CITY COLLEGE OF TAGAYTAY

CHOCO DELIGHT SPREAD

A Feasibility Study
Submitted to the Faculty of
School of Business and Management
City College of Tagaytay
Tagaytay City

In Partial Fulfillment
of the requirements for the degree of
Bachelor of Science in Business Administration
Major in Marketing Management

DELA CRUZ, QUENNIE MAE P.

GUILLERMO, IRISH DIMPLE
LOBINO, IVY
MALVEDA, KIMBERLY
MOYANO, MARIFE
TEANO, JOHN CHRISTOPHER

July 2022
 CITY COLLEGE OF TAGAYTAY

Republic of the Philippines

CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite

APPROVAL SHEET

This undergraduate thesis entitled “CHOCO DELIGHT SPREAD A.Y 2021-

2022” prepared and submitted by Ms. Dela Cruz, Ms. Moyano, Ms. Guillermo, Ms.
Malveda, Ms. Lobino, Mr. Teano in partial fulfillment of the requirement for the degree of
Business Administration Major in Marketing Management, has been examined and is
recommendedfor acceptance and approval for Oral Defense.

Jade A. Harina, MBA

Feasibility Study Adviser

Approved by the COMMITTEE ON ORAL EXAMINATION with the degree of .

Jonathan Banico
Chairman

Maria Luisa Gamazon, MBA Mara Dominique Anne M. Domingo, MBA

Member Member

Date of Oral Examination: (June/17/2022)

Accepted and approved in partial fulfillment of the requirements for the degree of
(Business Administration Major in Marketing Management).
Research contribution No.

JOSEFINA R. RINT, PH. D FAITH G. MARANAN, LPT, JD, MMPA

Director for Research Dean, School of Business & Management

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 CITY COLLEGE OF TAGAYTAY

BIOGRAPHICAL DATA

The proponent QUENNIE MAE DELA CRUZ is a resident of Mendez, Cavite.

She is 22 years old and was born on November 28, 1999. Her mother is Loida Sausa, a

housewife, and her father is Randy Sausa, a foreman. She finished her elementary

schooling at the age of 11 at Asis Elementary School, completed her junior high school at

Tagaytay City National High School, and for senior high school, she graduated from

Olivarez College Tagaytay at the age of 18 years old.

The Proponent IRISH DIMPLE GUILLERMO is a resident of Mendez, Cavite.

She is 22 years old and was born on June 25, 1999. Her mother is Marical Guillermo, a

freelance agent. She finished her Elementary at the age of 11 years old in Galicia

elementary School and she complete her Junior High School and Senior High School in

Tagaytay City National High School.

The proponent KIMBERLY MALVEDA is a resident of Laurel, Batangas. She

is 22 years old and was born on September 1, 1999. Her mother is Mary Ann Malveda, a

housewife, and her father is Martin Martino, a driver. She finished her elementary

schooling at the age of 11 at Balakikong Elementary School, and for her high school, she

finished at Wenceslao Trinidad National High School.

The proponent IVY LOBINO is a resident of Nasugbu. She is 23 years old and

was born on October 22, 1998. She has 2 kids named princess and jacob, her husband

named Marvin Alegre. She finished her Elementary in Aga Elementary School, for her

High School she graduated in Banilad National High School.

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The Proponent JOHN CHRISTOPHER TEANO, he is resident in Amuyong

Alfonso, Cavite, he is 21 years old was born on May 3, 2001,his mother named Rowena

Teano , a housewife and his father is Almarion Teano, a jeepney driver, He finished his

Eementary in Amuyong Elementary School , he finished High school in Tagaytay , City

National High School and lastly he finish Senior in Olivarez College Tagaytay. He

graduated with honors during his high school days, and one of the best varsity teams in

Tagaytay won a lot of competitions in basketball. He finished her elementary schooling at

San Adriano Elementary School, and in high school she graduated from Pansol National

High School.

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ACKNOWLEDGEMEN
T

The proponents wish to express their profound gratitude to the following:

First and foremost, praise and thanks go to the Almighty God for his shower

of blessings. Dr. Orbel M. Canoy, the president of City College of Tagaytay

(CCT), for allowing us to experience statistical analysis throughout this semester

success of the analysis would not have been possible.

Ms. Faith M. Maranan, LPT, MMPA, JD the dean of School and

Business Management.

Mr. Edilberto Lunas, the subject teacher professor, and especially to Mrs.

Luie Piliin, for their time and concerns. They have greatly shared experience in this

field and provided valuable comments and suggestions for the improvement of this

study.

All the proponents who spend time honestly sharing their personal

information andanswering surveys

Families and relative for their unending support physically, emotionally and

mentally.

Lastly, the group would like to take everyone who contribute to finish this

study for without them.

