1

OWNERS

Guinevere D. Arada
Chelza Jane L. Malapote
Alexis D. Manaligod
Dianne Irish P. Mariano

Junior Warehouse

Nuciti Central Mall, 2nd Level, P. Burgos, Batangas

043-556-221
juniorwarehouse@gmail.com
www.juniorwarehouse.com
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I. Table of Contents

I. Table of Contents ................................................................................................... 2

II. Executive Summary............................................................................................... 3

III. General Company Description ............................................................................ 4

IV. Products and Services..........................................................................................5

V. Marketing Plan ..................................................................................................... 10

VI. Operational Plan ................................................................................................. 13

VII. Management and Organization......................................................................... 16

VIII. Personal Financial Statement ......................................................................... 21

IX. Startup Expenses and Capitalization ............................................................... 22

X. Financial Plan ...................................................................................................... 23

XI. Appendices ......................................................................................................... 24

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II. Executive Summary

The Junior Warehouse is a full-service childcare/development facility that cares

for children from ages three to seven. The Junior Warehouse will be concentrating on
the upper end of the market: double-income professional parents specifically healthcare
providers. These personally ambitious parents are typically eager in terms of their
children's care while doing their jobs and will be willing to pay to have their children
attend the best and safe facilities.

Through specialized training of the staff and innovative caring and learning
systems, The Junior Warehouse is cutting edge in terms of child development.
The Junior Warehouse expects to become profitable by month 11 and has projected a
modest net profit by year three.

Vision

To be the first recognized child care center in Batangas in the year 2023

Mission
The Toddler Warehouse's mission is to provide top level child care. We exist to
attract and maintain customers. When we adhere to this maxim, everything else will fall
into place. Our services will exceed the expectations of our customers.

Objectives
The objectives for the first three years of operation include:

 To create a service based operation whose primary goal is to exceed customer's

expectations.

 The utilization of The Junior Warehouse by at least 30 different families in the

first eight months.

 To increase the number of client's served by 20% each year.

 To develop a sustainable, profitable, start-up business.

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III. General Company Description

The Junior Warehouse, soon to be located in Nuciti Central Mall, 2nd Level, P.
Burgos, Batangas, will offer child care services for kids between the ages of three and
seven. The Junior Warehouse will offer services from 6 a.m. to 6 p.m. The children will
be exposed to a wide range of activities including arts and crafts, socialization, large
muscle group activities, and general learning. The Junior Warehouse will be priced out
of some people's budget, but will offer a low student to teacher ratio and well trained
staff. The Junior Warehouse will be located in a vacant space or area in the mall which
is readily available and accessible to parents looking for care to their children.

Company Ownership

The Junior Warehouse will be an RN Corporation, founded and owned by four

registered nurses Chelza Jane Malapote, Alexis Manaligod, Guinevere Arada and
Dianne Irish Mariano.

Start-up Summary
The Junior Warehouse's start-up costs include:

 The rent of a space in a mall and will have the appropriate renovations to bring it
up to code in reference to bathrooms and kitchen (depreciated using the straight
line method)
 Stackable chairs (depreciated)
 Tables (depreciated)
 Office furniture (depreciated)
 TV and VCR (depreciated)
 Sleeping mats and pillows (depreciated)
 Outdoor playground set (depreciated)
 Storage bins (depreciated)
 Laundry facilities (depreciated)
 Computer system with printer, CD-RW, and Internet connection (depreciated)
 Copier and fax machine (depreciated)
 Art supplies
 Toys
 Medicine kits
 Kitchen supplies
 Brochures
 Cleaning supplies
 Legal fees
 Advertising costs
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IV. Products and Services

The Junior Warehouse offers an upper-end child care facility for age three to
seven. The Junior Warehouse offers a low teacher to student ratio, custom facilities,
and innovative learning programs. The Junior Warehouse hours will be a bit wider rage
than normal business hours to accommodate the working parents, the target customer.
The two income families have children, yet both parents work. The Toddler
Warehouse is an innovative solution that acts as virtual parents, broadening the
children's skills during the day. This is not a baby sitter facility. The children are
engaged throughout the day, learning new skills and reinforcing already acquired ones.

