B –TERMS OF REFERENCE AND EXECUTED COPY OF THE SIGNED CONSULTANCY

SERVICES CONTRACT

TERMS OF REFERENCE

PROJECT TITLE:

BENEFICIARY ENTERPRISE:

CONSULTANT:

1. Background

XXXXXX S.R.L. is promoting its goods/services through social media profiles and a website created a few
years ago. The company’s management considers that the proper online presence is very important for
achieving the strategic goals of the company and it is committed to invest in a new and modern website,
that would allow … describe new website possibilities.

1. Description of enterprise

Company Profile XXXXXXXXX S.R.L. was founded in 20xx. The company is operating in xxxxxx sector
and it is specialized in _____ of xxx, xxx, xxx and xxx.

History and Main 20xx – the company was founded and started with xxx
Developments 20xx - the company invested in xxx
20xx– the company rented an office located in xxxx

Products/Services The company turnover has following structure:

- Sales of xxx – nn%
- Sales of xxx – nn%
- Sales of xxx – nn%
Customers The company is working with individuals only. Major company’s clients are individuals
that found out about the company on xxxx/ from xxxx.
Specify if it works with other companies
Suppliers Company’s suppliers are: xxx SRL, xxx SRL, xxx SRL, xxx SRL, etc.

Competitors The company’s main competitors are xxx SRL, xxx SRL, xxx SRL, xxx SRL.

Competitive The main competitive advantages of the company are:

Advantages / - professional and high committed management staff;
Disadvantages - high quality services;
- quality management system in place;
- xxx;
- xxx.

Fixed assets The company is operating in Chisinau, from its own facility of xxx m2, and owns x cars
(model, year of prod) used for delivery.

Data for the previous 3 years:

Indicator 2019 2020 2021

Annual turnover (EURO1) XXX XXX XXX

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Echiv. în EUR la cursul mediu anual EUR/MDL al BNM pentru anul 2021(20.9255).
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Number of employees n n nn
Net profit as % in turnover x% x% x%

1.2 Business Need

Currently, the main weak point of this business is lack of adequate on-line presence and ________. Existing web
page is outdated and needs to be equipped with x, y, z. This tool will allow company to increase its on-line sales
and to reach more actively its audience through tailored marketing. As a result, the improvement of visibility and
recognition of the company will be reached.

2. Project Description

2.1 Objectives of the consulting services

The main objective of the project is to improve market performance of the beneficiary by strengthening its
market position.

Specific project objectives:

 raising public awareness about company’s business activity

 increase number of clients
 increase in turnover

Expected project outcomes:

Expected
Baseline Value Source of
Key Performance Indicators Unit of Measurement Value
Dec 2021 Dec 2022 Information

Increase in sales volume Number of orders xxx xxx Management

reports
Increase in turnover Annual turnover (EUR) xxx xxx Financial
statements
Increase in website customer base Number of websites 0 xxx Management
visitors per year estimations

2.2 Scope of services

The consultant is expected to create the website www.xxxx.md in Romanian, Russian, English languages
with following features:

 Powerful Administration Panel

 Multi-level menu (up to four levels);
 Services - page (clothing images, description, size, price)
 Call to Action
 Integrated search
 Available vacancies page

The general structure of the site will be:

1. Home page
2. Services
3. Jobs
4. Contacts
5. Prices
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 The consultant will develop the website which will allow customers to easily access information about the
company’s products and to instantly calculate the price for products they plan to order. The consultant will
train 2 (or more if needed, specify) company staff members on the administration of the website. Content
for the web-site, including photo and video materials, will be provided by the Beneficiary.