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TABLE OF CONTENTS

Titles Page

Title Page i

Approval Sheet ii

Biographical Data iii

Acknowledgement v

Table of Contents vi

List of Tables ix

List of Figures xi

List of Appendices xii

Executive Summary xiii

Chapter 1. Project Background

Introduction 1

Objectives of the Study 4

Importance of the Study 4

Scope and limitation 6

Chapter 2. Marketing Aspects

General Marketing Condition 7

Target Market Analysis 8

Competitor Analysis 8

Demand and Supply Analysis 9

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Marketing Strategy 19

Marketing Policies and Programs 24

Chapter 3. Technical Aspects

Product/ Service Design 26

Production Process 27

Service Process 32

Project Site and Layout 32

Machinery, Equipment, Utilities 34

Quality Control 37

Project time table 38

Waste Management Disposal 39

Chapter 4. Organizational Management Aspects

Business Name with Business Logo 40

Organizational Structure 41

Manpower Requirements 41

Duties and Responsibilities 42

Company Policies 43

Chapter 5. Financial Aspects

Total Project Cost 45

Financing Scheme and Sources 46

Financial Assumption 46

Financial Analysis and Financial Ratio 55

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Chapter 6. Socio-economic Aspects 57

Chapter 7. Conclusion and Recommendations 59

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LIST OF TABLES

Tables Page

Table 1. Direct Competitor 8

Table 2. Historical Demand 9

Table 3. Projected Demand 10

Table 4. Historical Supply 12

Table 5. Projected Supply 12

Table 6. Demand and Supply Gap 14

Table 7. Market Share 14

Table 8. Percentage of item Market Share 15

Table 9. Projected Sales for the year 2023 16

Table 10. Projected Sales for the year 2024 16

Table 11. Projected Sales for the year 2025 17

Table 12. Projected Sales for the year 2026 17

Table 13. Projected Sales for the year 2027 18

Table 14. Price of Choco Delight Spread 21

Table 15. List of Machinery 34

Table 16. List of Furniture and Fixture 35

Table 17. List of Raw Materials/ Inventory 35

Table 18. Office Supply 36

Table 19. Utilities Expense 36

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Table 20. Rent Expense 36

Table 21. Gantt Chart 38

Table 22. List of Employee Needed 41

Table 23. List of Employee Duties and Responsibilities 42

Table 24. List of Employees Compensation 43

Table 25. Partners Contribution 45

Table 26. Projected Sales 47

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 CITY COLLEGE OF TAGAYTAY

LIST OF FIGURES

Figures Page

Figure 1. Product 19

Figure 2. Facebook Page 22

Figure 3. Instagram Account 23

Figure 4. Flyers 24

Figure 5. Product Design 26

Figure 6. Service Process 32

Figure 7. Location/map 32

Figure 8. Frontal view of the Store 33

Figure 9. Floorplan of the Store 34

Figure 10. Business Logo 40

Figure 11. Organizational Chart 41

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LIST OF APPENDICES

Appendices Page

Appendix 1. Contract of Partnership 60

Appendix 2. Survey Questionnaire 65

Appendix 3. Business Permits 68

Appendix 4. Summaries of Surveys in Chart 74

Appendix 5. Machineries, Equipment, Utilities 79

Appendix 6. Curriculum Vitae 83

Appendix 7. References 93

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EXECUTIVE SUMMARY

Highlights to Feasibility

Project Background

Name of the Proposed Business: Choco Delight Spread

Type of Business Organizations: General Partnership

Location of the Business: Galicia 3, Mendez Cavite

Proponents : Dela Cruz, Quennie Mae P.

: Guillermo, Irish Dimple

: Lobino, Ivy

: Malveda, Kimberly

: Moyano, Marife

: Teano, John Christopher

Marketing Aspect Summary

This chapter discusses the marketing condition of the business and the company's

target market. The proposed business product is chocolate spread and is located at JP. Rizal

Galicia Street, Mendez, Cavite. Marketing aspects aim to reach the total demand and attract

customers. includes the general marketing conditions, competitor analysis, and target

market conditions.

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Technical Aspect summary

This chapter is one of the essentials of the study; it discusses the factors that respond

to the image of the product and the technicalities and structure of the business. This

includes the equipment, utilities, source of supplies, furniture, and fixtures that we use in

operating the business. Also, the important aspect which are the location of the business,

project site, production process and layout. Describe how the products will be made, how

much the cost of making the products.

Organizational and Management Aspect of Summary

This chapter talks about the mission and vision that would reflect on the business

and the personnel involved in it. And explain the type of business organization,

organizational structure, personnel requirements, job descriptions and positions in the

business, and job qualifications that are needed to run the business. Its purpose is to define

a business's legal and corporate structure. Professional background information on the

business founders and principals, including the qualities they can bring to an organization,

are also included in an organizational feasibility study.

Financial Aspect Summary

This chapter is an important part of the study because it analyzes the financial

viability of the proposed business. All the proposed businesses are considered viable if they

are expected to be profitable. This covers a variety of factors, including start-up capital,

expenses, revenues, and investor income and expenses. The basic financial study will

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benefit from the data from other parts of a complete feasibility study. This chapter talks

about the total project cost, financial assumption, financial position, financing scheme,

statement of cash, and ratio.

Socio - Economic Aspect Summary

Every business should also consider its relationship to the economy and not only

its ability to earn profit. This chapter concerns the relationships among the government,

community, economy, society, and even the environment. A business goal should

contribute to the welfare of the economy in order to achieve growth and have a good image.

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