Market Analysis Summary

The Junior Warehouse will be offering child care/development for toddlers age
three to seven. The Junior Warehouse will be targeting double income professional
families who, because of work obligations, do not have the time during the day to care
for their child. The Junior Warehouse will be targeting families that are interested in
something more than simple baby-sitting facilities, they would like the children to be
enrolled in a program that offers development of many different skills including:
socialization skills, arts and crafts, large muscle group workouts, reading, numbers, etc.
Parents who are professionals, who are ambitious by nature themselves, are typically
eager for their children to move ahead and are willing to pay for the best development
care services for their children.

Market Segmentation

The Junior Warehouse is targeting one specific customer group, the middle to
upper class, two income professional family. This group of families have both parents
working, not allowing them time to raise their child during the day. This group has the
money for child care, and are willing to spend a little extra to get a higher level of care.
This customer segment has already begun teaching it's child advanced concepts like
reading, singing, socialization, etc. The Junior Warehouse will continue to develop the
children's skills.

This customer group is typically made up of two professional parents. This would
explain why the parents 1) have the money for more sophisticated child care, and 2) are
ambitious in terms of their children's learning and development.
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Junior Warehouse operates from 6 in the morning up to 6 in the evening, with 12

to 1:30 at noon for lunch break. It offers different packages (see Table 1) for those who
want to avail one month of daycare service, consumable for 24 days per month, five
days a week and eight hours per day. These packages differ from the services included
and their respective rates. The first package offers regular service, the second is same
only inclusive of transportation fee, the third avails a special one on one study session
and the last package also offers study session but inclusive of transportation as well.

Table 1: Packages offered in They Care Childcare Center

PACKAGES Rates per month

(Whole day) (24 days Monday –Friday)
PACKAGE 1 P5,500.00
(w/o transportation)
PACKAGE 2 P6,700.00
(inclusive of transportation)
PACKAGE 3 P6,500.00
(one on one study session)
PACKAGE 4 P7,700.00
(one on one study session w/ transportation)

Junior Warehouse center also accommodates walk-in customers or those who

will not avail the packages offered at any time of the day. This kind of session has
different rate (see Table 2). The rate is exclusive of fees for transportation and food to
let the customers choose what they want and need to avail. Transportation fee has two
choices, one-way which will be a service from either their home to the center or vice
versa, and the other choice is two- way which will be from house to the center and back.
For children aging 3-5 especially those without guardians, the center provides child-seat
in the vehicle for their safety. Availing Junior Warehouse transportation service can be
through phone by calling the center’s hotline number.

The Junior Warehouse gives three meals a day: recess, lunch and snacks in the
afternoon. All the packages offered in the center are inclusive of the food. Those who
will not avail the packages will pay a fixed rate that is also inclusive of all the three
meals. Customers are not allowed to pay for only one meal per session because every
session availed is equals to three meals notwithstanding the length of their stay.
Table 2: Rates for Walk-in Enrollees
WALK-IN
Regular rate per hour P100.00
Transportation Fee One-way: P30.00
Two-way: P60.00
Food Fee P150.00
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One on one sessions are offered and can be availed through packages 2 and 4.
These sessions are for parents who want their children to learn some of the basic
education a child can get. Junior Warehouse are open and ready to teach any topics
that the parents want their children to learn and become skilled at. Aside from the
parents’ freedom to choose any subject for their children, they can also get assurance
that their child are well supervised because they are taught individually and by one of
the partners who have been trained in the government for three months to provide
services for the customers’ satisfaction.

Junior Warehouse is created to provide a quality of good service and to ensure

that their customer will get their satisfaction. It is also distinguished from other similar
businesses by offering more and better programs for their child’s advance learning and
development. Listed below are the programs offered for the children’s everyday
activities. Children can try any of the following programs, according to their interests and
likes, in any time they want. These programs are all included in every sessions availed
and paid.

Programs Offered:
1. Free Play
- A free time for children to have fun and play any game of their choice, this is
usually an indoor activity. The day care basically provides for the toys and other fun
learning materials that the children would use.
2. Music and Movement
- This program would allow the children to express their selves through music and
dancing. They would be thought how to sing children songs, basic dance kinetics and
other activity related thereof. This program would help the child’s confidence
development and discover their passion for music and dancing.
3. Arts & Crafts
- Arts and crafts activities would teach the child the basics like cutting, pasting,
drawing, colouring, painting and do some art projects that they could bring home. This
will help the child express himself/herself and to assess their talent and interest in this
area.

4. Visual Activity
- This program would be helpful for toddlers to early preschoolers because they
will be introduced and be familiarized with pictures of things, colours, letters, words,
numbers and others.

