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Design Technology HL Example 7 Out of 9 Work
Design Technology HL Example 7 Out of 9 Work
Figure 1: Intensity of UHI around world (Source: National Natural Science Foundation of China)
As seen above, the UHI effect affects my home country of Australia, particularly in the biggest cities of
Sydney and Melbourne Denser Western Sydney's temperatures increased most
In 2014,
Melbourne's
surroundings
were >4°C
cooler than
city centre.
Both cities' governments are attempting to combat the effect, as are local governments in urbanised
regions globally. With carbon capture strategies the most effective at reducing the UHI effect, Melbourne
City Council has promised to plant 3,000 trees a year to absorb CO2 in the area. Vegetation plantation is
the most common UHI-reduction strategy. However, this doesn't apply to all regions.
An interview with Senior Sustainability Policy Officer, RW, from City of Port Phillip, Melbourne, has high-
lighted Acland Street Plaza, St Kilda as one of public space "where trees are not an option" for counteract-
ing UHI due to concrete surfaces (Figures 4 and 5). Hence, other innovative solutions are required.
Only
greenery
in plaza
is two
trees
Figure 4: Acland Street Plaza Map Figure 5: Heavily concreted Acland Street
(Source: Port Phillip Council) Plaza (Source: Primary Research)
1
Design Opportunity
A solution needs to be designed where carbon offsetting techniques, such as greenery, can be
functionally incorporated into Acland street Plaza to aid local government initiatives to reduce the UHI
effect.
Seating is also an identified problem in the plaza, following observation. Interviews with Port Phillip resi-
dents highlighted the seats as unappealing or inconvenient. A carbon offsetting eco-chair will be designed
to address both issues.
Market analysis
Less More
functional functional
Design brief
Design goal
The goal is to design and manufacture a high-fidelity one-off 1:1 scale prototype of a two-person chair
that incorporates CARBON OFFSETTING into the design while still being fully functional. With a USP of
offsetting carbon emissions in the area through pants and organic material, the chair will work with other
local government initiatives to reduce the UHI effect, with short and long term effects. The client is Port
Phillip City Council (target audience) with the intended market trial being Acland Street Plaza, with po-
tential implementation in other locations. The target market is Port Phillip residents AND TOURISTS,
specifically those in the suburb of St Kilda.
Success Criteria:
• Offset the effects of UHI by using green or organic materials
• Aesthetically pleasing
• Functional for use by the 5th—95th percentile of adult men and women
• Comfortable for average sitting time of 20 minutes
• Durable to outdoor conditions
• Manufactured using school design workshop equipment or local manufacturing
• Prototype must be produced within 3-4 weeks
• Prototype must cost no more that AUD$700
Design specification
Specification Rationale Testing method
1. Functionality 1.1 Must provide Most chairs in Acland Street Plaza either sit User testing
(Source: seats for al least 2 one person, or can seat over 6.
Observation, people There is a need for a medium sized chair,
interviews that can fit 2 or 3 people. Observation shows
1.2 Vegetation User testing
with Port about 60% of people who use the plaza are
should not interfere
Phillip with at least one other person, and therefore
with chairs function
council, a chair designed for multiple people is
secondary required. The 95th percentile of weight in
research) 1.3 Must hold the Australian men aged 18-65 is 110kg. User testing
weight of two adults Therefore, the chair must support at least Placing weights
in 95th percentile 220kg. on chair
2. Environmental 2.1 carbon-offsetting To successfully address the UHi effect, this Design analysis
(Source: material used, or chair must offset carbon, and not restrict
Secondary >1m2 of greenery airflow. If greenery is used, 1 m2 is the
research) minimum, which offsets about 0.2 kg of
2.2 the product carbon annually. If they absorb more carbon, Testing in
must not restrict the other innovative carbon-negative materials environment
airflow in any way could also be used. To consider other
environmental factors, minimal waste and
environmentally friendly materials used
2.3 Environmentally Materials
friendly materials testing
must be used Secondary
research
2.4 Material usage Design process
and waste must be
minimised
5. Aesthetics 5.1 Must be trendy Data from most recent (2016) census reveals User feedback
(Source: and unique average age of St Kilda Residents is 34, with
Secondary over half of residents being aged 20-40. This
research, target 5.2 Must fit with the younger target market must be catered to User feedback
market current pale regarding aesthetics. ST KILDA TRENDS Also, Testing in
interviews) concrete colours of current designs of the plaza, with light grey and environment
plaza circles featuring heavily, must be considered so
5.3 Must incorporate my product doesn't clash. Also, light colours User feedback
circles or curves don't absorb heat as much, hence helping Testing in
reduce UHi effect environment
6. Comfort 6.1 Must be Following observation, most people sit in plaza User testing
(Source: comfortable to sit on for up to 20 minutes, while waiting for User feedback
Observation) for 20+ minutes someone, or checking their phone. Chair must
hence be comfortable for this time
7. Cost (Source: 7.1 Commercial cost Port Phillip Council funding is distributed over User feedback
Interview with must be below various council facilities, so product cost must Market analysis
Port Phillip AUD$1800 be as low as possible. However, as this product
Council, will have desirable USP, the cost can be higher
Competitor than competitors.
