Media and Information Literacy

Unit 6: Media and Information Languages

Lesson 2: Analysis of Codes, Conventions, and Messages
12

Name: Date:

Section: Teacher: Score:

Whose Show Is It Anyway? 40 minutes

Purpose
This activity aims to analyze a media text using the audience criterion.

Instructions
1. Review the lesson, especially the TAP Framework and its guide questions under
Audience.
2. Think of a recent movie or television show that has a crossover appeal or one that
seems to be targeted to a particular audience but is also well received by another
audience. This usually happens with different age brackets.
3. Write a five-paragraph essay answering the following prompt: Is it ultimately a good
thing or a bad thing for this type of media text to appeal to different audience
groups?
4. Structure your essay by using the first paragraph to establish your answer, the
middle three paragraphs to discuss the media text’s audience and support your
answer, and the final paragraph to sum up and conclude the essay. You may use the
guide questions in the study guide for your reference.
5. Write your output in the space provided on the next page.

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Media and Information Literacy
Unit 6: Media and Information Languages
Lesson 2: Analysis of Codes, Conventions, and Messages

Output
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Media and Information Literacy
Unit 6: Media and Information Languages
Lesson 2: Analysis of Codes, Conventions, and Messages

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Media and Information Literacy
Unit 6: Media and Information Languages
Lesson 2: Analysis of Codes, Conventions, and Messages

Suggested Rubric

Performance Levels

Criteria 1 2 3 Score
Beginning Average Advanced
Proficiency Proficiency Proficiency

Main Answer The central idea The central idea The central idea
indirectly directly answers directly answers
answers the the question. the question and
question, or the is consistently
answer is vague. upheld
throughout the
essay by the
supporting topic
sentences.

Use of Guide One to two guide Three to four Three to four

Questions questions from guide questions guide questions
the framework from the from the
are used, but the framework are framework are
answers based used. used. The
on the text are answers are
not very clear or clear,
informative. well-substantiate
d, and concise.

Organization The essay is The essay is easy The essay is easy

poorly organized. to read due to its to read due to its
It takes more clear clear
than a paragraph organization. The organization. The
to arrive at the introduction introduction
answer to the establishes the establishes the
prompt; the answer, the answer, the
supports are development development
hard to follow, provides provides
and/or the supporting supporting

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Media and Information Literacy
Unit 6: Media and Information Languages
Lesson 2: Analysis of Codes, Conventions, and Messages

conclusion is details, and the details, and the

abrupt or not well-paced conclusion wraps
present. conclusion wraps up the discussion
up the discussion neatly. The
neatly. signposts and
transitional
expressions
make for smooth
reading.

Adherence to There are There are There are no

Conventions noticeable or minimal grammar and
frequent grammar and mechanics
grammar and mechanics errors errors.
mechanics errors that do not
or minimal errors reduce clarity.
that reduce
clarity.

Total Possible Score 12