5. Games
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- Fun learning games would also be incorporated in the day care. The child would
learn how to follow rules and create cooperation and teamwork with his/her fellow
playmates.

Writing
- The child would be thought how to write hold a pencil, write his or her name or
even construct words or sentences for children on early preschool stage.

6. Counting
- The basics of arithmetic and counting would also be thought on the child.
7. Story - Telling

- There would be story-telling time. They will have a chance to listen to stories
being narrated by the facilitator or teacher. Their comprehension, patience and level of
focus would also be assessed in this area.

8. Outdoor Play
- The children would also be allowed to play outdoor but within the premises of the
day care. They would also be thought some outdoor parlour games or just let them play
in the day care mini playground.

9. Special Program
- This is a one-on-one session of a child care provider with a child to help him/her
in certain areas he/she needs to develop. All the other services provided can be
specially taught to the child if he/she needs special attention.
For the programs and activities to be more effective for the children, TheyCare center
also makes available of learning materials. These materials are consist of those that are
used for programs offered such as art materials, toys, entertainment, etc. and those that
are used for one on one sessions such us books and activity sheets. Below is the
complete list of materials available in the center.

Materials for the Child Center:

- Story books
- DVD sing-along and educational sets
- Audio CDs for children (Sing and dance, Nursery Rhymes, Lullaby)
- Wooden toy puzzles for kids
- Educational toys
- Learning flash cards (ABCs, Numbers, Colors, etc)
- Art materials for audio visuals (Cartolinas, Art papers, Scotch Tapes, crayons,
colored pens)
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- Jumbo crayons, glue, safe scissors, colored washable markers, washable paints,
chubby brushes, jr. pencils, art papers, bond papers
Materials Available for Students:
- Activity sheets
- Coloring books
- Arts and Crafts Materials
6:00 am Morning Routine
7:30 am Free activities
8:15 am Breakfast
8:45 am Combination of free play and planned activities
10:00 am Morning Snack
10:20 am Outdoor Play
10:50 am Combination of free play and planned activities
11:30 am Lunch
12:00 nn Nap
1:00 pm Afternoon Snack
2:20 pm Outdoor Play
3:50 pm Combination of free play and planned activities
4:30 pm Tea
5:00 pm Busy Feet
6:00 pm - Close Free Play

Junior Warehouse is strict about their payment rules and policies. Generally and
preferably, payment is accepted on a cash basis, but for availing packages checks are
allowed. For packages, reservation fees are accepted amounting one thousand pesos
(P1,000) which will already be considered as down payment for the month. If there is no
reservation paid, down payment will be fifty percent (50%) of the package rate for the
month. The rest of the payment will be collected and shall be paid on the last week of
the package before the child leaves the center. Any payment received by the center will
be non-refundable.
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V. Marketing Plan

The Junior Warehouse intends to concentrate on the double income working

professional families because they are the segment that can most readily afford day
care, are the ones who need day care because of their work obligations, appreciate the
advanced learning and development. The Junior Warehouse has to offer, and lastly are
a growing segment of our society.

With both parents working, this segment needs some sort of provisions for the
care of their child. While the Department of Labor indicates that over 50% of children
are cared by relatives compared to 29% for a commercial day care center, our targeted
group prefers a more structured learning environment. Relatives are great for nights out
or weekends, but they do not compare to a structured program when it comes to the
learning and development that occurs at The Junior Warehouse. Having both parents
as professionals, they are ambitious with the development of their child and are willing
to pay to get the best program for their prodigy.

As Batangas City continues to be a society of people working long hours, there

will always be the need for child care. The trend of longer work weeks is increasing and
this drives The Junior Warehouse's business.

Service Business Analysis

The Junior Warehouse will be competing in the child care industry. This industry
is fairly broad and populated, there are companies at all levels, from the basic baby
sitter services, to competitors of The Junior Warehouse. There are service providers
that offer standard business hours as well as services that offer night and evening
hours. There are scheduled services and no reservation drop off services. Price, quality,
and gut feeling drives a lot of parental choices. The Junior Warehouse believes the
secret to success is to 1) concentrate on only a portion of the market, and 2) choose a
portion of the market that is growing.