The Consultant shall deliver the following:

Project Phase Services Rendered Deliverables/

Reports
Phase 1. Initiation 1.1 Desk research on market needs, preferences, Technical
competitors; specification;
1.2. Structure and navigation development of the website structure
website. Elaboration of key blocks and inner pages
of the website.
Phase 2. Website 2.1 Layout of the website layouts (Web page Approved design
design design)
Phase 3. Website Programming of interactive and dynamic Approved
programming - components website layouts
Front-end Adaptive version of the website will provide a
correct visual mapping of the website without
horizontal scrolling and automated scaling at the
following display resolutions (width):
 Mobile version: 320 – 767px
 Tablet version: 768 - 1023px
 Desktop small version: 1024 – 1279px
 Desktop large version: 1280px or higher
Layout support correct visuals in the following
browsers: for Windows 7 or later versions:
 Internet Explorer 11.0, Microsoft Edge; Opera
Browser, Mozilla Firefox, Google Chrome;
 Mozilla Firefox; Google Chrome;
 Mozilla Firefox, Google Chrome latest version;
Safari 10 or newer;
for Android
 Google Chrome latest version in Play Market,
Mozilla Firefox latest version
 Safari, Google Chrome latest version in App
Store; Mozilla Firefox latest version
Phase 4. Website Development of: Working website
programming - Text pages available in 3
Back-end Home page slider languages
Site search (advanced) (Romanian,
Catalog of services Russian, English)
Dropdown menu
Breadcrumbs
Call-back function
Feedback form
Pop-up Cookie and Privacy Policy
Distribution email
Compartments: Services, Photo gallery, Service
description, Features, Jobs
Possibility to indicate youtube Html video code
Scroll up
Feedback by sending the administrator's email

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 Turning pages on social networks (Facebook,
Instagram)
Languages on the site (3- rom, en, rus)
CMS site content writing system
Testing
Google Maps
Phase 5. Services’ descriptions, including technical data in Services
Copywriting into all 3 languages (Romanian, Russian, English) description in all
specified Posting of the photo /video materials (prepared / 3 languages
languages submitted by beneficiary) on the website.

Phase 6. Content filling of the website and provision of 2- Web-site placed

Content hour consultation session on using content on server
management, management software Signatures list of
web-site training’s
installation, Testing, Installation and launch of web-site attendees in PDF
launch of
working
website
Phase 7. Final Final report development and submission Final report
report

3. Implementation Arrangements

The work plan will be carried out in accordance with the project schedule. At the end of the assignment,
all copyright and related rights for the website will be transferred to the company. In order to ensure a
successful project implementation, the consultant will train the Company’s staff on the use of the
administration panel of the website.

The project is to be monitored by the following key employees of the Beneficiary company:

Name Title Tel. No. Email

3.1 Schedule:

Inception date:
Completion date:

ACTIVITIES / July 2022 – December 2022

MONTH /
WEEK 14 15 16 17 18 19 20 21 22 23 24 25 26
Initiation
Website design
Website
programming
Front-end
Website
programming
Back-end
Copywriting into
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specified languages
Content management,
web-site installation,
launch of working
site web
Reporting

3.2 Consultant Selection

The Beneficiary decided to select CONSULTANCY COMPANY NAME because …

4. Deliverables and reporting

After completing each step, as displayed in table-paragraph 3.2, the consultant will contact the beneficiary
to ensure that the step has been accepted and approved, allowing the work to be continued. During any
stage of the project progress, the beneficiary may contact the consultant to inquire regarding the current
state of the project development and request confirmation on work done for any pending stage. The
projects’ deliverables are:

1. The design of all website pages (print screens) or design brief

2. The access to the admin panel – print screen or descriptive document
3. The website delivered online – www.xxxxxx.md in Ro, Rus and Eng
4. User manual for website administration
5. Signatures list of training’s attendees in PDF
6. Final Report

5 Budget

 DIRECT COSTS

Daily Fee Rate

Expert Appointed by No. of Total (€)
Primary Role (€)
the Consultant Fee Days (excl. VAT) (excl. VAT)
NAME SURNAME Team Leader 3 150 450

TOTAL DIRECT COSTS: xx days xxx.x EUR n nnn EUR

 TAXES (VAT) nnn EUR

 TOTAL MAXIMUM PAYMENT DUE (DIRECT+OTHER+TAXES) n nnn

EUR

5. SIGNATURES:

For the Beneficiary Company: For the Consultant:

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