The Feasibility of Proteinity Shake

The Feasibility Study of Proteinity Shakes
A Feasibility Study
Presented to the Faculty of the
College of Management and Accountancy
BSBA Department
PHINMA - University of Pangasinan

In partial fulfillment of the requirements for the degree
Bachelor of Science in Business Administration
Major in Marketing Management
By:
Abalos, Rose Anne G, Fernandez, Daryan Rose V.
Aquino, Estrella F. Lozano, Maria Geraldine S.
Bauzon, Lea Mariz G. Pagador, Courtney B.
Castres, Nikka J. Prado, Jennylyn
Ducalang, Ivann Jake H. Ranges, Jennifer
Elarmo, Trixia Mae F. Violago, Ralp Cyron M
March 2022
Arellano Street, Dagupan City, Pangasinan, Philippines 2400

www.up.phinma.edu.ph | +63 75 522 5635 | 0995 078 5660
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ENDORSEMENT AND APPROVAL FORM
In partial fulfillment of the requirements for the Bachelor of Science in Business

Administration Major in Marketing Management the completed research entitled,
The Feasibility Study of Proteinity Shakes prepared and submitted by Abalos, Rose
Anne G., Aquino, Estrella F., Bauzon, Lea Mariz G., Castres, Nikka J., Ducalang,
Ivann Jake H., Elarmo, Trixia Mae F., Fernandez, Daryan Rose V., Lozano, Maria
Geraldine S., Pagador, Courtney B., Prado, Jennylyn, Ranges, Jennifer, and Violago,
Ralp Cyron M. is hereby approved and accepted:
ROMAN ANTONIO M. PARAS CHRISTIAN QUINTAS, CPA

Adviser Co-Adviser
This is to certify that the completed research mentioned above submitted by

Aquino, Estrella F., Bauzon, Lea Mariz G., Castres, Nikka J., Ducalang, Ivann Jake
H., Elarmo, Trixia Mae F., Fernandez, Daryan Rose V., Lozano, Maria Geraldine S.,
Pagador, Courtney B., Prado, Jennylyn, Ranges, Jennifer, and Violago, Ralp Cyron
M., has been examined and approved in March 2022 by the Oral Examination
Committee.
GIO ALBERT A. CRUZ, MBA JONALYN P. BARROZO, LPT, DBA

Member Member
DR. TEOFILA S. ALBAY, CPA

Chairman
APPROVED and ACCEPTED as partial fulfillment of the requirements for the

Bachelor of Science in Business Administration Major in Financial Management in
March 2022 with a grade of _________.
DR. TEOFILA S. ALBAY, CPA

Dean, College of Management and Accountancy

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ACKNOWLEDGEMENT
The researchers would like to take this opportunity to express appreciation and
their deepest gratitude to those who helped them in making this study complete and
successful.
First and foremost, to our Almighty God, the Father, who has always been by our
side. thick and thin, throughout conducting this research and making it comprehensive
and possible, and for providing us with the courage, insight, and strength we need.
Roman Antonio Mendoza Paras, our Feasibility Study Adviser, guided the
pupils to be responsible enough to finish their studies and instruct his students to make
this research a success.
Christian Quintas, our co-advisor, for guiding the pupils in making the study,
especially in the financial aspects of this study.
To our Chairman, Dr. Teofila S. Albay, CPA, and our Panel Members, that
gave us insightful comments, challenging questions and beneficial feedback to improve
and make this research meaningful in life.
To the Respondents for their valuable time, cooperation, and openness to making
this research possible by expressing and sharing their experiences and support.
To our Beloved Families, for giving us their financial and moral support and
encouragement.
To our Friends, Classmates, Schoolmates, Instructors, and to all the People
surrounding us and sharing their ideas and lending their time and full support to us.
Thank you all very much!
THE PROPONENTS

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DEDICATION
This Feasibility Study is dedicated genuinely and humbly to our Parents, Siblings,
Friends, Instructors, Advisers, and the People who have helped us and served as a source
of strength and wisdom.
You are all the reason we were able to complete this study. This study would not
have been feasible without all of you.
To God be all the Glory!
THE PROPONENTS

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TABLE OF CONTENTS
CONTENTS PAGES
Title Page i
Endorsement and Approval Form ii
Acknowledgment iii
Dedication iv
List of Tables vii
List of Figures ix
Executive Summary x
CHAPTER 1: THE PROBLEM AND ITS BACKGROUND

Rationale 1
Statement of the Problem 2
Significance of the Study 3
Scope and Limitation of the Study 4
CHAPTER 2: MARKETING ASPECTS
Business Description 5
General Business/Industry Analysis 11
Competitor Analysis 11
Study of Demand and Supply 15
Market Share Analysis 23
Pricing Analysis 24
Marketing Mix Strategies 25
SWOT Analysis 29
CHAPTER 3: TECHNICAL ASPECTS
Product Technical Description 31
Manufacturing Process 32
Production Schedule 35
Production Cost Requirements 36
Business Location 39
Building Structure 40
Machinery, Equipment, and Tools 42
Business Permit and Licenses 48
CHAPTER 4: ORGANIZATION AND MANAGEMENT ASPECTS
Type of Business Organization 50
Organizational Structure 50
Staffing Requirements, Duties, and Responsibilities 51
Compensation Plan 53
Employee Guidelines and Reprimands/ Sanctions 53
Project Schedule 57
CHAPTER 5: FINANCIAL ASPECTS
Initial Financial Requirements 58

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Financial Assumptions 59
Financial Statements 62
Notes to Financial Statement 66
Financial Statement Analysis 66
CHAPTER 6: SOCIAL-ECONOMIC ASPECTS
Revenue Generation: City Government 76
Revenue Generation 76
Environmental Compliance 77
Corporate Social Responsibilities 78
CHAPTER 7: CONCLUSION AND RECOMMENDATION
Summary of Findings 79
Conclusion 80
Recommendation 81
BIBLIOGRAPHY 82
APPENDICES 85
CURRICULUM VITAE 94

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LIST OF TABLES
No. PAGE
2.1 Competitive Analysis Matrix 12
2.2 Profile of the respondents in terms of Gender 15
2.3 Profile of the respondents in terms of Marital Status 16
2.4 Profile of the respondents in terms of Personal Status 16
2.5 Profile of the respondents in terms of Age 17
2.6 Respondents’ reasons for attending a gym or exercise activities 17
2.7 Respondents’ frequency of exercising 18
2.8 Respondents’ usage of supplements 18
2.9 Respondents’ reason for not consuming supplements 19
2.10 Respondents’ source of supplements 19
2.11 Respondents’ motivation for taking supplements 20
2.12 Respondents’ preferences when it comes to protein shakes 20
2.13 Respondents’ daily protein intake 21
2.14 Respondents’ results for using supplements 21
2.15 Respondents’ choice of protein supplements 22
2.16 Respondents’ choices of flavor for protein shakes 22
2.17 Respondent’s allergies or sensitivity to ingredients 23
2.18 Respondents’ willingness to buy from Proteinity Shakes 23
2.19 Projected Market Share 24
2.20 Pricing Analysis 25
2.21 Promotional Strategies 26
2.22 SWOT Analysis 30
3.1 Business Operation Schedule 35
3.2 Banana Flavor 12oz Production Cost 36
3.3 Banana Flavor 16oz Production Cost 36
3.4 Banana Chocolate Flavor 12oz Production Cost 36
3.5 Banana Chocolate Flavor 16oz Production Cost 37
3.6 Avocado Flavor 12oz Production Cost 37
3.7 Avocado Flavor 16oz Production Cost 38
3.8 Additionals Production Cost 38
3.9 Furniture and Fixtures 42
3.10 Equipment 43
3.11 Supplies 45
3.12 Raw Supplies 47

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3.13 Business Permit and Licenses 48
4.1 Requirements, Duties, and Responsibilities 51
4.2 Compensation and Benefits Matrix 53
4.3 Reprimands/Sanctions 55
4.4 Project Schedule 57
5.1 Three Months Initial Financial Requirements 58
5.2 Number of Orders Per Day 60
5.3 Number of Additional Orders Per Day 60
5.4 Pricing Analysis 61
5.5 Comparative Statement of Financial Performance 63
5.6 Comparative Statement of Financial Position 64
5.7 Comparative Statement of Cash Flow 65
5.8 Comparative Statement of Cash Flow 66
5.9 Notes to Financial Statement 67
5.10 Gross Profit Margin 76
5.11 Return on Total Assets 77
5.12 Net Profit Margin 77
5.13 Return on Average Current Ratio 77
5.14 Current Ratio 76
5.15 Current Assets Turnover 76
5.16 Debt Ratio 76
5.17 Equity Ratio 79
5.18 Debt to Equity Ratio 79
5.19 Rate of Investment 80
5.20 Rate Return on Sales 80

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LIST OF FIGURES
FIGURES PAGE
2.1 Product Logo 8
2.2 Packaging 10
2.3 Marketing Position 13
2.4 Target Market 14
2.5 Flyers Front 27
2.6 Flyers Back 28
2.7 Tarpaulin 28
2.8 Facebook Page 29
2.9 Distribution Channel 29
3.1 Manufacturing Process 32
3.2 Wash and Sanitize Hands 33
3.3 Prepare Ingredients 33
3.4 Put All the Ingredients in a Blender 34
3.5 Put the shake in a Cup 34
3.6 Vicinity Map 39
3.7 Business Layout (Top View) 40
3.8 Structure Design 41
3.9 Drinking Area 41
3.10 Kitchen/Service Area 41
4.1 Organizational Structure 50

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EXECUTIVE SUMMARY
Name of the Proposed Business: Proteinity Shakes
Type of Business Organization: Sole Proprietorship
Location of the Proposed Business: 141 Perez Blvd, Downtown District, Dagupan City
Brief Description of the Business:
Marketing Aspects
Proteinity Shakes is a smalls business that sells different flavors of protein shakes.
The shakes are good for your health and delicious and have good quality. Anyone can
enjoy the protein shakes even you do a workout or not. The business name is “Proteinity
Shakes”. It is the combination of the words “Protein” and “Quality”. The protein shakes
are made will real ingredients such as banana, and avocado. Proteinity Shakes avoids
using fake ingredients such as artificial flavoring. The shakes have a lot of benefits such
as boosting metabolism, promote muscle gain, The target market of the business are
students, employees, and gym-goers or people who work out or excercise. The
researchers will use print media, and social media to promote the business and the
products.
Technical Aspects
The business offers three flavors, with optional whey protein, and oats. The
available sizes are oz for the small cup and 16oz for the large cup. The manufacturing
process for the protein shakes is simple and only requires small labor and equipment. The
business is open every day except for Thursday, from 8:am to 5:00 pm.

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Organizational and Management Aspects
The proposed business will be organized as a sole proprietorship business, with
the owner being who will establish, own, operate, and finance the business. The
organization of the business consists of only three employees. The general manager or
owner, the production staff, and the waiter. The business is planning to operate by July of
2022.
Financial Aspects
The initial investment is P 150,360.40 from the owner’s savings. The first month
initial financial requirements for the opening of the business are a total of P 150,360.40.
This requirement includes the salary and benefit of the employees, utilities, equipment,
furniture, supplies, miscellaneous expenses, permit, licenses, repair, and maintenance of
the structure.
Socio-economic Aspects
The government would tax the company, just like it would any other formally
established business entity. The business will hire employees from Dagupan and nearby
towns, this way the business is also helping unemployed residents. The business will
environmentally friendly as well, the packaging the business used is paper, and therefore
it is eco-friendly, recyclable, and biodegradable. The business will engage in social
responsibility in terms of engaged employees, loyal customers, and in term of positive
public attention.

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Chapter 1
THE PROBLEM AND ITS BACKGROUND
This chapter includes the Rationale, Statement of the Problem, Significance of the
Study, and Scope and Limitations of the study.
Rationale
The pandemic has had a great impact on everyone’s life. The fear of people
growing regarding the virus led to the change in people’s lifestyle, focusing on health,
staying at home, and sanitizing frequently. The behavior of people during the Covid
outbreak changed as health became the priority. People focused on taking vitamins, and
supplements to boost their immune system and to avoid getting sick.
One of the nutrients that everyone needs are proteins. Proteins are important in the
daily diet of everyone. It is the building block of life. Inadequate protein intake can lead
to weaker immune function, slower recovery from illness, and loss of lean body mass.
The need for more dietary protein is in part because of a declining anabolic response to
protein intake in a sick population. More protein is also needed to offset inflammatory
and catabolic conditions associated with chronic and acute diseases. Evidence shows that
higher dietary protein ingestion is beneficial to maintain body functionality and promote
recovery in adults who are in catabolic conditions. The catabolic conditions are situations
like acute bed-rest, malnutrition, physical inactivity, and virus infections. Due to the
current situation, patients that are infected with Coronavirus (issued by China CDC)
recommend patients to take 150-200 grams of total protein per day The recommendation

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of how much dietary reference intake (DRI) for the ill to consume for extra support is
1.2- 2.2g/kg/d. (Agropur)
This protein powder usually comes from eggs or milk, but it can also come from
plants such as soybeans or rice. Protein powder also has ingredients such as vitamins and
minerals, artificial flavoring, thickeners, and added sugar. In most cases, people get 10-20
grams of protein in a scoop. The customer can make protein power into a shake with just
a bit of water or milk, or the customer can add it to their favorite smoothie. Protein is an
essential macronutrient that helps build muscle, repair tissue, and make enzymes and
hormones. Using protein powder may also aid weight loss and help people tone their
muscles. (Healthcare, 2019)
Protein shakes is a blended drink resembling a milkshake that contains a high
level of protein, typically drunk to help someone gain muscle or weight or increase their
level of energy. Protein shakes can be made all naturally but most gym-goers prefer
adding protein powder to their protein shakes. Protein powder is a popular nutritional
supplement. That’s the reason why the researchers hope that these Proteinity shakes help
to contribute to the gym-goers, fitness enthusiasts, and health-conscious individuals to
become fit and achieve a healthy lifestyle.
Statement of the Problem
This study aims to determine the feasibility of Proteinity Shake in making healthy
drinks in Pangasinan. Specifically, it sought to answer the following questions:
1. What is the feasibility in establishing the proposed business in terms of:

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a. Marketing Aspect;
b. Technical Aspect;
c. Organization and Management Aspect;
d. Financial Aspect;
e. Socio-Economic Aspect;
2. This study aims to help consumers in their daily intake of proteins through the
business’ protein shakes, considering not everyone has the time, knowledge, and
equipment to make their protein shakes.
3. This study also aims to educate readers on why protein is important in everyone’s diet
and to inform readers on the benefits they can get from consuming protein shakes.
Significance of the Study
This study may give the customers an effective, nutritious, convenient, and safer
product than the other product in the market. Proteinity Shakes gives a lot of kinds of
benefits that make this study significant in the health of people's day-to-day living and
expenses on a monthly budget. The proposed product aims to provide the customers with
a better, and more convenient way of making protein shakes, but a nutritious protein
shake for everyone's health. This project was used to popularize the essence of
innovation. Protein shakes are beneficial to those who work out to build muscle, lose
weight, or increase endurance. When it comes to weight loss, protein shakes can even be
a highly convenient way of maintaining a high protein diet without unwanted calories.
Protein shakes were equally effective in men and women. However, the effectiveness

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may decrease with age, as older adults have higher protein requirements than younger
people.
Scope and Limitation of the Study
This study focuses on the effectiveness of Proteinity Shakes to people around
Dagupan City, and nearby towns who want to be healthy and agile, especially those gym-
goers, fitness enthusiasts, health-conscious that affect them from going to the gym due to
pandemic and lockdown. According to a survey conducted by the Medical Expenditure
Panel Survey, the age group 18-44 was the most likely to exercise. With that information,
this study will also require a survey with 100 respondents from 18-44 years old or teens
and young adults. The target market, and the flavors in turn will be based on survey data.
The organization type of the proposed business is limited to a sole-proprietorship.