Competition and Buying Patterns

There are many different competitors in the child care space. The Junior
Warehouse will only detail the direct, or reasonably direct competitors, and will not detail
the myriad of other service providers that offer some sort of child care option. The direct
competitors are:

1. Established, often franchised, child care centers. These are typically larger
facilities that offer care to a wide range of ages. The number of children serviced is
usually quite large. The child care is adequate, although somewhat impersonal by
virtue of its large size.
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2. Small, home based child care. These competitors are people that have a child care
facility based out of their house. The quality of these ranges considerably, some
are great, some are sub par.
3. Medium sized companies. These are typically independently owned facilities.
Some of theses will handle a wide range of ages, others will specialize with a
specific age group.

Strategy and Implementation Summary

The Junior Warehouse is targeting a very specialize niche in child care space.
With this in mind, The Junior Warehouse must then carefully communicate it's services
if the company is to be patronized by this target segment. What will be communicated
are The Junior Warehouse's competitive advantages: specialized training of the staff
and innovative learning programs. If the targeted parent hears and understands these
advantages, they will more likely be willing to switch to The Junior Warehouse's service.

In addition, The Junior Warehouse will be using tours of the facilities to sell it's
services. Tours in the industry are pretty standard. Most parents want to see a facility
before they will send their kids there. The Junior Warehouse 's facilities are so good that
they speak for themselves. Therefore, it will be a priority to get the parents to view the
facilities and that will convince them.

Competitive Edge

The Junior Warehouse 's competitive edge is two-fold:

1. Specialized training- The facility can only be as good as the teachers and
assistants. With this in mind, The Junior Warehouse has a specialized training
program that all teachers and assistants are put through so they are proficient at
teaching the specific programs that The Junior Warehouse has developed for
toddlers age three to seven. The employees are put through an intensive week
long course and only after they pass the intensive training will they be allowed to
work with the children.

2. Innovative learning programs- Typical learning programs for this age focus on
specific traits and only work on one trait/ skill at once. While this is successful in
reinforcing the skill, it is often very difficult for the child to appreciate the
interrelationships of the different skills. Consequently, the child can learn the skill,
but has difficulty applying the skill when faced with multiple stimuli. When the child
is unsure of what to do because of the multiple stimuli and these several skills that
they have learned independently, the child tends to shut down out of confusion.
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Sales Strategy

The Junior Warehouse's sales strategy will be targeting double income working
professional families. These families have the money to spend on child care and these
parents are much more likely to appreciate the advanced learning systems taught at
The Junior Warehouse.

The sales strategy will be based on a communication effort to explain the virtues
of the program and how time at The Junior Warehouse can speed up the children's
development considerably. In addition to one on one explanations of the program and
its merits, the prospective parents will be given tours of the facilities. The tour of the
facility will serve two purposes:

1. The tour will be used as a way to impress the prospect of the facilities that
The Junior Warehouse has these facilities were custom designed to achieve very
specific educational goals and The Junior Warehouse is immensely proud of the
facilities.
2. The tours typically occur during the day and this becomes a perfect opportunity for
the potential customer to view the care as it is occurring. This will serve to build a
trust bond between The Junior Warehouse and the parent who naturally is
cautious about leaving the child with strangers to have the child cared for and
taught the entire day.

In essence, The Junior Warehouse is letting the facilities and teacher/student

interactions speak for themselves. Because of the high level of service, this is entirely
possible.

Sales Forecast

The first two months will be spent renovating the house and bringing it up to
specifications, both for the state health and license codes, and owners' specifications.
During this time, the owners are re-working it so it is custom designed for this new
facility.

The first week of the third month will be used for training of the staff. By the
middle of the third month The Junior Warehouse will begin accepting children for care. It
is anticipated that the facility will be under-utilized until the eighth month. By then, word
will have spread and the classes will be filling up quite nicely. From month seven on,
there will be a steady, incremental increase in sales.
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VI. Operational Plan

TheyCare Child Care Center will be leasing a vacant space in Nuciti Mall. This is
located at Nuciti Central Mall, 2nd Level, P. Burgos, Batangas. Based on the
agreement, the term of the renewable contract lease is two (2) years and will not be
permitted to withdraw from the contract within the first year. The lease contract will
begin from the date of operation, which is three (3) months before the opening of the
center and will be renewable every two years. The monthly rental for leased premises
shall be six (P6, 000) thousand, Philippine currency per month, or seventy-two thousand
(P72, 000), Philippine currency per year. All rental payments made at the end of the
month shall be payable only to the lessor.