analysis)
8. Safety 8.1 No sharp Many people ride on bikes, skateboards and User testing
(Source: corners roller-skates through the plaza.
Observation) Therefore, the chair should not be a safety
hazard. Also, allergies should not be activated
8.2 Plants used by the vegetation User testing
must not increase Secondary
risk of allergies research
9. Manufacturing 9.1 Prototype able Local manufacturing reduces required transport Design process
to be made in and packaging, meaning the overall
school or local environmental impact is less.
facilities
Plants inside
hollow; don’t
Flat at get sunlight
bottom Lengthened to sit Log will mould and
Only seats 1 despite large —will die
two+ people decay over time
size; lots of material used
Similar to current Plants on top; large surface area Art deco inspiration Unoriginal design
shade covering on back of
chair
Provides cover
from weather Biomimicry—
inspired by a
Blends with tree
surroundings Plants on
Swing; fun, but safety concerns reverse, distract from art deco design
Unoriginal design,
Seat on bottom ring, many people can sit Large, restricts airflow bulky and unattractive 6
Less greenery
Option 2: Seats only
Option 1: Seats only Less greenery Option 3: Some seats in centre, half
around edge, half off base
around edge, fully on off base
base
Base shape options Organic shape goes
Option1: Rectangular shape better with Acland Option 2: organic curved shape
Appealing Street Plaza
contrast furniture
between
curves and
angles Less
space:
Potentially cramped
Long: takes up
sharp a lot of space, Can be shortened
corners lots of material in iterations
Developed idea 1—Prototype testing
If greenery grows
high, could cover
and interfere with Can increase seat
seat height and use low Will reduce
growing plants interference of
plants with seat’s
function
This chair would have a greenery area of approximately 2.8m2.
The greenery would not interfere with the seat’s function, if the seat heights were increased.
Developed idea 1—Assessing against Design specification
Developed idea 2
Plants on top of shade covering: Large, uses a
Developed Idea 2—Sketches and Measurements large surface area lot of material
Inspiration: Street covering Plants naturally
currently at Acland Street Plaza watered by rain Not feasible
to
Roof provides protection
manufacture
from weather
with
available
Sits 3 people (2 on equipment
bench, 1 on swing)
Could create
diagonal
Lack of underneath support in
support means further
seat sags under iterations
weight
Assuming
stability, greenery
doesn’t interfere
Greenery naturally with functionality
watered by rain,
minimising water
Large greenery area
usage
means extra carbon
This chair would have a greenery area of approximately 9.6m2 -offsetting material
unnecessary
This greenery would not interfere with the seat’s function, depending on weight
5.3—Use of circles 6 4 5 6 5
10
Developed idea 3
Developed Idea 3—Sketches and Measurements
Developed Idea 3—Clay prototyping of iteration 3: Aesthetic prototype Could be made with carbon-
1:25 scale Solid model: uses a offsetting material
lot of material
Currently unfeasible to
create with school
prototyping equipment
Greenery
doesn’t
Greenery on back interfere
of chair with
seating
Vertical climbing
plants
Potential for greenery on the back of the chair calculated using the As greenery <1m2 carbon off-
equation for area of a triangle. setting material should be used
The chair would have a greenery area of approximately 0.8m2
The greenery would not interfere with the seat’s function Potentially carbon-offsetting
mycelium mushroom?
