the kloe theme.

Networking (2)
English for Work Settings
cakap.com
 Learning Objectives

After completing this lesson, students will be able to:

• apply appropriate learned vocabulary set in the context of relationship building and
personal branding
• identify information from provided spoken and written texts related to "Relationship
Building and Personal Branding"
• role-play given scenarios using the appropriate expressions and language functions.

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 Warm Up
Two pictures one phrase!
Observe the pictures and find out what phrase is in the question.

a _ _ o _ r _ _ _ t _ _ _ s _ _ p

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 Warm Up
Two pictures one phrase!
Observe the pictures and find out what phrase is in the question.

• How do you find the term

related to our topic today?
• Why should people build a
good relationship in
business, and how?
a good relationship

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 Listening 1
Building Relationship
Listen to Ward and Agnes answering a question about the key factors in building relationships. List down
the unfamiliar vocabulary and discuss the meanings with the other participants. Then complete the
charts.
Agnes’ POV
1. Having clear objectives
Ward’s POV
2. ______________________
1. ______________________

3. ______________________
2. ______________________

Click the headphone

4. ______________________
3. ______________________
icon for the audio
access. 5. ______________________

6. ______________________

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 Listening 1 – Answer Key
Building Relationship
Listen to the interview again to check your answers and discuss them with the class.
Agnes’ POV
1. Having clear objectives
Ward’s POV
2. Knowing what you are trying to achieve
1. Building trust, be honest and deliver
3. Reviewing the relationship from time to
2. Being clear and explicit in time
delivering information
4. Having as much face-to-face contact
Click the headphone as possible
icon for the audio 3. Responding to queries quickly
access. 5. Building trust by keeping your word

6. Delivering what you say you will

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 Ice Breaker
Click the provided link and solve the crossword. Follow the instructions below.

1. Visit https://crosswordlabs.com/view/building-relationships-9# to go the crossword page.

2. To solve the crossword, click a cell on the crossword grid, or click a clue.
3. Click twice on a cell to toggle between across and down.
4. The active cell is highlighted in blue.
5. Start typing in the word.
6. Hit enter when you are done typing in the word.
7. The word will turn green or red if you got it right or wrong.

7 English for Work Settings – Networking (2) *The audio is adapted from Market Leader Business English Upper Intermediate www.cakap.com
 Listening 2
A. Listen to a telephone conversation. Then answer the questions.

1.What is the purpose of the call?

2.Does it have a successful outcome? Why and why not? Click the headphone icon for the
audio access.

B. Listen to the conversation again and complete the following extract from the conversation.
1. I __________ you don’t __________ me __________Silvana said it would probably be OK.
2. Is it a __________ time to ring or could I call you __________ at a better time?
3. Silvana __________ that you might be able to __________ me on franchising contracts.
4. Mmm, I don't know. I could maybe give you a little help, but I know someone __________
__________ __________ in that area.
5. You haven't got her phone number __________ __________ __________?
6. Can I __________ __________ __________ when I call her?

8 English for Work Settings – Networking (2) *The audio is adapted from Market Leader Business English Upper Intermediate www.cakap.com
 Listening 2 - Answer Key
A. Check your answers below.
1.What is the purpose of the call? The man wants advice on franchising contracts. A friend has
given him the name of the person that he calls, saying that they might be able to help.
2.Does it have a successful outcome? Why and why not? Yes, it does. The man gets Stephanie
Grant's name, the one who the woman thinks will be able to help the man.
B. Compare your answers to the following and discuss them with the teacher.
1. I hope you don’t mind me phoning. Silvana said it would probably be OK.
2. Is it a convenient time to ring or could I call you back at a better time?
3. Silvana mentioned that you might be able to advise me on franchising contracts.
4. Mmm, I don't know. I could maybe give you a little help, but I know someone who’s an expert in
that area.
5. You haven't got her phone number by any chance?
6. Can I mention your name when I call her?

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 Useful Expressions
Study the following list of several useful expressions in building relationships.
Identify some unfamiliar vocabulary and discuss the meanings with the other participants.