The company shall deposit to the lessor upon signing of the contract and prior
move-in an amount equivalent to the rent for three (3) months or the sum of eighteen
thousand (P18, 000), Philippine currency, wherein the two (2) months deposit shall be
applied as rent for the 11th and 12th months and the remaining one (1) month deposit
shall answer partially for damages and any other obligations, for utilities such as Water,
Electricity, Telephone or resulting from violation(s) of any of the provision of the
contract.

In case of default payment of the rent for at least two (2) months, the lessor at its
option may terminate the contract and eject the company. The lessor has the right to
preclude the company in entering the premises for one (1) month and may forfeit
whatever rental deposit or advances given by the company.

The company shall pay for its telephone, electric, cable TV, water, Internet and
other public services and utilities during the duration of the lease. If whole or any part of
the leased premises shall be destroyed or damaged by fire, flood, lightning, typhoon,
earthquake, storm, riot or any other unforeseen disabling cause of acts of God, as to
render the leased premises during the term substantially unfit for use and occupation of
the company, then the contract may be terminated without compensation by the lessor
or by the company by notice in writing to the other.

The lessor or its authorized agent shall after giving due notice to the company
shall have the right to enter the premises in the presence of the company at any
reasonable hour to examine the same or make repairs or for operation and
maintenance of the property.

At the expiration of the term of this lease or cancellation, the company will on
time deliver the lessor the leased premises with all corresponding keys and in good
condition. Non-compliance of these terms by the company will give the lessor the right
to refuse to accept the premises and compel company to pay rent at the same rate plus
twenty five (25) % as penalty until the company has complied with the terms. The same
penalty shall be imposed in case the company fails to leave the premises after the
expiration of the contract.
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Facilities

1. Bedroom/ AVRoom

This is a fully air-conditioned double purpose room that will be utilized as a

sleeping area as well as an entertainment room. Kids are allowed to nap as well as
watch educational shows in this room.
a. Television set
A 24in Full HD LCD Television set with DVD player and component along with
children movies, songs and educational DVDs and VCDs.
b. Sleeping items
• Sleeping Mats
• Pillows
• Blankets
• Stuff Toys
• Crib
2. Activity Area
The activity area is a combination of a mini library and a workspace for children.
This is an air-conditioned area where most of the activities will be held. Different
learning materials will be displayed on the shelves.
• Small mono block tables and chairs
• Book shelves
• Puzzle mats
• Kiddie bean bag
• Children books
• Activity materials
• Learning materials
3. Comfort Room

One comfort room mounted in the Nap/ AV Room and the other is located beside
the staircase and the kitchen area. Both are tiled and fully furnished with installed toilet
bowl, shower and a hand washbasin.
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4. Kitchen

The kitchen is furnished and tiled with stove, gas range, personal refrigerator,
faucet, sink, plate dispenser, cup, spoon, fork, and plates. This is where the nutritious
food will be cooked and prepared by the assigned food handlers.

5. Mini Play ground

The Mini Playground is made available for children to have a little fun while
having a muscular activity.

D. Utilities

Junior Warehouse's nature of utilities include: Electricity, Water, Telephone, and

Rent. Along with the utilities aforesaid, rent and telephone are the only fixed cost
among the four, while the others vary depending on the daily consumption of Junior
Warehouse.

Rental payment amounts to PHP 6000 and is exclusive of Electricity, Water and
Telephone bills. In addition, the lessor requires initial payment of 3 months advance and
1 month deposit amounting to PHP 24,000 rent. The 1st and 2nd advance payment will
be applicable for the 11th and 12th month of rental while the 3rd deposit will be allotted
for any future violation or repair expenses that the lessee will incur. There will be PHP
500 for Telephone bill, Electricity ranges from PHP 3000- 3500 per month and Water
consumption is from PHP 170- 250 per month.

1. Electricity
The usage of all electronic devices varies depending on the daily consumption of
appliances used. The total approximated daily consumption ranges form 19- 25
kilowatts which will yield to Php 225- 300 per day.
2. Water
Water consumption will be based on the existing lavatory and kitchen sink utilization.
The approximate daily consumption for water will be 0.40- 0.625 cubic meters an
estimated amount of Php 6- 10 per day.
3. Telephone Bill
The Telephone, which will be used in Junior warehouse, is a phone line package
that charges PHP 499 per month from PLDT.
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VII. Management and Operations

1. Management

a. Partners

The Partners are responsible for the foundation of the company. They are
individuals who agree to form a business and contribute to it by means of money,
property and service. Partners are also in-charge of the activities that will be happening
in the organization.