1.1 Space for 2.1 At least 3.1 Height to 8.1 No sharp 9.1
2+ to sit
✓ 1m2 of
vegetation
seat is
450mm
✓ corners
✓ Manufacture
feasibility
1.2 Vegetation 2.4 Material 3.2 No Total: 5/8 =63%
not interfering
with seat
✓ usage
minimised
longer than
3m
✓ 2.1 met if carbon-offsetting material used
5.3—Use of circles 4 3 5 4 4
Developed idea 4
Can’t be manufactured
Developed Idea 4—Sketches and Measurements using available facilities
Single sheet of
Material material bent into shape
width: 5cm
Greenery on Could also be underneath
Sharp dangerous top and back seat, but would probably
corners, can die
curve in iterations Roof provides
cover from weather Only when rain/sun
Modern design (rain, sun, etc) from directly above
No supports,
Seats 2 people
potentially unstable Top and side unnecessary,
Sleek design wastes material
No seat reduces
reduces material
comfort
usage
Option 1: Thin material, angled corners Option2: Thick material, curved corners
Material Thicker
Material thickness: material
thickness: 10mm (10cm is
5mm (5cm full size) stronger
full size)
Angled
Sharp Curved Thicker
corners add
corners corners go material,
to geometric
potentially better with more
design
dangerous circular waste at
Acland end-of-
Street Plaza life
Thin furniture
material, dematerialisation
and less waste Both iterations have flaws and benefits, so both will be tested
1.1 Space for 2.1 At least 3.1 Height to 8.1 No sharp 9.1
2+ to sit
✓ 1m2 of
vegetation
✓ seat is
450mm
✓ corners
✓ Manufacture
feasibility
1.2 Vegetation 2.4 Material 3.2 No Total: 6/8
not interfering
with seat
✓ usage
minimised
longer than
3m
✓ =75%
5.2—Light colours 1 3 2 2 2
14
Pine wood— If grown Very high Low 10-15 years Cheaper High
chair base sustainably, good stiffness -paintable
impact, renewable -Light colour
natural resource reduces UHI
MDF— Bad Medium Medium 1-5 years Cheapest High
Chair base environmental stiffness cannot be -Paintable
Impact, harmful used outside -Light colour
binders used to reduces UHI
create sheets
Z-Ultrat— Bad impact, as Medium/ Medium 5-10 years Expensive Medium
Chair base destructive mining High cannot be -Modern
is required to stiffness used outside appearance
source resources
Poplar Ply- If grown High Medium 15-20 years Cheaper High
wood— sustainably, good stiffness -Paintable
Chair base impact, renewable -Light colour
natural resource reduces UHI
Silicone Bad No Low 20+ years Mid-range Medium
rubber— environmental stiffness -Paintable
seat cover impact, production (light colour)
of silicone creates
carbon dioxide
Mycelium + environmental Medium Low 20+ years Cheaper Medium
mushroom - impact; absorbs stiffness once hard- -Natural
Seat cover twice its weight in when ened -Light colour
CO2 hardened reduces UHI
Colour of final material when Mycelium grows into mulch, Quick growing time Somewhat unsmooth
outer layers fully grown inexpensive doubling of material natural surface
Mycelium bought Cut into 2cm Mycelium and sugar cane Condensation forms in tub, Can be sliced into
in 500g bags thick slices mulch layered in large tub 10 days later mycelium grows large sheets for use
15
Option 1
Mycelium can bd used to increase
Option 1—Changes made based on testing and feedback
overall carbon-offset
Scale: approx 1:20
Reduced greenery Seat attached to base with
Reduced to 3 area screws: joining techniques
Also improves
seats to reduce to be investigated
manufacture
material
feasibility
Modular design: seats/legs
Material: wood? can be replaced as required
- Plants may grow
into wood
Mycelium can be Unsmooth surface
Seat height used for seats potentially
maintained: low uncomfortable?
growing plants to be
Legs positioned under each
used
seat, where weight is largest Could be covered
with silicone?