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Chapter 2
MARKETING ASPECT
The chapter discusses the company product, general business condition, target
market, competitors, demand and supply analysis, marketing mix strategies, and SWOT
analysis.
Business Description
Proteinity Shakes is a small business that sells different flavors of protein shakes.
The business sells delicious and healthy drinks at affordable prices. The business is a
manufacturing business where the owner will create and process the main product to
offer directly to the customer.
Product Name
The name of the product is “Proteinity Shakes”. It is a combination of the words
“Protein” and “Quality”. It is named Proteinity Shake because it is made from
ingredients that will build immunity, energy, and muscles. The name is also simple and
straightforward so that the reader will immediately know what the business is selling,
which is protein shakes. The business is not limited to selling only protein shakes, but the
main products are protein shakes.
Product Characteristics
Proteinity Shake offers a great-tasting flavor, good nutritional contents. It is
perfect for building muscles, gaining or losing weight. It is a protein drink typically
consumed before or after a workout to aid in muscle recovery. It is usually made with

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fresh fruit, ice, a protein source such as protein powder, and a liquid. This made it
convenient for the people who don’t know how to do protein shakes and for the people
who don’t have time to make their protein shake.
It is simply a convenient way to increase the intake of protein, which is needed to
support muscle growth and a host of other bodily functions. It is different from a standard
DIY shake that contains high amounts of sugar. It contains other ingredients such as
flavorings, vitamins, and branched-chain amino acids (BCAAs). It is served with a good
amount of nutrients that are good for the body. It does not contain any harmful
ingredients. The business is planning to have three flavors for the launch of the business.
These flavors are banana, banana with chocolate, and avocado flavor. There will be
two sizes available: small (12oz) and large (16oz).
Product Benefits
The following are the benefits of the product once the customer availed and drink
the Protein Shake.
1. Boost Metabolism - according to an article written by Ariane Lang at
Healthline.com, high protein diets increase expenditure on the calories burned in two
different ways. First, the person burns more calories by metabolizing protein than carbs
or fat. This metabolic response to food is known as diet-induced thermogenesis. Second,
high protein diets stimulate gluconeogenesis, the process of producing glucose from
protein or fats in the absence of carbs which is believed to burn more calories in the
process. And in an article written by Kristin Wempen (Nutritionist), The recommended
dietary allowance to prevent deficiency for an average sedentary adult is 0.8 g per kg of

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body weight. For example, a person who weighs 75 kg (165 pounds) should consume 60
g of protein a day.
2. Promote Muscle Gain - protein is the building block of the muscle, therefore
having enough protein in the diet promotes muscle growth or maintains muscle mass. But
the person needs to be working out to gain muscle, drinking protein shakes alone does not
promote muscle gain. Protein shakes are just supplementary drinks to help build muscle.
3. Improve Performance - protein shakes are rich in protein, and protein helps in
performance when doing physical activity. When a person works out, the muscle fiber in
the muscles gets stressed and experiences microscopic damage, which is a good thing.
Then here's when protein shakes come in for help, the protein in the shake helps repair
tissues damaged by the workout.
4. Improve Recovery - just like in number 3, muscle fiber is damaged when we
workout, and proteins and other nutrients from the protein shakes help the recovery
process of the muscle. Combined with proper diet and sleep, thus it improves the
recovery of the body.
5. Good Source of Energy - ingredients used in making the protein shake have a
lot of good sources of energy. Not only does the drink give the person more energy, but it
also doesn’t make them feel bloated.
Product Recipe
The ingredients needed for making the three flavors (banana, banana with
chocolate, and avocado flavor) are listed below. The measurements of the ingredients are

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depending on the size of the order. For the 12oz protein shake recipe, the recipe is written
below:
● 1 pc of Banana
● 1/2 of Avocado
● 1 tbsp. of Dutche Special Unsweetened Cocoa Powder
● 1 tbsp. of Keto Peanut Butter
● 1/2 cup of Blue Diamond Unsweetened Almond Milk
● 1 tbsp. Honey
● 1 cup of Optimum Nutrition Gold Standard Whey
● 1 cup of Quaker Oats
● 1 cup of Ice cubes
The procedure for making protein shakes is simple. First, slice all the fruits
needed for the shake. Make sure to measure all of the ingredients for better results. Then
mix all the ingredients in a blender until desired consistency. Then add the whey protein
powder and oats.
Product Logo
The logo of the business represents the whole image of the company. To easily
recognize and give identity that will remain in the mind of every customer. The figure
below shows the logo of the business.

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Figure 2.1 Product Logo
This type of logo represents the product protein shakes. The text fonts used in the
logo are easy to read, but also compliments the design of the logo. The image was
abstract and stylized to give visual interest to buy it. The logo consists of elements of a
modern logo. The logo is kept minimal to make it more modern and easily
understandable. It is also colorful, catcatchy, and unique so that the customers will be
interested to buy. The word “Proteinity Shakes'' is in purple to symbolize the shakes that
the business sells, and the color purple is also friendly and stands out. The leaf
symbolizes the fruits used in the protein shake. The leaf also represents health and nature.
The Arm flexing icon represents the benefits of the protein shake such as promoting
muscle gain. The logo also represents the mission and vision of providing healthy,
delicious, and convenient ways of consuming protein shakes.
Business Tagline
The official tagline of the business is “The Best Protein Shake in Town” which is
another way in promoting the product. The word “protein shake” is also included in the
tagline to make the reader aware of what products the business is offering. The tagline
also says that it is the best since the business uses ingredients that are good and healthy

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for the body. The tagline is also a way of introducing what to expect in the products of
the business.
Packaging
Figure 2.2 Packaging
The packaging used for the protein shakes is paper cups, simple and convenient.
This type of packaging is low cost, saving circulation costs. The paper cups are of high
quality, strong, and hold their shape. The business offers two selections of sizes, and
every cup can come with a lid, so drinks can be consumed on the go. The logo is on the
front of the packaging so that the customer can immediately read it. The Facebook page
and the location of the business are also included in the front packaging. At the back of

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the packaging, it has the nutritional facts that have the information needed by the
consumer, like how many calories, protein, fat, and carbs the shakes have. The packaging
also has the list of the ingredients used for the product. This will inform or help the
consumer in tracking their daily calorie intake, and to be aware of what ingredients are
used in the product.
General Business/Industry Analysis
The business sells healthy beverages to students, employees, and especially gym-
goers or people who excercise or work out. The business falls under the beverages
industry because shake is a type of beverage. The business also falls under the fitness
industry since protein shakes are mostly consumed by gym-goers or people who
excersice or work out. Proteinity Shakes product's increased popularity among the
millennials coupled with their interest in building health through a balanced diet is
expected to create additional demand. The beverages industry is the world's most
dynamic economic factor in place of significant role when it comes to economic growth.
Increasing reliance on supplements to fulfill the daily nutritional requirements owing to
changing lifestyles is expected to drive the product demand further. The covid-19
pandemic has resulted in increased consumption of protein supplements to strengthen the
immune system.
Competitor Analysis
Most competitors of Proteinity Shakes are cafes or drink stores that also sell
beverages in Pangasinan. Most of these competitors are using unhealthy ingredients in
making their drinks, and it also has high sugar content. Compared to the other product, it

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focuses more on selling healthy but delicious drinks. The competitors of Proteinity
Shakes are the following:
1. Fruitas – provides fresh and affordable products to the middle class. Most of
its products are freshly prepared at the stores and its commissary ensures that products
are delivered to the stores are of the freshest quality. Fruitas is one of the direct
competitors of the Proteinity shakes since it also offers healthy drinks, and they also use
fruits as their main ingredients.
2. Gaudencio’s Café - is a cafe that offers coffee, milk tea, and food located in
Centrum Fuel, 2418 Calasiao, Philippines. There is an indoor air-conditioned sitting area
filled with relaxed couches and loveseats, and there are also outdoor tables and they even
have a live band at night. Gaudencio’s Café will offer a variety of choices to the
customers. Coffee, tea, and food of all sorts will be offered. Their products are mostly
sweet drinks that are high in sugar and calories.
3. Yellow Tree Café- is a small café in Dagupan serving authentic Taiwan Milk
Tea, Filipino grown Specialty Coffees, food, and pastries. Their most popular products
are coffee and milk tea, but they also sell fast food. Most of their products are unhealthy
like fries and tacos that are high in calories and fats.
4. John Ken’s Café - is a coffee shop, pastries, and food located in Dagupan
City. The café will serve gourmet coffees, espresso and drip coffee, lattes, and smoothies.
They mostly sell picture-perfect milk tea. But just like other milk tea, their products are
also high in sugar, calories, and saturated fats.
Competitor Analysis Matrix

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This method is used to show the competitive advantage of the business over its
competitors. It also distinguished the business affordability, healthy beverage offers, and
the level of nutrients.
Table 2.1 Competitive Analysis Matrix
BUSINESSES COMPETITIVE ANALYSIS MATRIX
Affordable Prize Healthy Beverage High in Nutrients
Fruitas ✓ ✓ ✓
Gaudencio’s Café ✓ x x
Yellow Tree Café x ✓ x
John Ken’s Café x ✓ x
Proteinity Shakes ✓ ✓ ✓
Table 2.1 shows the table for the competitive analysis matrix of different
businesses around Pangasinan. As shown on the table, most of the businesses that sell
drinks and beverages in the Pangasinan are not affordable, most of the drinks that they
sell are expensive, high in bad calories, and low in nutritional value. Compared to
Proteinity Shakes, the products that they sell are not only affordable but also have healthy
and nutritious products.
Market Positioning

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Figure 2.3 Marketing Positioning
The product of the business is high quality since the shakes are made from healthy
and good ingredients. All of the ingredients used are low or no sugar to make sure that
the nutrition that the customers are getting is high. Compared to other supplements or
drinks, Proteinity Shakes is low in price to attract customers to choose healthy drinks
instead of unhealthy drinks. Not only are the shakes cheap but healthy, the taste of the
shakes is still best.
Customer Analysis
This analysis identifies target customers, ascertains the needs of these customers,
and then specifies how the product satisfies these needs.

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Target Markets
Secondary
Primary Market
Market
Teenager -
Adult
Residence
Students, Outside
Employed, & Dagupan City
Unemployed
Gym-goers/
People who
excersice
Figure 2.4 Target Market
The target customers of Protein Shakes are mostly consumers who want to try
high-protein beverages in Dagupan City or consumers who just want to enjoy drinks
while having good nutrients. According to the survey that tAccordingent conducted, The
age group that is interested in buying products from Proteinity Shakes are from 16-29
years old. This age group is mostly the type of people who works out or go to the gym.
According to this study’s survey, 61% of the 100 respondents are exercising or do
workouts at least a few hours a week. Also, the 16-29 age group is the people who
usually drink other beverages such as milk tea, and shakes, which is also part of the
indirect competitors of Proteinity Shakes. But the proponents are not limiting their target
market to this age group, age above 29 years is also part of the secondary market.
Another target market is gym-goers or the people who exercise. If product demand
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increases, the business would consider business expansion and offer the product to
nearby municipalities that want to buy the product.
Study of Demand and Supply
The researchers used a survey questionnaire to know how many people are
willing to try the product, and also to know the future demand and supply of the business.
Its objective is also to identify some of the needed information for the success of the
feasibility study.
Survey Results
This part of the study mainly focuses on summarizing and analyzing the data
gathered from the questionnaire in Dagupan City. The result of the survey is summarized
as follows:
Table 2.2 Profile of the respondents in terms of Gender
Gender Respondents Percentage
Male 59 59%
Female 41 41%
Total 100 100%

The table above shows that 59% of the respondents are male, and the remaining
41% are female. This means that most of the future respondents are male and are usually
going to the gym.
Table 2.3 Profile of the respondents in terms of Marital Status
Marital Status Respondents Percentage
Single 100 100%

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Married 0 0%
Total 100 100%
The table above shows that most of the respondents are single, which is 100
respondents, but still, the business has the probability to have a customer that may be
married and have children.
Table 2.4 Profile of the respondents in terms of Personal Status
Personal Status Respondents Percentage
Student 87 87%
Employed 5 5%
Unemployed 4 4%
Self-employed 4 4%
Total 100 100%
The table above shows that 87% of the respondents are students, 5% are
employed, 4% are unemployed and the remaining 4% are self-employed. This means that
most of the future customer of the business is the students, which are mostly gym-goers
and health-conscious.
Table 2.5 Profile of the respondents in terms of Age
Age Respondents Percentage
20 years old and younger 20 20%

21-29 years old 76 76%
30-39 years old 2 2%
40 years old and older 2 2%

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Total 100 100%
Table 2.5 shows that 76% of the 100 respondents are from the age bracket of 21
to 29 years old. While 20 years old and younger are only 20% of the respondents. The
rest are from the age bracket of 30 to 39 years old, and 40 years old and older. This
means most of the customer’s ages are ranging from 21 to 29 years old.
Table 2.6 Respondents’ reasons for attending a gym or exercise activities

Respondents Percentage
For health benefits 77 45.83%

To exercise and to be strong 48 28.57%
To be in good shape 43 25.60%
168 100%
The table shows the respondent’s reasons for attending a gym or exercise
activities. The respondent has the choice to choose multiple answers. The most voted
reason is “for health benefits” which has 45.83% votes. Next to it is “to exercise and to
be strong” which has 28.57% votes. The last reason is “to be in good shape” which has
25.60% votes. This means that most people work out mostly for the health benefits of it.
Table 2.7 Respondents’ frequency of exercising

Daily 10 10%
Three to four times a week 20 20%
Few hours a week (less than 3 hours) 29 29%
Never 39 39%

18
Five to six times a week 1 1%
When I have free time 1 1%
Total 100 100%
Out of the 100 respondents, 39% of them never attend a gym or do exercise.
Meanwhile, 61% or the rest of the respondents do exercise or go to the gym at least a few
hours a week, This means that most of the respondents do work out and can be potential
buyers of the product.
Table 2.8 Respondents’ usage of supplements

Yes 62 62%
No 18 18%
Total 100 100%
The table shows that 82% of 100 respondents, respond there not consuming any
supplement to support increasing their muscle while 18% of them consume any
supplement. This means that they do not consume supplements yet, but can still potential
buyers of the product.
Table 2.9 Respondents’ reason for not consuming supplements