The requirement to qualify as a partner in the company is to be at least a tertiary

level education graduate whose course is preferably concentrated on business and/or
education (graduates with master’s and doctorate degrees will acutely qualify for the job
as well). They must possess good communication and interpersonal skills and must
also be proficient in using basic Microsoft programs.

Each partner will receive 10,000 PHP per month as their salary. Benefits that
each partner will receive include rice subsidy, laundry allowance, medical cash
allowance and clothing allowance. Each partner is also entitled to a thirteenth month
pay every year. Salaries of each partner will increase in relation to the partnership
profits and losses. The contract of the partners with the center will last as long as they
choose to stay with the company.

b. General Manager

The General Manager is responsible for managing all the areas that concern the
revenue and cost elements of a company. The manager oversees the activities that will
happen in the organization and leads, coordinates and communicates the strategies
and procedures to the rest of the company for it to function effectively.

T he company’s General Manager must at least be a college graduate preferably

majoring in business, finance, management or accountancy. Managers must possess
good communication and interpersonal skills and must also be proficient in using basic
Microsoft programs. They must also be able to lead the other staff proficiently.

T he general manager (who is also one of the partners) will receive the same
benefits like the other partners (rice subsidy, laundry allowance, medical cash
allowance, clothing allowance and thirteenth month pay). They will get the basic salary
of P10,000. The contract of the general manager with the center will last as long as they
choose to stay with the company.
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• The salary and benefits of the partner who is also the General Manager will be
common and will not add-up.

2. Personnel

a. Child Care Provider/s

Child Care Provider/s is/are responsible for providing care and basic education
for infants, toddlers and preschool children. They aid in the development of the
children’s fundamental social, academic and personal development. They also help the
children in developing their cognitive and emotional skills and in learning fundamental
mathematical and reading skills in advance to make it easier for them to understand
when in the real academic setting already. They address the issues that the children
may require special attention with and ensure the safety of the children while they are in
the daycare center.

The company requires that the hired Child care provider/s of the company should
have at least reached tertiary level of education. They are accepted by the company as
long as they are found viable and suitable care-takes and nurturers. Their educational
background and knowledge must be preeminent or acceptable to the standards of the
center. They must be able to understand and relate to children well and must know how
to properly supervise them. The Child Care Provider/s must also possess good
communication and interpersonal skills and must also be proficient in using basic
Microsoft programs.

The Child Care Provider will receive 12,000 PHP per month as their salary.
Benefits that the Child Care Provider will receive include rice subsidy, laundry
allowance, medical cash allowance and clothing allowance. They are also entitled to a
thirteenth month pay every year. Their salary will increase every six months. The
contract of the Child Care Provider with the center will be legally binding for one year
and can be renewed afterwards depending on the management’s decision.

b. Receptionist

The receptionist answers the visitors’ questions about the services offered by the
company, answering calls, receiving, sorting and distributing mail, setting appointments,
keeping records and filing them and performing other office errands. They will also be
in-charge of keeping track of the books in the library of the center. They must be able to
understand well how the company works so that they will be able to communicate this to
possible customers effectively. They must also be able to handle complaints and make
recommendations to the client in a professional and good-natured manner.
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The company requires that the receptionist of the company to have at least
reached secondary level of education but it would be preferable to have someone who
has reached tertiary lever of education. They must possess good communication and
interpersonal skills, the capacity to multitask and to organize. Being presentable and
being proficient in using basic Microsoft programs is also imperative.

The Receptionist (who is also one of the partners) will receive 10,000 PHP per
month as their salary. Benefits that Receptionist will receive include rice subsidy,
laundry allowance, medical cash allowance and clothing allowance. They are also
entitled to a thirteenth month pay every year. Their salary will increase every six
months. The contract of the Receptionist with the center will be legally binding for one
year and can be renewed afterwards depending on the management’s decision.

• The salary and benefits of the partner who is also the receptionist will be
common and will not add-up.

c. Driver/s

The drivers of the center will be responsible for fetching the children from their
respective houses and bringing them to the daycare center. They should be able to
drive the children safely from their homes to the center.

