II.

Masterplan
Contents:

1. Vision, Objectives & Overview

2. Proposal A: Grosvenor Gardens
Proposal B: Grosvenor Place
Proposal C: Hyde Park Corner &
Wellington Arch Amphitheater
Proposal D: Park Lane
Proposal E: Marble Arch Square
3. Strategy
4. Conclusion
Vision, Objectives & Overview
Our Vision and Objectives
“Creating Vitality”
Vision:

To create a vibrant and well used Public Realm along the route, en-
suring that the spaces feel safe and they harness the architectural
and historical significance of the locality.

Objectives:

• Increasing Permeability - improving the linkages between Park

Lane and Hyde Park

• Improving Public Safety – balancing the needs of both pedes-

trians and vehicular traffic

• Creating a Pedestrian friendly route – reducing the volume of

traffic and capacity of local roads

• Accessibility - improving the pedestrian connections through-

out the route by ensuring connectivity between its key spaces

• Creating new vibrant Public Spaces

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
Intervention Overview:

Marble Arch Square

Improving connections between Oxford Street and Hyde
Park, reducing car dominance at this location

Park Lane
Improving Permeability and Access East to West across Park
Lane

Hyde Park Corner & Wellington Arch Amphitheater

Creating a new Urban Square and reducing the dominance
of Traffic

Grosvenor Place
Creating a new Shopping Parade to create an active front-
age to the Blank wall of Buckingham Palace Gardens

Grosvenor Gardens
Creating a new pedestrian friendly shared space, reducing
traffic speeds

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
Proposal A: Grosvenor Gardens
Bridging the space between the Grosvenor Gardens and their surrounding
buildings to encourage cafe culture and a peaceful environment in London’s heart
Building on the architectural beauty
and unique layout of the Grosvenor
Gardens this proposal will seek to en-
hance the use of the gardens by better
connecting them to their surrounding
environment to encourage a vibrant
‘urban vilage’ feel.
Moreover this intervention also seeks
to filter and reduce the amount of pri-
vate vehicle traffic entering the corri-
dor whilst allowing for the continued
use of public transport.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
A key feature of this proposal is to combine ideas taken from permeable paving and lawn tracks to
bring greenery onto the street whilst allowing for emergency vehicles and some public transport to
use the surface

This also adds much needed

green drainage in central
London

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 In Upper Grosvenor Gardens the architecture and current land uses of Grosvenor Garden House means that it lends itself
Two approaches to a proliferation of cafes and bistros. To maximise these uses and to increase pedestrian traffic in the area the garden is
opened up to the street by resurfacing the road with turf and permeable paving. This road will now be closed off to almost
Upper Grosvenor Gardens: all traffic, with a reduced number of permitted bus routes allowed through.

Lower Grosvenor Gardens:

The land uses along Lower

Grosvenor Gardens are
significantly different from
those along the Upper gardens.
Here the buildings are all
offices with some residential
properties also mixed in. As
such a repeat of the same
design solution would not be
appropriate. Instead some
minor adjustments are made to
maintain the street’s vehicular
use whilst continuing the
greening of the area begun in
the Upper gardens.
Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 Proposal B: Grosvenor Place
Activating the blank wall – Creating a new Shopping Parade and perforating
the wall

Active frontages are important in order to create vibrancy and ensure

pedestrian activity. The new shopping parade will help create a well-
used vibrant public realm, ensuring it feels safe and is used well

Proposed perforated Wall:

Enables pedestrians to view the landscaped gardens of Buckingham
Palace thus breaking the monotony created by the blank wall.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 Proposal C-1: Hyde Park Corner
Reducing the dominance of Vehicles, valuing the historic monuments and cre-
ating vitality
Trafalgar Square Redevelopment 1996 - 2003
The north side of the Square was closed to traffic and a broad new
terrace created in response to the need to reset a historic square
which had been choked by the predominance of traffic on all four
sides.
A new setting was created for the National Gallery and a new
café with outdoor seating.

Reducing the volume of traffic in Hyde Park Corner hinges

on new congestion charging proposals outlined in our over-
all vision, as well as the reduced capacity imposed by our
interventions. Often choked by traffic, the historic monu-
ments in the middle of the traffic island are currently dif-
ficult to access. Creating a new plaza on the north side of
the roundabout and re-routing the traffic to only three of
its sides will help enable pedestrians to reclaim the space
and the development of vital new connections of the cen-
tral space with Hyde Park.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 Reclaiming Hyde Park Corner for
pedestrian use not only has the effect
of creating a new space it also connects
two spaces previously seperated by
traffic. Hyde Park now runs directly
onto the revitalised Wellington Arch.
No longer an island Wellington Arch
is now a penisula of Hyde Park.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 Proposal C-2: Wellington Arch
Amphitheatre
Creating a new attraction for the corridor - an
amphitheatre for Wellington Arch
The new connectivity between Hyde Park and Wellington Arch
creates the opportunity for a new attraction to attract and keep
visitors in the area for longer periods of time, especially into
the evening. An amphitheatre is ideal in these circumstances
as it can be used both formally and informally; for sitting and
relaxing or for special events such as concerts, talks and theatre.