You’ve heard it's unhealthy 14 14%

You think it's expensive 39 39%
You don’t believe in efficiency on muscle 28 28%

mass and performance
You don’t know what supplements are 19 19%
19
Total 100 100%
The table shows that 43.3% of the respondents think that it is expensive to
consume supplements, 21.1% don't know what a supplement is, 20% don't believe in
efficacy on muscle mass and performance and lastly, 15.6% of them heard it's unhealthy
to consume supplements. This means that most of the respondents don’t buy supplements
because it is not cheap, and this also means that they are also potential buyers since
Proteinity Shakes is offering cheaper alternatives which are protein shakes.
Table 2.10 Respondents’ source of supplements

Gym 5 5%
Sports Store 2 2%
Nutritious Supplements 33 33%
Store
Online Store 4 4%
I don’t take supplements 56 56%
Total 100 100%
The table above shows that most of the respondents that take supplements bought
their supplements from nutritious supplements stores, which is 33% of the respondents.
56% of the respondents don’t take supplements. This means that the business can add one
more channel for the customer to buy their supplements.
Table 2.11 Respondents’ motivation for taking supplements


20
Friends 9 9%
Gym Instructor 1 1%
Personal Choice 18 18%
Media 2 2%
I don’t take any 70 70%
supplements
Total 100 100%
The table above shows that 70% don't take supplements, 18% take supplements
because of their own choice, 9% take supplements from their friends, and the rest because
of what they've seen on the media and because of their gym instructor.
Table 2.12 Respondents’ preferences when it comes to protein shakes

With protein powder 25 25%

No protein powder 18 18%
I like both with or without protein powder 57 57%
Total 100 100%
The table above shows that 57% of the respondents like both with or without
protein powder adding to their protein shake, 25% like adding protein powder only and
18% don't like to add protein powder to their protein shake. This means that most of the
respondents like whey protein powder in their shakes. But the business offers optional
whey protein, so that the people that don’t like the whey protein, can still buy
respondents.
Table 2.13 Respondents’ daily protein intake


21
Fresh natural vegetables, 93 93%
fruits, meats. and/or eggs
Milk and other beverages 45 45%
with protein
Supplements 8 8%
The table above shows the respondent’s daily protein intake. The respondent has
the choice to choose multiple answers. The most voted protein source is fresh natural
vegetables, fruits, meats, and/or eggs which have 93 votes. Next to it is milk, beverages,
and supplements. This means that the business has the opportunity to sell healthy meals
for the customers.
Table 2.14 Respondents’ results for using supplements

Yes 25 25%
No 7 7%
I don’t take supplements 68 68%
Total 100 100%
Pie Graph number 1 states that 25% have noticed many positive changes after
consuming supplements, 7% have not noticed any positive changes after consuming
supplements and 68% are not consuming any supplements.
Chart 2.15 Respondents’ choices of flavor for protein shakes

Banana 48 48%

22
Avocado 58 58%
Chocolate 34 34%
Strawberry 26 26%
Mango 30 30%
The graph shows the respondent’s choices of flavor for the protein shakes. The
respondent has the choice to choose multiple answers for their preferred flavor. The most
voted flavor was avocado flavor which had 58 votes. The banana flavor came next and
chocolate flavor for the 3rd most votes. This business decided to have three flavors which
are banana, banana chocolate, and avocado.
Table 2.16 Respondent’s allergies or sensitivity to ingredients
Respondents
Drinking alcohol 1
Total 1
Some people have allergies to alcoholic drinks. Based on the survey, from 21
respondents 52.4% answered they don't have allergies or sensitivity to ingredients in
buying drinks. This means that most people don’t have any allergies or sensitivity to
ingredients.
Table 2.17 Respondents’ willingness to buy from Proteinity Shakes
Yes 89 89%
No 11 11%

23
Total 100 100%
As shown in the table, the majority of them answered Yes with 89%. More reason
to pursue the proposed business. This means that even though most people don’t take
supplements, they are still interested in buying protein shakes.
In conclusion, more than half of the respondents do exercise at least a few hours a
week. Most of the respondents do not take any supplements being supplements are
expensive. Proteinity Shakes will be offering cheaper alternatives such as protein shakes
which are high in nutrients, healthy calories, and also high in proteins. Finally, 89% of
the respondents are willing to buy from Proteinity Shakes.
Market Share Analysis
Since the original procedure of computing the demand and supply analysis to
come up with the market share and sales projection is impossible to calculate due to the
lack of necessary data, the proponents conducted a remedial action to find and gather the
most probable market share and sales projection based in the survey results and the
internet. The proponents utilized an alternative formula to come up with the estimated
market share which is shown as follows:
Table 2.19 Projected Market Share

Market Share = Total or Projected Sales of the = 1,567,800.00/ 61,221,550 x 100
company/ Total or Projected Sales of the
Market x 100 = 2.6%
Data:

24
Project Sales of the Company: ₱ 1,567,800.00
Project sales of the Market: ₱ 61,221,550
Market Share: 2.6%
The table above shows the projected market share of 1.88% of Proteinity Shakes.
The projected sales of the company were based on the manufacturing capacity of the
business which is 12,480 units and can be sold at around P 1,567,800.00. The market
share has a small result because the business is a new entrant to the market.
The projected sales of the market in the Philippines are P 61,221,550.00 which
means it covers the entire country and it includes the City of Dagupan. Due to the
research constraints and the impossibility to gather data amidst the pandemic, the
proponents will rely on the data on the internet and create assumptions correlated in the
survey results to narrow down and find the most probable results. This is why the market
share can vary.
Pricing Analysis
The pricing strategy used in selling the product is cost-plus pricing. By adding all
the ingredients and material costs, then the mark-up is added. There are 2 sizes available
for each flavor for more options. Whey protein and oats are separated in the product and
act as an additional. This is done for more customizability and to make it more
affordable.
Table 2.20 Pricing Analysis

Flavors Price
Small (12oz) Large (16oz)

25
Banana ₱110.00 ₱120.00
Banana Chocolate ₱115.00 ₱125.00
Avocado ₱130.00 ₱140.00
Additionals
1 cup Quaker Oats ₱20.00
Marketing Mix Strategies
This part of the study will include the promotional strategies that will be used for the
marketing of the business’s product. The promotional strategies will be used to persuade
the customer into buying the products. The business will use different types of media to
promote the product such as print media, social media, and public relations. The three
strategies used in the promotion are shown below:

26
Promotional Strategies
Table 2.21 Promotional Strategies

Promotional Key Activities Cost Incurred
Strategies
1 Month 1 Year
Print Media – Flyers The flyers will be Ink Expense: Ink Expense:
and Tarpaulin printed by the
business's printer. ₱89.5 ₱1,074
The tarpaulin will be
supplied in
collaboration with the
Pics & Print internet
shop.
A limited number of
flyers will be Tarpaulin Cost: Tarpaulin Cost:
distributed to the
broad public in the ₱120 ₱1,440
area of the business.
At road signs and
shopping areas,
tarpaulins will be
placed.
Digital Media –social The business will use No cost incurred No cost incurred
media (Facebook) the Facebook page to
promote the business
and the products to
the customers. It will
also serve as the
method of contacting
the customers.
Customer Relations When a customer is The standard The standard salary

Management / Public entering the salary rate of the rate of the
Relations establishment, the employees per employees per
employees will month annum
promote the products.
The employees will

also conduct face-to-
face advertising to

27
the customers but
only near the facility.
Print Media
The figures below show the design of the flyers and tarpaulins that will be used
by the business to advertise its products.
Figure 2.5 Flyers Front
Figure 2.6 Flyers Back

28
Figure 2.7 Tarpaulin
Digital Media
The figure below shows the Facebook page of the business that will also be used
to promote the business and to connect with the customers.
Figure 2.8 Facebook Page

29
Distribution Strategies
This part of the study will show the distribution strategies that will be used for the
business. Proteinity Shake will use only one distribution strategy.
Figure 2.9 Distribution Channel
Figure 4.4 shows the distribution channel that will be used by Proteinity Shake.
The only strategy that will be used is business to customers, but the customer can also use
the Facebook page to contact Proteinity Shake for ordering. Then the customer will pick
up the order at the establishment.
SWOT Analysis
The table below shows the SWOT analysis of Proteinity Shakes which contains
the strengths, weaknesses, opportunities, and threats of the business. The SWOT analysis
will be beneficial for strategic plans and approaches that will be used for the business.
Table 2.22 SWOT Analysis

STRENGTH WEAKNESSES
● Affordable ● new to the market

● Healthy Ingredients ● Loyalty of Customer
● It’s convenient ● Slower to the market compared to
● Location of the Business the competitors
OPPORTUNITIES THREATS
30
● Expansion of the business ● inflation Rate
● Offer new flavors of Protein ● IATF new guidelines
Shakes ● Calamity (weather, typhoon, etc.)
● Sell other healthy related food or ● Pandemic
drinks
● Distribute the products to different
gyms around Dagupan/ Delivery
Service

31
Chapter 3
TECHNICAL ASPECTS
This chapter provides information about the technical aspects of the product,
manufacturing process, production schedule, production-cost requirements, the location,
structure of the business, the equipment, furniture, fixture, supplies needed for the
business, and finally, the permit and licenses required for the operation of the business.
Product Technical Description
Proteinity Shakes is a protein drink that is a healthy beverage for gym-goers and non-
gym-goers. It is typically consumed before or after a workout to aid in muscle recovery.
Proteinity shake is usually made with frozen or fresh fruit, ice, a protein source such as
protein powder, and a liquid. This made it convenient for the people who don’t know
how to do protein shakes, don’t have equipment for making their protein shakes, and for
the people who don’t have time to make their protein shake.
The business had proposed to introduce three flavors of the initial launch to pass
during the initial stage. The flavors are banana, banana chocolate, and avocado flavor. It
will also have optional oats since not everyone will want more calories in their drinks.
Oats will also be optional, it is very noticeable that they cannot just enjoy the delicious
protein shakes but also have the benefits of it. Some benefits of drinking protein shakes
are boosting metabolism, promoting muscle gain, improving performance, improving
recovery, and good source of energy.
The protein shake has two selections of sizes, which are small (12oz), and large
(16oz). It is packed in paper cups that are of high quality, strong, and hold their shape.

32
Every cup can come with a lid, so drinks can be consumed on the go. The packaging is
simple and unique and is also low cost, saving circulation costs. The logo is on the front
of the packaging so that the customer can immediately read it. And at the back of the
packaging, it has the nutrition facts and the list of the ingredients.
According to the article written on the website Iceshaker.com, most active people
drink one protein shake a day, which contains a single scoop of protein, meaning that the
consumer is receiving nearly half of the daily recommended protein intake from the
shake. It’s recommended to consume somewhere between 25 to 50 grams of protein
powder each day. And the nutritional content for each cup of Proteinity Shakes is around
376 calories, 39.7g of carbs, 12.9g of fat, and 30.3g of protein, which is a good amount of
protein for daily intake of protein for each person.
Manufacturing Process
This part contains the preparation, steps, and procedures to be followed to
properly handle and manufacture the Protein Shakes. These are the following steps to
manufacture the product.
Figure 3.1 Manufacturing Process

33
The figure above shows the step-by-step procedure in making the protein shake
from raw materials to the finished product with the packaging.
1. Wash and sanitize hands - This is done by properly washing both hands with
soap and water. The tools and equipment that will be used will be cleaned and
sanitized as well.
Figure 3.2 Wash and sanitize hand
2. Prepare and measure all the ingredients - peel one piece banana or one-half
avocado (depends on the flavor), and cut it according to the serving size. Measure
the 1/2 cup of Almond milk, 1 cup of oats, and 1 cup of whey protein powder,

34
Figure 3.3 Prepare Ingredients
3. Put all the ingredients in a blender - put the milk, peanut butter, oats, whey
protein powder, banana or avocado, egg, and honey in the blender. Blend the
ingredients until desired consistency is achieved.
Figure 3.4 Put All the Ingredients in a Blender
4. Put the shake in a cup, and serve - Finally, the protein shake is ready. Put the
shake in the right cup size, and put the lid on. Serve the protein shake with the
straw on the side.

35
Figure 3.5 Put the shake in a Cup
Production Schedule
Table 3.1 Business Operation Schedule

Time Mon Tue Wed Thu Fri Sat Sun
7:30am- Opening/Cleaning Opening/Cleaning

8:00am
8:00am- Start the Business Operation Start the Business Operation

12:00pm
12:00pm Lunch break Lunch break
Day off
-1:00pm
1:00pm- Continuation of business operation Continuation of business
5:00pm operation
5:00pm- Closing Closing

5:30pm
Proteinity Shakes is open from Friday to Wednesday Every Thursday, the
business will be closed and it will be a day-off day. Thursday is also expected to be low
in customers.
The normal production in a day typically consists of 5 activities. From 7:30 AM-
8:00 AM, this will be the dedicated time for cleaning and preparing for the opening of the
business. After cleaning the business will open at 8:00 AM. At 8:00 AM-12:00 PM, this
will be the start of business operations. At 12; 00 PM-1; 00 PM, this will be dedicated
time for the employees to take a break and eat their lunch. After the lunch break, it is
back to business operation until 5:00 PM. Finally, at 5:00 PM-5;30PM, this will be
closing time.

