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INITIATIVE
STRATEGY OPR
2024 (IKT)
Period: January 2024

Branch Balaraja
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TEMA KERJA 2024

MELAYANI KONSUMEN
Melayani Masyarakat Indonesia

SUPPORT FUNCTION MELAYANI TIM

TOKO
Agar bisa melayani konsumen secara
optimal

TRANSFORMASI LEADERSHIP MODEL

Atasan melayani tim dibawahnya:
Atasan memiliki Hati, Kepala dan
Tangan yang melayani
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Operation Dashboard
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COMPANY APPROACH
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STORE LEVEL OBJECTIVE

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PENAWARAN LANGSUNG

IKT
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PSM, PWP, SERBA GRATIS

BOBOT PENILAIAN PPS

PWP PSM SERBA GRATIS

30% 30% 40%

NOTE
• Indikator penawaran langsung diperoleh dari perhitungan
performa Fokus Marketing PSM, PWP, SERBA GRATIS (PPS)
• Untuk memperoleh Acv 100%, bobot penilaian PSM 30%; PWP
30% dan Serba Gratis 40%
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PSM, PWP, SERBA GRATIS

TARGET PPS 2024

• Target Struct/Day
2023

PPS
• Target by Cont to Struct

• Target Qty/Day
2024
• Target by Qty Item

NOTE

• Parameter acv PSM, PWP, SERBA GRATIS (PPS) 2023 adalah

hitungan struk, namun 2024 parameter dirubah menjadi QTY
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SIMULASI PERHITUNGAN

STORE PROFILE MTD NOV TARGET QTY ACV BOBOT PPS (%) SKOR %
TARGET TARGET
KODE TOKO NAMA TOKO AREA AC JHK ACT QTY SERBA QTY PSM QTY PWP TARGET PSM SERBA PSM PWP SERBA PSM PWP SERBA PSM PWP TOTAL
SERBA PWP
TE99 HOSCOKRO 4 - MAIN ROAD (DLM KOTA SES AB) DEA PEBRIANKA 30 130 1899 1256 200 1500 950 65.0% 126.6% 132.2% 40 30 30 26 38 40 104
AA50 TAMAN ASRI 1 - PERUMAHAN SES AB PRIYONGGO 30 504 516 570 550 5700 1020 91.6% 9.1% 55.9% 40 30 30 37 3 17 56

Rumus Perhitungan:

𝐴𝐶𝑇𝑈𝐴𝐿
𝑨𝑪𝑽 = 𝑋 100%
𝑇𝐴𝑅𝐺𝐸𝑇
𝑺𝑲𝑶𝑹 𝑷𝑬𝑵𝑨𝑾𝑨𝑹𝑨𝑵 𝑳𝑨𝑵𝑮𝑺𝑼𝑵𝑮 % = 𝐴𝐶𝑉% 𝑋 𝐵𝑂𝐵𝑂𝑇 𝑃𝑃𝑆%
NOTE
• Simulasi perhitungan pencapaian PenawaranL Langsung 2 toko
diperoleh skor 104 untuk TE99 dan 56 untuk AA50
• Dapat disimpulkan bahwa toko TE99 berhasil memenuhi target
indikator Penawaran Langsung dengan perolehan poin 104
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STRUCT TRANSACTION
/DAY (STD)

IKT
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OVERVIEW STD

TARGET STD TOKO

STD
STD
MEMBER
BUDGET
45% Target 45% Total
Struk
VS LY Growth 20%
Menggunakan
Member

Penggunaan
Struk Retail All
Member Alfamart
(*Include
(AKU Card, Alfagift
Feebased Trx)
App)
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SIMULASI HITUNG STD-MEMBER

Simulasi Budget STD:

STORE PROFILE NOVEMBER'22 NOVEMBER'23
KD TOKO NAMA TOKO Tgl Buka SS/NONSS SF/NON SF TYPE JHK STRUK RETAIL STD JHK BUDGET STRUK BUDGET STD ACTUAL STRUK ACTUAL STD ACV STD
AC64 TANAH SERATUS 2 6-Dec-12 SS NON SF 45 RESIDENTIAL 30 8,214 274 30 9,857 329 8,940 298 90.70%
TG37 GRIYA KENCANA 2 17-Dec-21 SS NON SF 45 RESIDENTIAL 30 9,912 330 30 11,894 396 10,560 352 88.78%

Simulasi Member 45%:

STORE PROFILE NOVEMBER'22 NOVEMBER'23
TARGET STRUK ACTUAL STRUK STD ACV
KD TOKO NAMA TOKO Tgl Buka SS/NONSS SF/NON SF TYPE JHK STRUK RETAIL STD JHK STRUK RETAIL STD
MEMBER MEMBER MEMBER MEMBER
AC64 TANAH SERATUS 2 6-Dec-12 SS NON SF 45 RESIDENTIAL 30 8,214 274 30 8,940 298 4,023 5,720 191 142.18%
TG37 GRIYA KENCANA 2 17-Dec-21 SS NON SF 45 RESIDENTIAL 30 9,912 330 30 10,560 352 4,752 4,239 141 89.20%

Rumus Perhitungan: NOTE

𝑩𝑼𝑫𝑮𝑬𝑻 𝑺𝑻𝑫 = 𝑆𝑇𝐷 𝐿𝑌 𝑥 20% + 𝑆𝑇𝐷 𝐿𝑌 • Perhitungan STD terdapat dua parameter yaitu STD dan Struk
Member 45%
𝑻𝑨𝑹𝑮𝑬𝑻 𝑺𝑻𝑹𝑼𝑲 𝑴𝑬𝑴𝑩𝑬𝑹 = 𝑆𝑇𝐷 𝑋 45% • Budget struk retail diperoleh dari Last Year (LY) dikali dengan

𝐴𝑐𝑡𝑢𝑎𝑙 𝑆𝑡𝑟𝑢𝑐𝑡 𝑀𝑒𝑚𝑏𝑒𝑟 target Growth 20%

𝑨𝑪𝑽 𝑴𝒆𝒎𝒃𝒆𝒓 = 𝑥 100% • Berdasarkan simulasi hitung, toko AC64 dan TG37 tidak
𝐵𝑢𝑑𝑔𝑒𝑡 45% 𝑆𝑡𝑟𝑢𝑘 𝑀𝑒𝑚𝑏𝑒𝑟 memperoleh indicator STD Toko
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TERIMA KASIH

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