Regent’s Park Open Theatre

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
The amphitheatre is shaded to provide shelter against rain and
most particularly, sun. The layout of the amphitheatre is orientated
towards the west so as to best capture the summer light as the sun
sets above Knightsbridge. To ensure comfort at minimal cost and to
retain the maximum amount of greenery in the area the seats of the
theatre are turfed.
Keeping the amphitheatre simple, open and free to the use of the
public continues and extends Hyde Park’s tradition as a centre for
gatherings, freedom of speech and political action onto the revamped
Wellington Arch peninsula. The two nearby tube stations, as well
as exellent bus connectivity, makes this a viable location and adds
vibrancy to the area.
Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 Proposal D : Park Lane
The idea is to give viability and improve permability along the Park Lane.
Due to the heavy traffic on the overground, it is unpleasant for pedestrians to walk. There are several un-
derpasses, but they are considered to be uncomfortable and unsafe too. We saw a potential of green land-
scape between roads as public open space as well as a connector between Hyde Park and East Block. Thus
we propose to make a good use of it by:
- de-escalating green landscape and making public space
- allocating shops, cafes and other activities
- enhancing street light and street furnitures
There are two public spaces (public space 1 & 2), each having diffrent activities from one another.

Concept Picture

Diagram 1 showing active use of opend underground Diagram 2 showing a rough section of space

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
We want to improve permeability and at the same time slow down traffic.

Stairs and smooth passage Courtesy crossing

Pu
bli
cs
pa
ce
1

To the East blocks as well as between Public One of the problems that Park Lane has is high
space 1 and 2, 4 stairs are to be put in order to speed of vehicles. By introducing three courtesy
connect our new space to overground. To the crossings overground, one could expect traffic
Hyde Park side, smooth passages are to be put, to be slowed down. What is more, permeabil-
instead of stairs, which would allow a smooth ity between East and West would be generally
flow between our new spaces and Hyde Park. improved.
Pu
b
lic
sp
ac
e2

Means to improve permeability

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 A places used by diverse users including
Families with kids

1 Botanic garden

2 Greenhouse

3 Water feature

Public Space 1 is an extension of Hyde Park as it has green

4 Playground
spaces and water features. Whereas Hyde Park could be less
used during the winter time or under some weather condi-
sion due to the lack of shelter, this space with Greenhouse
enables to be enjoyed throughout the whole year. It is a place
for family with kids.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
We want to give viability to the space
through active frontage.

5 Restaurant & Cafe 6 Restaurant & Cafe

Public Space 2 is a place with active frontages. One of the

problem of Marble Arch/Victoria Corridor is the lack of com-
mercial use. This place with different restaurants, cafes and
shops could bring viability and liveability to the whole area. 7 View of the Space 2
Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
Proposal E: Marble Arch Square
The idea is to attract people to stay at Marble Arch and to create a seamless
connection into Hyde Park.

Concept Picture

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
Creating vitality to Marble Arch Square
Cafe Outdoor Seating

To create a pleasant envirnoment, a spot where people go to

Allows users to stay and enjoy the Marble Arch Square.
socialise.

Landscape Lighting

Adding a new nightime aesthetic dimension for delight as well as

for safety and security.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
Marble Arch Traffic Plan

Diversion of traffic route is vital to reduce the traffic congestion

that blights the link between Marble Arch and Hyde Park.

Before Adding two-way lanes at Oxford Street towards Bayswater Road

After for public transporation.

Closure of the front road of Cumberland Gate by merging Marble

Arch Square and Park Lane will create a bigger green space.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
Marble Arch Square Pedestrian Route

Installation of 20mph shared surface lane along Cumberland Gate

and Park Lane is aim to eliminate the dominance of vehicles by
getting pedestrian and vehicles to share the same road space.

Improving connections between Marbe Arch Square and Hyde

Park.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
 Strategy

1. Phrase of development 2. Phrase of development 3. Phrase of development

Creating a new pedestrian friendly shared space

Short Term

Creating an active frontage to the Blank wall of Buckingham Palace Gardens

Making Park Lane an enjoyable place to walk

Medium Term

Creating a new Urban Square at Hyde Park Corner

Improving public safety

Improving permeability and access East to West across Park Lane

Long Term

Improving connections between Oxford Street and Hyde Park

Reducing car dominance as well as car speed at this location through variety of physical interventions

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju
Summary
This Marble Arch/Victoria Corridor Plan is based on a
clear and simple vision which is “Creating Vitality”. We are
committed to creating a vibrant and well used Public Realm
along the route, ensuring that the spaces feel safe and they
harness the architectural and historical significance of the
locality while ensuring it serves all our other objectives.

The Analysis of the proposal is the key reference for us

to identify the existing problems along the corridor, in
which we identified that whilst the route is extremely well
connected to much of central London the corridor fails
as a route for pedestrians. Moreover the entire corridor
is characterised by a general lack of amenities and the
attractions that do populate it are disserved by the current
urban form.
Our Masterplan attempts to remedy this by proposing
design interventions as solutions to resolve the problems
the corridor has. The Masterplan does this by consistently
attempting to bring a greater diversification of uses along
the corridor which serve as new magnets for activity.
The plan is also consistent in its attempt to anticipate
the declining use of private cars in London by reclaiming
street space for the pedestrian. These interventions link
up along the corridor to effect a cumulative reduction in
the volume and speed of traffic whilst at the same time
enhancing and developing the corridors appeal as a
unique blend of hard urban form and open park space.

Group 8D: Tom Booth, Joann Johani, Dahae Lee, Tunde Awofolaju