36
Production Cost Requirements
The tables shown below are the different production costs for each flavor and
each cup size. The additionals are separated because it is optional.
Table 3.2 Banana Flavor 12oz Production Cost

Type of Suppliers Unit Costs Quantity per Total Cost
Raw Materials Unit
Banana Public Market P 10.00 1 piece P 10.00

Peanut Butter SM P 4.89 1 tbsp P 4.89
HyperMarket
Almond Milk SM P 18.75 ½ cup P 18.75
HyperMarket
Honey SM P 4.00 1 tbsp P 4.00
HyperMarket
Whey Whey King P 40.00 1 cup P 40.00
Supplements
Paper Cups Public Market P 4.00 1 piece P 4.00
Straw Public Market P 0.30 1 piece P 0.30
Table 3.3 Banana Flavor 16oz Production Cost

Raw Materials Unit
Banana Local Market P 10.00 1 piece P 10.00

HyperMarket
Almond Milk SM P 28.13 ¾ cup P 28.13
HyperMarket
HyperMarket
Supplements

37
Table 3.4 Banana Chocolate Flavor 12oz Production Cost

Raw Materials Unit
Banana Public Market P 10.00 1 piece P 10.00

Cocoa Powder Shopee P 2.00 1 tbsp P 2.00
HyperMarket
HyperMarket
HyperMarket
Supplements
Table 3.5 Banana Chocolate Flavor 16oz Production Cost

Raw Materials Unit
Banana Local Market P 10.00 1 piece P 10.00

Cocoa Powder Shopee P 2.00 2 tbsp P 4.00
HyperMarket
HyperMarket
HyperMarket
38
Supplements
Table 3.6 Avocado Flavor 12oz Production Cost

Raw Materials Unit
Avocado Local Market P 27.07 ½ piece P 27.07

HyperMarket
HyperMarket
HyperMarket
Supplements
Table 3.7 Avocado Flavor 16oz Production Cost

Raw Materials Unit
Avocado Local Market P 27.07 ½ piece P 27.07

Peanut Butter SM P 4.89 1 tbsp, 1 tsp P 4.89
HyperMarket
HyperMarket
HyperMarket

39
Supplements
Table 3.8 Additionals Production Cost

Raw Materials Unit
Oats SM P 15.00 1 cup P 15.00

HyperMarket
Business Location
The illustration will be portrayed as a vicinity map wherein the future customers
can pinpoint which part is the position of the established business. The production of
Proteinity shake will be located at 141 Perez Blvd, Downtown District, Dagupan City,
beside East-West Bank Perez across Guanzon and Robinsons Bank. It will serve as the
main office and store of the business for selling its products. It will also be the place
where it will be manufactured. The rent cost of the building that Proteinity Shakes is
going to rent cost P 3,000.00 a month,
Figure 3.6 Vicinity Map

40
Figure 4.1 shows the specific location of the business which is shown by the light-
yellow arrow. It is located at 141 Perez Blvd, Downtown District, Dagupan City. The
location of the business was chosen in the City of Dagupan where it is surrounded by
shops, banks, and schools that have few food/drink stores and that will capture the
attention of visitors, tourists, and potential customers. The land and building were rented
by the owner for ₱ 3,000.00 monthly.
Building Structure
Figure 3.7 Business Layout (Top View)

41
Figure 3.7 shows the floor plan or the top view of the business layout which has a
width of 5 meters, length of 12 meters, and a height of 12 feet, a total of 60 square
meters. The design is made for the efficient production of the product. The space is
enough that is comfortable for the employees, and the customers.
Figure 3.8 Structural Design
Figure 3.9 Drinking Area

42
Figure 3.10 Kitchen/Service Area
Figure 3.8 to 3.10 shows the design of the room that will be used for the business
layout. It is designed to maximize the space of the building. The material used in the
design is durable and will last for about 5 years. The tables and chairs are also durable,
and comfortable so that the customers can enjoy their drinks.
Machinery, Equipment, and Tools
Table 3.9 Furniture and Fixtures

Furniture Description Source No. Unit Cost Amount
and
Fixtures
Booth 3 M's 2 pcs. P 1,400.00 P 2,800.00

Seating Furniture
Shop
Round Chair 3 M's 4 pcs. P 1,100.00 P 4,400.00

Furniture
Shop
Chair Lazada 8 pcs. P 799.00 P 6,392.00

43
Long Table 3 M’s 2 pcs. P 1,250.00 P 2,500.00
Furniture
Shop
Single Table 3 M’s 4 ps. P 1,100.00 P 4,400.00

Furniture
Shop
Cashier 3 M’s 1 pcs. P 3,000.00 P 3,000.00

Table Furniture
Shop
Acrylic Lazada 2 pc. P 289.00 P 578.00

Stand Menu
Trash Bin Public 2 pcs. P138.00 P 278.00

Market
Serving Lazada 5 pcs. P 80.00 P 400.00

Tray
Glass Cup Public 10 P 30.00 P 300.00

Market pcs.
Total P 25,048.00

44
Table 3.10 Equipment
Equipment Description Source No. Unit Cost Amount
Blender Magic 2 pcs P 955.00 P 1,910.00

Appliance
Refrigerator Magic 1 pc. P 11,499.00 P 11,499.00

Appliance
Storage Lazada 2 pcs. P 1,999.00 P 3,998.00

Rack
Cashier Lazada 1pcs. P 4,800.00 P 4,800.00

Machine
Water Magic 1pcs. P 1,500.00 P 1,500.00

Dispenser Appliances
Spin Map Lazada 2 pcs. P 141.00 P 282.00
Measurin Shopee 2 pcs P 70.00 P 140.00

g Spoons
knife Lazada 3 pcs. P 25.00 P 75.00

45
Basket Lazada 2 pcs. P 199.00 P 199.00
Strainer
Cutting Public Market 2 pcs. P 15.00 P 30.00

Board
Total P 24,433.00
Table 3.11 Supplies

Supply Description Source No. Unit Cost Amount
Record Book Magic 2 pcs. P 50.00 P 100.00

Departmen
t Store
Pen Magic 5 pcs. P 6.00 P 30.00

Department
Store
12oz Public Market 100 P 200.00 P 400.00

Paper pcs.
Cup w/ (50 pcs.)
Lid
16oz Paper Public Market 100 P 280.00 P 530.00

Cup Lid pcs.
(50 pcs.)
Straw Public Market 100 P 30.00 P 30.00

pcs.
(100 pcs.)

46
Face Mask Public Market 3 P 35.00 P 105.00
boxes
Alcohol Watson 4 P 145.00 P 580.00

pcs.
Disposable 400 P 9.00 P 36.00

Gloves pcs.
(100 pcs.)
Hair Net Public Market 36 P 40.00 P 120.00

pcs.
(12 pcs.)
Round Rugs Public Market 6 pcs. P 15.00 P 30.00
(3 pcs. per
bundle)
Lazada 50 P 164.00 P 820.00

pcs.
Trash Bag (10 pcs.) XL
Public Market 6L P 25.00 P 150.00
Hand Soap
Public Market 1 P 180.00 P 180.00

Gallo
Dishwashing n
Liquid

47
Public Market 3 pcs. P 12.00 P 36.00
Sponge
Lazada 1,000 P 60.00 P 60.00

pcs.
Tissue (1,000 pcs.)
Total P 3,207.00
Table 3.12 Raw Supplies

Raw Description Source No. Unit Cost Amount
Materials
Banana supermarket 112 P 70.00 P 8,400.00

kilos
(1 kilo )
Avocado supermarket 26 P 277.00 P 7,202.00

Kilos
( 1 kilo )
Dutche Shopee 1,500 P 106.00 P 318.00

Special grams
Unsweetened (500grams)
Cocoa
Powder
Keto Peanut Supermarket 10 P 650.00 P 6,500.00

Butter pcs.
(2,000grams)

48
Blue Sm 20 P 144.00 P 2,880.00
Diamond Hypermarket pcs.
Almond Milk (900 ml)
(Unsweetene
d)
Honey Bee Shopee 5 P 983.00 P 4,915.00

From Mt. Liter
Banahaw (1 liter)
Optimum Whey King 2 pcs. P 3,200.00 P 6,400.00

Nutrition Supplements
Gold (5 pounds)
Standard
Whey
Quaker Oats Sm 20 P 75.00 P 1500.00

Hypermarket pcs.
(400grams)
Ice Cubes MR. 45 kg P 20. 00 P 200.00

FREEZE
Purified Tube (4.5 kilos)
Ice
Total P 38,315.00
Business Permit and Licenses
This part of the study discusses the different permits and licenses needed for
Proteinity Shakes to legally operate. This is discussed below:

49
Table 3.13 Business Permit and Licenses
Description Amount
Mayor’s Permit & Licenses P 2,000.00

DTI Registration 500.00
BIR Registration 500.00
Certificate Fee for BIR Registration 100.00
Documentary stamp for BIR Registration 30.00
Barangay Business Permit 200.00
Bureau of Fire Protection 500.00
Sanitary Permit 300.00
Total P 4,130.00
Table 3.13 shows the different licenses and permits with the amount needed to
pay for them. Mayor’s permit and licenses cost P 2,000.00, DTI registration fee cost P
500.00, BIR registration fee cost P 500.00, Certificate Fee for BIR Registration cost P
100.00, Documentary stamp for BIR Registration cost P 30.00, Barangay Business
Permit fee cost P 200.00, Bureau of Fire Protection fee cost P 500.00 and finally,
Sanitary Permit fee cost P 300.00. The total cost of the business permits and licenses is P
4,130.00.

50
Chapter 4
ORGANIZATION AND MANAGEMENT ASPECT
This chapter will contain the organizational structure, the task, and requirements
of every employee, the guidelines and policy for the employees. This chapter will also
contain the compensation plan and the project schedule
Type of Business Organization
The proposed business will be organized as a sole proprietorship business, with
one of the proponents of this feasibility being the owner, who will establish, own,
operate, serve, and finance the business. The goal in owning a business is to provide for
the needs and wants of customers, as well as to assist them in improving their physical
condition. The structure of the proposed business is Proteinity Shake, which serves drinks
to consumers in Dagupan City. It aspires to be a business that produces healthy drinks in
Dagupan City, and much more so if the business succeeds.
Organizational Structure

51
Figure 4.1 Organizational Structure
Figure 4.1 is the simplified organizational structure of the proposed business
for better visualization and understanding. Since the business is a sole
proprietorship, the required employees in the business are minimal and the owner
will manage the business. The company has three (3) employees: Gen.
Manager/Owner, production staff, and waiter. The manager will be in charge of the
business. The manager is needed in this kind of business to organize and keep track
of what’s happening in the business. The manager will also be handling the cashier.
Under the manager, there are three (2) positions. First, the production staff will be
in charge to take the orders of the customers, and the server will be needed in this
business to provide the order of the customers.
Staffing Requirements, Duties, and Responsibilities
Table 4.1 Requirements, Duties, and Responsibilities

Position Duties and Responsibilities Qualifications
Owner/Manager ● charge of managing ● Male/Female

the shop ●
● Incharge of the ● College Graduate
cashier ● Has Bachelor’s
● Incharge of supplies degree in
business,
management, or
related field
● Ability to work
under pressure
● Team-oriented
mindset
● 20 years old and

52
above
Production Staff ● Take and serve ● Male/Female

orders ● Senior High
● Greet customers and School or College
present menus Graduate
● Provide excellent ● 18 years old and
customer service above
● Deal with ● If working
complaints or student, bring
problems with a school documents
positive attitude for present A.Y
(Proof of
enrollment, COM,
School I.D)
● Have good
communication
skills
● Have pleasing
personality
Waiter ● Keep the shop clean ● Male/Female

● Prepare the ● Senior High
Ingredients School or College
● Clean kitchen Graduate
equipment ● 18 years old and
● Incharge of closing above
and opening the ● If working
shop student, bring
● Incharge in school documents
sanitation for present A.Y
(Proof of
enrollment, COM,
School I.D)
● Have pleasing
personality

53
Compensation Plan
Table 4.2 Compensation and Benefits Matrix

Stationary Benefits
Job Title Basic Pay 13 - Month
pay SSS PHIC HDMF
Admin Staff Php 610.00 Php Php 1,878.80 Php 536.80 Php 268.40
13,420.00
Sale Php 610.00 Php Php 1,878.80 Php 536.80 Php 268.40
Assosiate 13,420.00
Cashier
The daily wage rate of the employees is PHP 340.00 for both the production staff
and the waiter. According to the summary of current regional daily minimum wage rates
of non-agriculture as of February 2020 by the Department of Employees and Labor
(DOLE), the minimum wage of non-agriculture employees is from PHP 282.00-340.00 in
region 1.
Employee Guidelines and Reprimands/ Sanctions
This part of the study contains the business’s rules and policies that need to be
followed when the business operation starts to achieve the business goals and to avoid
unethical dilemmas or bad actions of employees that will affect the business. This will
ensure that the entire business is disciplined while making sure that employees are
enjoying the work or task to achieve its future goals.
Employee Guidelines

54
● Dress code is to be strictly followed. Employees must wear uniforms, if
any, at locations where uniforms are required. Employees are expected to
look neat and presentable while on the job.
● Each employee must act by the company’s policies, orders, rules,
regulations, etc. Applicable from time to time.
● It is expected of each employee to maintain proper decorum. Employees
are expected to conduct themselves on the job in a manner that contributes
to operating effectiveness, productivity, safety, and a harmonious work
environment.
● Employees who work late or overtime must ensure that all lights, air
conditions, and equipment are shut off when they leave the workplace.
● The employees are required to be at their appointed workplace and ready
to begin work at the appointed starting time. Irregular attendance or
tardiness will not be tolerated.
● Use of mobile phones is restricted during work hours, especially in cases
of work pressure but it can be used for emergencies.
● Absence without prior notice will not be tolerated. In case of emergencies,
they must be contacted to be notified.
● Unethical and immoral behavior will be strictly prohibited.
● Employees must be polite and respectful to co-workers and customers
regardless of their religion, rank, gender identity, and beliefs.
● Computerized logbooks will be used to keep track of the work hours and
employees’ attendance.

55
Reprimands and Sanction
These are the guidelines needed for the violations for proper disciplinary actions
for the employees.
Table 4.3 Reprimands/Sanctions

Sanctions
Policy
1st Offense 2nd Offense Last Offense
Tardiness and Verbal warning if Formal Due process will be

Absenteeism late for the 1st time Disciplinary conducted which
meeting/Counselin will
No Salary at the g to explore the either result to
time of absence, problem and will Suspension and
while receiving a either result to Termination- if
Warning Salary deduction action is consistent
or Suspension and uncontrollable
Sexual Formal Disciplinary Counseling and Termination with
Harassment meeting/Counseling Suspension is due process if
to correct the imposed to further action is consistent
behavior with correct the behavior and uncontrollable
Warning and
Salary deduction
Theft Formal Disciplinary Formal Termination with
meeting/Counseling Disciplinary due process if
with warning and meeting/Counselin action is
Salary deduction g to explore the uncontrollable
to compensate for problem and
the stolen item correct the
The behavior will
result in
Suspension
Discrimination Formal Disciplinary Formal Termination with
meeting with Disciplinary due process if
Warning while meeting/Counselin action is consistent
Salary deduction is g to correct the and uncontrollable
imposed behavior will either
result to
Salary deduction
or Suspension
Reporting to work Immediate relief of Formal Disciplinary Termination with
56
under the work for the day meeting/Counseling due process if
influence of and will receive No to correct and action is consistent
alcohol or drugs salary while improve the and uncontrollable
receiving a Verbal situation, while
warning receiving a
Suspension and No
salary
Damage/loss of A verbal warning Formal Disciplinary Due process will be
property due to for the 1st time meeting/Counseling conducted will
employee’s to explore the either result in
negligence problem and correct Suspension and
the behavior which Termination- if
will either result to action is consistent
Forgiveness- if and uncontrollable
action is reasonable
and Salary
deduction / Extra
work hours to
compensate for
damages/loss
Not in proper A verbal warning Formal Disciplinary Due process will be
attire for the 1st time meeting/Counseling conducted will
to explore the either result in
problem and correct Suspension and
the behavior which Termination- if
will either result to action is consistent
Forgiveness- if and uncontrollable
action is reasonable
and Salary
deduction
This table shows the reprimands and sanctions that Proteinity Shake will impose
if the employees have violated the rules and regulations. This is to ensure that the work
environment of Proteinity Shake will remain in order and disciplined to create a
harmonious relationship with one another and to ensure that the customers will always be
satisfied with the service that the business will provide.

