Carrier Scripts:

1. Script 1: "Virat's Carrier - The Gamer's AC"

Scene opens up with a gaming setup in a messed-up room and a guy sitting on the chair

Miliye Virat se, yun toh yeh gaming world ke hai sher but delhi ki garmi mein yeh aur inka gaming setup
dono ho jaate hai dher

Camera move towards the Carrier AC

Phir inhe mila Carrier ki Personalised Cooling ka saath

(Shows Carrier ACs feature)

Ab yeh apna har click, har move ek dum thande dimag se sochte hai, aur saare enemies ko effortlessly
thokte hai!

(Virat Playing Game)

Don't just play the game; play it cool with Carrier’s Personalised cooling!
(AC Shot)

2. Script 2: Anshika's Carrier - The Content Creator's AC

[Open with a fashion influencer surrounded by clothes, accessories, and a stylish setup]

Narrator: Yeh hai Anshika, jiska har outfit hai ek fashion statement

But kya hai inke cool fashion sense ka raaz?

[Anshika adjusts the Carrier Midea AC, creating a chic and comfortable space]

Narrator: Presenting Stylish Anshika ka Carrier that makes sure "Fashion is in the air!"

[Show ACs features: stylish design, quick cool mode]

Narrator: Shoot, pose, and slay like Anshika with Carrier’s personalized cooling

Script 3: "Rahul's Carrier - The Digital Savy Couple's AC"

[Open with Rahul and Tanya enjoying a movie night in their smart home]
Narrator: Miliye Rahul aur Tanya se, the ultimate digital savy couple, always on the lookout for the next
big thing. And guess what's their latest obsession?

[Rahul adjusts the Carrier Midea AC with a remote]

Narrator: Introducing Rahul ka Carrier of cool, kyunki perfect love story ke liye chaiye perfect cooling

[Show ACs features: smart connectivity, energy-efficient]

Narrator: Stream, connect, and cuddle with Carrier’s Perosnalised Cooling!

Script 4: WFH Techie ka AC

[Scene opens with a cluttered home office setup, person visibly stressed]

Narrator: Miliye Stressed Sanjay se, hamare apne WFH warrior- battling deadlines, conquering taglines,
and yearning for that perfect WFH environment.

[Person turns on the Carrier Midea AC, visibly relaxing]

Presenting Stressed Sanjay ka Carrier jo unhe kare unstressed by making every virtual meeting smoother
in a room made of personalised comfort.

[Show quick shots of the AC features: intelligent climate control, noise cancellation]

Narrator: Code, conquer, and chill – with Carrier AC, where productivity meets personalized cooling!
Script 5: Doggo Lover's Carrier - Pet-Friendly AC

[Open with a person playing with their dog indoors]

Narrator: Some love walks in the park; others prefer indoor playdates with their furry companions. Meet
the Dog Lover Devina

[Devina adjusts the Carrier Midea AC to a comfortable setting]

Narrator: Presenting Devina’s Carrier AC– because every wag, bark, and nap deserves a climate that
speaks the language of comfort.

[Show quick shots of the AC features: pet-friendly filters (if there), odor control]

Narrator: Play, relax, and bond with your furry friend in the comfort of personalized cooling!

IDEAS:

Mainline:

Personalised Cooling Zone at Bus Stops and Railway Stations where people can come and enjoy the
cooling of carrier AC at a minimum price while waiting for their vehicles. As many times it becomes a
hassle to wait for trains and buses during the scorching heat. By providing such zones we can embed our
names in people’s mind as well as we can collect data through it. Also, we can implement motion
sensors to activate cooling effects when someone approaches.

Collaborating with IPL for the VIP box which can actually be a good way to highlight our brand. Also, we
can initiate a plantation drive during the IPL for every unit sold, we can plant 10 trees and this can act as
a good CSR initiative. We can name it as Carrier of your Chill Zones.

Dynamic Outdoor Billboards:

Utilize digital billboards in high-traffic areas that dynamically change based on real-time weather
conditions. Showcase Carrier Midea ACs adapting to different scenarios, highlighting their
responsiveness to temperature changes.
Social Media Ideas:

#WhatsYourChillZoneLike?

Ask users to share pictures/videos of their rooms and how they keep it cool during the summers. The
best entries will win merchs and discount coupons from Carrier. They can share reel talking about how
they keep it cool and calm during the summers and what are their tips to others to do the same.

AI-Powered Personalized Cooling Recommendations: Integrate an AI chatbot on the official website that
engages with users, asking questions about their preferences, lifestyle, and cooling needs. The chatbot
then provides personalized recommendations for the most suitable Carrier Midea AC model.

We can partner with popular music streaming platforms like Spotify, Wynk to create curated playlists
titled "The Carrier of Chill Vibes." We will ask users to add their favorite cooling-themed songs, creating
a collaborative playlist that we can share with our users. Through this they can know about new songs
that can help them go through the summers.

A series of posts around How to keep it cool and comfortable during the summers. We can share tips
about how to stay cool and hydrated during the peak summers when stepping out.

Partner with Zomato and Swiggy wherein we can use their app to promote our brand wherein when the
order is being delivered we change the delivery persons pneumonic on the app with that of Carrier AC
and a tagline like, Keep it cool with Carrier, while we deliver your food!