Option 1—CAD modelling and iterations
A1—seats have Base and therefore A2—seats have More room for
no overhang greenery area reduced overhang over base greenery
Option A2 is better
as design is more
Base shape
appealing
not as visible
Sitting on edge where no Strong, stiff material can
support may deform chair be used to reduce this
Seat diameter
of 40cm best
meets
specification
Option 3
Option 3—Changes made based on testing and feedback Mat required for comfort
High strength wood Scale approx 1:20
Made of required
Mycelium can be
interconnecting used as seat cover:
sheets of wood offsets carbon
No backrest is not
Silicone mat over mycelium Unsmooth Mycelium mat placed across significant disadvantage
could increase comfort mycelium slices increases comfort and
durability and aesthetics uncomfortable design interest Climbing greenery can
grow on back
Somewhat unstable: but can Small parts can break,
be bolted to must be careful
the ground Lower
greenery
Smaller seat area than
still fits 2 option 2
Visually
Mycelium has same effect
appears Side armrest not evident when
as greenery, but amplified
wrong proportions sliced, decreased aesthetic
and comfort If Mycelium used, greenery
Dimensions can be altered
Could be built up out of mycelium unnecessary, reduced costs
in CAD iterations 17
Positives Multiple seats, Green space Greenery good, Greenery is Unique and
greenery Circles feel appealing, ‘funky’ design
organic natural
environment
Negatives Poles under Sitting on plants Vegetation Users can’t face People can’t
chairs where uncomfortable, susceptible to each other easily talk,
feet go Seats isolated damage, can’t flower bed
sit in pairs requires regular
maintenance
Improvements Move poles, Bigger, room for Group 2+ circles Rearranging Put seats
wood material multiple people together so can seats together
per seat sit in pairs
Option 3
Improvements Increase back Add colour Incorporate More weather Increase size
size vegetation resistance and
protection
Comparison
User 1 User 2 User 3 User 4 User 5
Reason Greenery More functional Flowing organic Users more More inviting
shape, and connected,
allows people to simple
sit together assembly
process
Evaluation of feedback
• Overall, Option 3 is preferred for its functionality and design
• While Option 1’s greenery appeals, the seating arrangement is disliked
• Potential Option 3 changes based on user feedback:
• Create cover over wood for comfort, avoid things falling down
• Incorporate other colours
18
Mycelium used to
create armrest
• Durable
Physical/ • Stiffness and The stiffness and high compressive strength allows the chair to
working Compressive support the weight of users. As the material lasts 15-20 years, the
properties Strength product has a longer life than competitors. Treating the wood will
further increase this life span.
• Durability
Aesthetic • Light natural The colour of the wood fits the pale colours at Acland Street Plaza,
properties colour and will blend well. Also, the light colours mean the chair will not get
hot and further increase the UHi effect.
Material Silicon The mats allow a smooth surface to sit on, as well as providing
drainage for water to run off the chair when it rains. Silicon was
hence chosen for its water resistance and smooth, flexible
properties. Although silicon is bad for the environment, its long life
Component Mat
reduces its environmental impact
Environmental • Durable Silicon is highly durable, with a life of 20+ years, and more once
properties protected with paint and varnish. This means less waste is
produced. Also, as the unrecyclable silicon mats can be easily
removed, the chair base can still be recycled.
Physical/ • Flexible The flexibility of the silicon mean the mats will sit over the curves of
working the chair neatly, and flatten the potentially uneven surface of the
• Durability
properties mycelium to increase comfort, providing a smooth surface to sit on.
• Smooth texture As Silicon doesn't absorb water, rain will run off it quickly, increase
• Does not
functionality
absorb water
Aesthetic • Can be painted The red colour of silicon is unattractive and clashes with the light
properties coloured wood and mycelium. However, as the silicon can be
painted, it is spray painted a light grey and varnished for protection.
The varnish will also increase the hardness and scratch resistance
of the mats.
20
Design technology teacher support material 20
Design project 6 (HL): Outdoor seat
Material Mycelium The Mycelium mat is the key element of the design, as it is what
makes the chair carbon neutral and have an environmental
Component Top layer covering advantage. No other available material absorbs carbon dioxide at
the same rate, making it an innovative and successful material.
Environmental • Absorbs twice its As Mycelium absorbs a lot of carbon as it grows into the shape,
properties weight in Carbon the manufacturing process of the chair means it is carbon neutral,
Dioxide and potentially caborn negative, reducing the UHi effect of an area
when produced locally. Also, the durability of the material
• Durability
increases the chair's lifecycle.
