, answer the following questions:

1. Using the criteria given in Section 11.2 “Analyzing the viability of Online Firms, conduct a
strategic analysis of food delivery industry in the Indian market. (12 marks)
2. Using the criteria given in Section 11.2 “Analyzing the viability of Online Firms, conduct a
strategic analysis of Amazon food in the Indian market. (10 marks)
3. Given the six type of FSAs, which business model is likely to be the most suitable for ensuring
Amazon Food’s success in India? (10 marks)
4. What distinctive value proposition should Amazon food create for online food delivery
customers in terms of customer experience? (10 marks)
5. What obstacles to success could Amazon face in India and how should the company manage
these challenges? (8 marks)
Total marks for assignment questions=50

Writing mechanics
10-Exemplary 8-Proficient 6-Emerging 4-Novice
Writing demonstrates a Writing is accomplished Writing lacks clarity or Writing is unfocused,
sophisticated clarity, in terms of clarity and conciseness and contains rambling, or contains
conciseness; extremely conciseness and contains numerous errors; lacks serious errors; poorly
well-organized; only a few errors; well- organization; numerous organized; document is
document is extremely organized’ document is formatting errors exist poorly formatted
well formatted with a well formatted with only
consistent font and line a few font and spacing
spacing errors
Total Marks= Assignment Questions + Writing Mechanics= 60

Assignment Instructions
1. You are to perform this assignment in groups. Please upload one solution/group on LMS portal.
2. The assignment should be submitted by 9th October 2022 11:59pm on LMS. Please do not
expect the instructor to extend this deadline.
3. There should be equal distribution of work load among group members. Attach an appendix to
show the contribution of all group members to the assignment. (Negative five marks if not
attached).
4. Any plagiarism in the assignments will result in the cancellation of the assignment and award of
zero marks.
5. Font type: Times new roman, Font size: 12, Line spacing: single