Vocab for Midterm

Vocabulary Revision (Book 1: U1, 2, 7, 9, 12 & 13)

U1

Consumer (n) is a person or group of people who buy and

use a particular good/service.

Demand (n) is the level of need for a product or service.

Determine (v) is to decide or control something.

Economics (n) is an area of study that focuses on how goods

and services are made, distributed , and consumed.

Goods (n) are items that are sold.

Inverse (a) If a relationship between two things is inverse, it

has been reversed.

Quantity (n) is a measurable amount of an item.

Spending (n) is the money used by consumers, a

government, or an organization.

Supply (n) is the amount of an item that is on hand.

Trend (n) is a general pattern or direction.

U2
Assembly line(n) is a system of putting a product together in
which the item passes through different stages. Each stage
has a specific task and adds or completes some aspect of
the product.

Implement (v) is to carry out a plan or put it into action.

Just-in-time production (n) is a production technique that

involves reducing waste by producing only what is necessary
at the moment it is necessary Signals are used to indicate
when materials, labor, or equipment is needed.

Lean manufacturing (n) is a manufacturing process that

focuses on eliminating waste in the production process and
adding value to a product for consumers.

Manufacturer (n) is a maker of a product.

Output (n) is the quantity of something that has been

produced.

Production (n) is the act of making something, often an item

that will be sold to consumers.

Raw materials (n) are materials that have not been used to
make something yet.

Waste (n) is material that is leftover after a process has been

completed. Waste is usually unusable .
U7

Develop (v) is to create or improve it after working on it for a

period of time.

Dimension (n) is a measurement of an item’s length, height,

or width.

Distribute (v) is to sell or deliver goods to a store or

individual customer.

Durability(n) is the quality of being able to last for a long time

and withstand wear and tear .

Feature (v) To feature a particular characteristic is to have it

as an important aspect.

Make (n) is the company or brand that produces a particular

product.

Model (n) is a specific item, often a machine or a vehicle,

that is different from others of the same type.

Quality (n) is a trait or characteristic.

Release (v) is to make an item accessible to the public by

putting it on sale.
Upgrade (n) is an advance or improvement in the
performance or functions of an item.

U9

Appointment (n) is a planned meeting between two or more

people at a specific time.

Capitalize on (v) To capitalize on a situation is to use it to get

an advantage or succeed at a goal.

Close (v) To close a deal is to complete it successfully.

Contact (n) is a person who can provide someone else with

information or favors.

Effective (a) If an action is effective, it achieves its intended

results.

Generate (v) is to produce something.

Influence (v) To influence an action is to affect the way it

happens or its outcome.

Pitch (n) is what a salesperson says to get someone to buy

something. It often involves a description of the
product/service.

Resistance (n) is an effort not to do something.

Sales (n) is the act or field of trying to sell goods/services to
people.

U 12

Brand (n) is a manufacturer’s name and image, including its

slogan and logo.

Brand dilution (n) is the overuse of a brand to the point

where it does not reach its target market, loses its prestige, or
decreases in quality and value.

Brand extension (n) is the process of establishing a new

product line under a well-established brand. Generally, the
new product line goes into a different category from previous
lines within the brand.

Branding (n) is the creation of a consistent, favorable image of

a product and its manufacturer in customers’ minds.

Differentiate (v) is to see the variations between two things.

Familiar with (a) If a person is familiar with something, s/he

has seen it before and has knowledge of it.

Identity (n) is all the essential characteristics of something

that show what it is and how it is different from other things.
Prefer (v) is to like one thing more than another.

Recognize v) is to be able to identify something because you

have previously acquired.

U 13

Billboard (n) is a large, outdoor board where advertisements

are displayed.

Commercial (n) is an advertisement that plays on television

or radio.

Demographic (n) is a portion of the population that a

company wants to sell products to.

Direct mailing (n) is advertising by mailing advertisements

directly to people at home.

Focus group (n) is a group of people who are brought

together to discuss their opinions on a subject.

Market research (n) is information that is collected to

determine what kinds of goods and services people like to
buy.

Marketing (n) is the process of promoting and selling

goods/services.
Niche (n) is a specific section of a market.

Outlet (n) is a market where a particular product is sold.

Promotion (n) is an activity that attracts people’s attention to

something.

Reach (v) is to gain people’s attention through some means.

Target audience (n) is the specific group of people that an

advertisement or message is meant for.