CONCEPTUAL FRAMEWORK

Social Learning Theory by: Social Identity Theory by: Media Richness Theory by:
Albert Bandura Henri Tajfel and John Turner Richard L. Daft and Robert
H. Lengel

Students may develop

Students may learn Social media may have both
interpersonal skills by
interpersonal skills by positive and negative effects
identifying with social
observing how their peers on students' interpersonal
media communities that
interact on social media skills due to its level of
promote positive social
platforms. richness.
behaviors.

The effects of social media on the

interpersonal skills of ICT students.