The drivers should be at least twenty one years old and must be a registered
driver with a valid driver’s license. They should be able to understand and follow
directions easily and should have had previous experience with references which are
verifiable. They must also possess good interpersonal skills.

The driver will receive 8,000 PHP per month as their salary. Benefits that the
driver will receive include rice subsidy, laundry allowance, medical cash allowance and
clothing allowance. They are also entitled to a thirteenth month pay every year. Their
salary will increase yearly. The contract of the Child Care Provider with the center will
be legally binding for one year and can be renewed afterwards depending on the
management’s decision.

d. Security Guard

The security guard of the center ensures the safety of the children in the daycare
center. They make sure that the proper security measures are implemented and
maintained by the center.

The security guard should be at least twenty one years old and must have a
clean criminal background. They should be able to understand and follow directions
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easily and should have had previous experience with references which are verifiable.
They must also possess good interpersonal skills.

The security guard will receive 8,000 PHP per month as their salary. Benefits that
the security guard will receive include rice subsidy, laundry allowance, medical cash
allowance and clothing allowance. They are also entitled to a thirteenth month pay
every year. Their salary will increase every six months. The contract of the Child Care
Provider with the center will be legally binding for one year and can be renewed
afterwards depending on the management’s decision.

e. On-call Doctor

The On-call Doctor provides medical aid and assistance to the daycare center.
For minor medical concerns, the daycare can contact the On-Call Doctor anytime during
regular working days. For major medical concerns, the On-Call Doctor should be able to
make it to the daycare center to help address the problem. They will also check and
confirm if the center has proper medical measures for the children.

The company’s On-call Doctor must at least be a college graduate preferably

majoring in a pre-medical course. They must possess good communication and
interpersonal skills. They should have previous experience with dealing with children
and have references which are verifiable.

The On-Call Doctor will receive P500 per consultation. The contract of the on-call
doctor with the center will be legally binding for one year and can be renewed
afterwards depending on the management’s decision.

f. Food Handler

The Food Handler is responsible for preparing the meals and snacks of the
children according to the Nutritionist’s advice as to what kind of food should be
prepared. They should be willing to undergo a seminar with regards to the proper
sanitary preparation of food for the children. Going to the market to buy the needed
ingredients for the meals and snacks is also part of the responsibilities of the Food
Handler.

The Food Handler should at least be eighteen years old and must able to
understand and follow directions easily. They must have previous experience as to
preparing and serving basic meals with references which are verifiable. They must also
possess good interpersonal skills.
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The Food Handler (who is also one of the partners) will receive 4,500 PHP per
month as their salary. Benefits that the Child Care Provider will receive include rice
subsidy, laundry allowance, medical cash allowance and clothing allowance. They are
also entitled to a thirteenth month pay every year. Their salary will increase every year.
The contract of the Food Handler with the center will be legally binding for one year and
can be renewed afterwards depending on the management’s decision.

• The salary and benefits of the partner who is also the Food Handler will be
common (higher salary applies) and will not add-up.

Organizational Structure

Chief Executive Officer - Chelza Jane L. Malapote

Chief Financial Officer - Alexis D. Manaligod

Chief Marketing Officer - Dianne Irish P. Mariano

Chief Technical Officer - Guinevere D. Arada

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VIII. Personal Financial Statement

Junior Warehouse
Statement of Financial Position
As of December 31, 2019-2023

Assets 2019 2020 2021 2022 2023

Current Assets

Cash 1,785,193.00 3,053,452.95 4,459,115.14 6,361,995.87 8,360,828.44

Total current assets 1,785,193.00 3,053,452.95 4,459,115.14 6,361,995.87 8,360,828.44

Fixed (Long-Term) Assets

Furniture and Fixtures 151,450.00 121,160.00 90,870.00 60,580.00 30,290.00

Less: Accumulated Depreciation 30,290.00 30,290.00 30,290.00 30,290.00 30,290.00

Car 250,000.00 200,000.00 150,000.00 100,000.00 50,000.00

Less: Accumulated Depreciation 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00

