Scribd Logo
Upload

Welcome to Scribd!

  • Day 2 MARKETING GROWTH FRAMEWORK

    Uploaded by

    Avantika
    7 views3 pages
    This document outlines a marketing growth framework with 8 steps: 1) Identify the business and customer types, 2) Detail the ideal customer demographics and needs, 3) Describe the unique solution to customer problems, 4) Highlight differences from competitors, 5) Craft a unique marketing message, 6) Identify customer acquisition channels, 7) Choose a lead magnet to attract customers, and 8) Designate a marketing department lead. The goal is to create a targeted growth strategy for a specific business and customer.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines a marketing growth framework with 8 steps: 1) Identify the business and customer types, 2) Detail the ideal customer demographics and needs, 3) Describe the unique solution to customer problems, 4) Highlight differences from competitors, 5) Craft a unique marketing message, 6) Identify customer acquisition channels, 7) Choose a lead magnet to attract customers, and 8) Designate a marketing department lead. The goal is to create a targeted growth strategy for a specific business and customer.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views3 pages

    Day 2 MARKETING GROWTH FRAMEWORK

    Uploaded by

    Avantika
    This document outlines a marketing growth framework with 8 steps: 1) Identify the business and customer types, 2) Detail the ideal customer demographics and needs, 3) Describe the unique solution to customer problems, 4) Highlight differences from competitors, 5) Craft a unique marketing message, 6) Identify customer acquisition channels, 7) Choose a lead magnet to attract customers, and 8) Designate a marketing department lead. The goal is to create a targeted growth strategy for a specific business and customer.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    MARKETING GROWTH FRAMEWORK

     Make this for 1 product/service/business only


     Make this for 1 target customer in mind only
     Make it as specific it can be

    -----------------------------------------------
    1. What is my business type? (Tick the right one)
    B2B, B2C, B2CH
    2. Who are my ideal customers

    DEMOGRAPHY DETAILS PSYCHOGRAPHIC DETAILS


    Gender: What is my customers BURNING need,
    interest, concern, expectations.
    Age Range: What issues he is not able to solve on his
    own?
    Locality:

    Education:

    Profession:

    Income Level:

    Marital Status:

    3. What is my unique solution to above problems?


    ----------------------------------------
    ----------------------------------------
    ----------------------------------------
    4. How Am I Different from my Competitors?
    ----------------------------------------
    ----------------------------------------
    ----------------------------------------
    5. My Unique Marketing Message?
    I AM/WE ARE:

    I WORK WITH:

    I/WE HELP THEM:

    WITH OUR:

    SO THAT:

    WITHOUT:

    EXAMPLE 1:
    I AM/WE ARE: Hupendra Sahu, a business consultant
    I WORK WITH: Small & Medium Sized Business Owners
    I/WE HELP THEM: implement business growth strategies and install systems in
    business
    WITH OUR: 1 Hour Weekly Coaching System
    SO THAT: they can get the growth, profit & time freedom they want
    WITHOUT: without spending a lot of time on their business

    EXAMPLE 2:
    I AM/WE ARE: Naresh Kumar, a House Construction Material Supplier
    I WORK WITH: New House Making Individuals
    I/WE HELP THEM: Get all their construction related material delivered on time
    WITH OUR: 24X7 Order Placing Technology
    SO THAT: They can focus on their house & get their home completed on time.
    WITHOUT: Getting frustrated about delay in construction
    6. Where can I find my customers? (Write at least 15 channels, Select
    Any 3 For Your Next Campaign)

    ONLINE OFFLINE
    1. 1.
    2. 2.
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.

    7. What LEAD MAGNET I Can Give To My Customers?


    Free Demo Free Webinar
    Free Video Free Templates
    Free Product Sample Free Report/Free E-Book
    Free Consultation Session Free Assessment
    Free Visit/Pick Up

    8. Who will lead my marketing department?

    You might also like