Function Examples
Mentioning people you know • Harry Kaufman suggested gave you a call.
• I was given your name by Jon Stuart.
Giving advice • I suggest you give her a call.
• You could try to track him down through our New York office.
Asking for help/contacts • Can I mention your name when I call him?
• He mentioned that you might be able to help me.
• You haven't got his phone number by any chance?
• Is this a convenient time or shall call back later?
Referring to previous meetings • Haven't we met somewhere before?
• We both went to that presentation...
Establishing common interests • Maybe we could help you out there.
• Are you in sales or product development?

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 Speaking Exercise
Complete the dialog with the appropriate expressions in the box. Then role-play the dialog.
a. I see you're with UGC. d. Ah, now that's a market we're definitely interested in.
b. Maybe we could help you out there. e. Are you on the sales or product development side of
c. Do you do much business outside Europe? things?

A : I see you're with UGC. (1)

B : That's right.
A : _________________________ (2)
B : Sales. I'm responsible for our new range of kitchen systems.
A : Oh, really? How's the response been to your new publicity campaign?
B : Pretty good. It generated a lot of interest and orders are starting to come in.
A : _________________________ (3)
B : It's early days but we're beginning to get enquiries from Latin America and Asia.
A : We've been working with some very good people in Singapore. _________________________ (4)
B : _________________________ (5)

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 Answer Key
Compare your answers to the following and then role play the conversation.
a. I see you're with UGC. d. Ah, now that's a market we're definitely interested in.
b. Maybe we could help you out there. e. Are you on the sales or product development side of
c. Do you do much business outside Europe? things?

A : I see you're with UGC. (1)

B : That's right.
A : Are you on the sales or product development side of things? (2)
B : Sales. I'm responsible for our new range of kitchen systems.
A : Oh, really? How's the response been to your new publicity campaign?
B : Pretty good. It generated a lot of interest and orders are starting to come in.
A : Do you do much business outside Europe? (3)
B : It's early days but we're beginning to get enquiries from Latin America and Asia.
A : We've been working with some very good people in Singapore. Maybe we could help you out there. (4)
B : Ah, now that's a market we're definitely interested in. (5)

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 Reading
Read the following article about personal branding, identify the unfamiliar vocabulary, and ask the class
for their meanings. Then do the exercise that follows.
A personal brand encompasses the experiences,
competencies, actions, expertise, or achievements
that make a person known within a community,
professional field, or at large. The process of creating
and/or maintaining a personal brand, on the other
hand, is called personal branding. Your personal
branding is a combination of how people see you in
real life, what your product, service, or experience
stands for, and what your online persona reflects. As
such, for your personal brand to be successful, these
three elements should align. Strong personal branding
can help you by making you stand out from the
competition, generating professional opportunities,
and building up your credibility.
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These four steps might help you when creating your
personal brand.
1. Discover who you are, what makes you authentic,
your strengths and capabilities, and what
distinguishes you from the rest.
2. Determine your assets, including your
competence, values, goals, and identity.
3. Decide your mission and vision statements.
4. Tell your story. Your personal brand’s story is an
excellent way to connect with your target
audience on an emotional level. A personal brand
story is not mandatory, but it can definitely be of
use to your brand identity.
(Kurtuy:2022)
www.cakap.com
 Reading Comprehension
Answer the following questions based on the article on the previous page.
1. What does a personal brand cover?
2. How does the article define personal branding?
3. When will a personal brand be successful?
4. Why should we have a strong personal brand?
5. Based on the information in the article, do you
think the following example of a personal brand
framework has met all the factors to develop a
successful personal brand? Why and why not?

https://99designs.com/blog/tips/personal-branding/

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 Answer Key
Compare your answers to the following and discuss them with the teacher or other participants.

1. What does a personal brand cover? the experiences, competencies, actions, expertise, and
achievements that make a person known within a community, professional field, or at large.
2. How does the article define personal branding? The process of creating and/or maintaining a
personal brand.
3. When will a personal brand be successful? If its three elements (how people see a person in real
life, what his/her product, service, or experience stands for, and what his/her online persona
reflects) align.
4. Why should we have a strong personal brand? To help us stand out from the competition, generate
professional opportunities, and build up our credibility.
5. Based on the information in the article, do you think the following example of a personal brand
framework has met all the factors to develop a successful personal brand? Why and why not?
Opinionated answers.