57
Project Schedule
The proposed process management and workflow include Feasibility Study,
Obtaining Financial, Legal Requirements, Expenses of Equipment, Hiring of Employees,
Marketing Plans, and lastly Normal Operations. This is when the proponents conduct
their service development, design period, test & analysis period, and correction period.
This is then followed by obtaining all needed requirements such as business permits, raw
materials, utilities & equipment installation. Recruitment & Selection focuses on hiring
the right candidates for the proposed business. The Launch Date is set for this coming
July 2022.
Table 4.4 Project Schedule

Activities Dec Jan Feb Mar Apr May Jun Jul
Feasibility
Study
Obtaining
Financial
Legal
Requirements
Expenses of
Equipment
Hiring of
Employees
Marketing
Plans
Normal
Operations
Chapter 5
FINANCIAL ASPECTS

58
This chapter involves making projections of sales, income, and asset-based on
alternative production and marketing strategies and then deciding to meet the forecasted
financial requirements. Also, the focus was given on financial forecasting emphasizing
how growth in sales requires additional investment in assets which in turn generally
requires the firm to raise new external capital.
Initial Financial Requirements
Table 5.1 One Month Initial Financial Requirements

Salary
Production Staff 8,840.00
Waiter 8,840.00
Benefits
Production Staff 1,695.20
Waiter 1,695.20
Utilities
Rent 3,000.00
Water 150.00
Electricity 1,500.00
Equipment
Refrigerator 11,499.00
Storage rack 3,998.00
Cashier machine 4,800.00
Water dispenser 1,500.00
Blender 1,910.00
Kitchen Equipment 1,456.00
Furniture
Chairs 13,592.00
Tables 9,900.00
Acrylic stand menu 578.00
Serving tray 400.00
Supplies
Banana 8,400.00
Avocado 7,202.00
Cocoa Powder 1,696.00

59
Peanut Butter 5,200.00
Almond Milk 18,720.00
Honey Bee 1,966.00
Whey Protein 9,600.00
Oats 1,950.00
Ice Cubes 200.00
12oz paper cup w/ lid 2,600.00
16oz paper cup w/ lid 2,240.00
Straw 300.00
Miscellaneous Expenses 3000.00
Permit and Licenses
Mayor’s permit & licenses 2,000.00
DTI Registration 500.00
BIR Registration 500.00
The certificate fee for BIR Registration 100.00
Documentary stamp for BIR Registration 30.00
Barangay Business Permit 200.00
Bureau of Fire Protection 500.00
Sanitary Permit 300.00
Repair of the Structure and Maintenance 10,000.00
Total Project Cost P 150,360.40
Sources of Funds
The ideal business organizational type for this kind of business is Sole
Proprietorship. Proteinity Shakes will have an initial capital of P150,360.40 for the first
month. The whole capital will be from the owner’s money or savings.
Financial Assumptions
1. Revenue is based on 40 orders per day. These 40 orders are further explained in
the table below:
Table 5.2 Number of Orders Per Day

Products Number of orders

60
Banana 12oz 10
Banana 16oz 5
Chocolate Banana 16oz 10
chocolate Banana 16oz 5
Avocado 12oz 5
Avocado 16oz 5
Total Number of Orders Per Day 40
2. Revenue will also be based on 10 orders of additionals of those 40 orders a day.
The table below shows the number of additional orders:
Table 5.3 Number of Additional Orders Per Day

Additionals Number of orders
Additional Oats 10
Total number of additionals 10
3. The business will operate 8 hours a day and 26 days a ninth. There will be no
operations on Thursday. The demand will increase by 5% annually
4. The price of the products are shown below:
Table 5.4 Pricing Analysis

Products Prices
Banana 12oz 110.00

Banana 16oz 120.00
Chocolate Banana 16oz 115.00
chocolate Banana 16oz 125.00
Avocado 12oz 130.00
Avocado 16oz 140.00

61
Additionals
Additional Oats 20.00
5. The business will provide a monthly salary of P 8,840.00 for the production staff,
and a monthly salary of P 8.840.00 for the waiter. The business will also provide
the mandatory benefits of SSS, PHIC, HDMF, and 13th-month pay.
6. Utility expenses will increase by 5% annually.
7. The equipment will be purchased on a cash basis.
8. Permits and Licenses are assumed to stay the same yearly.
9. The tax rate is based upon the income tax table for 2018 – 2022 and 2023
onwards.
10. Miscellaneous expenses are assumed to be P 3,000 annually
11. Supplies are assumed to be fully consumed at the end of the year. The cost of the
supplies is expected to increase by 2% annually.
12. Salaries are expected to increase by 1% annually.
13. The equipment and furniture and assumed to have a useful life of 5 years
14. The initial investment of P 150,360.40 will come in front of the owner’s savings
15. There would be a monthly withdrawal of P12,500 throughout the first 5 years of
operations, except for the first month of the first year.
16. Seventy percent of the cash will be deposited in the bank while the remaining
30% will be maintained for working capital purposes.
Financial Statements
Proteinity Shakes
62
Comparative Statement of Financial Performance
Fort the periods Ending December 31, 2022-2026
(In Philippine Peso)
Table 5.5 Comparative Statement of Financial Performance

Ref 2022 2023 2024 2025 2026
1,567,800.0
Gross Revenue 1 1,728,090.00 1,900,600.00 2,085,930.00 2,284,985.00
0
973,732.8
Less: Cost of Services 2 990,547.96 1,007,675.47 1,025,121.29 1,042,891.60
0
594,067.2
Gross Profit 737,542.04 892,924.53 1,060,808.71 1,242,093.40
0
35,546.4
Less: Operating Expenses 6 to 21 26,659.80 17,773.20 8,886.60 -
0
558,520.8
Taxable Income 710,882.24 875,151.33 1,051,922.11 1,242,093.40
0
Less: Regular Income 69,630.2
21 107,720.56 152,545.40 205,576.63 262,628.02
Tax 0
Net Income 488,890.60 603,161.68 722,605.93 846,345.47 979,465.38

63
Proteinity Shakes
Comparative Statement of Financial Position
As of December 31, 2022-2026
Table 5.6 Comparative Statement of Financial Position

Ref 2022 2023 2024 2025 2026
Assets
Current Assets
792,748.1
Cash 22 611,547.95 656,271.81 934,382.51 1,085,920.81
0
792,748.1
Total Current Assets 611,547.95 656,271.81 934,382.51 1,085,920.81
0
Non-current Assets
10,065.2
Equipment -Net 6 to 11 20,130.40 15,097.80 5,032.60 -
0
9,628.0
Furnitures - Net 12 to 21 19,256.00 14,442.00 4,814.00 -
0
19,693.2
Total non-current Assets 39,386.40 29,539.80 9,846.60 -
0
812,441.3
Total Assets 650,934.35 685,811.61 944,229.11 1,085,920.81
0
Liabilities and Equity

Current Liabilities
61,275.3
Utilities Payable 23 51,150.00 58,357.50 64,339.14 67,556.10
8
9,017.6
Salaries Payable 24 8,840.00 8,928.40 9,107.86 9,198.94
8
1,718.3
Contribution Payable 25 1,695.20 1,706.69 1,730.02 1,741.86
0
12,712.1
Income Tax Payable 26 52,222.65 8,976.71 17,131.39 21,885.67
2
4,751.5
Percentage Tax Payable 27 35,275.50 4,320.23 5,214.83 5,712.46
0
89,474.9
Total Liabilities 149,183.35 82,289.53 97,523.24 106,095.03
7
Owner's Equity
722,966.3
Owner's Name, Capital 501,751.00 603,522.08 846,705.87 979,825.78
3
812,441.3
Total Liabilities and Equity 650,934.35 685,811.61 944,229.11 1,085,920.81
0

64
Proteinity Shakes
Comparative Statement of Cash Flow
For the period ending December 31, 2022-2026
Table 5.7 Comparative Statement of Cash Flow

2022 2023 2024 2025 2026
48 60 72 84 97
Net Income
8,890.60 3,161.68 2,605.93 6,345.47 9,465.38
Add: Depreciation
9,846.60 9,846.60 9,846.60 9,846.60 9,846.60
Cashflow From Operating

Activites
5 5 6 6 6
Change in Utilities Payable
1,150.00 8,357.50 1,275.38 4,339.14 7,556.10
Change in Salaries Payable
8,840.00 8,928.40 9,017.68 9,107.86 9,198.94
Change in Contribution
Payable 1,695.20 1,706.69 1,718.30 1,730.02 1,741.86
Change in Income Tax 5 1 1 2
Payable 2,222.65 8,976.71 2,712.12 7,131.39 1,885.67
Change in Income 3
Percentage Payble 5,275.50 4,320.23 4,751.50 5,214.83 5,712.46
Cash provided (used) Under 64 69 82 95 1,09
Operating Activies 7,920.55 5,297.81 1,927.50 3,715.31 5,407.01
Investing
2 2 1 1
Purchase of Equipment
5,163.00 0,130.40 5,097.80 0,065.20 5,032.60
2 1 1
Purchase of Furniture
4,070.00 9,256.00 4,442.00 9,628.00 4,814.00
Cash provided (used) Under 4 3 2 1
Operating Activies 9,233.00 9,386.40 9,539.80 9,693.20 9,846.60
Investing
15 15 15 15 15
Owner's Contibution
0,360.40 0,360.40 0,360.40 0,360.40 0,360.40
13 15 15 15 15
Withdrawals
7,500.00 0,000.00 0,000.00 0,000.00 0,000.00
Cash provided (used) Under 1
Operating Activies 2,860.40 360.40 360.40 360.40 360.40
61 65 79 93 1,08
Increase/Decrease in Cash
1,547.95 6,271.81 2,748.10 4,382.51 5,920.81
Cash: Beginning Balance

61 65 79 93 1,08
Cash; Ending Balance
1,547.95 6,271.81 2,748.10 4,382.51 5,920.81

65
Proteinity Shakes
Comparative Statement of Changes in Equity
For the period ending December 31, 2022-2026
(in Philippine Peso)
Table 5.8 Comparative Statement of Changes in Equity

2022 2023 2024 2025 2026
Capital, 150,3 150,3 150,3 150,3 150,3
Beginning 60.40 60.40 60.40 60.40 60.40
Add: Net 488,8 603,1 722,6 846,3 979,4
Income 90.60 61.68 05.93 45.47 65.38
Less: 137,5 150,0 150,0 150,0 150,0
Widrawals 00.00 00.00 00.00 00.00 00.00
Capital. 501,7 603,5 722,9 846,7 979,8
Ending 51.00 22.08 66.33 05.87 25.78

66
Notes to Financial Statement
Table 5.9 Notes to Financial Statement
Note 1 2022 2023 2024 2025 2026

Total Expected Annul Demand (Refer to
Note 2 to 8) 15,600.00 16,380.00 17,200.00 18,060.00 18,963.00
Total Expected Annual Revenue
1,567,800.00 1,728,090.00 1,900,600.00 2,085,930.00 2,284,985.00
Note 2 2022 2023 2024 2025 2026

Expected annual demand
3,120.00 3,276.00 3,440.00 3,612.00 3,793.00
Price for banana 12oz
110.00 115.00 120.00 125.00 130.00
Annual Revenue
343,200.00 376,740.00 412,800.00 451,500.00 493,090.00
Note 3 2022 2023 2024 2025 2026

1,560.00 1,638.00 1,720.00 1,806.00 1,896.00
120.00 125.00 130.00 135.00 140.00
Annual Revenue
187,200.00 204,750.00 223,600.00 243,810.00 265,440.00
Note 4 2022 2023 2024 2025 2026

3,120.00 3,276.00 3,440.00 3,612.00 3,793.00
Price for banana chocolate 12oz
115.00 120.00 125.00 130.00 135.00
Annual Revenue
358,800.00 393,120.00 430,000.00 469,560.00 512,055.00
Note 5 2022 2023 2024 2025 2026

1,560.00 1,638.00 1,720.00 1,806.00 1,896.00
Price for banana chocolate 16oz
125.00 130.00 135.00 140.00 145.00
Annual Revenue
195,000.00 212,940.00 232,200.00 252,840.00 274,920.00
Note 6 2022 2023 2024 2025 2026

1,560.00 1,638.00 1,720.00 1,806.00 1,896.00
Price for avocado 12oz
130.00 135.00 140.00 145.00 150.00
Annual Revenue
202,800.00 221,130.00 240,800.00 261,870.00 284,400.00
Note 7 2022 2023 2024 2025 2026

1,560.00 1,638.00 1,720.00 1,806.00 1,896.00
140.00 145.00 150.00 155.00 160.00
Annual Revenue
218,400.00 237,510.00 258,000.00 279,930.00 303,360.00
Note 8 2022 2023 2024 2025 2026

3,120.00 3,276.00 3,440.00 3,612.00 3,793.00
Price for avocado 16oz
20.00 25.00 30.00 35.00 40.00
67
Annual Revenue
62,400.00 81,900.00 103,200.00 126,420.00 151,720.00
Note 9 2022 2023 2024 2025 2026

Salaries (Refer to note 3)
212,160.00 214,281.60 216,424.42 218,588.66 220,774.55
13th Month Pat and Other Benefits (refer
to note 4) 40,684.80 40,960.60 41,239.18 41,520.52 41,804.70
Supplies expense (refer to note 5)
720,888.00 735,305.76 750,011.88 765,012.11 780,312.35
Cost of Services
973,732.80 990,547.96 1,007,675.47 1,025,121.29 1,042,891.60
Note 10 2022 2023 2024 2025 2026

Production Staff
106,080.00 107,140.80 108,212.21 109,294.33 110,387.27
Waiter
106,080.00 107,140.80 108,212.21 109,294.33 110,387.27
Salaries
212,160.00 214,281.60 216,424.42 218,588.66 220,774.55
Note 11 2022 2023 2024 2025 2026

Production Staff
20,342.40 20,480.30 20,619.59 20,760.26 20,902.35
Waiter
20,342.40 20,480.30 20,619.59 20,760.26 20,902.35
13th Month Pay and Other Benefits
40,684.80 40,960.60 41,239.18 41,520.52 41,804.70
Note 12 2022 2023 2024 2025 2026

Banana
100,800.00 102,816.00 104,872.32 106,969.77 109,109.16
Avocado
86,424.00 88,152.48 89,915.53 91,713.84 93,548.12
Cocoa Powder
20,352.00 20,759.04 21,174.22 21,597.71 22,029.66
Peanut Butter
62,400.00 63,648.00 64,920.96 66,219.38 67,543.77
Almond Milk
224,640.00 229,132.80 233,715.46 238,389.77 243,157.56
Honey
23,592.00 24,063.84 24,545.12 25,036.02 25,536.74
Whey Protein
115,200.00 117,504.00 119,854.08 122,251.16 124,696.18
Oats
23,400.00 23,868.00 24,345.36 24,832.27 25,328.91
Ice Cubes
2,400.00 2,448.00 2,496.96 2,546.90 2,597.84
Small Cups
31,200.00 31,824.00 32,460.48 33,109.69 33,771.88
Large Cups
26,880.00 27,417.60 27,965.95 28,525.27 29,095.78
Straw
3,600.00 3,672.00 3,745.44 3,820.35 3,896.76
Total Supplies
720,888.00 735,305.76 750,011.88 765,012.11 780,312.35
Note 13 2022 2023 2024 2025 2026

68
Refrigerators (Cost=11,499.00)
Carrying Ammount - Beginning

11,499.00 9,199.20 6,899.40 4,599.60 2,299.80
Depreciation (Usefull life=5
years) 2,299.80 2,299.80 2,299.80 2,299.80 2,299.80
Carrying Ammount - Ending

