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HRMT 5120 (P10) Assignment 3: HR Staffing Announcement

This assignment aims to develop an understanding of effective HR staffing announcements. It

involves a new hire announcement for Walmart Canada aligned with the brand voice, the

audience and uses a fitting channel of communication.

Situational Analysis

Walmart Canada is a leading retail organization operating in the Canadian market. Walmart

Canada is renowned for having a sizable staff, with many workers spread out throughout its

corporate headquarters and retail locations. Walmart Canada supports a diverse and inclusive

workplace by appreciating the contributions of people from all backgrounds and viewpoints.

Teamwork, client service, and ongoing progress are prioritized by the business. With

possibilities for growth and progress inside the company, employee development and career

advancement are also significant components of Walmart Canada's human resources strategy.

The company's human resources policies and practices are centered on fostering a welcoming

and secure work environment, assuring ethical hiring procedures, and promoting employee

wellbeing. Walmart Canada upholds a commitment to fostering employee engagement and

happiness and encourages open communication, respect, and integrity in all HR-related

interactions (Walmart Inc., 2022).

The new hire announcement will be for the appointment of Mr. Desmond Goh as the Operations

Assistant Manager position in the Vancouver-based Walmart store.

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Audience Analysis

The primary audience for this announcement is the Walmart Canada team at the Vancouver

store. This comprises those who will work closely with the operations assistant manager, such as

store staff, managers, and supervisors. The secondary audience may include regional managers,

corporate executives, and other stakeholders involved in-store operations. People from different

backgrounds and work responsibilities within the company make up the audience.

Brand Analysis

After reviewing various communications from Walmart Canada, the organization's brand voice

can be described as approachable, customer-centric, and community-oriented. Walmart Canada

emphasizes its commitment to providing value to customers and communities while maintaining

a friendly and inclusive atmosphere. The following platforms were reviewed to gain an

understanding of the Walmart brand voice:

• Associate Brand visual Identity Article

(https://one.walmart.com/content/dam/px/associate_brand_center/all-company-brand-

guidelines/AssociateBrand_VISID_200203.pdf )

•Announcement of Walmart CEO on Walmart Canada Newsroom

(https://www.walmartcanada.ca/newsroom/2022/12/20/gonzalo-gebara-appointed-as-

president-and-ceo-of-walmart-canada )

• Twitter account https://twitter.com/WalmartCanada

• Facebook account https://www.facebook.com/walmartcanada/

• Instagram account https://www.instagram.com/walmartcanada

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Channels

This announcement will be distributed through internal communication channels within Walmart

Canada. For the internal communication, Email and the workplace intranet are ideal platforms.

Email as described by (Cruthers, 2019) enables individualized messages and direct delivery to

workers' inboxes, ensuring broad distribution and quick access. For secondary audience,

company social media and online newsrooms ensure broad distribution and quick access.

Announcement

To: Employees at Walmart

From

I am pleased to announce that Desmond Goh has accepted the position of Operations Assistant

Manager, effective June 29, 2023. This position reports to Mr. Josh Will.

Desmond will be responsible for supporting the store manager, optimizing store conditions,

executing safety controls, and maintaining compliance with Walmart policies and procedures.

Desmond graduated from Kwantlen Polytechnic University in Surrey, British Columbia with a

degree in Business Administration. Prior to accepting this position, he/she served as an

administrative assistant and Store manager. Desmond brings experience and a proven track

record of success in management, which will be invaluable in meeting departmental goals and

objectives.

I am confident that Desmond will be an excellent match for this position and a strong asset to the

team. Desmond will be located in the main office and can be reached at Ext. 2950 or

desmond.goh@walmart.ca.

Please join me in welcoming Desmond to the team.

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References

Cruthers, A. (2019). Business Writing for Everyone. Kwantlen Polytechnic University.

Walmart Inc. (2022, February). Associate Brand Visual Identity.

https://one.walmart.com/content/dam/px/associate_brand_center/all-company-brand-

guidelines/AssociateBrand_VISID_200203.pdf