321,160.0 240,870.0 160,580.0 80,290.0
Total fixed assets 0 0 0 0 -

Total Assets 2,106,353.00 3,294,322.95 4,619,695.00 6,442,285.87 8,360,828.44

Liabilities and Owner's Equity

Current Liabilities

Income taxes payable 271,905.85 437,962.80 529,000.50 705,477.23 787,205.81

Total current liabilities 271,905.85 437,962.80 529,000.50 705,477.23 787,205.81

Owner's Equity

Malapote, Chelza Jane 305,741.17 476,060.00 681,782.33 956,134.67 1,262,270.33

Arada, Guinevere 305,741.17 476,060.00 681,782.33 956,134.67 1,262,270.33

Manaligod, Alexis 355,741.17 526,060.00 731,782.33 1,006,134.67 1,312,270.33

Mariano, Dianne Irish 255,741.17 426,060.00 631,782.33 906,134.67 1,212,270.33

Total owner's equity 1,834,447.02 2,856,360.00 4,090,693.98 5,736,808.02 7,573,621.98

Total Liabilities and Owner's

Equity 2,106,352.87 3,294,322.80 4,619,695.00 6,442,285.25 8,360,827.79
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IX. Startup Expenses and Capitalization

Junior Warehouse

Cash Flow Satement

For the Years Ending December 31, 2019-2016

2019 2020 2021 2022 2023

Cash at Beginning of Year 950,000.00 1,785,193.00 3,053,450.00 4,459,111.00 6,361,992.00

Operations

Add: Net Income from Operations 634,447.00 1,021,913.00 1,234,334.00 1,646,114.00 1,836,814.00
Add back: Non-Cash Expense

Depreciation 80,290.00 80,290.00 80,290.00 80,290.00 80,290.00

Total 714,737.00 1,102,203.00 1,314,624.00 1,726,404.00 1,917,104.00

Increase/(Decrease) in Income Tax
Payable 271,906.00 166,054.00 91,037.00 176,477.00 81,729.00

Net Cash Flow from Operations 986,643.00 1,268,257.00 1,405,661.00 1,902,881.00 1,998,833.00

Investing Activities
Cash paid for

Purchase of furniture and fixtures 151,450.00

Net Cash Flow from Investing

Activities 151,450.00 - - - -
[42]

Net Increase in Cash 835,193.00 1,268,257.00 1,405,661.00 1,902,881.00 1,998,833.00

Cash at End of Year 1,785,193.00 3,053,450.00 4,459,111.00 6,361,992.00 8,360,825.00

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X. Financial Plan

Junior Warehouse
Income Statement
For the Years Ended December 31, 2019-2024

Revenue 2019 2020 2021 2022 2023 2024

Sales revenue 3,636,840.00 4,395,840.00 4,922,640.00 5,753,760.00 6,290,400.00 6,835,320.00

Total Revenues 3,636,840.00 4,395,840.00 4,922,640.00 5,753,760.00 6,290,400.00 6,835,320.00

[42] [42] [42] [42] [42]
Expenses

Advertising 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00

Depreciation-Car 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 -

Depreciation-
Furniture and Fixtures 30,290.00 30,290.00 30,290.00 30,290.00 30,290.00 -
Maintenance and
repairs 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00 12,000.00

Wages Expense 1,299,896.40 1,429,886.04 1,572,874.64 1,730,162.11 1,903,178.32 2,093,496.15

Rent 72,000.00 72,000.00 72,000.00 72,000.00 72,000.00 72,000.00

Supplies 21,492.00 22,781.52 24,148.41 25,597.32 27,133.15 28,761.14

Utilities 72,604.80 76,961.09 81,578.75 86,473.48 91,661.89 97,161.60

Gas 8,022.86 8,504.23 9,014.49 9,555.35 10,128.68 10,736.40

Food 1,116,000.00 1,182,960.00 1,253,937.60 1,329,173.86 1,408,924.29 1,493,459.74

Licensing and Permits 11,181.12 11,181.12 11,181.12 11,181.12 11,181.12 11,181.12

On-Call Doctor 12,000.00 14,400.00 17,280.00 20,736.00 24,883.20 29,859.84

Total Expenses 2,730,487.18 2,935,964.00 3,159,305.01 3,402,169.23 3,666,380.64 3,873,656.00

Net Income Before

Taxes 906,352.82 1,459,876.00 1,763,334.99 2,351,590.77 2,624,019.36 2,961,664.00

Income tax expense 271,905.85 437,962.80 529,000.50 705,477.23 787,205.81 888,499.20

Net Income 634,446.97 1,021,913.20 1,234,334.49 1,646,113.54 1,836,813.55 2,073,164.80

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XI. APPENDICES

A. Vicinity

B. Floor Plan
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