9,199.20 6,899.40 4,599.60 2,299.80 -
Note 14 2022 2023 2024 2025 2026

Storage Racks (Cost=3,998.00)

3,998.00 3,198.40 2,398.80 1,599.20 799.60
years) 799.60 799.60 799.60 799.60 799.60

3,198.40 2,398.80 1,599.20 799.60 -
Note 15 2022 2023 2024 2025 2026

Cachier Machine (Cost=4,800.00)

4,800.00 3,840.00 2,880.00 1,920.00 960.00
years) 960.00 960.00 960.00 960.00 960.00
3,840.00 2,880.00 1,920.00 960.00
Note 16 2022 2023 2024 2025 2026

Water Dispenser (Cost=1,500.00)

1,500.00 1,200.00 900.00 600.00 300.00
years) 300.00 300.00 300.00 300.00 300.00
1,200.00 900.00 600.00 300.00
Note 17 2022 2023 2024 2025 2026

Blender (Cost=1,910.00)

1,910.00 1,528.00 1,146.00 764.00 382.00
years) 382.00 382.00 382.00 382.00 382.00
1,528.00 1,146.00 764.00 382.00
Note 18 2022 2023 2024 2025 2026

Kitchen Equipments
(Cost=1,456.00)
1,456.00 1,164.80 873.60 582.40 291.20
years) 291.20 291.20 291.20 291.20 291.20
1,164.80 873.60 582.40 291.20
Note 19 2022 2023 2024 2025 2026

Chairs (Cost=13592.00)

13,592.00 10,873.60 8,155.20 5,436.80 2,718.40
69
years) 2,718.40 2,718.40 2,718.40 2,718.40 2,718.40
10,873.60 8,155.20 5,436.80 2,718.40
Note 20 2022 2023 2024 2025 2026

Tables (Cost=9,900.00)

9,900.00 7,920.00 5,940.00 3,960.00 1,980.00
years) 1,980.00 1,980.00 1,980.00 1,980.00 1,980.00
7,920.00 5,940.00 3,960.00 1,980.00
Note 21 2022 2023 2024 2025 2026

Accrylic Stand (Cost=578.00)

578.00 462.40 346.80 231.20 115.60
years) 115.60 115.60 115.60 115.60 115.60
462.40 346.80 231.20 115.60
Note 22 2022 2023 2024 2025 2026
Monthly Rent Expense

3,000.00 3,150.00 3,307.50 3,472.88 3,646.52
Multiply: 12 months
12.00 12.00 12.00 12.00 12.00
Total Rent Expense
36,000.00 37,800.00 39,690.00 41,674.50 43,758.23
Note 23 2022 2023 2024 2025 2026
Monthly Water Expense

150.00 157.50 165.38 173.64 182.33
Multiply: 12 months
12.00 12.00 12.00 12.00 12.00
Total Water Expense
1,800.00 1,890.00 1,984.50 2,083.73 2,187.91
Note 24 2022 2023 2024 2025 2026
Monthly Electric Expense

1,500.00 1,575.00 1,653.75 1,736.44 1,823.26
Multiply: 12 months
12.00 12.00 12.00 12.00 12.00
Total Electric Expense
18,000.00 18,900.00 19,845.00 20,837.25 21,879.11
Note 25 2022 2023 2024 2025 2026
Mayor's Permit & Licenses

2,000.00 2,000.00 2,000.00 2,000.00 2,000.00
DTI Registration
500.00 500.00 500.00 500.00 500.00
BIR Registration
500.00 500.00 500.00 500.00 500.00
Certificate Fee for BIR Registration
100.00 100.00 100.00 100.00 100.00
Documentary Stamp for BIR
Registration 30.00 30.00 30.00 30.00 30.00
Barangay Business Permit
200.00 200.00 200.00 200.00 200.00
Bureau of Fire Protection
500.00 500.00 500.00 500.00 500.00

70
Sanitary Permit
300.00 300.00 300.00 300.00 300.00
Total Permit & Licenses
4,130.00 4,130.00 4,130.00 4,130.00 4,130.00
Note 26 2022 2023 2024 2025 2026
Repairs
10,000.00 - - - -
Note 27 2022 2023 2024 2025 2026
Miscellaneous Expenses
3,000.00 3,000.00 3,000.00 3,000.00 3,000.00
Note 28 2022 2023 2024 2025 2026
Taxable Income
558,520.80 710,882.24 875,151.33 1,051,922.11 1,242,093.40
Lower Bracket
400,000.00 400,000.00 800,000.00 800,000.00 800,000.00
Taxable Portion
158,520.80 310,882.24 75,151.33 251,922.11 442,093.40
Multiplt: Rate
0.25 0.25 0.30 0.30 0.30
Tax from the bracket
39,630.20 77,720.56 22,545.40 75,576.63 132,628.02
Add: Tax from the previous bracket
30,000.00 30,000.00 130,000.00 130,000.00 130,000.00
Income Tax Expense
69,630.20 107,720.56 152,545.40 205,576.63 262,628.02
Note 29 2022 2023 2024 2025 2026
Cash in Bank
428,083.57 459,390.27 554,923.67 654,067.76 760,144.57
Cash in Hand
183,464.39 196,881.54 237,824.43 280,314.75 325,776.24
Cash in Bank and Hand
611,547.95 656,271.81 792,748.10 934,382.51 1,085,920.81
Note 30 2022 2023 2024 2025 2026
Utilities Payable, Beginning

4,650.00 4,882.50 5,126.63 5,382.96
Add: Utilities Incurred
55,800.00 58,590.00 61,519.50 64,595.48 67,825.25
Less: Utilities Paid
51,150.00 58,357.50 61,275.38 64,339.14 67,556.10
Utilities Payable, Ending
51,150.00 58,357.50 61,275.38 64,339.14 67,556.10
Note 31 2022 2023 2024 2025 2026
Salaries Payable, Beginning

8,840.00 8,928.40 9,017.68 9,107.86
Add: Salaries Incurred
106,080.00 107,140.80 108,212.21 109,294.33 110,387.27
Less: Salaries Paid
97,240.00 107,052.40 108,122.92 109,204.15 110,296.19
Salaries Payable, Ending
8,840.00 8,928.40 9,017.68 9,107.86 9,198.94
Note 32 2022 2023 2024 2025 2026
Contribution Payable, Beginning

1,695.20 1,706.69 1,718.30 1,730.02
Add: Conribution Incurred
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20,342.40 20,480.30 20,619.59 20,760.26 20,902.35
Less: Conribution Paid
18,647.20 20,468.81 20,607.98 20,748.54 20,890.51
Conribution Payable, Ending
1,695.20 1,706.69 1,718.30 1,730.02 1,741.86
Note 33 2022 2023 2024 2025 2026
Income Tax Payable, Beginning

52,222.65 8,976.71 12,712.12 17,131.39
Add: Income Tax Incurred
69,630.20 107,720.56 152,545.40 205,576.63 262,628.02
Less: Income Tax Paid
17,407.55 150,966.50 148,810.00 201,157.36 257,873.74
Income Tax Payable, Ending
52,222.65 8,976.71 12,712.12 17,131.39 21,885.67
Note 34 2022 2023 2024 2025 2026
Percentage Tax Payable, Beginning

35,275.50 4,320.23 4,751.50 5,214.83
Add: Percentage Tax Incurred
47,034.00 51,842.70 57,018.00 62,577.90 68,549.55
Less: Percentage Tax Paid
11,758.50 82,797.98 56,586.73 62,114.58 68,051.91
Percentage Tax Payable, Ending
35,275.50 4,320.23 4,751.50 5,214.83 5,712.46
Profitability Ratio
1. Gross Profit Margin
Table 5.10 Gross Profit Margin

Gross Profit Margin 2022 2023 2024 2025 2026
Gross Profit 594,067.20 737,542.04 892,924.53 1,060,808.71 1,242,093.40
Divide by: Net Sales 1,567,800.00 1,728,090.00 1,900,600.00 2,085,930.00 2,284,985.00
Gross Profit Margin 38% 43% 47% 51% 54%
The Gross Profit Margin indicates the gross margin per peso of sales. It is used to
determine the adequacy of gross margin to cover operating expenses and desired profit.
2. Return on Total Assets
Table 5.11 Return on Total Assets

Return on Total Assets 2022 2023 2024 2025 2026
488,890.6 603,161.6 722,605.9 846,345.4 979,465.3
Net Income
0 8 3 7 8
Devide by: Average Total 650,934.3 685,811.6 812,441.3 944,229.1 1,085,920.8
Assets 5 1 0 1 1
Return on Total Assets 75% 88% 89% 90% 90%

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It indicates the profitability in the use of total assets or total capital, both
borrowed and invested.
3. Net Profit Margin
Table 5.12 Net Profit Margin

Net Profit Margin 2022 2023 2024 2025 2026
488,890.6 603,161.6 722,605.9 846,345.4 979,465.3
Net Income
0 8 3 7 8
Divide by: Net 1,567,800.0 1,728,090.0 1,900,600.0 2,085,930.0 2,284,985.0
Sales 0 0 0 0 0
Net Profit Margin 31% 35% 38% 41% 43%
The net profit margin measures how much net income or profit is generated as a
percentage of revenue.
4. Return on Average Current Ratio

Table 5.13 Return on Average Current Ratio
Return on Average Current
2022 2023 2024 2025 2026
Ration
488,890 603,161 722,605 846,345 979,465
Net Income
.60 .68 .93 .47 .38
Divide by: Average Current 611,547 656,271 792,748 934,382 1,085,920
Assets .95 .81 .10 .51 .81
Return on Average Current
80% 92% 91% 91% 90%
Ratio
The current ratio is a liquidity ratio that measures a company's ability to pay
short-term obligations or those due within one year.
Liquidity Ratio
1. Current Ratio
Table 5.14 Current Ratio

Current Ratio 2022 2023 2024 2025 2026
Current Assets
611,547.95 656,271.81 792,748.10 934,382.51 1,085,920.81
Divide by: Current
Liabilities 149,183.35 82,289.53 89,474.97 97,523.24 106,095.03
Current Ratio 4% 8% 9% 10% 10%

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The current ratio compares all of a company’s current assets to its current
liabilities. The current ratio helps investors understand more about a company’s ability to
cover its short-term debt with its current assets.
2. Current Assets Turnover
Table 5.15 Current Assets Turnover

Current Assets Turnover 2022 2023 2024 2025 2026
1,567,800 1,728,090 1,900,600 2,085,930 2,284,985
Net Sales
.00 .00 .00 .00 .00
Divide by: Average Current 611,547 656,271 792,748 934,382 1,085,920
Assets .95 .81 .10 .51 .81
Current Assets Turnover 3% 3% 2% 2% 2%
Solvency Ratio
1. Debt Ratio
Table 5.16 Debt Ratio

Debt Ratio 2022 2023 2024 2025 2026
Total Liabilities
149,183.35 82,289.53 89,474.97 97,523.24 106,095.03
Divide by: Total
Assets 650,934.35 685,811.61 812,441.30 944,229.11 1,085,920.81
Debt Ratio 23% 12% 11% 10% 10%
The debt ratio is defined as the ratio of total debt to total assets, expressed as a
decimal or percentage. A ratio greater than 1 shows that a considerable portion of the
debt is funded by assets.
2. Equity Ratio
Table 5.17 Equity Ratio

Equity Ratio 2022 2023 2024 2025 2026
501,751.0 603,522.0 722,966.3 846,705.8 979,825.7
Total Equity
0 8 3 7 8
Divide by: Total 650,934.3 685,811.6 812,441.3 944,229.1 1,085,920.8
Assets 5 1 0 1 1
Equity Ratio 77% 88% 89% 90% 90%

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The equity ratio is a financial metric that measures the amount of leverage used
by a company. A low equity ratio means that the company primarily used debt to acquire
assets, which is widely viewed as an indication of greater financial risk. Equity ratios
with higher value generally indicate that a company’s effectively funded its asset
requirements with a minimal amount of debt.
3. Debt to Equity Ratio
Table 5.18 Debt to Equity Ratio

Debt to Equity Ratio 2022 2023 2024 2025 2026
149,183.3 82,289.5 89,474.9 97,523.2 106,095.0
Total Liabilities
5 3 7 4 3
Divide by: Total 650,934.3 685,811.6 812,441.3 944,229.1 1,085,920.8
Equity 5 1 0 1 1
Debt to Equity Ratio 23% 12% 11% 10% 10%
The Debt-to-Equity ratio is an important metric used in corporate finance. It is a
measure of the degree to which a company is financing its operations through debt versus
wholly-owned funds.
Rate of Investment
Table 5.19 Rate of Investment

Rate of Investment 2022 2023 2024 2025 2026
488,890. 603,161. 722,605. 846,345. 979,465.
Net Income
60 68 93 47 38
Divide by: Initial 150,360. 150,360. 150,360. 150,360. 150,360.
Investment 40 40 40 40 40
ROI 325% 401% 481% 563% 651%
Return on investment is a performance measure used to evaluate the efficiency or
profitability of an investment or compare the efficiency of several different investments
Rate Return on Sales
Table 5.20 Rate Return on Sales

Rate of Return on
2022 2023 2024 2025 2026
Sales
488,890.6 603,161.6 722,605.9 846,345.4 979,465.3
Net Income
0 8 3 7 8
Divide by: Net Sales 1,567,800.0 1,728,090.0 1,900,600.0 2,085,930.0 2,284,985.0
75
0 0 0 0 0
Rate of Return on
31% 35% 38% 41% 43%
Sales
Return on sales is a financial ratio that calculates how efficiently a company is
generating profits from its top-line revenue. It measures the performance of a company
by analyzing the percentage of total revenue that is converted into operating profits.
Breakeven Analysis
Table 5.21 Breakeven Analysis
Breakeven 2022 2023 2024 2025 2026
Sales 1,567,800.00 1,728,090.00 1,900,600.00 2,085,930.00 2,284,985.00
Variable Cost 973,732.80 990,547.96 1,007,675.47 1,025,121.29 1,042,891.60
Contribution Margin 594,067.20 737,542.04 892,924.53 1,060,808.71 1,242,093.40
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Net Operating Income 488,890.60 603,161.68 722,605.93 846,345.47 979,465.38
Banana 12oz
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Contribution Margin 28.06 28.06 28.06 28.06 28.06
Breakeven Point (units) 3,748.28 4,789.04 6,069.80 7,643.02 9,359.52
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Contribution Margin 25.51% 25.51% 25.51% 25.51% 25.51%
Breakeven Point (peso) 412,310.26 526,794.00 667,678.04 840,732.56 1,029,546.76
Banana 16oz
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Banana Chocolate 12oz

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Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Breakeven Point (peso) 294,576.45 376,369.74 477,024.81 600,664.19 735,563.13
Banana Chocolate 16oz
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Breakeven Point (peso) 337,364.00 431,037.85 546,313.19 687,911.32 842,404.48
Avocado 12oz
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Avocado 16oz
Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Fixed Cost 105,176.60 134,380.36 170,318.60 214,463.23 262,628.02

Breakeven Point (peso) 490,660.58 626,899.38 794,555.28 1,000,494.92 1,225,189.03

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Payback Period
Table 5.22 Payback Period
Payback Period Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Net Cash Flow from Operating 647,920. 695,297. 821,927. 953,715. 1,095,407
Activities 150,360.40 55 81 50 31 .01
497,560.1
Cummulative Cash Flow -150,360.40 5
Equivalent Period 0 0.767933893
Months 12
Equivalent Period 0.767934
9.21521/
Payback Period
9 to 10 months
Table 5.22 shows the payback period of Proteinity Shakes which is 9 to 10
months. This means that it will take 9 to 10 months to recover the cost of the investment
of P150,360.40.