Physical/ • Fire resistant Although the wood base makes the fire resistance of the
working mycelium irrelevant, it can prevent the chair catching on fire from
• Moldable when
properties the top (e.g. if a smoker accidently dropped a lighter) When
alive
mycelium is soft, it can be easily molded over the chair shape to
• Stiff and high com- create the desired shape. After it has grown and is left to die and
pressive strength harden, the high compressive strength means it is not deformed
when hardened by user's weight.
Aesthetic • Natural, pale grey The pale grey colour blends with the pale grey concrete furniture
properties colour. at Acland Street currently. Also, the natural, uneven texture
suggests the material is environmentally friendly, psychologically
appealing to the environmentally conscious target market.
Manufacturing justification
Marking out CAD model The mycelium is cut into sheets and molded by hand on the chair
base, following the guide of the CAD model to achieve the side
Making process Growing and back curve. This allows a high degree of manipulability,
Cutting into sheets creating the desired shape.
Moulding
Advantages Limited wastage The mycelium grown can be used to create the shape, with extra
used on the top or back to increase the size as required. This
High manipulability
by-hand method of manufacture allows the exact shape desired
to be reached, and testing throughout the molding process can
ensure the right dimensions
Marking out CAD model and soft- CAD allows accurate models to be created, that can be sliced
ware to create slices and directly sent to manufacturing and laser cut.
Advantages Low energy The laser cutter is automatic, and hence safer than manual
cutting methods. Also, the automatic nature means it is energy
Health and safety
efficient
Marking out Paper prototype to The paper prototype allows a quick and accurate template to be
create template made on the chair base. The CAD drawing means can be directly
exported to the laser cutter
CAD drawing
Advantages Low energy As above, the automatic laser cutter increase safety and energy
efficiency in production.
Health and safety
595
460
565
990
70
98
215 66
460
22
Parts list
Part Part name Material Quan Length Width Height Process Finish
no. (mm) (mm) (mm)
1 Chair slice Z-1 Poplar wood 1 884 395 9 Laser cutting Varnish
2 Chair slice Z-2 Poplar wood 1 954 442 9 Laser cutting Varnish
3 Chair slice Z-3 Poplar wood 1 988 455 9 Laser cutting Varnish
4 Chair slice Z-4 Poplar wood 1 990 447 9 Laser cutting Varnish
5 Chair slice Z-5 Poplar wood 1 982 441 9 Laser cutting Varnish
6 Chair slice Z-6 Poplar wood 1 949 391 9 Laser cutting Varnish
7 Chair slice Z-7 Poplar wood 1 793 161 9 Laser cutting Varnish
8 Chair slice Y-1 Poplar wood 1 340 245 9 Laser cutting Varnish
9 Chair slice Y-2 Poplar wood 1 433 451 9 Laser cutting Varnish
10 Chair slice Y-3 Poplar wood 1 453 439 9 Laser cutting Varnish
11 Chair slice Y-4 Poplar wood 1 453 450 9 Laser cutting Varnish
12 Chair slice Y-5 Poplar wood 1 447 481 9 Laser cutting Varnish
13 Chair slice Y-6 Poplar wood 1 449 505 9 Laser cutting Varnish
14 Chair slice Y-7 Poplar wood 1 457 531 9 Laser cutting Varnish
15 Chair slice Y-8 Poplar wood 1 567 584 9 Laser cutting Varnish
16 Chair slice Y-9 Poplar wood 1 438 577 9 Laser cutting Varnish
17 Chair slice Y-10 Poplar wood 1 355 230 9 Laser cutting Varnish
23
Mycelium cover
Front view
840
Silicone Mat
Side view
Top view
180
280
380
400
Chair Slice Y-1 Chair Slice Y-2
Side view Side view
245
242
422
450
8.75
340
Front view
Material width same
for all chair slices
8.75
As slice width < material
width, no joining method 218
needed
433
Using hammer, pieces can
be inserted into slice
9
Individual pieces can be removed
and replaced as needed
Scale: 1:10
24
Design technology teacher support material 24
Design project 6 (HL): Outdoor seat
440
392
8.75
218
452
8.75
454
Scale: 1:10
25
Scale: 1:10
26
Design technology teacher support material 26
Design project 6 (HL): Outdoor seat
