BUSINESS PLAN

A Business Proposal Presented to

Sir Van Dexter P. See

In Partial Fulfillment of the Requirements for the subject

Entrepreneurship

Submitted By: Gly Ann Mae H. Lopina

Submitted to: Sir Van Dexter P. See

Grade/Section: 12 HUMSS- N.JOAQUIN

June 2021
El ARTE “Fashion for Passion”

I. EXECUTIVE SUMMARY

In this world where business lies, clothing apparel never goes call at line.

The faster the expansion of the population, the more demand for clothing apparel.

But, in these times or maybe when there was still no pandemic, Philippines are so

open-minded about Ukay-Ukay Clothing. In fact, it's considered to be one

among the successful ventures within the country. Many Filipino consumers are

known to be thrift-shoppers and would like Ukay clothes than branded ones. That

alone made a reason why demands for such became higher.

. The ukay-ukay is a Filipino version of the flea market has successfully carved

its own niche within the country’s local clothing industry. Inside these second-

hand clothes stores, shoppers are forced to dig or sift rough endless racks of

garments for an honest find. This fashion of search is termed halukay in Filipino,

from where the name ukay-ukay comes. The spread of ukay-ukay shops have

made the practice a norm among Filipinos. The allure of cheap clothes still draw

people inside these shops to appear for branded clothes for fewer and eclectic but
tasteful pieces. Ukay-ukay remains appealing because it’s the sensible choice for

garments shoppers on a decent budget.

El Arte is new and exciting business venture with a customer-wise and

pocket-friendly approach. It’s an avenue made for thrift-shoppers who wants to

hunt quality and affordability at the identical time. We will be selling fashionable

ukay-ukay clothing to women of this generation. And this can be at the comfort of

everybody’s reach since we are going to be available on the foremost famous social

media platforms like Facebook and Instagram. We believe that influence can

attract consumers that's why we use these different platforms for it's a

mainstream in our nowadays.

II. MANAGEMENT AND ORGANIZATION

III. 1. COMPANY NAME

The name of the business is El Arte. I came up with the business “El Arte” it

means in Spanish word is “Fashion Art”. Then the taglines of my business is

“Fashion of Passion.” That represents the love from passion.

II. 2. LOGO

As you can in my Logo, the concept I chose for this brand is

minimalistic with a hand drawn design. Because the fashionable style for

fashion brands is very mainstream, I made a decision to present this logo a

fresh design with a more artistic look. That creates it different from other

fashion logos. Feminine logos often opt for pastel colour palettes and that

they don't seem to be scared of embellishments, floral illustrations and hand-

drawn fonts. Still, there are differing types of feminine style. Here are some

options of how you'll express the facets of a female brand in your logo.

III. 3. ADDRESS

The business El arte is located at 3148 West Bank Road Floodway

Rosario Pasig City.

IV. 4. VISSION STATEMENT

As the business managers, we want to make our interested

customers to feel reassured and contented on the products t h a t we

p r o d u c e d . W e p r o v i d e t o sa t i sf y a t t h e i r o wn c o m f o r t . A l l

t h e informations presented.

MISSION STATEMENT

 To give an affordable and good qualities of Fashionable Ukay-Ukay

clothes.

 We make sure our customers have the most enjoyable shopping

experience while in our store to create lasting relationships.

 To reduce this waste one beautifully made garment at a time by

restoring vintage pieces and up cycling pre-loved clothing into unique,

sustainable, statement pieces.

II. 5. KEY PERSONNEL

The person who contributed to the project’s accomplishment and

performance is none other than Gly Ann Mae H. Lopina.

II. 6. WORKFORCE AND SUPPORT PERSONAL

 The El ARTE customers will be accommodate with our hire staffs

through online or face to face.

II. 7. ORGANIZATION CHART

The El ARTE business is made up with 4 executive subgroups or

organization.

Gly Ann Mae H. Lopina

The Business Owner

Marketing Production Technical Financial

Business Business Business Business
Owner Owner Owner Owner

II. 8. OWNERSHIP

The El ARTE is a sole ownership business that owned by a business

woman named Gly Ann Mae H. Lopina.

II. 9. CAPITALIZATION
 The El ARTE “ukay-ukay” businesses were established with a

minimum capitalization of Php 10,000 to Php 15,000 and are run by few staff

– two to four. The capital will be divided into a various amount for a different

expenses. Every supplies that needed will requires a corresponding amount of

money.