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Chapter 6
SOCIO ECONOMIC ASPECT
This chapter discusses the social responsibility of the business for the community.
It shows the possible benefits the government may get if the business is established in the
future. Also, it will serve as a tool to help the economy when it comes to employment,
and the environment.
Revenue Generation: City Government
The government would levy a tax on the company, just like it would on any other
properly established commercial entity. The establishment of a business would have a
significant impact on the population of Dagupan. As a result, with fewer jobless people,
there are more tax options.
Revenue Generation
The corporation would be taxed in the same way that any other properly created
commercial organization would be. The opening of a business would have a substantial
impact on Dagupan City's population. As a result, there are fewer unemployed persons
and more prospects for tax revenue.
Employment Generation
The proposed firm aims to assist unemployed citizens of Dagupan City and the
surrounding areas. Their talents and standard of living increase as a result of being
employed.

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The government implicitly and explicitly prohibits employers from discriminating
against their employees or job candidates based on specific criteria such as age, sex,
religion, color, race, age, weight, or disability.
The proponents of the study seek to establish a friendly and pleasant environment
for all when it begins. There will be no judgments, prejudices, or biases since diversity
and distinctions will be fused into one. Employing everyone who is qualified and fits a
specific employment criterion. The proponents will also comply to the standards'
sanctions and keep income in mind during the recruiting process.
When it opens, the proponents of this study hope to provide a welcoming and
pleasant environment for everyone. Because diversity and distinctions will be merged
into one, there will be no judgments, prejudices, or biases. Hiring anybody is qualified
and fits a specific job criterion. The proponents will also follow the rules' fines and keep
earnings in mind during the recruiting procedure. If you are between the ages of 18 and
35, you are eligible to apply as long as you are physically and intellectually fit.
Environmental Compliance
A company that is environmentally conscious will get a positive reputation while
also helping to conserve the environment. The company used paper cups instead of
plastic cups to save the environment and prevent using plastic.
Paper cups are biodegradable, recyclable, and environmentally beneficial. To
reduce trash disposal and increase productivity, plastic bottles holding discarded
Proteinity Shakes ingredients or supplies, as well as cartons containing hand soap,

80
dishwashing liquid, peanut butter, honey, and whey, will be sold to a junk shop. Use
environmentally friendly products that will clearly help the business to prevent
burdensome compliance to a business.
Helping people while also safeguarding the environment will boost the long-term
viability and efficiency of a firm. Long-term success will be more likely for a company
that is less reliant on natural resources than its competitors and has policies in place to
deal with rising costs related to climate change.
Corporate Social Responsibilities
The proposed business’s social responsibility program activities are the following:
1. Corporate Social Responsibility in Terms of Engaged Employees; The proposed
business will treat their employees equally and help them to improve their skills by
providing seminars/training.
2. Corporate Social Responsibility in Terms of Loyal Customers; Proteinity Shake
will ensure that every customer will receive the best product and service and will gain
loyal customers. Loyal customers will be rewarded with a 5 to 10 percent of discount for
every transaction that will avail as a way of showing gratitude to them, loyalty of
customers will be given to them which will then be used to gather discounts. Through
this, the customer will continue to promote the business to others through the word of
mouth strategy.

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3. Corporate Social Responsibility in Terms of Positive Public Attention; Proteinity
Shake will maintain its good image to the public by providing the best product and
service that it can offer.

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Chapter 7
CONCLUSION AND RECOMMENDATION
This chapter discusses the summary of findings, conclusions, and
recommendations of Proteinity Shakes.
SUMMARY OF FINDINGS
Proteinity shake is usually made with fresh fruit, ice, a protein source such as
protein powder, and a liquid. This protein powder usually comes from eggs or milk, but it
can also come from plants such as soybeans or rice. Protein powder also has ingredients
such as vitamins and minerals, artificial flavoring, thickeners, and added sugar. Proteinity
shake is different from a standard DIY shake that contains high amounts of sugar. It
contains other ingredients such as flavorings, vitamins, and branched-chain amino acids
(BCAAs). It is served with a good amount of nutrients that are good for the body. It does
not contain any harmful ingredients.
The behavior of people during the covid outbreak changed as health became the
priority. People focus on taking protein supplements to boost their immune system and to
avoid getting sick. Thus, researchers hope that these Proteinity shakes help to contribute
to the gym-goers, fitness enthusiasts, and health-conscious individuals to become fit and
achieve a healthy lifestyle. (Sustainability) Protein shakes have a lot of health benefits. It
is also affordable and will surely satisfy the needs of the people who are in diet mode.
Having protein shakes in the daily diet is very beneficial specifically for gym-goers. But
even though the customer doesn’t work out, they still can enjoy the delicious protein

83
shakes and still have the benefits of it such as Boosting Metabolism, Promoting Muscle
Gain, Improving Performance, Improving Recovery and Good Source of Energy. The
business will be organized as a sole proprietorship business, with one of the proponents
of this feasibility being the owner, who will establish, own, operate, serve, and finance
the business. The goal in owning a business is to provide for the needs and wants of
customers, as well as to assist them in improving their physical condition. This study will
also require a survey with 100 respondents from teens and young adults because their age
is the most active in exercise, and that age is the most people needed to become healthier.
According to our study, 89 percent of individuals are interested in trying our product; 76
percent are between the ages of 21 and 29, 20 percent are between the ages of 20 and 29,
and the rest are between the ages of 30-40. And they go to the gym to maintain a healthy
and muscular physique.
The protein shake’s natural flavors and components are preferred by 93 percent of
respondents, and 45 percent choose to combine it with milk or other protein-rich
beverages. Avocado flavor has 58 percent, the banana flavor has 48 percent, the
chocolate flavor has 34 percent, mango flavor has 30 percent, and strawberry flavor has
26 percent. As you can see, more individuals choose Avocado, Banana, and Chocolate,
hence these are our top three protein shake flavors.
CONCLUSION
After conducting the feasibility study, the researchers came up with the
conclusion that the Proteinity shake can be utilized as a healthy diet to lose weight and
build muscle and will be highly beneficial in the community. Furthermore, the Proteinity

84
shake gives a customer a product that is new, effective and affordable, and safer than
usually sold in shakes shops because of its natural components. It is also acceptable by
the consumers, which makes the business profitable. This Proteinity shake may enhance
muscle mass and performance when the training stimulus is adequate and dietary intake
is consistent with recommendations for physically active individuals.
RECOMMENDATION
Since Proteinity Shake is not yet well-known in the Philippines, it received
attention from the people. This study introduces Proteinity Shake in the Philippine
Market which helps people to maintain their good health and to achieve their dream body
composition. For future researchers, it is recommended to dig deeper into this study to
educate people about the importance of healthy eating. Improve this study as best as you
could. Based on the survey result, a positive reaction by the respondents. It is highly
recommended for the next researchers to continue proving the benefits and convenience
of having Proteinity Shake in the City.

85
BIBLIOGRAPHY
Business Research
Shayne, De Guzman. (2021). The Feasibility Study in Utilizing Bamboo Extracts in
Creating Laundry Detergent
Website Documents
Ariane Lang(BSc, MBA), Grant Tinsley (Ph.D., Nutrition) (2020). Do Protein Shakes
Work? Muscle Gain and Weight Loss. Retrieved from Healthline. Retrieved from
https://www.healthline.com/nutrition/do-protein-shakes-work#muscle-gain
Jessica DiGiancinto, Alina Petre (MS, RD, NL) (2021), How Protein Shakes Can Help
You Lose Weight. Retrieved from Healthline. Retrieved from
https://www.healthline.com/nutrition/protein-shakes-weight-loss
Nick Harris-Fry (Journalist) (2020). Protein Shakes Explained, Everything You Need to
Know About Protein Shakes. Retrieved from Coach Mag. Retrieved from
https://www.coachmag.co.uk/nutrition/1160/protein-shakes-explained
Lacey Bailer (Healthy Lifestyle Influencer) (2021). Banana Protein Shake Recipe.
Retrieved from https://www.asweetpeachef.com/banana-protein-shake/

86
Ralf Brand, Sinika Timee, Sanaz Nostrat (2020). When Pandemic Hits: Exercising
Frequency and Subjective Well-being During COVID-19 Pandemic. Retrieved from
Frontiers in: https://www.frontiersin.org/articles/10.3389/fpsyg.2020.570567/full
Jeffrey A. Rhoades (Ph.D.) (2005). Exercise in adults, Age 18 and Older, in the United
States, 2022: Estimates for Noninstitutionalized Population. Retrieved from Medical
Expenditure Panel Survey: https://meps.ahrq.gov/data_files/publications/st70/stat70.pdf
Ryan Jacoby (fitness enthusiast). When is the Gym Least Busy? (Best Time to Go to the
Gym). Retrieved from Home Gym Magazine: https://homegymmag.com/gym-least-and-
most-busy/
(2022), Protein Supplements Market Size, Share & Trends Analysis. Retrieved from
Grand
View Research:
https://www.grandviewresearch.com/industry-analysis/protein-supplements
Kristi Wempen, R.D.N.(Nutrition) (2016), Are You Getting Too Much Protein?.
Retrieved from Mayo Clinic: Health System:
https://www.mayoclinichealthsystem.org/hometown-health/speaking-of-health/are-you-
getting-too-much-protein

87
Jeffrey A. Rhoades, Ph.D. Ph.D.05), Exercise in Adults, Age 18 and Older, in the United
States, 2002: Estimates for the Noninstitutionalized Population: Retrieved from Medical
Expenditure Panel Survey:
https://meps.ahrq.gov/data_files/publications/st70/stat70.pdf
(2019), How much protein powder is too much? Retrieved from IceShake:
https://www.iceshaker.com/blogs/news/how-much-protein-powder-is-too-much

88
APPENDIX A
LETTER TO RESPONDENTS
Dear Respondents:
Greetings!
In partial fulfillment of the requirements for the degree BS Business Administration major in
Marketing Management at PHINMA – University of Pangasinan, We, the researchers are conducting a
feasibility study entitled “The Feasibility Study of Proteinity.” Teens and adults from ages 16 to 40 years
old in Pangasinan were chosen as participants in completing the attached survey questionnaire.
The objective of the business is to provide healthy drinks to the customers through protein shakes.
Protein shakes are a type of drink that provides a good amount of protein that is good not only for building
muscle but also for a stronger immune system. The drink will mostly consist of a variety of fruits, and the
option to add protein powder for more protein. We need protein in our diet to help our body repair cells and
make new ones, it is also important for growth and development. The target market for our protein shakes
is teens and adults, especially those gym-goers.
In view hereof, may we request you to be one of the respondents in the study? Should you agree to
participate in this project, kindly answer the questions honestly. Rest assured that all the provided
information will be treated with the utmost confidentiality by the Republic Act 10173 or the commonly
known as Data Privacy Act of 2012 and all the data gathered will be used for academic purposes only.
Your cooperation and participation in this study will significantly contribute to the success of this
feasibility study. Thank you very much!
Respectfully yours,
Abalos, Rose Anne G. Fernandez, Daryan Rose V.

Castres, Nikka J. Prado, Jennylyn P.
Ducalang, Ivann Jake H. Ranges, Jennifer B.
Elarmo, Trixia Mae F. Violago, Ralp Cyron M.
Noted by:
Roman Antonio M. Paras

BSBA Feasibility Study Adviser
Approved by:
Gio Albert A. Cruz, LPT, MBA

BSBA Program Head

89
Appendix B
LETTER TO LGU DAGUPAN
Hon. Marc Brian Lim
Office of the Mayor
Dagupan City
Greetings!
We are 3rd year Bachelor of Science in Business Administration Major in
Marketing Management students of PHINMA- University of Pangasinan who is currently
conducting a Feasibility study entitled "The Feasibility Study of Proteinity Shakes"
The objective of our study is to create a product that is healthy and will help
people especially gym goers in diet and healthy lifestyle by taking the product. The
product is a protein shake made with fruits, and the customers have an option to add
protein powder for extra protein. In this regard, we would like to request your good office
to allow us to have some information needed for the fulfillment of the study, to wit:
1. Population size for the year 2015-2021 & other relevant information
We know that you share with us your interest and enthusiasm in helping promote
the cause of research and knowledge. Rest assured that all information that will be
collected will be treated with strict confidentiality. Your kind consideration on this matter
would be highly appreciated. Thank you very much!
Very respectfully yours;
Respectfully yours,
Abalos, Rose Anne G. Fernandez, Daryan Rose V.

Castres, Nikka J. Prado, Jennylyn P.
Ducalang, Ivann Jake H. Ranges, Jennifer B.
Elarmo, Trixia Mae F. Violago, Ralp Cyron M.
Noted by:
Roman Antonio M. Paras

BSBA Feasibility Study Adviser
Approved by:
Gio Albert A. Cruz, LPT, MBA
BSBA Program Head

90
Appendix C
SURVEY QUESTIONNAIRE
Please put a checkmark (✓) on the line that corresponds to your answers.
Name (Optional): _______________
Address: _______________________
______________________________________________________________________________
I. DEMOGRAPHIC PROFILE
1. Name (Optional)
2. Address
3. Gender:
● Male
● Female
4. Marital Status:
● Single
● Married
5. Personal Status:
● Student
● Employed
● Unemployed
● Self-employed
6. Which category below includes your age?

● 20 years old and younger
● 21 – 29 years-old
● 30 – 39 years-old
● 40 years old and older
II. SURVEY QUESTIONS
1. What is the main reason for attending a gym or exercise activities?
● To have good shape

● To exercise and to be strong
● For health benefits
● Others (Please specify:_________)
2. How often do you go to the gym or do exercise?
● Daily
● Three to four times a week
● Few hours a week (Less than 3 hours)
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● Never
● Others (Please specify: _________)
3. Do you consume any supplements to increase your muscle?
● Yes
● No
4. If No, what is the reason that you don’t consume supplements?
● You’ve heard it’s unhealthy

● You think it’s expensive
● You don’t believe in efficacy on muscle mass and performance
● You don’t know what supplements are
5. If yes, where do you get your supplements from?
● Gym
● Sports Store
● Nutritious Supplements Store
● Online Store
5. Who motivates you to take supplements?
● Friends
● Gym Instructor
● Personal Choice
● Media
● I don’t take supplements
6. If you were going to buy protein shakes, do you prefer adding protein powder (Whey protein)
for extra protein, or no protein powder?
● With protein powder

● No protein powder
● I like both with or without protein powder
7. What is your daily protein intake?
● From natural vegetable, fruits, and/or egg Foods

● Milk and other beverages with protein
● Supplements
8. Have you noticed any positive changes after consuming supplements?
● Yes

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● No
● I don’t take any supplements
9. What type of protein supplements do you consume?
● Protein Shake/powder
● Whey
● Casein
● None
10. If you were going to buy a protein shake, what flavor would you be interested in?
● Banana
● Avocado
● Chocolate
● Strawberry
● Mango
● Other(please specify __________)
11. Do you have any allergies or sensitivity to ingredients that you find to make it difficult to buy
certain kinds of drinks? Leave blank if not applicable
● Please specify: ___________________
12. If there is a chance, are you willing to try a new product which is Proteinity Shake?
● Yes
● No
Your opinions about this feasibility study are appreciated. Feel free to forward this to
your acquaintances. Thank you. God bless and Stay Safe.