Scale: 1:10
27
Scale: 1:10
28
215
197
198
188
180
175
83
177
168
442
348
245
715
985
133
107
181
175
210
174
177
203
192
205
449
412
112 110
572
985
120
177
182
177
206
179
195
210
210
435
422
29
117
175
182
175
211
205
178
195
210
350
437
420
130
982
63
131
148
138
131
133
154
172
152
266
320
481
49
949
77
60
76
71
78
75
68
158
189
Scale: 1:10
30
Assembly drawings
31
Plan of production
Process Task Equip- Quality control Risk assessment Time
ment
Order Mycelium ... ... ... 10 mins
prep
Material
Laser cut silicon Laser Ensure alignment Ensure particle extractor 40 mins
mat cutter Check for gaps or movement on, wait to remove pieces
Varnish base pieces Wood Two even coats on each side Wear paint mask, work in 100
varnish ventilated area mins
Place parts Y-1—Y- Hammer Use level to ensure pieces fixed Ensure fingers are out of 40 mins
Assembly
Varnish silicon mats Varnish Even coat on both sides Wear paint mask, work in 20 mins
ventilated area
Cut sheets of myce- Saw Ensure even, approx. 2.5cm Be careful with saw, wear 40 mins
lium thick sheet apron, wear gloves
Lay mycelium over ... Ensure no gaps in between Wear apron, wear gloves, 30 mins
hessian, shape sheets of mycelium carry chair with two people
back and sides Ensure side curve is strong
Cover mycelium in Cling Pierce film to grow mycelium Wrap and carry chair with 10 days
plastic film to en- film, Place weights on film so myceli- two people
sure growth weights um maintains shape
Leave in warm environment to
ensure growth
Remove film, place ... Place outside on sunny days to Dispose of plastic, carry 2 days
Finishing
Testing User Trial and feedback from target Receive qualitative data about the functionality
method market: Have 2 users sit on chair for 20 of the product; if the chair can sit two people
1 minutes, measuring dimensions of chair without deformation Receive qualitative data
before and after to note potential about the comfort and stability of the chair
deformation.
Testing Performance Testing: Apply weights to Gather further quantitative data regarding the
method product to test for instability or maximum weight the chair can hold so range of
2 deformation tolerance can be understood
Testing Performance Testing and User As restricted airflow increases UHI effect,
method Feedback: Place fan at one end of chair quantitative data about if the chair restricts air
3 and test to see if cool air can be felt from flow must be gathered to examine success at
opposite end. reducing UHI
Testing Performance Test: Pour water on product Determine how long after it rains until the chair
method to test water-resistance is dry and functionable, and hence test the
4 chair's functionality and resistance in its
outdoor environment
Testing Product Analysis: Measure height to seat, Ensure chair is within specified dimensions to
method and length of seat meet anthropometric requirements, including
5 sufficient clearance between users,
Testing Performance Testing: Place chair outside Test durability of product when exposed to
method for 2 weeks and observe changes in range of weather conditions to test success as
6 appearance. outdoor furniture product.
Testing User Feedback: Conduct survey of 10+ Determine if the aesthetic specifications have
method Port Phillip Residents regarding design's been met through gaining qualitative data
7 aesthetic appeal, uniqueness, and ability about the attractiveness of the product, and
to blend in Acland Street Plaza hence the product acceptance by target
market.
Testing Expert Appraisal: Interview client about Gain further qualitative data about the
method success of design and the price that aesthetics, and receive suggestion of price
8 would be paid. range this chair would be commercially sold at,
and hence whether this product would be
viable for commercial manufacture
Testing User Trial: Users walk in to chair Test if chair's corners are too sharp and
method repeatedly from different angles potential safety hazards.
