Four Stages of Speaking Competence

In this article, we’re going to study a learning theory that applies to speaking skills and all other skills in your life.
We’ll describe the four stages, identify the transition triggers, and discuss practical actions you can take to
leverage this knowledge.

According to learning theories formed in the 1960s and 1970s, all learners progress through a series of four stages as
they learn any new skill.

These four stages are:

1. Unconscious Incompetence
 The person does not possess the skill (i.e. they are incompetent).

 The person is also unaware (i.e. unconscious) of their incompetence, and may even think they possess
average or above-average skill.

 The person lacks the knowledge to assess the skill, so they can’t differentiate between those who are
strong or weak at the skill. Thus, they can’t see their own weakness.

 Further, the person does not generally understand the importance or motivation for having the skill.

2. Conscious Incompetence
 A person in the second stage is still incompetent, but they are now conscious of that fact.

 The person recognizes the value of having the skill and has enough knowledge to recognize what
separates skilled from unskilled individuals.
3. Conscious Competence
 A person in the third stage has acquired enough knowledge and practical ability to be deemed
competent.
 The person can demonstrate use of the skill, but requires conscious effort to do so.

4. Unconscious Competence
 A person in this fourth stage is fully competent.

 The person has practiced the skill so much that it comes intuitively and without difficulty.
 Examples of Skills at Different Competence Stages
This learning theory applies to all skills. We’ll examine speaking skills in more detail later, but it may help to
provide a few fitness-related examples from my own life experience first.

1. Unconscious Incompetence
 By definition, it’s impossible for me to share an example of something if I’m unconscious of it. (Life
experience tells me there must dozens of things in this category, but I have blind spots just like everyone
else.)

2. Conscious Incompetence
 I am thoroughly incompetent at tennis. (I’ve only been on a tennis court twice in my life.) However, as a
long-time fan, I am conscious of the wide array of skills needed to play this sport. I can differentiate
between recreational players, professionals, and elite champions, and I know that I don’t fit any of those
groups.
3. Conscious Competence
 A decade ago, I ran the Vancouver Marathon after 15 months of extensive training and improved
nutrition. I wasn’t speedy, but I was a competent runner. However, all of my training was
very conscious. I was tracking and recording my progress daily, and consulted books, websites, and
friends every step of the way to gradually improve my technique and endurance.
4. Unconscious Competence
 I am unconsciously competent at riding a bicycle. Give me a helmet and a bike, and I can get from here
to there without thinking about it.

How about you? Can you think of skills where you fall into stages 2, 3, or 4? (For stage 1, you would need to think
of something in your past.)
 How does this apply to Speaking Skills?
The four stages of competence apply to speaking and presentation skills just like all other skills one might learn and
practice in a lifetime.

All people start at the first stage (unconscious incompetence), which is characterized by the following:

 The person is an ineffective speaker, but they are not aware that they are an ineffective speaker.
 The person cannot distinguish between excellent speakers and poor speakers, and probably cannot list basic
speaking skills.
 The person probably doesn’t recognize the importance of speaking effectively and the difference it can make
in their life and career.

Sound familiar? Hands up if you know people who fit this description… I do! Sadly, many people happily spend
their entire lives at the first stage. However, they can break free through a series of transitions that I
call recognition, acquisition, and intuition. Let’s examine each of these in detail.

Recognition (Stage 1 to Stage 2)

To transition from stage 1 to stage 2, the person must recognize both the importance of speaking skills and their own
incompetence with respect to these skills. How?

 The recognition trigger often comes in the form of honest feedback from someone else. e.g. “If you want to
reach your career potential, you need to improve your speaking skills.“
 Some people resist making this transition because it is easier to ignore feedback (i.e. “ignorance is bliss!”). For
example, a colleague of mine once said “I’m not Winston Churchill, but I do just fine when I need to speak.”
(In reality, he is not “just fine”; he is a chaotic and unorganized speaker.)

 Because speaking or presenting is not a simple skill (i.e. it’s a collection of inter-related skills), this transition
takes some time.
 A person in stage 2 is aware of their relative weakness as a speaker. Although they don’t have the ability to present
their ideas effectively, they can recognize the differences between poor presenters and excellent presenters. Because
they are keenly aware of their weakness, they will generally avoid speaking opportunities. In time, they may set a
goal to aim for stage 3.

Acquisition (Stage 2 to Stage 3)

To transition from stage 2 to stage 3, a person must make a commitment to learn, practice, and eventually acquire
speaking skills.

 There are various acquisition triggers which mark the beginning of this transition, including:
 Requesting feedback from peers and colleagues

 Reading speaking and presentation websites (like Six Minutes) and books (like these)
 Joining a speaking club (e.g. Toastmasters)

 Attending speaking seminars, courses, and other forms of training

 Hiring a speaking coach

 During this transition, speakers naturally gain confidence. As a result, they begin seeking out opportunities to
speak.

 This transition can take a long time, particularly as you experiment with new ideas, learn new things, forget
other things, and start over again and again.

A person in stage 3 is a competent speaker who can successful deliver an effective presentation. However, every
time they prepare and deliver a speech, they are conscious of the steps they work through and require occasional
reminders and feedback (from self or others). Many people plateau in stage 3, but a small fraction will progress to
stage 4.
Intuition (Stage 3 to Stage 4)

The transition from stage 3 to stage 4 may take many years of speaking experience. The intuition trigger is not a
single event, but rather extensive practice and dedication across hundreds of speeches or presentations. There are no
short cuts.
A person in stage 4 is an intuitive competent speaker. All speaking activities–preparation, speechwriting, creating
slides, practice, and delivery–are carried out efficiently and without the level of conscious effort necessary in stage
3. Speakers at this final stage have comprehensive knowledge of what to do and why to do it. Because of this, stage
4 speakers are often adept at teaching speaking skills to others. Stage 4 speakers also have the best chance to build a
career around speaking.