93
APPENDIX D
DTI PERMIT CERTIFICATION

94
APPENDIX E
BIR PERMIT: ASK FOR RECEIPT

95
APPENDIX F
MAYOR’S PERMIT

96
APPENDIX G
INCOME TAX TABLES

97
CURRICULUM VITAE
Abalos, Rose Anne G.

#100 Landas Mangaldan Pangasinan
abalosroseanned500@gmail.com
rogo.abalos.up@phinmaed.com
+639693237611
CAREER OBJECTIVE
I am a fresh graduate in marketing management.

Seeking a challenging career with a progressive
EDUCATIONAL BACKGROUND organization that provides an opportunity to
capitalize on my ability in the field of marketing.
PHINMA-University of
Pangasinan Bachelor of Science SKILLS
in Business Administration Major
in Marketing Management ● Good in handling customer
2019-present ● Good at field works
● Creative and easily adapt to new
ACHIEVEMENTS things
Pangasinan
CHARACTER REFERENCE
Best Facilitator of 1st Sem
2019
Mr. Roman Paras
AFFILIATION Adviser
PHINMA-University of Pangasinan
Junior Marketing Association
PHINMA-University of Mr. Gio Albert A. Cruz
Pangasinan CMA Instructor
Member A.Y. 2019-Present PHINMA-University of Pangasinan
Contact no. 09176745500

98
Aquino, Estrella F.
#390 Alitaya, Mangaldan, Pangasinan
esfr.aquino.up@phinmaed.com
+639508361749
CAREER OBJECTIVE
To build my career that helps to grow professional

skills and expand my learnings, knowledge, and
skills that would lead me to a better career with every
EDUCATIONAL BACKGROUND step.
Tertiary: SKILLS
Pangasinan Bachelor of Science ● Ability to motivate
in Business Administration Major ● Ability to work independently or as part
in Marketing Management of a team
2019-2023 ● Computer Skills
● Time management
ACHIEVEMENTS
CHARACTER REFERENCE
Pangasinan Dean’s Lister
Mr. Roman Paras
1st Semester, A.Y 2019-2020
Adviser
Mangaldan, National High School
Senior High School with Honors Mr. Gio Albert A. Cruz
Grade 11, A.Y 2017-2018 CMA Instructor
Mangaldan, National High School
Contact no. 09176745500
Senior High School with Honors
Grade 12, A.Y 2018-2019
AFFILIATION

Pangasinan
Member A.Y. 2019-Present

99
Bauzon, Lea Mariz G.
170 Bued, Calasiao, Pangasinan
leamarizb@gmail.com
+639092234029
CAREER OBJECTIVE
To build a challenging career with

honesty and loyalty by translating my
experience, knowledge, skills, and abilities into
value for a financial manager.
EDUCATIONAL BACKGROUND
SKILLS
Pangasinan Bachelor of Science ● Time management skills
in Business Administration Major ● Excellent communication
in Marketing Management ● Team management
2021-present ● Innovative and Creative skills
● Determination and persistence
ACHIEVEMENTS
2018 Outstanding Student CHARACTER REFERENCE
AFFILIATION Mr. Roman Paras

Adviser
Junior Marketing Association PHINMA-University of Pangasinan
Pangasinan Mr. Gio Albert A. Cruz
Member A.Y. 2021-Present CMA Instructor
Contact no. 09176745500

100
Castres, Nikka J.
Brgy. Bonuan Gueset Dagupan Pangasinan
Niju.castres.up@phinmaed.com
09153072533
CAREER OBJECTIVE
Looking for a great organization that

will share the same values and beliefs that I hold
up to. I’m searching for a company that has a
great working environment and can establish
EDUCATIONAL BACKGROUND good leadership towards its colleagues. An
organization that I can always look up to and be
PHINMA-University of happy to work with.
Pangasinan Bachelor of Science
in Business Administration Major SKILLS
in Marketing Management
2019-present ● Barista
● Designing
ACHIEVEMENTS
● Easy to adjust to new situations and work
PHINMA-University of under pressure
Pangasinan Dean’s Lister
1st Semester Academic Year 2019- CHARACTER REFERENCE
2020
Mr. Roman Paras
San Jacinto National High School Adviser
Senior High School with Honors. PHINMA-University of Pangasinan
Grade 12 A.Y 2018-2019
Mr. Gio Albert A. Cruz
AFFILIATION CMA Instructor
Junior Marketing Association Contact no. 09176745500
Pangasinan

101
Ducalang, Ivann Jake H.
Lingayen, Pangasinan
ivannjake@gmail.com
+639523350586
CAREER OBJECTIVE
Dedicated to a creative and results-

oriented person seeking a progressive
organization where I can contribute and develop
my knowledge
EDUCATIONAL BACKGROUND
SKILLS
Pangasinan Bachelor of Science ● Fast learner
in Business Administration Major ● Appreciation to details
in Marketing Management ● With good analytic and writing
2019-present skills
● Talent to work under pressure
ACHIEVEMENTS
Outstanding Performance – CHARACTER REFERENCE

Work Immersion Award
Pangasinan National High School Mr. Roman Paras
April 2019 Adviser
AFFILIATION
Junior Marketing Association CMA Instructor
PHINMA-University of PHINMA-University of Pangasinan
Pangasinan Contact no. 09176745500

102
Ellarmo, Trixia Mae F.
Brgy. Maambal, Pozorrubio, Pangasinan
trfl.elarmo.up@phinmaed.com
+639214872535
CAREER OBJECTIVE
A freshman graduate of marketing

management with the experience of promoting
EDUCATIONAL BACKGROUND products and brands to consumers. Seeking
experience to work in the corporate world to
Tertiary:
develop new skills that drive the organization to
achieve the vision and mission.
2019-2023 ● Easily adapt to a new environment
ACHIEVEMENTS and can work under pressure.
● Think critically about problems.
PHINMA-University of ● Strong attention to detail.
Pangasinan ● Strong provable work ethics
Dean’s Lister
1st Semester Academic Year 2019- CHARACTER REFERENCE
2020
1st Semester Academic Year 2020- Mr. Roman Paras
Adviser
2021
San Jacinto National High School
Senior High School with Honors. Mr. Gio Albert A. Cruz
Grade 12 A.Y 2018-2019 CMA Instructor
AFFILIATION Contact no. 09176745500

Pangasinan

103
Fernandez, Daryan Rose V.
#75, Paitan East, Sual, Pangasinan
yanayanafernandez@gmail.com
+639305864814
CAREER OBJECTIVE
To find work with a respected

company where I can put my abilities and
knowledge in business studies to good use. And
to be able to enhance and learn new skills for
EDUCATIONAL BACKGROUND my career
PHINMA-University of SKILLS
in Business Administration Major ● Time Management
in Marketing Management ● Customer Service
2019-present ● Teamwork
ACHIEVEMENTS
PHINMA-University of CHARACTER REFERENCE

Pangasinan
Dean’s Lister of 1st semester 2019 Mr. Roman Paras
Adviser
AFFILIATION PHINMA-University of Pangasinan
Junior Marketing Association Mr. Gio Albert A. Cruz

PHINMA-University of CMA Instructor
Pangasinan PHINMA-University of Pangasinan
Member A.Y. 2019-Present Contact no. 09176745500

104
Lozano, Maria Geraldine S.
#32, Don Jeraldo Street, Purok 2
Inlambo, Mangaldan, Pangasinan
lozanodenden123@gmail.com
maso.lozano.up@phinmaed.com
+639506219586
CAREER OBJECTIVE
To obtain working in a tandem with a

positive kind of a person that likes a healthy
EDUCATIONAL BACKGROUND challenge to keep things interesting. Willing to
learn and develop further qualifications to grow
and improve more.
2019-present ● Computer Literate
● Creative skills
AFFILIATION
● Time management
Pangasinan CHARACTER REFERENCE
Mr. Roman Paras
Adviser

CMA Instructor
Contact no. 09176745500

105
Ranges, Jennifer B.
#130, Buenlag, Calasiao Pangasinan 2400
jeba.ranges.up@phinmaed.com
+639614828835
CAREER OBJECTIVE
Seeking a challenging career with an

organization that provides opportunities to
enhance and improve my skills and abilities in
EDUCATIONAL BACKGROUND the field of business.
PHINMA-University of SKILLS
in Business Administration Major ● Eagerness to learn something new
in Marketing Management ● Organized and Efficient
2019-present ● Ability to multitask
ELIGIBILITY AND CHARACTER REFERENCE

CERTIFICATES
Mr. Roman Paras
Juan Big Idea Nationwide March Adviser
7, 2021 PHINMA-University of Pangasinan
AFFILIATION Mr. Gio Albert A. Cruz
CMA Instructor
Contact no. 09176745500
Pangasinan

106
Pagador, Courtney B.
Brgy.Bued, Dapadap St. Alaminos City,
Pangasinan
coba.pagador.up@phinmaed.com
+639638619266
CAREER OBJECTIVE
To use my skills in the best possible way

for achieving the company’s goal.
EDUCATIONAL BACKGROUND SKILLS
PHINMA-University of ● Communication Skills

Pangasinan Bachelor of Science ● Teamwork and collaboration skills
in Business Administration Major ● Leadership
2019-present CHARACTER REFERENCE
ACHIEVEMENTS
Mr. Roman Paras
PHINMA-University of Adviser
Dean’s Lister of 1st Sem
2019 Mr. Gio Albert A. Cruz
CMA Instructor
Contact no. 09176745500
AFFILIATION

Pangasinan

107
PRADO, JENNYLYN P.
#243, Lasip, Lingayen Pangasinan 2401
Lingayen , Pangasinan
Jenprado@gmail.com
Jepr.prado.up@phinmaed.com
+639361591269
CAREER OBJECTIVE
Experienced Administrator with excellent

management and organization knowledge and
EDUCATIONAL BACKGROUND Bachelor's degree in Business Administration.
Interested in the position of office administrator,
PHINMA-University of bringing knowledge in database management and
office management to handle tactical day-to-day
administrative matters.
in Marketing Management SKILLS
2019-present
● Excellent communication skills
ACHIEVEMENTS
● Self-motivated/ability to learn
D1 in SHS Lingayen, HRM Home independently
Economics Management 2018 ● Time management
AFFILIATION CHARACTER REFERENCE
Junior Marketing Association Mr. Roman Paras

PHINMA-University of Adviser
CMA Instructor
Contact no. 09176745500

108
Violago, Ralp Cyron M.
Cabaruan, Bantog, Asingan, Pangasinan
ralpcyron@gmail.com
ramu.violago.up@phinmaed.com
+639214866708
CAREER OBJECTIVE
To find work with a respected company

where I can put my abilities and knowledge in
business studies to good use. And to be able to
EDUCATIONAL BACKGROUND enhance and learn new skills for my career
SKILLS
Pangasinan Bachelor of Science ● Attention to details
in Marketing Management ● Creative skills
2019-present ● Time management
● Beginner Level: Graphic Design
ACHIEVEMENTS ● Beginner Level: Adobe Photoshop
● Beginner Level: Microsoft PowerPoint
Pangasinan ● Beginner Level: Microsoft Words
st
Best Facilitator of 1 Sem ● Beginner Level: Video Editing
2019
CHARACTER REFERENCE
AFFILIATION
Mr. Roman Paras
Junior Marketing Association Adviser
PHINMA-University of PHINMA-University of Pangasinan
Pangasinan
Member A.Y. 2019-Present Mr. Gio Albert A. Cruz
CMA Instructor
Contact no. 09176745500

109

The Feasibility of Proteinity Shake

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The Feasibility of Proteinity Shake

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The Feasibility Study of Proteinity Shakes

PHINMA - University of Pangasinan

Aquino, Estrella F. Lozano, Maria Geraldine S.

Bauzon, Lea Mariz G. Pagador, Courtney B.

Castres, Nikka J. Prado, Jennylyn

Ducalang, Ivann Jake H. Ranges, Jennifer

Elarmo, Trixia Mae F. Violago, Ralp Cyron M

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

In partial fulfillment of the requirements for the Bachelor of Science in Business

ROMAN ANTONIO M. PARAS CHRISTIAN QUINTAS, CPA

This is to certify that the completed research mentioned above submitted by

GIO ALBERT A. CRUZ, MBA JONALYN P. BARROZO, LPT, DBA

DR. TEOFILA S. ALBAY, CPA

APPROVED and ACCEPTED as partial fulfillment of the requirements for the

DR. TEOFILA S. ALBAY, CPA

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

Thank you all very much!

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

of strength and wisdom.

have been feasible without all of you.

To God be all the Glory!

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

CHAPTER 1: THE PROBLEM AND ITS BACKGROUND

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

Name of the Proposed Business: Proteinity Shakes

Type of Business Organization: Sole Proprietorship

Brief Description of the Business:

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

The proposed business will be organized as a sole proprietorship business, with

furniture, supplies, miscellaneous expenses, permit, licenses, repair, and maintenance of

it is eco-friendly, recyclable, and biodegradable. The business will engage in social

responsibility in terms of engaged employees, loyal customers, and in term of positive

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

THE PROBLEM AND ITS BACKGROUND

Study, and Scope and Limitations of the study.

supplements to boost their immune system and to avoid getting sick.

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

1.2- 2.2g/kg/d. (Agropur)

muscles. (Healthcare, 2019)

Protein shakes is a blended drink resembling a milkshake that contains a high

to contribute to the gym-goers, fitness enthusiasts, and health-conscious individuals to

become fit and achieve a healthy lifestyle.

Statement of the Problem

drinks in Pangasinan. Specifically, it sought to answer the following questions:

1. What is the feasibility in establishing the proposed business in terms of:

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

c. Organization and Management Aspect;

equipment to make their protein shakes.

Significance of the Study

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

Scope and Limitation of the Study

This study focuses on the effectiveness of Proteinity Shakes to people around

pandemic and lockdown. According to a survey conducted by the Medical Expenditure

The organization type of the proposed business is limited to a sole-proprietorship.

Arellano Street, Dagupan City, Pangasinan, Philippines 2400

offer directly to the customer.

The name of the product is “Proteinity Shakes”. It is a combination of the words

“Protein” and “Quality”. It is named Proteinity Shake because it is made from

main products are protein shakes.

Proteinity Shake offers a great-tasting flavor, good nutritional contents. It is