9
33
34
35
Change 2: dimensions
Seat not deep enough
Dimensions of prototype Chair not wide enough to for comfortable use
comfortably sit two people
Uncomfortable
if two users are
strangers
Wood colour
Change 8: backrest
Backrest too thick,
Backrest slopes back Backrest not
reduces depth of
too much— tall enough to
seat
uncomfortable fully support
Backrest curves back, reduces
down comfort
Mycelium
backrest supported Short backrest at
by wood base, can edge means Backrest only
be made taller mycelium doesn’t usable for one
fully grow on user
Change: armrest to be removed as is impractical and unstable
37
Silicone mats
thinner, so sit
better at edges Height to
seat
Silicone mats increased
attached with glue slightly
to improve aesthetic
Chair lengthened Thicker mycelium
‘Feet’ of chair to 120cm will allow more even
widened for stability Etched identification and controlled growth Increases comfort
numbers removed for upper
‘Feet’ also moved out Slightly more weight put percentiles, still
for more balanced Allows for increased on front to counteract accessible to lower
support comfort when two users tipping back percentiles
38
Silicone mat
Mat sits right colour closer
back to that of
against mycelium
seat back
39
Block weighs
approx.
1680kg Cut from 1500mm x Takes 120 hours to create shape
50mm x 350mm block
Aluminium costs approx Aluminium 6061 CNC Manufacturing costs:
AUD$3 per kilogram AUD$75 per hour
Front view
Side view
Top view
Large laser-cutters
CNC has lower required for
operating costs manufacturing not
than laser cutters readily available
515
Units: millimieters
285
Scale 1:10
712
214
1079
1199
576
214
43
Mycelium Cover
Front View
Side View
Even though armrest
removed, side curve
maintained for aesthetic
appeal
Front View
As in prototype, slices
inserted into each
other
No other joining
techniques required
Scale: 1:10
44
Scale: 1:10
45
Scale: 1:20
46
Silicone Mat
Top View
Scale: 1:20
47
1-17
Part Part Material Quan. Length Width Height Manufacturing Material cost Total
No. name (mm) (mm) (mm) method cost
1-17 Chair slice Bamboo 17 1200 750 12 3-axis CNC Approx. $15 $255
max max each
18 Mycelium Mycelium 1 1200 350 50 Growing in $25 per 500g $100
cover female mould bag, four
bags required
19 Mat Silicone 2 500 280 2 Laser cutting $15 per mat $30
Part name Material Quan. Length Width Height Manufacturing Material Total cost
(mm) (mm) (mm) method cost
Mycelium Male Aluminium 1 1200 350 50 5-axis CNC $3 per Kg $13,540
mould 6061
48
49
Launch Period of No. of Potential No. Total available Total units (3 per
market testing before public of public market park)
next phase places spaces in
Low High Low High
launch urbanised
scenario scenario scenario scenario
regions (50%)
(10%) (30%)
1. Port Phillip 3-6 months 148 74 7 22 22 66
council
2. Victoria 12-18 months 682 341 34 102 102 306
3. NSW 10-12 months 870 435 44 131 132 393
4. Queensland 20-24 months 2100 1050 105 315 315 945
5. UK 5-6 years 27000 13500 1350 4050 4050 12150
50
Fixed costs (Source: Expert interviews, Variable costs (Source: Expert interviews,
secondary research) secondary research)
3-axis CNC machine: $90,000 Materials per Unit: $400
Male and female moulds: $15,000 Labour (Average labour wage $27/hour): $405
Machinery maintenance: $3,000 Shipping: $50
Other equipment: $3,000 Packaging: $50
Utilities: $2,000 Marketing and promotion: $15
Total fixed costs: AUD$113,000 Total variable costs: AUD$920
Following competitor analysis and expert appraisal, the unit selling price will be AUD$1600, with the chair
positioned as a premium eco-product.
At this price, the product will break even at 166 units sold. Therefore, it will likely break even in the Victori-
an market, allowing profit produced to be put into marketing, potentially increasing units sold.
The initial set-up costs are expensive, with the $90,000 CNC Machine vital for the manufacturing process,
as are the mycelium moulds. However, selling 166 units is potentially achievable in the first year of sales,
assuming an average of just over one order for 3 eco-chairs is put in every week.
Marketing will be used to boost sales, targeting local councils, specifically city planners, through direct
email communication.
If successful, this product could become part of a product family, with different sized chairs, stools and
benches created. Overall, through widespread sales and usage, this product, when implemented along-
side local government UHi reduction strategies, could aid the protection of the environment in even the
most urbanised cities.
Break even analysis for Eco-chair
$100,000
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Units
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