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 Discussion Points
Study he following bio and discuss the question.

Questions
• How compelling do you
think the bio showcases
the writer? Why?
• Read the framework on
page 14 again. If this
bio is the personal
brand of that
framework, how
relevant do you think it
is and why?

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 Writing Activity – Workshop
Read the following bio and the framework. Then, edit the bio to include the branded elements in the
table to make the profile more relevant, differentiated, and compelling.

Her skills/ superpower

Sakina Koehl is majoring in marketing at Moscow
Project management, creativity, relationships
State University. She has also taken several art-related
courses and is interested in a career in marketing and Her values
Collaboration, adventure, curiosity, teamwork,
advertising. She completed an internship at Best
making a difference
Interactive Creative Agency where she worked on
Her passions
social media campaigns for healthcare clients. In
Drawing, creative writing, snowboarding
secondary school, she was the class president and
Her social role
was active in organizing arts programs.
Creative side of marketing, project leadership,
contributing to the Campus Advertising society
Click here to submit your work.

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 Sample Answer
Share your answer with the class. Here is a sample answer as a comparison.

Sakina Koehl is a marketing enthusiast and an accomplished artist and writer. She majored in
marketing at Moscow State University. In addition to taking every marketing course offered, she
completed six courses in the arts over the past three years. After her second year at the
university, she interned at Best Interactive Creative Agency, where she applied her creativity and
project management expertise to build social media campaigns for healthcare clients. In
secondary school, Sakina was the class president. She used her collaboration and relationship-
building skills and desire to make a difference to join forces with other local secondary school
student councils to organize common local arts programs. A true adventurer and avid athlete,
Sakina spends her winter breaks perfecting her snowboarding technique.

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 Speaking Activity – Workshop
Work in pairs.
Read the following situation and role play the situation. Use the expressions you have learned during the
lesson. You have five minutes for the preparation.

The owner of a department store visits Sydney to find

a supplier of amber jewelry. He / She phones an

Australian contact recommended by a colleague. The

owner wants to find out if that person is interested in

doing business with his/her company.

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 Pronunciation Drill
Pronounce the word with the correct pronunciation and clear enunciation and repeat it after her/him.

• Achievement /əˈtʃiːv.mənt/
• Align /əˈlaɪn/
• Authentic /ɑːˈθen.t̬ɪk/
• Associate /əˈsoʊ.ʃi.eɪt/
• Colleague /ˈkɑː.liːɡ/
• Honest /ˈɑː.nɪst/
• Relationship /rɪˈleɪ.ʃən.ʃɪp/
• Waste /weɪst/

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 Learning Reflection
Think of today’s lesson and answer the questions.

• What did we learn today? what topic is it?

• Which part that you liked? Why?
• Which part that was challenging for you?
• Tell us the new vocabularies you learned today.
• Which tenses/ grammatical function did we cover today? Tell us an
example using that grammar function.
• What do you think we're going to learn in the next meeting?

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 References
• Cotton, D., Falvey, D., & Kent, S. (2010). Market leader: Business English Course Book Intermediate Third Edition. Harlow:
Pearson Longman.
• Cotton, D., Falvey, D., & Kent, S. (2006). Market leader: Business English Course Book Upper Intermediate New Edition.
Harlow: Pearson Longman.
• Kurtuy, Andre (2022, January 4th). The Ultimate Guide to Personal Branding. https://novoresume.com/career-
blog/personal-branding
• Richey, Rosemary. (2012). English for Customer Care. Oxford: Oxford University Press
• PWC. (n.d.)Personal Brand Workbook. Asset pwc: https://www.pwc.com/c1/en/assets/downloads/networking_do.pdf
• https://www.linkedin.com/in/annaselundberg/
• https://dictionary.cambridge.org/
• https://grammar.collinsdictionary.com/
• https://www.ldoceonline.com/dictionary/

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 Thank you.
the kloe theme.

#MakinCakap

www.cakap.com Source: freepik.com, canva.com, bing.com

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